Design & Strategy Portfolio

Page 1

Updated June 2008

a s e lection of work f rom t h e p or t fo li o o f :

Matt George matt@notmywork.com 214.212.3666 aim: matteojorg e

a r t d i r e ct i o n st r at e gy

20

08 branding

i n t e r act i ve


> case study no. 1 > 2007 allstate annual report

> 2007 allstate annual report


> case study no. 2 > lifesavers rebranding

> lifesavers commemorative tin


> lifesavers family pack zip closure

> lifesavers single serve / plastic tube packaging


> livebooks|edu direct-mail poster

> livebooks|edu direct-mail poster


> case study no. 3 > full throttle rebranding

> full throttle design explorations


> citizens whiskey concept packaging

> deluva vodka concept packaging


> strathmore writing stationery kit

> hotel 74 state STATIONERY SYSTEM


> strathmore script stationery kit

> URBAN ECO STATIONERY SYSTEM


> 2006 meadwestvaco annual report


> 2007 meadwestvaco annual report


> meadwestvaco RECRUITING BROCHURE


> meadwestvaco brand book


> meadwestvaco corporate overview dvd

> meadwestvaco overview animations


> case study no. 6 > design & process book



> case study no. 7

> case study no. 8

> the human footprint project

> the virgin atlantis hotel


> virgin atlantis hotel website


> case study no. 9 > notmywork.com / portfolio site


> not my work portfolio book


> argo tea / website landing page

> case study no. 10 > argo tea

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> argo tea / interior wallpaper mural

> argo tea / tea grappa poster


> CHW hospital / open enrollment campaign

CHW hospital / open enrollment billboards

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No. 6548

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Daily Excellence

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> case study no. 11 > spring 2008 hummer apparel

> hummer catalog photoshoot


> 2008 hummer apparel designs


> case study no. 12 > billy jealousy / looking sharp

> billy jealousy / looking sharp t-shirt


> case study no. 13 > cy’s tavern / logo & menu design

> CY’S TAVERN / DINNER MENU DESIGN


> CY’S TAVERN DINNER MENU


> cy’s tavern / menu design

BAR MENU

DRINK LIST

C Y ’ S S T E A K H O U S E & TAV E R N ESTABLISHED

half shell oysters

MARTINIS

— # QS\ba SOQV —

w/ cheddar & bacon

Y\˜ twenty five cents

twenty five cents

Oysters Rockefeller

— # —

Chicken or Veggie Quesadilla

— %# QS\ba SOQV —

popcorn shrimp

Absolute Citron, Cointreau, a splash of Cranberry + Roses, lime juice

— $ —

texas queso

Chicken Fingers

— " —

Grey Goose Vodka + Dry Vermouth served in a chilled glass with blue cheese olives

— " —

Bualo, BBQ, or Teriyaki — "

Kettle One Vodka and pomegranate juice served chilled with a twist of lemon

Kir Royal

Grey Goose Vodka, Black Raspberry Liquer + pineapple juice served chilled with a twist of lemon

SANDWICHES

french martini

Black Raspberry Liquer and champagne with a lemon twist

Chocolate Martini Absolute Vodka and decadent Godiva Dark + White Chocolate Liquers served up in a chilled glass

pomegranate martini

Bombay Sapphire Gin, Campari, and sweet vermouth served over ice with a lemon twist

Cosmopolitan

calamari

— & Substitute Steak for only more

negroni

classic martini

Potato Skins

BUFFALO WINGS

Cy’s Mai Tai An island concoction of white, dark, and gold rums, grenadine and pineapple juice

manhattan

Brandy or whiskey, Sweet Vermouth and a dash of Bitters served up or on the rocks

all sandwiches are served with french fries, broccoli or tater tots. Substitutions may incur additional charge.

chicken & peppers

Blackened with a side of horseradish sauce

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sauteed peppers, onions, mushrooms, mozarella

1 / Beverly Hills Club Ham, Turkey, Bacon, lettuce, Tomato, Swiss

Corned Beef, Swiss, sauerkraut, Thousand Island on Rye Toast

choose from:

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cheese:

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Feta , Mozzarella, Cheddar, Swiss or Blue Cheese — —

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Irish Whiskey, Coee, Whipped Cream + Creme de Menthe

spiked coffee

Reuben

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w/ Mozzarella Cheese

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irish coees

cajun catfish

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cuban coffee

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Frangelico, Creme de Cacao, Hot Chocolate with Whipped Cream

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> process sketchbook / year one


