F R E S H ISSN 1755-0939
P R O D U C E
E D I T I O N DECEMBER 2017
Enjoy European Peach!
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www.peachgarden.eu
¬ The Peach Growers Associations that take part in the implementation of this program perform tests in privately-owned laboratories, to ensure thus the safety and quality of the products sold to consumers in the international market.
CAMPAIGN FINANCED WITH AID FROM THE EUROPEAN UNION AND GREECE
Editor Matt Matthews Associate Editors Jessie Jorge Andrew Thomas Sub Editor Megha Marie Matt
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Graphic Designer Aleena Susan John Sales Manager Paul Thomas
NEWS
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Production Manager Abdul Shareef
WOP DUBAI PREVIEW
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FRESH PRODUCE RETAIL
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FRUIT GROWERS
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BLUEBERRIES
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APPLES
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KIWIFRUITS
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PEELING TECHNOLOGY
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CYPRUS STUDY TOUR
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Contributors Neville J. Chandler P.K. James Shakeeb Kolakadan Head Office Matt Media International Ltd. Woodgreen, London N22 5AR, UK E-mail: gulfag@emirates.net.ae Web site: www.foodbusinessgulf.com
Middle East Office Al Saad Advertising & Publishing LLC. P O Box 25694, Sharjah, UAE Tel:+971 6 5639494 Fax:+971 6 5639449 E-mail: gulfag@emirates.net.ae Food Business Gulf & Middle East is designed to serve the fast growing Food, Fresh Produce, Ingredients, Bakery, Hotel, Hypermarkets, Restaurants & Catering industries in the Gulf and Middle East region by providing the expert information to our readers in our four comprehensive issues in a year. It is circulated through out Middle East region and world wide in addition to the extra distribution at various food, catering & hotel events, fresh and perishable shows. The magazine provides editorial coverage on a wide range of topics which are of interest to industry professionals.
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16 Cover photo courtesy: K. Fruit Factory Ltd, Cyprus
Food Business Gulf & Middle East is a sister publication of Gulf Agriculture. Printed & published by Matt Media© Intl. Ltd.(U.K.) 2017
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Chile's ASOEX launches China fruit promotional campaign at Shanghai's Huizhan Fruit Market The Chilean Fruit Exporters Association (ASOEX) has launched its 2017-18 export season for cherries, blueberries and other products in China with a workshop for importers at Shanghai's Huizhan Fruit Market. At the event, the Chilean organisation presented the new season for fresh fruit exports, focusing special attention on table grapes, cherries, kiwifruit, avocados, plums and blueberries; exports that will be supported by promotions to encourage not only greater consumption, but also the positioning of Chile as the number one supplier of off-season fruits to China. ASOEX's Marketing Director for Asia and Europe, Charif Christian Carvajal, said: “We met with importers from the Huizhan Fruit Market in Shanghai, China with the aim of analysing last season's Chilean fruit exports, and giving advance forecasts for the current campaign, focusing in particular on promotional work that we will carry out to encourage consumption of Chilean blueberries and cherries in China.” As part of the 2017-18 season promotional campaign in China, ASOEX will hold meetings with fruit importers, buyers and distributors at the Guangzhou, Beijing, Shenyang and Chengdu wholesale markets, in addition to meeting with Shanghai-based importers. Carvajal said that one of the aims of Chilean fruit sector was to gain access for Chilean fresh pears and citrus to China, as well as increasing consumption of cherries, blueberries, avocados and nectarines. He added that every one of the actions had been made possible thanks to the combined efforts of the Chilean fruit export sector and ProChile through the Promotional Fund for Agriculture Exports of Chile's Ministry for Agriculture. Chile is the leading exporter of fresh fruits to the Southern Hemisphere, explained Carvajal, having shipped more than 2.6 million tonnes of fresh fruits to different destinations during the 2016-17 season. Of this total, China accounted for 48.3% of all Chilean fruit exports to Asia. In terms of products, table grapes were the most exported product to China from Chile during the season, accounting for 42% of total exports to the country, followed by cherries at 23.5%, plums at 11.7%, kiwifruit at 7.6%, FOOD BUSINESS GULF & MIDDLE EAST
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avocados at 5.4%, red apples at 5% and blueberries at 3.2%. The Huizhan event also included the participation of Steve Lee, Business Director of Publicis and Patti Sun, CEO of Publicis-partner BetterWay China who had the task of detailing the planned promotional actions for the campaign, including dates and locations. BetterWay China's Patti Sun said that as well as including a continuing budget of US$5 million for its implementation, the campaign would increase the amount of cities involved. “During the last campaign, we included 37 cities that corresponded to Tiers 1, 2 and 3, and this year we want to reach 58, which will also include Tier 4 and 5 cities and the potential for consumption they represent,” she said. “As well as this, to better coordinate and control the campaign, we will be hiring an expert in China.” Publicis' Steven Lee added that some of aspects of the campaign that would be enhanced this season by actions focused on Ecommerce and wholesale markets. “Although the results of the last campaign were very positive, there are aspects we would like to improve, particularly after gathering feedback from the Chilean fruit sector,” he explained. “For this reason, we are expanding work at an E-commerce level by continuing what we are already doing with T-mall and JD.com, but also increasing our participation on other platforms at a regional level. We will also be increasing our promotional actions for wholesale markets.” Looking at the blueberry promotional campaign, Carvajal said this would begin with online promotional actions in collaboration with Miss Fresh App and KOL to generate messages on social media, as well as launching advertising on vending machines. The campaign will also include appearances in Chinese media outlets, such as CCTV, Sina, Ifeng, DTV, and others.
