Updated June 2008
a s e lection of work f rom t h e p or t fo li o o f :
Matt George matt@notmywork.com 214.212.3666 aim: matteojorg e
a r t d i r e ct i o n st r at e gy
20
08 branding
i n t e r act i ve
> case study no. 1 > 2007 allstate annual report
> 2007 allstate annual report
> case study no. 2 > lifesavers rebranding
> lifesavers commemorative tin
> lifesavers family pack zip closure
> lifesavers single serve / plastic tube packaging
> livebooks|edu direct-mail poster
> livebooks|edu direct-mail poster
> case study no. 3 > full throttle rebranding
> full throttle design explorations
> citizens whiskey concept packaging
> deluva vodka concept packaging
> strathmore writing stationery kit
> hotel 74 state STATIONERY SYSTEM
> strathmore script stationery kit
> URBAN ECO STATIONERY SYSTEM
> 2006 meadwestvaco annual report
> 2007 meadwestvaco annual report
> meadwestvaco RECRUITING BROCHURE
> meadwestvaco brand book
> meadwestvaco corporate overview dvd
> meadwestvaco overview animations
> case study no. 6 > design & process book
> case study no. 7
> case study no. 8
> the human footprint project
> the virgin atlantis hotel
> virgin atlantis hotel website
> case study no. 9 > notmywork.com / portfolio site
> not my work portfolio book
> argo tea / website landing page
> case study no. 10 > argo tea
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> argo tea / interior wallpaper mural
> argo tea / tea grappa poster
> CHW hospital / open enrollment campaign
CHW hospital / open enrollment billboards
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Daily Excellence
Solve Lorem Uposm ets gets fluth es it huoire uprusm diag ests estateihf asi siwete shgh. Theyt y guysd esta lorem uptsim. Lorem Uposm ets gets fluth es it huoire uprusm diag ests estateihf asi siwete shgh. Theyt y guysd esta lorem uptup shgh. Theyt y guysd esta lorem uptsim. Lorem Uposm ets gets fluth es it huoire uprusm diag ests estateihf asi siwete shgh. Theyt y guysd esta lorem uptsim
No. 6548
BALANCE Lorem Uposm ets gets fluth es it huoire uprusm diag ests estateihf asi siwete shgh. Theyt y guysd esta lorem uptsim
predict
every moment matters
treatment Lorem Uposm ets gets fluth es it huoire uprusm diag ests estateihf asi siwete shgh. Theyt y guysd esta lorem uptsim. Lorem Uposm ets gets fluth es it huoire uprusm diag ests estateihf asi siwete shgh. Theyt y guysd esta lorem uptsim
Cure
Daily Excellence
22:36.58 57
No. 2359
56 55
Perfection:
Lorem Uposm ets gets fluth es it huoire uprusm diag ests estateihf asi siwete shgh. Theyt y guysd esta lorem uptsim
54
Diagnosis
53
Lorem Uposm ets gets fluth es it huoire uprusm diag ests estateihf asi siwete shgh. Theyt y guysd esta lorem uptsim. Lorem Uposm ets gets fluth es it huoire uprusm diag ests estateihf asi siwete shgh. Theyt y guysd esta lorem uptup shgh. Theyt y guysd esta lorem uptsim.
HEALTH
Lorem Uposm ets gets fluth es it huoire uprusm diag ests estateihf asi siwete
002
003
004
011
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012
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No. 4351
360
Daily Excellence Treatment
22:36.58 57 56
Diagnosis Lorem Uposm ets gets fluth es it huoire uprusm diag ests estateihf asi siwete shgh. Theyt y guysd esta lorem uptsim.
