Design & Strategy Portfolio by Matt George

Updated June 2008

a s e lection of work f rom t h e p or t fo li o o f :

Matt George matt@notmywork.com 214.212.3666 aim: matteojorg e

a r t d i r e ct i o n st r at e gy

08 branding

i n t e r act i ve

> case study no. 1 > 2007 allstate annual report

> 2007 allstate annual report

> case study no. 2 > lifesavers rebranding

> lifesavers commemorative tin

> lifesavers family pack zip closure

> lifesavers single serve / plastic tube packaging

> livebooks|edu direct-mail poster

> case study no. 3 > full throttle rebranding

> full throttle design explorations

> citizens whiskey concept packaging

> deluva vodka concept packaging

> strathmore writing stationery kit

> hotel 74 state STATIONERY SYSTEM

> strathmore script stationery kit

> URBAN ECO STATIONERY SYSTEM

> 2006 meadwestvaco annual report

> 2007 meadwestvaco annual report

> meadwestvaco RECRUITING BROCHURE

> meadwestvaco brand book

> meadwestvaco corporate overview dvd

> meadwestvaco overview animations

> case study no. 6 > design & process book

> case study no. 7

> case study no. 8

> the human footprint project

> the virgin atlantis hotel

> virgin atlantis hotel website

> case study no. 9 > notmywork.com / portfolio site

> not my work portfolio book

> argo tea / website landing page

> case study no. 10 > argo tea

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> argo tea / interior wallpaper mural

> argo tea / tea grappa poster

> CHW hospital / open enrollment campaign

CHW hospital / open enrollment billboards

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predict

every moment matters

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22:36.58 57

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> case study no. 11 > spring 2008 hummer apparel

> hummer catalog photoshoot

> 2008 hummer apparel designs

> case study no. 12 > billy jealousy / looking sharp

> billy jealousy / looking sharp t-shirt

> case study no. 13 > cy’s tavern / logo & menu design

> CY’S TAVERN / DINNER MENU DESIGN

> CY’S TAVERN DINNER MENU

> cyâ&#x20AC;&#x2122;s tavern / menu design

BAR MENU

DRINK LIST

C Y â&#x20AC;&#x2122; S S T E A K H O U S E & TAV E R N ESTABLISHED

half shell oysters

MARTINIS

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w/ cheddar & bacon

Y\Â&#x2DC; twenty five cents

twenty five cents

Oysters Rockefeller

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Chicken or Veggie Quesadilla

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popcorn shrimp

Absolute Citron, Cointreau, a splash of Cranberry + Roses, lime juice

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texas queso

Chicken Fingers

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Grey Goose Vodka + Dry Vermouth served in a chilled glass with blue cheese olives

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BuďŹ&#x20AC;alo, BBQ, or Teriyaki â&#x20AC;&#x201D; "

Kettle One Vodka and pomegranate juice served chilled with a twist of lemon

Kir Royal

Grey Goose Vodka, Black Raspberry Liquer + pineapple juice served chilled with a twist of lemon

SANDWICHES

french martini

Black Raspberry Liquer and champagne with a lemon twist

Chocolate Martini Absolute Vodka and decadent Godiva Dark + White Chocolate Liquers served up in a chilled glass

pomegranate martini

Bombay Sapphire Gin, Campari, and sweet vermouth served over ice with a lemon twist

Cosmopolitan

calamari

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negroni

classic martini

Potato Skins

BUFFALO WINGS

Cyâ&#x20AC;&#x2122;s Mai Tai An island concoction of white, dark, and gold rums, grenadine and pineapple juice

manhattan

Brandy or whiskey, Sweet Vermouth and a dash of Bitters served up or on the rocks

all sandwiches are served with french fries, broccoli or tater tots. Substitutions may incur additional charge.

chicken & peppers

Blackened with a side of horseradish sauce

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sauteed peppers, onions, mushrooms, mozarella

1 / Beverly Hills Club Ham, Turkey, Bacon, lettuce, Tomato, Swiss

Corned Beef, Swiss, sauerkraut, Thousand Island on Rye Toast

choose from:

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cheese:

USDA CertiďŹ ed Angus Beef, BuďŹ&#x20AC;alo Burger, 99% / Fat Free Ostrich

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Irish Whiskey, CoďŹ&#x20AC;ee, Whipped Cream + Creme de Menthe

spiked coffee

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irish coďŹ&#x20AC;ees

cajun catfish

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Irish Whiskey, CoďŹ&#x20AC;ee, Whipped Cream + Creme de Menthe

cuban coffee

Meyerâ&#x20AC;&#x2122;s Dark Rum, Creme de Cacao, CoďŹ&#x20AC;ee + Whipped Cream

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single malt scotch

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Beef Kabob

southwest chicken wrap

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house wrap

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> process sketchbook / year one

> case study no. 13 > theweekenddaily.com

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Emo’s got a new haircut. By DFOX

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Posted By : : MJGd

Comments

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logo exploration: option 2

Simple and intuitive Communicates expectation or mandate from the companyâ&#x20AC;&#x2122;s perspective Gives ownership of productivity to employees and defuses the sense of bureaucracy Easy and achievable â&#x20AC;&#x153;Growthâ&#x20AC;? thread from Manifesto for Growth; logical next chapter

EVERYDAY

EVERYD AY PRODUCTIVITY. EVERYD AY GROWTH.

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Sample Identities:

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EVERYDAY PRODUCTIVITY EVERYDAY GROWTH

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Bryan J. Williams

EVERYD AY

MARKETING MANAGER

GROWTH

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

3000 N. Main Street Chicago, IL 60618 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

b.williams@interfirst.com www.interfirst.com

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The Coca Cola Company : Employee Program

PRODUCTIVITY EV ERY DAY

EVERYDAY PRODUC TIVITY EVERYD AY GROW TH

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The Coca Cola Company : Employee Program 05

E VE R YD A Y PR O D U C TI VI TY

EVERYDAY GROWTH

The Coca Cola Company : Employee Program

EVERYDAY PRODUCTIVITY

EVERYDAY GROWTH

2007 vsa partners, inc.

EV ERY DAY

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D AY G R