MoU signed for China Fruit Logistica CHINA FRUIT LOGISTICA, the leading national trade show for China's fresh produce business, will benefit from a new alliance forged between the event's organiser, Global Produce Events (Shanghai) Co Ltd (GPE Shanghai), and national non-governmental organisation (NGO) China Good Agri-products Development and Service Association (CGAPA). DECEMBER 2017
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The two organisations have signed a Memorandum of Understanding (MoU) to cooperate on CHINA FRUIT LOGISTICA with the common aim of fostering high-quality fresh produce from Chinese producers and brands. China Good Agri-products Development and Service Association, which comes under the authority of China's Ministry of Agriculture, is focused on modernising the country's agriculture sector and upgrading quality standards for domestic producers and suppliers. The NGO plays a key role in bringing together government departments and enterprises and promoting the exchange of information, human resources and technologies. CHINA FRUIT LOGISTICA, the new national trade show for China's fresh produce business, launches on 14-16 May 2018 at the Shanghai Convention & Exhibition Center of International Sourcing together with FRESH PRODUCE FORUM CHINA (FPFC), an annual two-day forum for Chinese and international fresh produce professionals. GPE Shanghai already counts key companies spanning the entire fresh produce supply chain in China and across the world among its customers. Under the terms of the MoU, the two organisations will work together on CHINA FRUIT LOGISTICA to create the country's best quality trade platform for growers, traders and retailers on a national scale. GPE Shanghai and CGAPA will work in tandem to attract producers from all provinces, municipalities and regions across China to participate as exhibitors and visitors. To this end, CGAPA will reach out to industry agencies and provincial and municipal agricultural authorities. It will also highlight and promote CHINA FRUIT LOGISTICA at its 'touch-points' with the fresh fruit and vegetable sectors such as the High Quality Fruit Industry Federation meeting and events. The two organisations see CHINA FRUIT LOGISTICA as a key vehicle to promoting cooperation and raising industry standards in China's fast-growing fresh fruit and vegetable business. The partners will develop a clear and transparent process for establishing and building brands of origin, and for related quality standards. They will also work together on securing speakers and panellists for FPFC'S conference programme. The MoU was signed in Beijing on Monday 30 October by General Manager of Global FOOD BUSINESS GULF & MIDDLE EAST
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Produce Events (Shanghai) Co Ltd, Wilfried Wollbold, and Executive Vice-President of China Good Agri-products Development and Service Association, Jingyi Huang.
Tropical Fruit Congress at Macfrut 2018 The main players in the production and global trade of avocados and mangoes will gather at Macfrut to take part in a unique international event. The Tropical Fruit Congress, the first European summit on these exotic fruits, is going to take place at the Rimini Expo Centre on 10 and 11 May, 2018. The focus of this two-day event will be on examining current trends in the market, consumption and trade, but also scientific developments, technology and methods of selling products that are increasingly in demand in global markets. At the Congress, the spotlight will be on two products: Avocados and Mangoes, the major protagonists of the exotic fruit boom in Europe. The Forum will focus in particular on the Italian, German and French markets. As for the growing interest in these fruits, the data available confirm this trend. In the last few years, avocado consumption has grown significantly in the European and North American markets. According to data by the WAO (World Avocado Organization, Macfrut's prestigious partner), more than 350,000 tonnes of avocado were consumed in Europe in 2015. In 2016, consumption increased by 10% and, for 2017, it is expected to increase by more than 15%. This year, avocado consumption has grown exponentially in Italy, reaching +76%. The same applies to mangoes, regarded as one of the tropical fruits par excellence. Global mango production amounts to 40 million tonnes and is concentrated mainly in India, China, Thailand, Indonesia, Malaysia, Pakistan, the Philippines, Australia, Nigeria, South Africa, Mexico, Brazil and Peru. The main mango importers, instead, are the USA and the European Union. Mango consumption is also growing worldwide, especially in Italy where it has reached double digits, with volumes going up by 22% in the first quarter of 2017. The speakers at the Summit will be the world's leading experts on these tropical fruits: Xavier Equihua, CEO of WAO, Leonardo Ortega, Director of Research at the National Mango Board (USA), Carlos Crisosto of the DECEMBER 2017
NEWS
University of California - Davis, Daniel Bustamante Canny, Vice President of Prohass Peru, Enrique Colilles, General Manager of Trops, the largest Spanish cooperative producing mangoes and avocados, and Emiliano Escobedo, CEO of California's Hass Avocado Board. Sector professionals from all over the world will discuss key themes during the two round tables that will be held as part of the forum.
Seattle's Best Coffee Opens up a World of Premium Gourmet Delights with New Food Menu Cravia, the parent company of Cinnabon, Seattle's Best Coffee, Zaatar w Zeit and Five Guys, has launched an exciting new food menu that brings a world of premium gourmet delights to Seattle's Best Coffee, where customers will be able to enjoy a wide range of fresh salads, snacks and sandwiches with their favourite beverages. Mahmoud Harb, Director of Operations at
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Cravia, commented: “The new menu has been carefully crafted by our chef using only the freshest ingredients to provide our customers with gourmet products at competitive prices, while also offering them a delicious variety of flavours from across the world. By complementing Seattle's Best Coffee's popular beverages with a range of mouth-watering food options, we are fulfilling our mission to constantly enhance the dining experience for our valued customers. We are excited to welcome them to discover the new menu at one of our outlets, on the go, or even at their homes or offices with our recently launched Dubai and Abu Dhabi delivery services.� Customers will be spoiled for choice with Seattle's Best Coffee's 11 new sandwich options, which range from Arabic classics like the 'Roasted Beef Shawarma' and 'Savory Taouk', to adventurous options like the 'Ultimate Veggie Wrap', 'Pulled BBQ Chicken', 'Gourmet Philly Steak' and 'Loaded Crab Sandwich'. The new menu also features nutritious new salads
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including the 'Lentil Farm' and 'Lite Chicken Pumpkin', which are packed with superfoods, the 'Glorious Shrimp Caesar' and 'Marvellous Crab Salad' for sea food lovers, as well as the 'Green Chicken Pasta' and 'Authentic Greek Salad' for those looking for a classic, fresh lunchtime treat. Snacks are also available at Seattle's Best Coffee, with the 'Tempting Tomato Bulgur', 'Delightful Beetroot Hummus' and 'Classic Labneh with Zaatar' offering customers a taste of their favourite Middle Eastern flavours with a modern twist. The founders of Seattle's Best Coffee were early coffee pioneers who roasted the finest beans to achieve bold and full flavours that were also smooth and mellow. The awardwinning brand was launched in 1968, and to this day provides a warm, inviting atmosphere for the perfect specialty coffee - and now dining - experience.
