2016
When the essence of Scandinavian design meets the finest Japanese quality In the Danish culture, Hygge expresses a fundamental aspect of a lifestyle where cozy, warm and friendly feelings are cherished. Since 2009, the company P.O.S. and talented designers have collaborated to develop the Hygge watch project where the hygge feelings are embraced as an entire part of the design and the identity of the owner. Influenced by Scandinavian modern design and based on the Japanese quality and technical high-standards, Hygge continues to be a symbol of both cultures with minimalist aesthetic, details attention and commitment to craftsmanship.
Hygge stands for
• Hygge, an original story and lifestyle beyond the watches. • Modern and minimalism Scandinavian design. • Japanese manufacturing excellence and heritage.
67 years of history in the Japanese watch industry
The origins Heritage & Excellence
1949
Since its foundation, P.O.S has remained a family owned company. This continuity is an exceptional case in the Japanese watch industry and has participated to develop the natural dedication of P.O.S. to high-quality. Founded in 1949 by Ryoji Sato, the company was originally named Yukosha and quickly earned an excellent reputation as a major dial manufacturer, supplying for decades renowned Japanese and Swiss brands. After its reestablishment in 1987, the company was renamed P.O.S. Co., Ltd. and began to import and promote Scandinavian brands into the Japanese market. In the meantime, Yoshimasa Sato, older son of Ryoji Sato, took inspiration from the prestigious history of the company to launch a new timepiece brand Hygge, a collection expressing P.O.S.’s passion for Scandinavian design and savoir-faire of watchmaking.
1979
While becoming a recognized global brand, P.O.S. has been honored to develop Hygge, a high quality watch collection representing all its values and the Japanese traditions.
1987
2014 2009
Creativity and manufacturing CREATIVITY It is the starting point of all the Hygge watches. In collaboration with talented designers, P.O.S. with its relentless pursuit of new ideas has created very unique timepieces. The constant sharing of ideas and experimentation are the core of P.O.S. creative process, which has brought a natural research culture of innovative design.
MANUFACTURING The professionalism and specialist nature of workmanship in the Japanese industry have been perfectly set in the manufacturing of the Hygge watches, with the high quality standards required at every step of the production. The constant research for excellence and innovation are an integral part of this. The same criteria have been also applied to the external and carefully selected suppliers, whom are requested to use only the best raw material and to closely monitor all the process of production.
UNCOMPROMISING QUALITY CONTROL Each stage of the production is closely controlled by engineers to assure the necessary standards of quality and reliability. Moreover, the Hygge watches are individually subject to the strictest test by a dedicated team in the company before being sent to one of the approved retailers. Hygge is dedicated to the entire satisfaction of its customers and offers only high quality watches.
Designers
Pentagon Design Pentagon Design, founded in 1996, is one of the leading Nordic design agencies. The designer’s team creates holistic concepts resulting in userdriven products, packaging, spaces, services and brand experiences that generate delight for consumers and value for their costumers. Believing in clarity, quality and creativity, their mission is to reinvent the everyday design. "We believe that good design starts with positivity. We will never design for awards or competitions but solely for the consumers. However, the international and domestic industry recognitions we have received, confirm that we are good at what we do. And that, of course, makes us proud and happy."
Mats Lönngren Finnish concept designer currently based in Helsinki, Mats Lönngren graduated in 2010 with a Master of Arts degree at Aalto University School of Art, Design and Architecture. With a strong background in product and conceptual design, Mats Lönngren has worked with several organizations, including Nokia, KONE and SNCF, and is now committing his design creativity to writing a new chapter of Hygge and watch design.
“My key approach to design is to look at a design problem from a holistic perspective, where the overall concept down to each detail, form one solution. I believe that products, and their related touch points, are connected experiences that require designing them with a clear vision in mind. With Hygge, I have focused on creating timepieces in which the main functional and characteristic element is the display, and all other details are carefully defined to enhance its visibility.”
Major W. M. Tse Hong Kong born British designer, Major W.M. Tse graduated in 1984 from the Hong Kong Polytechnic University with a degree in Product Design. In the early days of his career, his innovative designer talent was quickly recognized by several awards, including the 1st prize in the Hong Kong watch & clock design competition (1989,1990 & 1991). He was also granted Member of the Chartered Society of Designers (UK) in 1989 and International Member of the Industrial Designers Society of America (USA) in 1991. Since then, he has been designing and producing watches bearing worldwide known brands including Mercedes Benz, Lanvin, Porsche, Charles Jourdan, and more. For his collaboration with P.O.S., Major W.M. Tse has devoted all his talents to give a unique minimalism design to the HYGGE watches.
“Everything on earth should not exist nor appear more than it needs to be. Therefore, I would like to make my creations barely minimum, minimal and generally quiet there for being appreciated.”
