22 SAHARA SHOW PREVIEW
SAHARA INTERNATIONAL AGRICULTURAL EXHIBITION IN SEPTEMBER 2021 T he 33rd edition of Sahara, the International Agricultural Exhibition for Africa and The Middle East, is set between the 12th and the 15th of September 2021 at Egypt International Exhibition Center under the patronage of the Ministry of Agriculture and Land Reclamation. The Exhibition witnesses the participation of major international organizations specialized in agriculture, animal production and aquaculture from Africa, Europe, and Asia, with more than twenty thousand visitors annually. Vast opportunities provided on the development path Sahara exhibition is creating opportunities for professionals working in the agriculture business in Egypt to expanding their network and building up their business relationships. Egypt is currently promoting its national development strategy 2030 vision aiming to the development of the agriculture system, since it is a vital and
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critical cornerstone of the economy development. Sahara is the commercial heart and crop production hub for Egypt and The MEA region. This exhibition is a meeting place and an educational forum for agricultural professionals, it provides the chance to exchanging experiences, and discovering advanced technologies and strategies adopted in the local and international markets. Sahara helps agriculture professionals in creating the necessary networks to expand their business and present remarkable investment and growth opportunities. Informa AllSecure during the time of COVID-19 The exhibition global organizer Informa Markets announced the implementation of “Informa AllSecure” approach during this year’s edition. This approach was adopted after the spread of COVID-19 to ensure the highest standards of health and safety during the exhibition.
“We remain committed to supporting the recovery of the agricultural industry by holding the exhibition for four days in Cairo, Egypt - the commercial heart of the agricultural sector in Africa and the Middle East,” said Ms. Hanaa Youssef, the exhibition director. “The company is keen that this year’s edition succeeds in meeting its objectives while maintaining all health and safety precautions and measures to ensure a fruitful yet safe participation for the exhibitors, the visitors, and all the other participants,” she added. Furthermore, Sahara is offering all agriculture enthusiasts a set of digital solutions and opportunities including webinars, news, and market trends reports, in order to extend their reach beyond the 4-day exhibition to learn more about their customers’ behavior, enhance their business strategies, and generate new sources of revenue. For more information, visit www.saharaexpo.com
JULY-SEPTEMBER 2021