Naturex and Olene collaborate to create Gingest™, setting a new benchmark for highly standardized ginger extract powder Naturex and India-based Olene are collaborating through Ingenium, Naturex's Open Innovation Program, to bring Gingest™ to the global market. Gingest™ is a new, highly standardized ginger extract powder for natural digestive health applications. Gingest™ was developed using Olene's innovative and patented new technology, Aqueosome®. This solvent-free and safe process makes it possible to obtain ginger oleoresin powder while retaining a high level of standardization of active compounds (greater than 26%). This represents a breakthrough for the nutrition industry because it had previously not been possible to create a highly-standardized ginger powder extract. With the launch of Gingest™, however, it is now possible to achieve high content of the key active ingredients in ginger in a single small capsule (160mg only). Ginger, which is set to be the next big thing in botanicals, could be an answer to digestive health issues, which remain a major concern for millions of consumers worldwide. Ginger has been known for centuries to relieve nausea, to calm and soothe digestion and to promote FOOD BUSINESS GULF & MIDDLE EAST
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gastrointestinal comfort. More than 40 clinical studies have demonstrated ginger's benefits for digestive health and its antiemetic-effect. Alexis Manfré, Global Category Manager Health & Nutrition for Naturex said: “Our partnership with Olene enables us to bring to market a new natural digestive health solution that delivers on all of the dietary supplement industry's key priorities: traceability, purity, efficacy, high levels of concentration in small volumes, and ease of use in multiple applications. Our goal with Gingest™ is to set a new benchmark for highly standardized ginger powder and to begin educating the public about the documented benefits of gingerols and shogaols for digestive health.”
Rational celebrates opening of new subsidiary in Dubai Rational wants to be close to customers and understand their needs to offer customized solutions. This is only possible with a local team and local support in the region. The team is led by Mr. Simon Parke Davis, Managing Director and has grown to 13 employees. The company has built a strong and extensive service network comprising of trained technicians, chefs and specialized application support team in the Middle East region. Alexander Wimmer, Senior Area Vice President Business Development EMEA, Rational International AG said: “Middle East is an important market for Rational and we see great potential there. After being in this region for more than 10 years, now the new office and training center in Dubai is a major milestone for the further development and our support for the Middle East markets.” The newly opened Rational training center is equipped with the very latest kitchen technology: two SelfCookingCenter® and one VarioCooking Center® linked with ConnectedCooking, our latest innovation. Regular seminars and cooking events are hands-on opportunities to explain customers all the advantages of using the Rational combi-steamers and multifunctional cooking devices in the kitchen. Rational customers get individually trained to their needs ensuring maximum benefits.
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WOP DUBAI PREVIEW
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LATEST TRENDS AND TECHNOLOGIES OF GLOBAL FRESH PRODUCE INDUSTRY
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he upcoming 9th edition of International Perishables Expo Middle East (WOP Dubai), the Middle East's leading exhibition for the fresh produce business, which will be held from December 5 to December 7, at the Dubai World Trade Centre (DWTC), is expected to throw the spotlight on emerging trends and new technologies that are helping shape the future of the global fresh produce industry. The exciting three-day show is being held under the patronage of H.H. Sheikh Hamdan Bin Rashid Al Maktoum, Deputy Ruler of Dubai, Minister of Finance and Chairman of Dubai Municipality, and will welcome decision makers within the fruit and vegetable sectors DECEMBER 2017
WOP DUBAI PREVIEW
from over 80 countries around the worldproviding a strategic platform for industry professionals to discuss business opportunities with fresh produce industry traders and professionals in the Middle East. According to the show's organizers, the 9th edition of WOP Dubai will feature 11 country pavilions that include Australia, Belgium, China, Egypt, France, Greece, Italy, Kenya, Moldova, Morocco and Turkey. The show will unveil the latest opportunities within the rapidly evolving industry, particularly in the UAE, which has become the Arab World's commercial hub and a major platform for global trade. Tarek Al Sibai, Project Manager, planetfair DECEMBER 2017
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Dubai LLC, said: “WOP DUBAI provides a unique dedicated venue for discussing the latest and most important trends in the fresh produce business and revealing prime opportunities in the Arab markets. After receiving a record number of participants last year, we expect the 9th edition to sustain the momentum and draw in more than 7,000 visitors from over 80 countries around the world.� WOP DUBAI 2017 will also introduce the new Fruitnet Forum Middle East organized by leading industry publication Eurofruit, which will be held a day prior to WOP Dubai's formal opening. The session will gather some of the region's leading players to discuss topics affecting fresh fruit trade in the Middle East. The event will also feature the participation of 35 countries--Argentina, Australia, Azerbaijan, Belgium, Bulgaria, China, Cyprus, Egypt, France, Germany, Ghana, Greece, India, Iran, Ireland, Italy, Kenya, Korea, Lebanon, Mexico, Moldova, Morocco, The Netherlands, Oman, Pakistan, Philippines, Poland, Russia, Spain, Swaziland, Thailand, Turkey, USA, UK and UAE. Last year's edition featured 235 exhibitors, 30 exhibiting countries and 14 Country Pavilions under 9,720 sqm of exhibition space. WOP DUBAI 2017's show hours will be from 10am to 6pm daily, with no entrance fee for visitors.
Complete event details are available at https://www.wop-dubai.com FOOD BUSINESS GULF & MIDDLE EAST
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WOP DUBAI PREVIEW
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SOLARELLI IS PART OF THE APOFRUIT GROUP AS ITS TOP QUALITY ITALIAN FRUIT AND VEGETABLE BRAND THAT GUARANTEES SEASONAL FRUIT AND VEGETABLES
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taly's premium fruit and vegetable brand, Solarelli, will present at WOP Dubai 2017. Importers and distributors of fruits and vegetables in the UAE will receive an in-depth analysis of Italy's premium fruit and vegetable brand, Solarelli, at the forthcoming fresh produce event, WOP Dubai, held on 5-7 December 2017, at the World Trade Centre, Dubai. Solarelli is part of the Apofruit Group as its top quality Italian fruit and vegetable brand that guarantees seasonal fruit and vegetables, following rigorous cultivation methods, where every step demonstrates great innovation, and quality and control over the entire production and supply chain, perfected over the years by this major Italian cooperative. “This year we will be hosting a press and
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trade conference on the wide range of fresh produce we offer at our booth during the WOP Dubai event. The major players in the UAE fruit and vegetable sectors, including importers and distributors, will be updated on various varieties, selection and availability, quality and control,
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APOFRUIT OFFERS EXPERT INSIGHT INTO THE FUTURE OF ITALIAN FRESH PRODUCE BUSINESS
logistics and supply,” said Apofruit export salesman Renzo Balestri. “The reason why Apofruit targets the UAE market is because the European and Italian markets are mostly saturated. The decision to export to the UAE is due first to the high income of the population, and therefore to greater spending capacity in the Gulf countries, but also to the fact that, in recent years, logistics have greatly improved,” he said. “We started with some sea shipments to the Gulf region a few years ago, and now we ship 365 days a year, both by sea and by air. In the UAE, we are present in Carrefour. Other countries we export to include China, Taiwan, Malaysia, India, South Korea, UAE, Saudi Arabia and North Africa. We also export to North America DECEMBER 2017
and South America but with significantly lower numbers,” Renzo stated while explaining the presence of Apofruit in the Gulf region. “Our products differ from the others in terms of the brand, which is a guarantee of quality, and the origin, Italian,” he added. The range of products we offer are the best in terms of flavour, ripeness and variety, with practical but elegant packaging that enhances the characteristics of strictly Italian produce, even in its colours. Solarelli produce comes from areas of Italy with the best production skills, where the Apofruit Italia cooperative works with its producers and its own handling facilities. The Solarelli range also includes Italian fruit and vegetables with PDO (Protected Designation of Origin) and PGI (Protected Geographical Indication) status, in line with this policy of scrupulously selecting products to ensure that they maintain all their traditional characteristics. The main fresh goods offered are: baby watermelons and melons, strawberries, peaches, nectarines, apricots, plums, cherries, kiwis, pears and persimmons, seedless grapes, oranges, apples, tomatoes, carrots and many more. WOP Dubai is the Middle East's leading exhibition for the fresh produce business held under the Patronage of His Highness Sheikh Hamdan Bin Rashid Al Maktoum, Deputy Ruler of Dubai, Minister of Finance & Chairman of Dubai Municipality. The event is organized by Planetfair and Messe Essen.
