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CARREFOUR TEAMS UP WITH EMIRATES BIO FARM TO SOW SEEDS FOR A HEALTHIER FUTURE
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arrefour, operated by Majid Al Futtaim in the UAE, has underscored its commitment to support local farmers and provide healthier organic products through signinga Memorandum of Understanding (MoU) with Emirates Bio Farm — the largest private organic farm in the UAE. The partnership will see Carrefour source up to 450 tonnes of Emirates Bio Farm organic produce, which promises more affordable prices at Carrefour stores. Emirates Bio Farm is leading organic agriculture in the UAE through its farming methods by producing chemical free crops while also protecting the environment and promoting biodiversity. The partnership illustrates Carrefour’s multipronged approach to support sustainable agriculture in the UAE. With more than 70 organic products on offer — including cucumbers, plum tomatoes, cherry tomatoes, carrots, eggplants, green capsicum, curly and flat kale, and okra — customers are spoilt for choice when they choose to buy local. The agreement falls in
FOOD BUSINESS GULF & MIDDLE EAST
line with Majid Al Futtaim’s strategy to support local farmers in the UAE, and complements a further MoU signed with the Ministry of Climate Change and Environment (MOCCAE) to increase the availability of local produce across Carrefour stores in the country. Phillippe Peguilhan, Country Manager of Carrefour UAE at Majid Al Futtaim Retail commented, “We know today’s consumers are highly conscious of choosing fresh and healthy produce, having witnessed strong demand for our selection of fresh local produce. We’re proud to announce another partnership with Emirates Bio Farm, which will no doubt provide exceptional value for customers across the emirates.” In sourcing more organic local produce from Emirates Bio Farm, Carrefour UAE is elevating the nation’s food security by supporting local farmers and reducing its food miles. Last year, Carrefour opened the regions’ first in-store hydroponic farm at Yas Mall, reiterating the company’s commitment to driving environmental sustainability.
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