VISITBRITAIN ROLLS OUT NEW MARKETING CAMPAIGN IN GCC TO DRIVE BOOKINGS TO BRITAIN

VisitBritain, the national tourism agency launched a new marketing campaign aimed at attracting visitors to Britain from the GCC region. The international GREAT Britain marketing campaign invites visitors to ‘See Things Differently’, showcasing Britain as a welcoming, dynamic, exciting and inclusive destination with a warm British welcome at its heart.

The multi-media advertising campaign - called ‘Spilling the Tea on Great Britain’ - uses a play on Britain’s love of tea, through destination images and short films, to tell a fresh and exciting story about the experiences on offer showing visitors that ‘whatever your cup of tea, we’ve got it.’

From a ‘Festival’ themed tea that highlights Britain’s live music scene to a ‘Graffi-tea’ that celebrates its vibrant cities and cultural attractions. A ‘Surf’ theme shows Britain’s coastal experiences, ‘#nofilter’ its natural beauty and a ‘Monster Hunting’ tea draws inspiration from Britain’s historical discoveries and legendary myths including world-famous Nessie the Loch Ness Monster.

A limited release of the themed teas, blended by British tea company Tregothnan, are set to be available for tastings at VisitBritain promotional and trade events.

VisitBritain’s Interim Deputy Director Carol Maddison said: “The GCC is an important tourism market for Britain and we are delighted to be running this dedicated campaign, tapping into motivations for travel this year, to build on the strong recovery we have seen.”

“Britain is packed full of new and invigorating experiences for visitors to come and enjoy, from adrenaline filled coastal and countryside adventures to iconic summer festivals, from street food tours to street art tours to afternoon teas with a magical twist. By showing our warm British welcome and telling the story of our vibrant and varied destinations we want to inspire visitors from the GCC to discover more, stay longer and to explore year-round.”