Collection
Väri
Pentagon Design / Mats Lönngren To Hygge, the colors are a source of creative inspiration. Continually leading the avant-garde of design watches, Hygge expands its collection with the Väri series, its first line dedicated to ladies.
Under the design direction of Pentagon Design Studio & Mats Lönngren, the Väri watches feature elegant lines and colors combined with the finest Japanese craftsmanship to guarantee performance, quality and beauty. The Väri series stands out by its simple time display and square case, characterized by its curved and perfect geometrical face to appear as one piece without any other parts. To complete, the case back’ s round edge and the leather strap have been also carefully developed to be pleasant to wear daily. The complex manufacturing and detail orientation have been dedicated to offer soft feelings and discreet elegance, a special attention to feminine pleasure. Snow Grey, Stone Grey, Ocean Blue, Sunset Orange and Forest Green, a perfect harmonization of 5 colors offers to fit each woman’ s wardrobe and tastes for an excellent dressing and unlimited enjoyment. In the Hygge tradition, the Väri watches combine Scandinavian modern design and the excellence of Japanese watch-making. A perfect harmony between elegancy, craftsman quality and time-telling turned into an iconic watch, a unique gift.
Väri
Sunset Orange Movement: Functions: Case: Case dimensions: Water resistance: Crystal: Face: Strap:
Miyota 2036 3 hands Aluminum 33x33xH8.65mm 3ATM Mineral Orange Leather
CA: $260.00
All the Hygge watches are Made in Japan.
Ocean Blue Movement: Functions: Case: Case dimensions: Water resistance: Crystal: Face: Strap: CA: $260.00
Miyota 2036 3 hands Aluminum 33x33xH8.65mm 3ATM Mineral Blue Leather
Forest Green Movement: Functions: Case: Case dimensions: Water resistance: Crystal: Face: Strap: CA: $260.00
Miyota 2036 3 hands Aluminum 33x33xH8.65mm 3ATM Mineral Green Leather
Väri
Snow Grey Movement: Functions: Case: Case dimensions: Water resistance: Crystal: Face: Strap:
Miyota 2036 3 hands Aluminum 33x33xH8.65mm 3ATM Mineral Light Grey Leather
CA: $260.00
All the Hygge watches are Made in Japan.
Stone Grey Movement: Functions: Case: Case dimensions: Water resistance: Crystal: Face: Strap: CA: $260.00
Miyota 2036 3 hands Aluminum 33x33xH8.65mm 3ATM Mineral Dark Grey Leather
2203 SERIES Major W. M. Tse
The Hygge 2203 series is the 3-hand version of the 2204 chronograph series, loyal to Major Tse’s minimalism design and “Made in Japan” quality found in each details and materials. The stylish tone of strap colors and the large case enhance its masculine elegancy to prove highly popularity among active businessmen. The Hygge 2203 series consists of five models: 44mm case with a Japanese quartz movement and calendar function, set with a diamond cut pattern bezel, doublelayer dial and two versions of band in leather and Stainless Steel. A watch for men passionate about beautiful design and high-quality craftsmanship!
2203 Series
MSM2203C(CH) Movement: Functions:
MSM2203BC(BK)
MSL2203BC(BO)
Miyota 2036 3 hands with calendar Case: Stainless Steel Case dimensions: φ44xH10.5mm Water resistance: 10ATM Crystal: Mineral Face: Black Strap: Stainless Steel
Movement: Functions:
Miyota 2036 3 hands with calendar Case: Stainless Steel (IP Black) Case dimensions: φ44xH10.5mm Water resistance: 10ATM Crystal: Mineral Face: Black Strap: Stainless Steel (IP Black)
Movement: Functions:
CA: $300.00
CA: $330.00
CA: $310.00
All the Hygge watches are Made in Japan.
Case: Case dimensions: Water resistance: Crystal: Face: Strap:
Miyota 2036 3 hands with calendar Stainless Steel (IP Black) φ44xH10.5mm 10ATM Mineral Black Leather
2203 Series
MSL2203C(KA)
MSL2203C(BK)
Movement: Functions:
Miyota 2036 3 hands with calendar Case: Stainless Steel Case dimensions: φ44xH10.5mm Water resistance: 10ATM Crystal: Mineral Face: Silver Strap: Leather
Movement: Functions:
CA: $295.00
CA: $295.00
All the Hygge watches are Made in Japan.