> case study no. 13 > theweekenddaily.com

e Weekend Daily

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Israel hit Beirut and other targets with wide-ranging airstrikes today while Hezbollah forces continued their rocket barrage into northern Israel. The failure of a deal to include Russia in the World Trade Organization highlighted growing tensions between former cold war rivals now jockeying for global position. Israel hit Beirut and other targets with wide-ranging airstrikes. The failure of a deal to include Russia in the World Trade Organization highlighted growing tensions between former cold war rivals now jockeying for global position. Israel hit Beirut and other targets with wide-ranging airstrikes

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Israel hit Beirut and other targets with wide-ranging airstrikes today while Hezbollah forces continued their rocket barrage into northern Israel. The failure of a deal to include Russia in the World Trade Organization highlighted growing tensions between former cold war rivals now jockeying for global position. Israel hit Beirut and other targets with wide-ranging airstrikes. The failure of a deal to include Russia in the World Trade Organization highlighted growing tensions between former cold war rivals now jockeying for global position. Israel hit Beirut and other targets with wide-ranging airstrikes

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CLOSING TIME and many more

By DFOX

Israel hit Beirut and other targets with wide-ranging airstrikes today while Hezbollah forces continued their rocket barrage into northern Israel. The failure of a deal to include Russia in the World Trade Organization highlighted growing tensions between former cold war rivals now jockeying for global position. The failure of a deal to include Russia in the World Trade Organization highlighted growing tensions between former cold war rivals now jockeying for global position.

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worldwide house of international partnerships for collaborative mediums MYSPACE // BIOS // CHARITIES // ADVERTISING // SERVICES

About Us Press

YEAH YEAH YEAHS

CLAP YOUR HANDS WHITE STRIPES

By DFOX

Emo’s got a new haircut. By DFOX

Israel hit Beirut and other targets with wide-ranging airstrikes today while Hezbollah forces continued their rocket barrage into northern Israel. The failure of a deal to include Russia in the World Trade Organization highlighted growing tensions between former cold war rivals now jockeying for global position. The failure of a deal to include Russia in the World Trade Organization highlighted growing tensions between former cold war rivals now jockeying for global position.

BLOG Other shit More shit Even more More shit

FORUM Other shit

new school sound. By DFOX

worldwide

ued their rocket barrage into northern Israel. The failure of a deal to include Russia in the World Trade Organization highlighted growing tensions between former cold war rivals now jockeying for global position. Israel hit Beirut and other targets with wide-ranging airstrikes today while Hezbollah forces continued their rocket barrage into northern Israel. The failure of a deal to include Russia in the World Trade Organization highlighted growing tensions between former cold war rivals now jockeying for global position. Israel hit Beirut and other targets with

Even more More shit

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Link to more information Israel hit Beirut and other targets with wide-ranging airstrikes today while Hezbollah Post Comment Email Editor forces continued their rocket barrage into northern Israel. The failure of a deal to include A REALLY COOL ART CLE ABOUT Russia in the World Trade Organization highlighted growing tensions between former cold war rivals now jockeying for global position. TYPOGRAPHY o no Rappers, why all the hatred? Israel hit Beirut and other targets with wide-rangingHey airstrikes today while Hezbollah forces continued their rocket barrage into northern Israel. The failure of a deal to include By DFOX Old school frown at Russia in the World Trade Organization highlighted growing tensions. Israel hit Beirut and other targets with wide-ranging airstrikes today while Hezbollah

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Israel hit Beirut and other targets with wide-ranging airstrikes today while Hezbollah forces continued their rocket barrage into northern Israel. The failure of a deal to include Russia in the World Trade Organization highlighted growing tensions between former cold war rivals now jockeying for global position. Israel hit Beirut and other targets with wideranging airstrikes today while Hezbollah forces continued their rocket barrage into northern Israel. The failure of a deal to include Russia in the World Trade Organization highlighted growing tensions between former cold war rivals now jockeying for global position. Israel hit them and then...

