July-Sept 2021 edition of Food Business Gulf & ME magazine

Page 22

F OOD CULT UR ES

FRESHQ® - NEXT GENERATION GAMECHANGING FOOD CULTURES, WITH LOW IMPACT ON POST-ACIDIFICATION Sustainable food production is key to tackling climate change and investing in a more resilient future

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he environmental challenges facing the planet have never been more pressing. Climate change, growing global population, resource shortages, and the challenges brought by COVID-19 have required a reassessment of the status quo. These challenges have also spurred a growing

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shift toward behaviors that allow consumers to tread more lightly and preserve the natural resources that future generations will rely on. Younger consumers, in particular, are increasingly interested in aligning their purchases with their values. More consumers are becoming

Food Business Gulf & ME | www.foodbusinessgulf.com

aware of the impact of food production on global warming and greenhouse gas emissions, and they are increasingly on the lookout for options that offer all-natural ingredients, transparent and traceable supply chain, reduced waste and lighter carbon footprint. These trends represent a significant

July-September 2021


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