MA Thesis {The Anatomy of the British Character}

The Anatomy of the British Character {or how to create a typeface that talks about typographic history} in short Anatoma. Anatoma is a study of British type design through the creation of a sans-serif typeface which aims to unveil the letterforms that shape the national typographic heritage. My interest in the topic is to understand if it is possible to have a typeface which we can identify as British, not meant as a visual portrayal of national identity, but as a contemporary typeface which holds, embedded, the history, evolution and use of letterforms. MA Thesis for MA Contemporary Typographic Media at University of the Arts London (London College of Communication) 2015