Renzo Balestri, Apofruit export salesman
For more information, visit www.apofruit.it FOOD BUSINESS GULF & MIDDLE EAST
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F R E S H P R O D U C E R E TA I L
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EATING FRESH FOOD IS HEALTHY AND FULFILLING
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stablished in 1943, it was in 1974 that Choithrams came to the United Arab Emirates and since then the supermarkets have established locations throughout the Gulf, namely Oman and Bahrain. The company brought with it international expertise, networks and connections built over 70 years in 25 countries.
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With its high standard of quality and service, Choithrams has become a name synonymous with excellence in the region today. True to its mission of customer satisfaction, Choithrams is today a successful group with associates in diverse fields such as brand-distribution, commodity brokerage, and manufacturing of FMCG's. Choithrams has expanded into Oman and Bahrain ensures the distribution of brands into all corners of the Gulf market. Eating fresh food is healthy and fulfilling. Mr. Pravesh Sawlani, GM-Operation, Choithrams comments; “Today, when the whole world is turning towards fresh and organic food, Choithrams is a step ahead. In fact our Fresh Vegetables and Fruit section, and the Fresh Meat section have received the largest chunk of investment in the production house & supply chain, for the past decade. Right from merchandising, to the actual produce on the stalls, the store exudes freshness. Our task is in fact made easier thanks to our own distribution center. This is where we manage all sourcing, value-addition and distribution of fresh vegetables and fruits. Produce play a magnetic role to accelerate customer footfall in retail business. Mr. Pravesh Sawlani, GM-Operation, Choithrams comments; By eliminating middlemen, Choithrams procures the freshest stock and along with it a considerable saving that is passed on to you, the end consumer. Our stock of fresh produce is exhaustive and guarantees customer satisfaction. We stock right from the local grown produce and the popular produce from India to the niche airfreighted organic fruit and vegetables from Levant, Europe, US and Australia. For convenience, we have consumer packs of a variety of greens like Iceberg Lettuce, Boston, and Mix etc. in specially procured breathable bags that help retain freshness. Also available are a variety of freshly cut vegetables, freshly peeled seasonal fruits and easy carry bags of popular fruits and vegetables�.
WE STOCK RIGHT FROM THE LOCAL GROWN PRODUCE AND THE POPULAR PRODUCE FROM INDIA TO THE NICHE AIRFREIGHTED ORGANIC FRUIT AND VEGETABLES FROM LEVANT, EUROPE, US AND AUSTRALIA.
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FRUIT GROWERS
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BLUE WHALE THE FIRST FRENCH FRUIT EXPORTER
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eading French apple grower-shipper Blue Whale has its sights firmly set on Middle East where sales development of its newer varieties is concerned.
Today, Blue Whale company, with its headquarter in Montauban ranks as the country's leading apple exporter with 300 growers and 5,000 ha of orchards throughout the best fruit areas of France. Blue Whale started to export in Middle East in 1969. It is one of the first player who brought the Royal Gala apple variety in the 90's in a traditional market where it was only sold Golden and Red apples. Such a bet at this period when we know that now it is the most appreciated apple variety in the area! Now Blue Whale is present in many countries: U.A.E, Saudi Arabia, Jordan, Qatar, Kuwait, Oman and Iran. Looking ahead, Blue Whale aims to make its brand more popular among all the consumers and establishes it as a synonym for quality and flavor. Therefore innovation is a key part for Blue Whale in order to bring to the consumers a better tasting experience. Since 5 years, Blue Whale has consistently developed its offer thanks to orchard improvements and the insertion of new varieties of clones. New apple varieties has been launched since the last season such as NovaBlue® and Liliblue®. Novablue ® offers excellent pack out percentages with a high percentage of fruit making the premium packs and its distinct exceptional red to purple color meets the changing needs of the market. The flesh is juicy and crispy giving a tasty sweet flavor. In addition, Blue Whale counts in it range of apple variety: Ariane®, Joya® and Pink Lady® apples. Throughout the season Blue Whale will be promoting all its varieties setting up sampling activities in stores and during special events including WOP Dubai in December. Blue Whale is also widening its range of FOOD BUSINESS GULF & MIDDLE EAST
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BLUE WHALE STARTED TO EXPORT IN MIDDLE EAST IN 1969. IT IS ONE OF THE FIRST PLAYER WHO BROUGHT THE ROYAL GALA APPLE VARIETY IN THE 90'S IN A TRADITIONAL MARKET WHERE IT WAS ONLY SOLD GOLDEN AND RED APPLES DECEMBER 2017
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organic apples as demand for organic produce increases across the world. On January 2017, the General Assembly of the “Organic Fruit Growers from our countryside" was held in Montauban. Nearly 70 growers and organic stakeholders were present. The company's extended organic range will mainly include varieties bred specifically for organic DECEMBER 2017
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production rather than converting ones originally intended for conventional growing. The focus with Blue Whale's new varieties will be on good eating quality rather than product appearance.
