Tuttofood & HostMilano Review
RESULTS BEYOND EXPECTATIONS FOR HOSTMILANO AND TUTTOFOOD
T
he return of in-person HostMilano and TUTTOFOOD, that ended last week of October at FieraMilano in Rho, in conjunction with MEAT-TECH, exceeded all expectations by attracting more than 150 thousand trade visitors. “The chance we took of going back doing business in-person proved to be a winner”, comments Luca
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Palermo, CEO and General Manager of Fiera Milano. There was a great desire to do business live, as shown by the meetings of the more than 150 thousand visitors with more than 2,700 companies. Crowded aisles and lively exchanges at different booths consolidate FieraMilano’s growing role as a European exhibition hub and
internationalization for Italian companies of all sizes. A continuous and organic strategy demonstrated by the constant increase in international buyers was also collaborated by the ICE Agency. The new agreements signed by Fiera Milano reinforced the supply chain approach that the Italian agri-food and hospitality ecosystem needs to present itself abroad in an organic way. The new partnership with Fiera Italia and Coldiretti will promote the 'Made in Italy' agri-food products to double the value of exports. The agreement with Informa Market- a leading trade fair sector with over 450 events
November-December 2021