55
Lorem Uposm ets gets fluth es it huoire
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53
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uprusm diag ests estateihf asi siwete shgh. Theyt y guysd esta lorem uptup
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> case study no. 11 > spring 2008 hummer apparel
> hummer catalog photoshoot
> 2008 hummer apparel designs
> case study no. 12 > billy jealousy / looking sharp
> billy jealousy / looking sharp t-shirt
> case study no. 13 > cy’s tavern / logo & menu design
> CY’S TAVERN / DINNER MENU DESIGN
> CY’S TAVERN DINNER MENU
> cyâ&#x20AC;&#x2122;s tavern / menu design
BAR MENU
DRINK LIST
C Y â&#x20AC;&#x2122; S S T E A K H O U S E & TAV E R N ESTABLISHED
half shell oysters
MARTINIS
â&#x20AC;&#x201D; # QS\ba SOQV â&#x20AC;&#x201D;
w/ cheddar & bacon
Y\Â&#x2DC; twenty five cents
twenty five cents
Oysters Rockefeller
â&#x20AC;&#x201D; # â&#x20AC;&#x201D;
Chicken or Veggie Quesadilla
â&#x20AC;&#x201D; %# QS\ba SOQV â&#x20AC;&#x201D;
popcorn shrimp
Absolute Citron, Cointreau, a splash of Cranberry + Roses, lime juice
â&#x20AC;&#x201D; $ â&#x20AC;&#x201D;
texas queso
Chicken Fingers
â&#x20AC;&#x201D; " â&#x20AC;&#x201D;
Grey Goose Vodka + Dry Vermouth served in a chilled glass with blue cheese olives
â&#x20AC;&#x201D; " â&#x20AC;&#x201D;
BuďŹ&#x20AC;alo, BBQ, or Teriyaki â&#x20AC;&#x201D; "
Kettle One Vodka and pomegranate juice served chilled with a twist of lemon
Kir Royal
Grey Goose Vodka, Black Raspberry Liquer + pineapple juice served chilled with a twist of lemon
SANDWICHES
french martini
Black Raspberry Liquer and champagne with a lemon twist
Chocolate Martini Absolute Vodka and decadent Godiva Dark + White Chocolate Liquers served up in a chilled glass
pomegranate martini
Bombay Sapphire Gin, Campari, and sweet vermouth served over ice with a lemon twist
Cosmopolitan
calamari
â&#x20AC;&#x201D; & Substitute Steak for only more
negroni
classic martini
Potato Skins
BUFFALO WINGS
Cyâ&#x20AC;&#x2122;s Mai Tai An island concoction of white, dark, and gold rums, grenadine and pineapple juice
manhattan
Brandy or whiskey, Sweet Vermouth and a dash of Bitters served up or on the rocks
all sandwiches are served with french fries, broccoli or tater tots. Substitutions may incur additional charge.
chicken & peppers
Blackened with a side of horseradish sauce
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sauteed peppers, onions, mushrooms, mozarella
1 / Beverly Hills Club Ham, Turkey, Bacon, lettuce, Tomato, Swiss
Corned Beef, Swiss, sauerkraut, Thousand Island on Rye Toast
choose from:
toppings:
cheese:
USDA CertiďŹ ed Angus Beef, BuďŹ&#x20AC;alo Burger, 99% / Fat Free Ostrich
Grilled Onions, Grilled Mushrooms, JalapeĂąos Roasted Peppers â&#x20AC;&#x201D; # â&#x20AC;&#x201D;
Feta , Mozzarella, Cheddar, Swiss or Blue Cheese â&#x20AC;&#x201D; â&#x20AC;&#x201D;
0
Irish Whiskey, CoďŹ&#x20AC;ee, Whipped Cream + Creme de Menthe
spiked coffee
Reuben
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w/ Mozzarella Cheese
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irish coďŹ&#x20AC;ees
cajun catfish
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cuban coffee
Meyerâ&#x20AC;&#x2122;s Dark Rum, Creme de Cacao, CoďŹ&#x20AC;ee + Whipped Cream
Crabcake Sandwich
/%,
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Glenmorangie 10 year
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Johnny Walker Gold { blended 18 years }
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with Fries, Tots, or Broccoli
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single malt scotch
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Beef Kabob
southwest chicken wrap
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Lettuce, Tomatos, Parmesan Cheese, Black Pepper
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ceasar salad wrap
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Chocolate Covered Hazelnut
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â&#x20AC;&#x201D; & â&#x20AC;&#x201D;
{ blended 18 years }
1035
> process sketchbook / year one
> case study no. 13 > theweekenddaily.com
e Weekend Daily
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Israel hit Beirut and other targets with wide-ranging airstrikes today while Hezbollah forces continued their rocket barrage into northern Israel. The failure of a deal to include Russia in the World Trade Organization highlighted growing tensions between former cold war rivals now jockeying for global position. Israel hit Beirut and other targets with wide-ranging airstrikes
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Israel hit Beirut and other targets with wide-ranging airstrikes today while Hezbollah forces continued their rocket barrage into northern Israel. The failure of a deal to include Russia in the 1$5 $6 World Trade Organization highlighted growing tensions between former cold war rivals now jockeying for global position. The failure of a deal to include Russia in the World Trade Organization highlighted growing tensions between former cold war rivals now jockeying for global position.