More information on Blue Whale website: http://www.blue-whale.com/en FOOD BUSINESS GULF & MIDDLE EAST
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BLUEBERRIES
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BLUEBERRY BECOMING CASH CROP IN POLAND IN ORDER TO PROVIDE OUR READERS THE LATEST DEVELOPMENTS IN THE BLUEBERRY FARMING IN POLAND, FOOD BUSINESS MAGAZINE MANAGING EDITOR M. MATT VISITED ONE OF THE LARGEST BLUEBERRY FARMS IN POLAND MANAGED BY JERZY WILCZEWSKI
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AMONG 40 KINDS OF FRUIT AND VEGETABLES, BLUEBERRIES CAME FIRST IN TERMS OF THE CONTENT OF ANTIOXIDANTS
t is blue, bursting with goodness and might just be the future of Polish farming. The once humble blueberry is quickly becoming a cash crop as farmers gear up to meet soaring demand for the so-called 'superfood'. Six years ago a clutch of almost breathlessly enthusiastic health studies revealed that the fruit was packed with so much goodness and vitamins that blueberries achieved almost mythic status among foodies and nutritionists. Once seen as little more than a perfunctory pie filling, the berry has become Europe's most fashionable fruit. Jerzy Wilczewski set up his own specialist horticultural farm after his graduation from Warsaw Agricultural University (SGGW) with a BSc degree in 1979. The farm has grown in a quiet corner of the North-Eastern Poland and for over thirty years it has been getting bigger, developing and changing its character. “Among 40 kinds of fruit and vegetables, blueberries came first in terms of the content of antioxidants, i.e. substances that neutralise free radicals. The second spot was taken by grape juice, whose capacity was 2/3 that of antioxidant potential found for blueberries. They were followed by strawberries, kale, and spinach. Furthermore, it was demonstrated that the equal amount of blueberries contains five times the antioxidants of pea, carrots, apples, marrow, or broccoli.” Wilczewski explains.
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“The group of substances that make blueberries a valuable addition to our diet are phytyoestrogens (i.e. plant hormones). Among the plants of the heather family, cranberries are the richest in phytochemical content (five times more than blueberries and bilberries), followed by cowberries (three times). ”Blueberries are a popular alternative treatment in Japan, where people who spend long periods of time working in front of a computer screen drink blueberry juice to prevent eye fatigue. Blueberry vitamin pills are sold in health food stores in Japan. Blueberries prevent bacterial infections, especially those of the urinary tract caused by E. Coli. Substances contained in DECEMBER 2017
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blueberry juice prevent bacteria from sticking to bladder walls and causing infections”. “In our fams, we grow major varieties including Patriot, Duke, Spartan, Bluecrop, Toro, Draper, Nelson, Ozarkblue, Hardblue, Northland, Brigitta, Liberty, Aurora, Rubel, Chandler, Bluegold and Darrow”. “We cooperate with the world's best suppliers, including American Fall Creek Farm and Nursery. Our blueberries have won the markets of the British Isles, where they found their way to the renowned Marks & Spencer and Sainsbury food store chains, as well as Holland, Germany, and Scandinavia. Our firstclass blueberries, picked and stored with the DECEMBER 2017
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Jerzy Wilczewski receiving Food Business Magazine International Growers Award from M. Matt use of the latest technologies, have also made us business partners for those who value the highest quality of our fruits and the properties of our blue treasure”, he concludes.
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APPLES
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urope is the real wealth of apple orchards. European apples grow away from big cities, breathe clean air and bath in the warm sunbeams. Apples have full blush, juicy flesh and additionally they are crunchy and aromatic. The variety of European apples will satisfy the diverse tastes of all consumers and will give them a chance for a new taste experience. When they reach for apples grown in special regions of Europe, like Grรณjec, they will discover delicate sweet & sour note created as a composition of unique climate and soil conditions with carefully developed own methods of cultivation. What is most important, apples are subject to restrictive European standards of the
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FULL BLUSH, JUICY FLESH, CRUNCHY AND AROMATIC POLISH APPLES control of production and high standards of storage and transport. Behind the success of the apples are always the growers - people with real passion. Thanks to their involvement people all over the world can enjoy this tasty snack. DECEMBER 2017
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THE VARIETY OF EUROPEAN APPLES WILL SATISFY THE DIVERSE TASTES OF ALL CONSUMERS AND WILL GIVE THEM A CHANCE FOR A NEW TASTE EXPERIENCE.
Freshly picked European apples are sorted by innovative system. Fruits are rotated and analyzed by machines. The system recognizes size, color, weight and possible internal damage. These devices are also featured with a IFA system - Internal Flavour Analyzer. European apples are packed according to high requirements. Modern halls are equipped with innovative packaging lines which allow to pack fruits to all available containers - cardboard, wood and plastic boxes, bags, trays. Thus, apples are properly secured and they can be delivered to any place in the world fresh, aromatic and crispy. Poland, with an annual production of 2.5 DECEMBER 2017
million tons, is the largest producer of apples in Europe. Apples represent more than 80% of the fruits production of the country. The main varieties are Idared, Szampion, Jonagored, Gloster, the Golden Delicious and Gala Royal and Must. Besides the production sold in national market, big quantities are exported to the countries of the European Union, Algeria, Morocco, Tunisia and the Egypt.
