30 YEARS AT ATM HIGHLIGHT THE AIRLINE’S INNOVATIVE OFFERINGS AND LATEST BENCHMARKS IN TRAVEL

Emirates is poised to showcase its latest roster of innovative products and fan-favourites at this year’s 30th edition of Arabian Travel Market, which gets underway on 1 May.

A milestone year for the event, which is celebrating its third decade of connecting the travel industry, this year also marks Emirates 30th year of partnership and commitment to ATM.

When the exhibition first opened its doors thirty years ago, Emirates flew 15 aircraft to 30 cities and carried close to 2 million passengers. Today, Emirates is the world’s largest international airline serving over 140 destinations on more than 200 wide-body aircraft, connecting tens of millions of travellers across the globe each year, and making Dubai one of the most globally connected cities for travel, tourism and business.

Over the years, the airline’s presence has expanded and evolved at ATM. In 2007, Emirates unveiled its huge ‘Globe’ stand, a captivating three-storey spherical structure which literally ‘turned’, featuring the airline’s industry-first private suite in First Class on its Airbus

A340-500 in a specially recreated area. Later, the 9.5 metre tall structure focused on the airline’s tremendous network expansion featuring Emirates destinations, and on the fringes of the stand, its cabin products on the A380 and Boeing 777 across all classes, as well as its sports sponsorships around the world.