SIRHA ARABIA PREVIEW

This new Sirha Food event, in partnership with Culinary Arts Commission of Saudi Arabia, will welcome over 300 exhibitors and brands, becoming the first trade show to propose a global offer in Saudi Arabia.

A unique opportunity to export Sirha Food’s expertise and support the Kingdom in developing its Food, Service and tourism offering.

Considered as the largest and most attractive in the Middle East, Saudi Arabia’s Food & Beverage market has been in constant transformation for several years and is undergoing a strong acceleration. Over the next decade, the Kingdom plans to invest massively in the hospitality and tourism sectors to become the Gulf’s leading tourist destination and is keen to expand its Food & Beverage and Hotel offer by incorporating new international trends. Through its expertise, Sirha Food is fully involved in this development, with the confidence of the Saudi authorities.

Sirha Arabia for a mix of local and international food trends and cultures

With over 40% of the population made up of expatriates, and international tourism on the rise, there is a growing demand for