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KIWIFRUITS
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EUROPEAN KIWIFRUITS A MAJOR HIT AROUND THE WORLD
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hy kiwis from Europe? Kiwifruits might be native to China and not usually associated to European growers - however, Italy, Greece and France are among the biggest kiwi-producing countries worldwide, exporting to over 51 countries worldwide. What sets aside European kiwis from other countries? The mild winters and warm summers of the Mediterranean team up with traditional farming methods to grow a large and succulent crop; add a dash of strict regulatory quality control by the European Union and you get the finest natural result: a juicy, healthy and sweet fruit, grown just right just for you! The main kiwifruit variety produced is Hayward (light brown skin color/ bright green flesh with edible seeds). The average size is 70-130 grams. What are the health benefits of kiwis? Loaded with many important nutrients, Kiwifruits are a rich source of dietary fiber and is considered to be colon-protector. High levels of vitamin A, vitamin K, vitamin E and flavonoid anti-oxidants such as beta carotene, lutein and xanthin, make kiwi a healthy snack. It is also an excellent source of vitamin C and provides over 150% of the daily
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recommended intake (DRI) while its seeds provide omega 3 fatty acids, linked to reduction of risks of coronary heart disease. Finally, Kiwifruit provides 10% of the Recommended Daily Allowance of folic acid, or folate, essential to the reproduction and formation of red blood cells. It is those health benefits and excellent fruit quality that campaign Premium European Kiwi is set to spread the word about: a three year journey in United Arab Emirates, China and Canada brings consumers closer to European kiwifruit producers and gives them the opportunity to know more about cultivation, quality and flavor characteristics. In 2017, Premium European Kiwi campaign is visiting United Arab Emirates for the second year, in order to participate at International DECEMBER 2017
KIWIFRUITS
Perishables Expo Middle East (WOP Dubai) from 5 to 7 December, meet local opinion makers and raise awareness on the premium quality of kiwifruits coming from Europe. In the past two years since its launch, the campaign has travelled to United Arab Emirates, China and Canada, participating to trade shows, organising promotional events and outdoor advertising as well as point of sales promotion in local supermarkets. For the next period, the campaign is organising instore promotions in major super markets of Dubai and Abu Dhabi, as well as many more promotional activities for HORECA professionals and the general public. Kiwifruits from Europe are available in United Arab Emirates from October to May. Ask your DECEMBER 2017
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supermarket for European kiwifruits and enjoy a delicious and healthy snack everyday! About the campaign The campaign “Premium European Kiwi� (www.europeankiwi.eu) is funded by the European Union and Greece for the promotion of kiwifruits in Canadian, Chinese and the United Arab Emirates' markets. The campaign is implemented by the consortium of producers: Agricultural Cooperative of Chrisochori NESPAR, Agricultural Association NESTOS, Alkyon SA, and Goustera SA.
For additional information about the program, please visit: www.europeankiwi.eu FOOD BUSINESS GULF & MIDDLE EAST
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PEELING TECHNOLOGY
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G
lobal demand for exotic fruit is rapidly increasing. Today, the worldwide fruit puree concentrate market is valued at more than US$400m (Euro 332m) and is expected to grow to US$700m (Euro 581m) by 2026. Similar growth is expected in the exotic fruit puree concentrate market which is predicted to reach US$274m (Euro 227m) by 2026. What is causing this increase and how can exotic fruit processors meet the demand without compromising quality? Consumer demands The worldwide increase in consumption of baby food is a significant factor in the
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PREPARING FOR GROWTH IN EXOTIC FRUIT predicted expansion of the market. Alongside this, growth in the fruit juice industry, and the increasing demand for fruit smoothies and other products, is further encouraging development in the sector. DECEMBER 2017
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juice is then extracted. However, as consumers look for better taste, a thicker consistency and to keep some of the important nutrients intact, processors are responding by peeling the fruits, removing the skin, seed pockets and stones to achieve a high-quality concentrate and puree.
Currently, fruit juices tend to be made from juice concentrate. However, manufacturers are starting to use puree concentrate instead. This shift provides consumers with a thicker, bettertasting, smoother drink and exotic fruits are a key ingredient within many of them. Exotic fruits include high quantities of fibrous material, which further increases its consumer appeal from a health perspective. As 'better-foryou' products become more popular, the demand for fruit puree concentrate is only going to increase and so are the varied ways in which it is processed. For example, when it comes to juice processing, most fruits are crushed and the DECEMBER 2017
Advanced technologies Fruit peeling is an important part of the juice and smoothie manufacturing process. Current methods involve certain fruits - such as peaches, apples and mangos - undergoing a lye peeling process. This sees produce pass through a boiling sodium hydroxide solution which burns off the skin. This process, however, uses large volumes of water, and can lead to high levels of food waste which makes the process inherently inefficient. Technological advances in steam peeling have created significant advantages over lye peeling. These allow for reduction in water usage, limiting the amount of produce wasted and contributing towards an altogether more sustainable process. Today, leading equipment manufacturers have delivered innovations which can steam peel and sort a range of fruits including apples, mango, peaches, nectarines and papayas. These innovations also help processors overcome problems found in particular fruits, such as the removal of seed pockets in apples and the pits in others. By helping in the removal of these issues, processors can provide a higher quality, smoother drink to consumers. Using steam peeling to remove the skin, and to create a smooth consistent surface around the outer surface and inner core, means that high volumes of fruits can be processed to a very high quality and with reduced waste. These high quality peeled fruits form the basis of the concentrate and puree that can be used in many applications. In recent years, we have worked closely with leading fruit processing companies in Europe and Asia to evaluate their steam peeling processes for use in high volume fruit processing lines. Our system enables processors to peel quickly and efficiently, so that the heat absorption of the fruit is significantly lower, in turn protecting it and making for a superior product.
EXOTIC FRUITS INCLUDE HIGH QUANTITIES OF FIBROUS MATERIAL, WHICH FURTHER INCREASES ITS CONSUMER APPEAL FROM A HEALTH PERSPECTIVE.
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CYPRUS: OFFERING TOP QUALITY
EARLY THIS NOVEMBER GULF AGRICULTURE MANAGING EDITOR MATT VISITED CYPRUS TO EXPLORE THE BUSINESS OPPORTUNITIES AVAILABLE IN THE CYPRIOT AGRICULTURE, AQUACULTURE, FOOD AND BEVERAGE INDUSTRY FOR THE BUYERS OF GULF AND THE MIDDLE EAST. HE VISITED MANY COMPANIES BASED IN LIMASSOL AND NICOSIA, SPECIALISED IN DAIRY PRODUCTS, HALLOUMI CHEESE, FRUITS AND FRESH VEGETABLES. THE TRIP WAS ORGANISED BY CYPRUS TRADE CENTRE, EMBASSY OF THE REPUBLIC OF CYPRUS IN DUBAI. FOOD BUSINESS GULF & MIDDLE EAST
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Y PRODUCTS TO THE UAE CONSUMERS
T
he third smallest country in the EU after Luxembourg and Malta, Cyprus' agricultural sector is small in comparison to its European neighbours. The success achieved in marketing and promoting halloumi cheese as an international brand demonstrates that the island can establish a unique identity for its products: the challenge now is to repeat this success with the island's other agricultural products such as olive oil, fruits and vegetables. Indeed, some 44 per cent of Cyprus' agricultural output derives from crop protection, which apart from the export products of potatoes, oranges, lemons, mandarins, grapefruit and grapes, also includes cereals which are a main source of fodder for the island's livestock farmers. According to a latest report, Cyprus' agricultural share of total domestic exports is around 13.4%, and it is quintessentially Mediterranean with health-promoting foods such as citrus fruit, vegetables, grapes and potatoes. As for processed agricultural goods, Cyprus' key exports are halloumi, fruit and vegetable juices and meats. The island's famous halloumi cheese has become one of the top export products for Cyprus. The country has a rich gastronomical history, and halloumi - with its rich flavour and particular texture - constitutes a cornerstone of Cypriot cuisine. Aquaculture products are the third most important produce in Cyprus, in terms of export value. Specifically, these products are sea bass and sea bream and approximately 65% of the total national production is exported to markets in Middle Eastern countries and the USA. The aquaculture sector represents about 75-80% both in terms of volume and value of the total national fisheries production, and the total national aquaculture value for 2015 reached Euro 39.2 million . The traditional markets for Cypriot citrus products have been Russia and the United Kingdom, both enthusiastic consumers of oranges, tangerines and mandora, a cross between a mandarin and an orange. Agricultural exports to the EU constitute around 64.2%, while other European countries 16.7% and Asia 16.2%.