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Daily
POST
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Israel hit Beirut and other targets with wide-ranging airstrikes today while Hezbollah forces continued their rocket barrage into northern Israel. The failure of a deal to include Russia in the World Trade Organization highlighted growing tensions between former cold war rivals now jockeying for global position. Israel hit Beirut and other targets with wide-ranging airstrikes. The failure of a deal to include Russia in the World Trade Organization highlighted growing tensions between former cold war rivals now jockeying for global position. Israel hit Beirut and other targets with wide-ranging airstrikes
FORUM
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HEY FUCKER DON T STOP JUST DROP AND ROLL
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HEY FUCKER DON T STOP JUST DROP AND ROLL By DFOX
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Israel hit Beirut and other targets with wide-ranging airstrikes today while Hezbollah forces continued their rocket barrage into northern Israel. The failure of a deal to include Russia in the World Trade Organization highlighted growing tensions between former cold war rivals now jockeying for global position. Israel hit Beirut and other targets with wide-ranging airstrikes
The Weekend Daily
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Israel hit Beirut and other targets with wide-ranging airstrikes today while Hezbollah forces continued their rocket barrage into northern Israel. The failure of a deal to include Russia in the World Trade Organization highlighted growing tensions between former cold war rivals now jockeying for global position. The failure of a deal to include Russia in the World Trade Organization highlighted growing tensions.
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Israel hit Beirut and other targets with wide-ranging airstrikes today while Hezbollah forces continued their rocket barrage into northern Israel. The failure of a deal to include Russia in the World Trade Organization highlighted growing tensions between former cold war rivals now jockeying for global position. Israel hit Beirut and other targets with wide-ranging airstrikes. The failure of a deal to include Russia in the World Trade Organization highlighted growing tensions between former cold war rivals now jockeying for global position. Israel hit Beirut and other targets with wide-ranging airstrikes
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By DFOX
Israel hit Beirut and other targets with wide-ranging airstrikes today while Hezbollah forces continued their rocket barrage into northern Israel. The failure of a deal to include Russia in the World Trade Organization highlighted growing tensions between former cold war rivals now jockeying for global position. The failure of a deal to include Russia in the World Trade Organization highlighted growing tensions between former cold war rivals now jockeying for global position.
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Israel hit Beirut and other targets with wide-ranging airstrikes today while Hezbollah forces continued their rocket barrage into northern Israel. The failure of a deal to include Russia in the World Trade Organization highlighted growing tensions between former cold war rivals now jockeying for global position. Israel hit Beirut and other targets with wideranging airstrikes today while Hezbollah forces continued their rocket barrage into northern Israel. The failure of a deal to include Russia in the World Trade Organization highhouse of international collaborative mediums lighted growingworldwide tensions between former cold war rivalspartnerships now jockeying for global position. Israel hit them and then... MYSPACE // BIOS // CHARITIES // ADVERTISING // SERVICES Hezbollah forces continued their rocket barrage into northern Israel. The failure of a All rights reserved. ©2006 deal to include Russia in the World Trade Organization highlighted. Israel hit Beirut and other targets with wide-ranging airstrikes today while Hezbollah forces continued their rocket barrage into northern Israel. The failure of a deal to include Russia in the World Trade Organization highlighted growing then...
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war rivals now jockeying for global position. Israel hit Beirut and other targets with wideranging airstrikes today while Hezbollah forces continued their rocket barrage into northern Israel. The failure of a deal to include Russia in the World Trade Organization highlighted growing tensions between former cold war rivals now jockeying for global position. Israel hit them and then... Hezbollah forces continued their rocket barrage into northern Israel. The failure of a deal to include Russia in the World Trade Organization highlighted. Israel hit Beirut and other targets with wide-ranging airstrikes today while Hezbollah forces continued their barrage northern Israel. The failure of a deal to include Russia in the Worldwhile hitrocket Beirut andintoother targets with wide-ranging airstrikes today Trade Organization highlighted growing then...
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Link to more information Israel hit Beirut and other targets with wide-ranging airstrikes today while Hezbollah Post Comment Email Editor forces continued their rocket barrage into northern Israel. The failure of a deal to include A REALLY COOL ART CLE ABOUT Russia in the World Trade Organization highlighted growing tensions between former cold war rivals now jockeying for global position. TYPOGRAPHY o no Rappers, why all the hatred? Israel hit Beirut and other targets with wide-rangingHey airstrikes today while Hezbollah forces continued their rocket barrage into northern Israel. The failure of a deal to include By DFOX Old school frown at Russia in the World Trade Organization highlighted growing tensions. Israel hit Beirut and other targets with wide-ranging airstrikes today while Hezbollah
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Israel hit Beirut and other targets with wide-ranging airstrikes today while Hezbollah forces continued their rocket barrage into northern Israel. The failure of a deal to include Russia in the World Trade Organization highlighted growing tensions between former cold war rivals now jockeying for global position. The failure of a deal to include Russia in the World Trade Organization highlighted growing tensions between former cold war rivals now jockeying for global position. C:LH LDGA9L>H:
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Israel hit Beirut and other targets with wide-ranging airstrikes today while Hezbollah forces continued their rocket barrage into northern Israel. The failure of a deal to include Russia in the World Trade Organization highlighted growing tensions between former cold war rivals now jockeying for global position. The failure of a deal to include Russia in the World Trade Organization highlighted growing tensions between former cold war rivals now jockeying for global position.
