The virtual platform for real life competition
Online challenges
The problems Challenges on current platforms are not interactive enough.
Users can only watch and comment.
Responding is messy and disorganized.
Unless you have a big following, it’s hard to participate.
The problems It’s really hard to convince viewers that challenges are authentic.
The solution A smartphone app for real life competition. Revolutionizing online challenges. Create
Participate
Watch
More interactive. Easily authenticated.
Market opportunity 84%
of people who currently watch challenges online want to watch on a dedicated platform.1
Users we estimate we will receive from partnering with three YouTube personalities we’re in talks with
The most popular challenge video has over 39 million views. 2
32.8 million users 450,000
users
1
Based on a survey of 152 people
2
https://www.youtube.com/watch?v=Cyk7utV_D2I
Users we would have if 84% of people who watch challenges used our product
Marketing plan
The marketing plan Reach out to YouTube personalities
Receive promotion, content creation and connection to advertisers
Dude Perfect
Quality content ensures stickiness How Ridiculous
theDOMINICshow
Revenue Two sources of revenue: Advertising
In-app purchases
Revenue Source of revenue:
Advertisers Video ads and sponsored challenges
! $20 per thousand impressions
Apparel and video game companies
Sponsored challenges with product sales
3%-6% commission on $1 to $8 products
Food and beverage companies
“Right up Doritos’ and Mountain Dew’s alleys.”
!
John Compton Former President of PepsiCo
Revenue Source of revenue:
Users ! ! Extra tries
! Paid competitions
! For challenges with limited tries, users can pay to buy extra tries
! Estimated implementation:
Year 2
Users pay $0.99 per try to Estimated implementation:
participate in a challenge where Year 2 they can win a prize
Financial projections Impressions
Sales
In-App Purchases
Revenue
Profit
Revenue (in thousands of dollars)
5,000
1,000,000
$920,982
$710,866
750,000
3,750
500,000 2,500 250,000
$21,321
1,250 0
0 Year 1
$177,597
Year 2
Year 3
Year 4
Year 5
-$2,492
Year 1 Year 2 Year 3 Year 4 Year 5
People involved User Experience
Client Relations
Chirag Sumathi
Matteo Carroll
Daniel Wasserman
Chief Marketing Officer • In charge of recruiting challenge personalities with established followings
Chief Operating Officer • In charge of running daily operations of the app and managing the user experience
Chief Financial Officer In charge of relations with advertisers and investors
Content Curation
Development
Brandon LaRouche
Chief Technology Officer • Writing the code for the iOS application •
Extensive experience with iOS development including releasing apps to the App Store
! •
Experience marketing for startups
! •
Experience organizing large educational conferences
•
! •
Experience in managing funds for non-profit organizations
What we’ve accomplished MVP by hosting “saltines challenge” Market research on both the consumer and advertiser sides
Prototype
Offers for promotion from Dude Perfect and theDOMINICshow
Immediate future Recruit more YouTube personalities
Release to App Store
Reach out to advertisers
Begin Android development