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CYPRUS HAS A LOT TO OFFER IN THE FOOD AND DRINK INDUSTRY TO THIS PART OF THE WORLD FOR MANY REASONS. THE QUALITY WHICH IS ACCORDING TO THE EUROPEAN STANDARDS, THE SIMILAR FOOD INGREDIENTS AND VARIETIES PRODUCED FROM THE MEDITERRANEAN ATMOSPHERE AND THE OLD RELATION WITH THE ARAB WORLD WHICH LED CYPRIOT MANUFACTURERS TO ESTABLISH AN EXCELLENT BUSINESS RELATIONS WITH THE UAE AND THE WHOLE ARAB REGION.
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Largest Dairy Company in Cyprus exporting to 40 countries Charalambidis Christis is the largest dairy company in Cyprus. It produces and markets products of high nutritional value, according to the international standards of quality and knowhow, maintaining the authenticity of the flavors. Mega brand Charalambides Christis is the largest export company in Cyprus, since it has been exporting to more than 40 countries, employing more than 600 people. At the same time, it is also distinguished in the field of Corporate Social Responsibility, since the program of practical offer and social solidarity "Participation" embraces the whole of Cyprus, giving thousands of children smiles. Charalambidis Christis was created by the merger of the
two largest dairies in Cyprus with the Charalambides Dairies and Christi Dairies Ltd. The recent significant developments in the company's modern history concern two important launches that have admittedly changed the relationship between the consumer and the product. This is the new 2-liter package with a handle launched in October 2013 as well as the new, one-liter, newly packed with a handle we launched in September 2015.
Offering Alambra and the Granny Products Based on the long experience and expertise, Petrou Bros Dairy Products company is aligned with the market needs, by pioneering in products which combine quality and innovation. Alambra and the granny products: The products are made of 100% fresh cow's, sheep's and goat's milk which is supplied by the company from all different areas of the non-occupied Cyprus. It has a wide range of products, such as Halloumi, Fresh and Dry Anari, Yogurt of different types, Grated Halloumi and various other types of exclusively imported cheese such as Greek Feta, Kefalotiri, Edam, Gouda etc. At the same time, the company produces a range of traditional products -under the name «the granny»- which have received great success both in the local and the international market. The traditional products «the granny» consist of Sheep's and Goat's Milk Halloumi, the Traditional Authentic Sheep's Milk Yogurt, the Traditional FOOD BUSINESS GULF & MIDDLE EAST
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Dry Anari, the Sheep's Milk «Airani» as well as the famous «Trahana soup». Petrou Bros Dairies exports more than 80% of the total production to the international market and the remaining 20% is distributed in the local market. The company holds more than 30% of the total exports of the Original Authentic Cyprus Halloumi with a production that exceeds the 4500 tons per year. Among other countries, the company exports products to 29 countries worldwide. DECEMBER 2017
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Lefkonitziatis: Offering traditional dairy products Lefkonitziatis Dairy was founded back in 1960 and operates under its current management since 1984. The company processes milk and produces a series of Halloumi and other traditional dairy products. Halloumi and Yoghurt are the main products the company manufactures today. The majority of the Halloumi made is exported to other EU countries with the UK and Sweden being the biggest markets. The dairy plant is located from 1997 to Ayios Athanasios industrial area in Limassol. The factory fully complies with the European directives regarding premises, equipment, manufacturing procedures and personnel hygiene. The company has additionally achieved accreditation of its Food Safety Management system with BRC version 7 Grade AA. Nowadays the company processes around 9 million liters
of milk annually and with the increase of demand for Halloumi cheese alongside with the growing prospect of the European Union is aiming to increase further its production. The strategic intent of Lefkonitziatis Dairy Products Ltd is to be established as one of the leading milk processing companies in Cyprus remaining faithful to its line of success Taste - Quality - Tradition.
Carob products from Stavros Parpis The Cypriot company belongs to Stavros Parpis who has put in practice the slogan "Learn to eat healthily", which after all it is the companies personal motto. Stavros Parpis Foodtuffss Ltd established in 1992. Our main activity is the primary processing of carob using latest technology type machines. In our company we produce: carob syrup, grape syrup, carob powder, carobolata, carob snack, carob candies, carob drages, carob cream, grape cream, grape juice, praline with carob and pomegranate syrup. Carobs are an extremely rich food. They are richer in calcium than milk since they contain 350mg of calcium per 100g of carob in comparison with milk which contains between 120-130mg of calcium per 100g of milk. They also contain up to 4% protein, up to 63% phosphorus 180mg per 100g. Carobs are also rich in vitamins A, B and C and they also contain good quantities of iron and many other minerals. Compared to chocolate, carob is three times richer in DECEMBER 2017
calcium, has one third less calories and seventeen times less fat. Carob is a chocolate lover's delight as it is not only delicious, but low in fat and calories and caffeine-free. FOOD BUSINESS GULF & MIDDLE EAST
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Cyprofresh: Handling More than 30 Percent of Cypriot Citrus Exports “Our company is a cooperative grower's union established in 1964 with the purpose of treating, packing and marketing the agricultural products of its grower members�, says Panicos Panayi, Sales and Marketing Manager, Cyprofresh. Nowadays the company has around 550 members and is the biggest packing and exporting organization in Cyprus handling more than 30% of the island's total export trade in Citrus fruits. The company since 2005 is also successfully involved in the trade of fresh potatoes with its own potato-grower team. The latest and very promising activity started in 2011 and it concerns the cultivation and trade of pomegranates.