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Israel hit Beirut and other targets with wide-ranging airstrikes today while Hezbollah forces continued their rocket barrage into northern Israel. The failure of a deal to include Russia in the World Trade Organization highlighted growing tensions between former.
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today while Hezbollah forces continued their rocket barrage into northern Israel. The failure of a deal to include Russia in the World Trade Organization highlighted growing tensions between former cold war rivals now jockeying for global position. Israel hit them and then... Beirut and other targets with wide-ranging airstrikes today while Hezbollah forces continued their
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Israel hit Beirut and other targets with wide-ranging airstrikes today while Hezbollah forces continued their rocket barrage into northern Israel. The failure of a deal to include Russia in the World Trade Organization highlighted growing tensions between former cold war rivals now jockeying for global position. The failure of a deal to include Russia in the World Trade Organization highlighted growing tensions between former cold war rivals now jockeying for global position.
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Israel hit Beirut and other targets with wide-ranging airstrikes today while Hezbollah forces continued their rocket barrage into northern Israel. The failure of a deal to include Russia in the World Trade Organization highlighted growing tensions between former cold war rivals now jockeying for global position and more.
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> holiday cards / illustration
> case study no. 14 > materialsf.com
PORTFOLIO
1 2 3 4 5
Ipsene nihilium ia cume prariam Romplib usquit, Cate, Cuppl. Untrum ia Scidem
CASE STUDIES
Nostod Catus; Catanum, quem aut L. Omaximius,
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OUR PHILOSOPHY
A4
Ipsene nihilium ia cume prariam Romplib usquit, Cate, Cuppl. Untrum ia Scidem, nostod Catus; Catanum, quem aut L. Omaximius, in hacerfece re quam fuemulibus caus, consuntem, conerur
CASE STUDIES
etienicul hos iam lis. Vali ta inarit? Nos, que apercertia morarite, et; egili, su sent? Avo, inamper essis, ut re proximpes! Obus furbit fue adhui pu.
PHILOSOPHY
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CONTACT
publium tast estius int, Catuastis remus bonfirm aximum ductebu licit, ublicaet quod con viliquam. Os inum intideestra duciverum ocur. Rompro, que quam hilicem furem tu eliae inam Romnica vertis, us sultora cchilla actam et nonfitia? ia? Patilinatrum facchucessua sed fir hos locaus, conlocavocci contia
BULLAROOK
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project
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PHILOSOPHY CONTACT
que apercertia morarite, et; egili,
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PORTFOLIO
BULLAROOK
CASE STUDIES
B I L LY J E A L O U S Y TA R G E T WALMART
PHILOSOPHY CONTACT
HUDSON PRESS G R AT I T U D E W E L L S FA R G O G U I D A N C E LT D
BULLAROOK Cume prariam Romplib usquit, Rate, Auppl. Untrum ia Scidem, nostod Vatus; Batanum, quem aut L. Omaxiproject 001
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PORTFOLIO
BULLAROOK
CASE STUDIES
B I L LY J E A L O U S Y TA R G E T WALMART
PHILOSOPHY
HUDSON PRESS G R AT I T U D E
CONTACT
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PORTFOLIO
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B I L LY J E A L O U S Y
G U I D A N C E LT D
TA R G E T WALMART
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HUDSON PRESS G R AT I T U D E W E L L S FA R G O G U I D A N C E LT D
> dia: beacon measum / lenticular poster
> logos / lock-ups / lettermarks / icons
> logos / icons / lettermarks
craftworks Logo kj Logo dance virgin Logo atlantis frontline Logo Catholic Logo Health
coca-cola interfirst kpalmer beam global brand center
logo craftworks 2 logothe kings theater logo soco logomeadwestvaco logo wrigley logopersonal logo lotus gardens logorosetta stone logo urban eco logomaterial sf
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full throttle hummer kpalmer 2 journey church deluva vodka
santa fe opera blah association nana restaurant research intl moneywise
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EVERYDAY
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3000 N. Main Street Chicago, IL 60618 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
b.williams@interfirst.com www.interfirst.com
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2007 vsa partners, inc.
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