2017
BRANDBOOK
WELCOME
We l c o m e t o A N K A S A ’ s b r a n d b o o k . T h i s d o c u m e n t i s s u p p o s e d t o s e r ve a s a g u i d e fo r p e o p l e re p re s e n t i n g A N K A S A a n d c o m m i s s i o n i n g , w r i t i n g a d e s i g n i n g , a n d p ro d u c i n g fo r A N K A S A . T h e b r a n d b o o k i n c l u d e s a n ove r v i e w o f t h e b r a n d ’ s v i s u a l t h i n k i n g a n d c re a t i ve s t y l e i n c l u d i n g g u i d e fo r l o g o u s a g e , b r a n d c o l o r s , fo n t u s a g e , p h o t o g r a p h y style along with corporate items designs including bags, t a g a n d l a b e l d e s i g n s fo r c l o t h i n g , s h o p w a l l s i g n , b i l l b o a rd a n d s t a t i o n a r y . E n j oy t h e d o c u m e n t f u r t h e r !
CONTENTS ABO UT ANKA S A
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LO GO
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C O LORS
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T YP O GRA P HY
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C O RP O RATE IT EMS
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M A RK ETING VI S U A L S
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ABOUT ANKASA Ankasa boutique was founded by fashion designer Anka Sukiasyan. She creates dresses that stand out with colorful solutions and are designed for extrava4
gant, individualistic, but at the same time elegant women. Ankasa is presenting dresses that emphasize femininity and self-conďŹ dence and are appealing to those who love bohemian lifestyles.
LOGO The logo is comprised of a primary mark - representing the brand name “ANKASA” along with the secondary mark - the designer’s name “ANKA SUKIASYAN”. The style and typographic approach of the logo signifies Anka Sukiasyan’s minimalistic and bold approach to her designs.
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LOGO:
SIZE AND PROPORTIONS The original proportions of the two word marks and the space 6
between them should always be
>4cm (>4.5cm preferably)
maintained. The preferred print size for the logo is larger than 4.5cm wide. For sizes smaller than 4cm wide the secondary word mark may be omitted. The minimum size the logo can be used is 3cm long. 3cm-4cm
LOGO:
EMPTY SPACE A minimum empty space area should be considered when using the logo along with other graphics and visuals. The basis for the width of the margin is the height of the mark ‘ANKASA’, measured from the highest point of it to its baseline.
Minimum Margin of Clearance
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Primary Logo
LOGO: COLORS
The preferred color for the Ankasa logo is black on white background. For darker backgrounds, the logo should be used in white. The prefered background color is black. Other allowable colors for the background usage in case of the reverse logo are speciďŹ ed in the next (Colors) section.
REVERSE LOGO
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PRIMARY COLORS
COLORS
BLACK
WHITE
Black and White are the primary
C M YK : 0 0 0 0 RG B : 2 5 5 2 5 5 2 5 5 HEX: #FFFFFF
C M Y K : 0 0 0 10 0 RGB: 0 0 0 HEX: #000000
brand colors used in the primary logo. Secondary colors act as accent
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colors to add more interest and visual diversity when needed.
SECONDARY COLORS
The secondary colors maybe used as alternatives for the reversed logo background.
C M YK : 8 2 7 5 4 7 4 3 RG B : 4 9 5 2 7 3 HEX: #313449
C M YK : 5 5 5 5 5 6 2 5 RG B : 10 6 9 5 9 1 HEX: #6A5F5B
C M YK : 1 8 1 6 1 9 0 RG B : 2 0 9 2 0 4 1 9 8 HEX: #D1CCC6
C M YK : 2 2 5 5 6 9 4 RG B : 19 1 12 6 9 0 HEX: #BF7E5A
TYPOGRAPHY Media Gothic and Maven Pro are t he two main brand typefaces. The fonts of the logo wordmark belong
MEDIA GOTHIC REGULAR
Maven Pro Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !"#$%&'()*+,-./0123456789:;<=>?@
to these typefaces. The typefaces are the go to typefaces when cre10
ati ng branded documents for ANKASA. Media Gothic Regular font should be used for short texts used
Maven Pro Medium
pri mary typeface used for any descriptive text on marketing materi-
abcdefghijklmnopqrstuvwxyz !"#$%&'()*+,-./0123456789:;<=>?@
on marketing visuals and for headers in documtns. Maven Pro is the
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Maven Pro Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !"#$%&'()*+,-./0123456789:;<=>?@
als and branded documents.
Maven Pro Black
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !"#$%&'()*+,-./0123456789:;<=>?@
CORPORATE ITEMS: PACKAGING
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CORPORATE ITEMS:
CLOTHING TAGS AND LABEL DESIGN
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CORPORATE ITEMS: SHOP
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CORPORATE ITEMS: STATIONARY
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VISUALS Lorem ipsum dolor sit amet, consectetur adipiscing elit. In ut fermentum mauris, ac dapibus tortor. Sed molestie odio justo, quis sollicitudin neque convallis sollicitudin. Nam et purus ut diam maximus imperdiet sed ac enim. Vivamus gravida risus sit amet erat faucibus egestas. Maecenas porttitor faucibus vol.
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www.ankasa.am