Our long time co-operators and customers are wholesalers, packers and large supermarket chains in Europe such as Belgium, Austria, Poland, the Netherlands, Italy, Croatia, the UK and more. Outside the European borders we trade with Canada, Russia, Hong Kong, Dubai, Bahrain and others.
Alion: Market leader in Horeca sector Alion is a leader in the domestic market in both the retail and the HORECA sector, it exports its fresh products in more than 25 countries, keeping up delivering products of the highest quality from the field to the customer, with the best customer service possible. Built from the ground up by Theodoros Zavos and his cousin Panikos Papaloizou in 1990, Alion has grown from strength to strength and has become today a state-of-the art enterprise thanks to the dedication and the passion of its people, without forgetting its roots nor its family values. A leader in the domestic market in both the retail and the HORECA sector, it exports its fresh products in more than 25 countries, keeping up delivering products of the highest quality from the field to the customer, with the best customer service possible. Alion's vision is to help its consumers to live a healthier way of life by providing them healthy products of the best quality possible. To remain competitive, we understand at Alion that constant innovation is key. Innovation comes in many shapes FOOD BUSINESS GULF & MIDDLE EAST
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and forms: new original products, new product usages and new packagings. For example, Alion ready to eat salads are packaged in Pattruss Z (Zed) a very innovative packaging made for vegetables, which has a resalable zipper and large capacity. This bag made of transparent film is reusable. Consumers can consume vegetables little by little over time while taking their Pattruss Z bag in and out from the refrigerator. Pattruss Z keeps the freshness of the vegetables for a long period of time thanks to its excellent durability and preservation features. DECEMBER 2017
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K. Fruit Factory Ltd: Authentic pomegranate juice Kleopas Pomegranates is a subsidiary company of K. Fruit Factory Ltd, dealing with the production of pomegranate and turning it into fresh, authentic pomegranate juice. It produces excellent quality pomegranates in its own plantations, stretching over 230,000m2 with thousands of pomegranate trees in the Asgata district of Limassol. Authentic pomegranate juice is produced in the local small industry of Kleopas Pomegranates following all EU regulations. The Company's specialized and excellently trained staff, its state-of-the-art machinery and the strict hygiene and safety regulations guarantee an excellent product, with the unique formula of Kleopas Pomegranates The Company has its own distribution network covering all of Cyprus, while it is expanding exports to European countries and beyond. “Our Company is already exporting to France. The exports
are made only by air in order to deliver the juice 100% fresh in the market. We have also agreed with US company and as soon as the arrangements are ready the company will start exportation in the U.S.A.”, says Michalis Kleopa, executive sales manager of the company.
Cyprus Potato Marketing Board The Cyprus Potato Marketing Board was established by Law in 1964 and promotes for more than 40 years Cypriot potatoes. As from 1st of May 2004 Cyprus joined the EU and the potato market has been liberated. The CPMB however, continues to operate very successfully in the free market being the biggest exporter of Cyprus potatoes with over 1250 potato growers which sum up to more than 70% of the producers of Cyprus Island wide. Growers are organized in “Growers Groups”, the largest one being the Pancyprian Potato Growers Group (POP) that numbers almost 900 members. The Cyprus Potato Marketing Board is also co-operating with another 2 groups (Sotira group and Achna-Augorou group) and some 1000 independent growers. The CPMB has undertaken the planning (quantities, varieties etc) the packing, the shipping and the marketing of these potatoes. Also the CPMB is planning to export a bigger quantity than last year reaching more than 70,000 tons. “With our long term experience of over 40 years specializing in the potato production, packing and exporting we are unbeatable when it comes to delivering the best Cyprus potatoes at your door,” says Charalambos Anastasiou, general manager of the Cyprus Potato Marketing Board. DECEMBER 2017
All potatoes for export are inspected during growth harvesting and packing by the Board agronomists but also by the State inspectors (Cyprus Inspection Service). CPMB and Ministry of Agriculture also inspects the potatoes again in the packing station just before loading in the containers and at random in the ports during loading in the vessels and issue the necessary phytosanitary inspection certificates. During harvesting and before loading in the packing station, the agronomist of the Board take samples at random to be sent to the State laboratory for residue analysis. Of course soil analysis and residue analysis before harvesting is obligatory for all growers participating in the Eurepcap programme. FOOD BUSINESS GULF & MIDDLE EAST
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Kimagro: The Fish you can Trust In slightly over two decades, Kimagro has grown from the vision of one man to a successful, respected Fish Farm, sustainably supplying the finest quality Sea Bass and Sea Bream across the globe. It's been an eventful process marked with key moments which helped to shape who we are today. The brand name represents the sea of its origin, near the Levant Basin which is steeped in history from the Knights of the Round Table sailing its waves and even landing on Cyprus shores, to the other various great empires, conquering the ancient worlds. ‘Our fish share in this rich setting and are more exposed to the natural elements of the Mediterranean Sea; something that is key to their steady growth and overall development�, Antonis Kimonides, Managing Director of Kimagro. Fish you can trust: Kimagro requests a 'Premi Test' from Cyprus Veterinary Authorities in order to certify that no antimicrobial agents (antibiotics) are used during the fish rearing process. This means that several sample analyses take place both by the local Vet Authorties and the Company on a separate basis, throughout the year in order for this Certificate to be produced in confidence for our customers. Sashimi-graded: Kimagro uses sustainable fish feeds that are under the full control and high standards of the
Blue Island; Specilized in Mariculture and fish farming The core of business of the company is the fish farming and trading of the Mediterranean species Sea Bass and Sea Bream and the trading of fresh fish from open sea fishing. The company was established in 1993 (under the name Blue Island Fish Farming Ltd) as a mariculture unit. A turning point for the company has been its conversion in 1999 into a Public Company and its listing in the Cyprus Stock Exchange. This development contributed to the FOOD BUSINESS GULF & MIDDLE EAST
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Manufacturer who provides our Company with a confirmation notice of their heat treatment process. On 2nd June 2016, Kimagro's Levantina Fish have once again been awarded for exceptional taste and quality.
growth of the company both in the field of mariculture and in the field of fresh fish trading. Today the company distinguishes itself in the Cyprus market in the fields of mariculture and fish trading, in addition to its size and its modern organizational structure and infrastructure. Both the structure and the infrastructure of the company are continuously developing, with a view to offering a reliable and complete service to its clients, both in Cyprus and abroad. Currently the company exports to most of the European countries, the United States, Russia and the Middle East. DECEMBER 2017