Miyota 2036 3 hands with calendar Case: Stainless Steel Case dimensions: φ44xH10.5mm Water resistance: 10ATM Crystal: Mineral Face: Silver Strap: Leather
3012 SERIES
Pentagon Design / Mats Lönngren
First design born from the collaboration with Pentagon Design and Mats Lönngren, the Hygge 3012 series and its disc hands embody curiosity and fascination in its symbolic indication of time. The design process started from the basic form of the watch face, where the goal was to find a user-friendly and unique way of representing time, resulting in a simple, functional and aesthetic timepiece. The simplified case with its innovative crown construction to place it inside reduces unnecessary distractions and provides a calm environment to view the time. The stainless steel case is sandblasted to provide a beautiful matte finishing in both silver and black. The 3012 is a unisex watch available in five models with a distinct color ’ s selection to create infinite possibilities of personal expression.
iF Design Award 2014 Winner GOOD DESIGN Award 2013 Winner German Design Award 2014 Nominated Grafia Vuoden Huiput 2012 Shortlisted
3012 Series
MSP3012C(OR) Movement: Functions: Case: Case dimensions: Water resistance: Crystal: Face: Strap:
Miyota 2026 2 hands Stainless Steel φ39xH9.3mm 3ATM Mineral White & Orange PU Leather
CA: $375.00
All the Hygge watches are Made in Japan.
MSP3012BC(YE) Movement: Functions: Case: Case dimensions: Water resistance: Crystal: Face: Strap: CA: $410.00
Miyota 2026 2 hands Stainless Steel(IP Black) φ39xH9.3mm 3ATM Mineral Black & Yellow PU Leather
MSP3012C(BL) Movement: Functions: Case: Case dimensions: Water resistance: Crystal: Face: Strap: CA: $375.00
Miyota 2026 2 hands Stainless Steel φ39xH9.3mm 3ATM Mineral White & Blue PU Leather
3012 Series
MSP3012C(GR) Movement: Functions: Case: Case dimensions: Water resistance: Crystal: Face: Strap:
Miyota 2026 2 hands Stainless Steel φ39xH9.3mm 3ATM Mineral White & Grey PU Leather
CA: $375.00
All the Hygge watches are Made in Japan.
MSP3012BC(GR) Movement: Functions: Case: Case dimensions: Water resistance: Crystal: Face: Strap: CA: $410.00
Miyota 2026 2 hands Stainless Steel(IP Black) φ39xH9.3mm 3ATM Mineral Black & Grey PU Leather
2204 CHRONOGRAPH SERIES Major W. M. Tse
Major W.M. Tse offers an iconic timepiece inspired by the Danish architectural and industrial design. Its unique design and rare sense of the details lie in the diamond-pattern case side and the dial combining originality (Left half with holes) and quality (double-layer dial). Preserving the essence of Scandinavian modern design, the 2204 chronograph series is nonetheless a tribute to the brand and its past collections with the minimal use of colors and a yellow touch. The 2204 watches come in five models with different band materials, case and dial’s colors.
2204 Chronograph Series
MSL2204C(CH) Movement: Functions: Case: Case dimensions: Water resistance: Crystal: Face: Strap:
Seiko TMI VD55B 6 hands Chronograph Stainless Steel φ41xH8.6mm 10ATM Mineral White Leather
CA: $400.00
All the Hygge watches are Made in Japan.
MSL2204BC(CH) Movement: Functions: Case: Case dimensions: Water resistance: Crystal: Face: Strap: CA: $400.00
Seiko TMI VD55B 6 hands Chronograph Stainless Steel (IP Black) φ41xH8.6mm 10ATM Mineral White Leather
MSL2204BC(BK) Movement: Functions: Case: Case dimensions: Water resistance: Crystal: Face: Strap: CA: $400.00
Seiko TMI VD55B 6 hands Chronograph Stainless Steel (IP Black) φ41xH8.6mm 10ATM Mineral Black Leather
2204 Chronograph Series
MSM2204BC(CH) Movement: Functions: Case: Case dimensions: Water resistance: Crystal: Face: Strap:
Seiko TMI VD55B 6 hands Chronograph Stainless Steel (IP Black) φ41xH8.6mm 10ATM Mineral White Stainless Steel (IP Black)
CA: $425.00
All the Hygge watches are Made in Japan.
MSM2204BC(BK) Movement: Functions: Case: Case dimensions: Water resistance: Crystal: Face: Strap: CA: $425.00
Seiko TMI VD55B 6 hands Chronograph Stainless Steel (IP Black) φ41xH8.6mm 10ATM Mineral Black Stainless Steel (IP Black)
2089 SERIES Major W.M. Tse
With its elegant black face and square case slightly expanding from the back to the front, the 2089 series pays tribute to the modern Danish Royal Library in Copenhagen, one of the most representative Scandinavian architectures known as black diamond. The ďŹ ne aesthetic combination of minimalism with modernism enables the 2089 watch to perfectly complement men and women’ s wrists to add maximum impact to their look.
2089 Series
All Black Miyota 2035 3 hands Stainless Steel (IP Black) Case dimensions: 32x32xH7.5mm Water resistance: 3ATM Mineral Crystal: Black Face: Leather Strap: Movement: Func ns: Case:
CA: $245.00
All the Hygge watches are Made in Japan.
