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EUROTIER DIGITAL REVIEW
DLG’s new digital platform impresses with 41,000 participants over four days - 45 percent international participation - Great interest in the technical program with over 300 specialist events - videos available “on demand” from February 18 to April 15
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DLG the debut of “EuroTier / EnergyDecentral digital” concluded 12th february and was adjudged a great success. More than 41,000 participants connected to the digital platform, created by the DLG (German Agricultural Society), during the four days of the event (February 9 to 12). In addition to being able to access the offerings of around 1,200 participating companies, the visitors were also able to take part in 300 specialist events and to conduct targeted networking with the industry. Some 45 percent of the participants were located outside Germany.
“With ‘EuroTier / EnergyDecentral digital’, the DLG’s new platform has successfully positioned itself as a digital business network and forum for professional exchange for the national and international agricultural industry. The access and engagement rates speak for themselves. The lively participation in events and the strong interest in the digital technical program are a reflection of the networking competence of the farmers, the industry and our members. The digital format will be a complement to our physical trade fairs in the future,” concluded Dr. Reinhard Grandke, Chief Executive Officer, DLG.
Current figures at a glance • Over 41,000 participants connected to the digital platform over the four days of the event. • A total of around 255,000 engagements (including 1:1 audio/video calls, 1:1 chats, expo show room visits, user networking) and over 780,000 page impressions were recorded. • 45 percent of attendees came from outside Germany. In total, 128 countries were represented on the digital platform. • The investment intention of participants was exceptionally high, at around 2.8 billion euros. • One reason for this is the high rate of decision-makers - 76 percent - on the platform, shown by current visitor registrations.
More than 1,200 exhibitors presented information, in real-time, on their range of products and services using various multimedia tools. Exhibitors were also able to network and engage directly with participants via chat and video meetings. In addition to offering new technologies and consulting for livestock farming, the companies’ offerings also included the upstream areas of livestock farming, such as breeding, techniques and farm input, as well as downstream areas, such as processing and distribution channels.