Rose Gold Miyota 2035 3 hands Stainless Steel (IP Rose Gold) Case dimensions: 32x32xH7.5mm Water resistance: 3ATM Mineral Crystal: White Face: Leather Strap:
Movement: Func ns: Case:
CA: $245.00
Gold Movement: Func ns: Case: Case dimensions: Water resistance: Crystal: Face: Strap:
CA: $245.00
Miyota 2035 3 hands Stainless Steel (IP Gold) 32x32xH7.5mm 3ATM Mineral Silver Leather
2089 Series
MSL2089CH(M) Movement: Functions: Case: Case dimensions: Water resistance: Crystal: Face: Strap:
Miyota 2035 3 hands Stainless Steel 32x32xH7.5mm 3ATM Mineral Mirror Leather
CA: $245.00
All the Hygge watches are Made in Japan.
MSL2089BK(BK) Movement: Functions: Case: Case dimensions: Water resistance: Crystal: Face: Strap: CA: $245.00
Miyota 2035 3 hands Stainless Steel 32x32xH7.5mm 3ATM Mineral Black Leather
2312 CHRONOGRAPH SERIES Major W. M. Tse
Perfect complement to both casual and formal clothes, the 2312 chronograph watches appears also as a must-have for all sports fans with its Seiko chronograph function and 10 ATM waterresistant. Inspired by the Danish architecture, the cylindrical shape case wider at the back features pure lines and allows a beautiful aesthetic and a total comfort to its wearer. The dial ’ s intrecciato look reminds Major W.M. Tse ’ s attention to each detail in his expression of minimalism. A combination of functionality, elegancy and active lifestyle!
2312 Chronograph Series
MSM2312C(CH)
MSM2312BC(BK)
MSM2312C(BK)
Movement: Functions:
Seiko TMI VD57 6 hands Chronograph with calendar Case: Stainless Steel Case dimensions: φ41xH13mm Water resistance: 10ATM Crystal: Mineral Face: White Strap: Stainless Steel
Movement: Functions:
Seiko TMI VD57 6 hands Chronograph with calendar Case: Stainless Steel Case dimensions: φ41xH13mm Water resistance: 10ATM Crystal: Mineral Face: Black Strap: Stainless Steel
Movement: Functions:
CA: $350.00
CA: $350.00
CA: $400.00
All the Hygge watches are Made in Japan.
Seiko TMI VD57 6 hands Chronograph with calendar Case: Stainless Steel (IP Black) Case dimensions: φ41xH13mm Water resistance: 10ATM Mineral Crystal: Black Face: Strap: Stainless Steel (IP Black)
2312 Chronograph Series
MSL2312C(CH)
MSL2312BC(BK)
Movement: Functions:
Seiko TMI VD57 6 hands Chronograph with calendar Stainless Steel Case: Case dimensions: φ41xH13mm Water resistance: 10ATM Crystal: Mineral Face: White Strap: Leather
Movement: Functions:
CA: $345.00
CA: $385.00
All the Hygge watches are Made in Japan.
Seiko TMI VD57 6 hands Chronograph with calendar Case: Stainless Steel (IP Black) Case dimensions: φ41xH13mm Water resistance: 10ATM Crystal: Mineral Face: Black Strap: Leather
Ambassadors
Our ambassador campaign is designed to raise brand awareness by stylishly connecting Hygge with their ambassadors through photos and interview. We believe it is a key for the Hygge brand to associate itself with recognized professionals. The content created by our collaboration has been much more interesting to a larger number of viewers, particularly design and watch lovers. With the support of our ambassadors, we have gained exposure to enhance the impact of Hygge and leverage the fan base. Through this program, the brand has been able to import a sense of authenticity and exclusivity by collaborating with these unique talented professionals. But, it is more than an ambassador campaign, it has generated a story-telling, where the Ambassadors share their vision and success, feeding off the fascination of fans. They can relate their own experience with successful and inspirational professionals, but also their passion for the finest products and lifestyle. People around the world have been fascinated with international design, Japanese craftsmanship and authentic lifestyle quality brand. We have been able to connect with them and show all the quality of our watches in a more interesting and impact way than other brands.
P.O.S. CO., Ltd. 1-4-3 KITANO TOKOROZAWA,SAITAMA 359-1152 JAPAN TELEPHONE +81-4-2938-2277 FAX +81-4-2938-2270 EMAIL: CONTACT-GLOBAL@HYGGE-WATCHES.COM WWW.HYGGE-WATCHES.COM @hygge_watches
Matsuda www.facebook.com/Hyggewatches www.matsuda.ca Join us also on Facebook to receive regular news updates.