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Israel hit Beirut and other targets with wide-ranging airstrikes today while Hezbollah forces continued their rocket barrage into northern Israel. The failure of a deal to include Russia in the World Trade Organization highlighted growing tensions between former cold war rivals now jockeying for global position. Israel hit Beirut and other targets with wide-ranging airstrikes today while Hezbollah forces continued their rocket barrage into northern Israel. The failure of a deal to include Russia in the World Trade Organization highlighted growing tensions between former cold war rivals now jockeying for global position. Israel

Israel hit Beirut and other targets with wide-ranging airstrikes today while Hezbollah forces continued their rocket barrage into northern Israel. The failure of a deal to include Russia in the World Trade Organization highlighted growing tensions between former cold war rivals now jockeying for global position. The failure of a deal to include Russia in the World Trade Organization highlighted growing tensions between former cold war rivals now jockeying for global position. C:LH LDGA9L>H:

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today while Hezbollah forces continued their rocket barrage into northern Israel. The failure of a deal to include Russia in the World Trade Organization highlighted growing tensions between former cold war rivals now jockeying for global position. Israel hit them and then... Beirut and other targets with wide-ranging airstrikes today while Hezbollah forces continued their

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Israel hit Beirut and other targets with wide-ranging airstrikes today while Hezbollah forces continued their rocket barrage into northern Israel. The failure of a deal to include Russia in the World Trade Organization highlighted growing tensions between former cold war rivals now jockeying for global position. The failure of a deal to include Russia in the World Trade Organization highlighted growing tensions between former cold war rivals now jockeying for global position.

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HEY FUCKER DON T STOP JUST DROP AND ROLL

Why do bitches get get attached so fast?

IT DOESN'T MATTER WHAT TEMPERATURE A ROOM IS, IT'S ALWAYS ROOM TEMPERATURE.

Do All Designers

OM M O O

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MUSIC

Here a woman is dressed in the latest collection from spring. MORE PICS

BEAUTIFUL WOMEN LINKED TO LONG STARES & EYE FONDLING...

By Pirate Man

CLinks mm Write the Editors

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MOVIES

Israel hit Beirut and other targets with wide-ranging airstrikes today while Hezbollah forces continued their rocket barrage into northern Israel. The failure of a deal to include Russia in the World Trade Organization highlighted growing tensions between former cold war rivals now jockeying for global position and more.

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Holy SHIT! I just ate a yellow starburst, and it tasted like BBQ sauce.

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> holiday cards / illustration


> case study no. 14 > materialsf.com

PORTFOLIO

1 2 3 4 5

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CASE STUDIES

Nostod Catus; Catanum, quem aut L. Omaximius,

PHILOSOPHY CONTACT

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CASE STUDIES

etienicul hos iam lis. Vali ta inarit? Nos, que apercertia morarite, et; egili, su sent? Avo, inamper essis, ut re proximpes! Obus furbit fue adhui pu.

PHILOSOPHY

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CONTACT

publium tast estius int, Catuastis remus bonfirm aximum ductebu licit, ublicaet quod con viliquam. Os inum intideestra duciverum ocur. Rompro, que quam hilicem furem tu eliae inam Romnica vertis, us sultora cchilla actam et nonfitia? ia? Patilinatrum facchucessua sed fir hos locaus, conlocavocci contia

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mius, in hacerfece re quam fuem

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que apercertia morarite, et; egili,

essis, ut re proximpes! Obus furb

PORTFOLIO

BULLAROOK

CASE STUDIES

B I L LY J E A L O U S Y TA R G E T WALMART

PHILOSOPHY CONTACT

HUDSON PRESS G R AT I T U D E W E L L S FA R G O G U I D A N C E LT D

BULLAROOK Cume prariam Romplib usquit, Rate, Auppl. Untrum ia Scidem, nostod Vatus; Batanum, quem aut L. Omaxiproject 001

mius, in hacerfece re quam fuemulibus caus, consuntem, conerur etienicul hos iam lis. Vali ta inarit? Nos, que apercertia morarite, et; egili, su sent? Avo, inamper essis, ut re proximpes! Obus furbit fue adhui pu.

PORTFOLIO

BULLAROOK

CASE STUDIES

B I L LY J E A L O U S Y TA R G E T WALMART

PHILOSOPHY

HUDSON PRESS G R AT I T U D E

CONTACT

W E L L S FA R G O

PORTFOLIO

BULLAROOK

CASE STUDIES

B I L LY J E A L O U S Y

G U I D A N C E LT D

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PHILOSOPHY CONTACT

HUDSON PRESS G R AT I T U D E W E L L S FA R G O G U I D A N C E LT D


> dia: beacon measum / lenticular poster


> logos / lock-ups / lettermarks / icons

> logos / icons / lettermarks

craftworks Logo kj Logo dance virgin Logo atlantis frontline Logo Catholic Logo Health

coca-cola interfirst kpalmer beam global brand center

logo craftworks 2 logothe kings theater logo soco logomeadwestvaco logo wrigley logopersonal logo lotus gardens logorosetta stone logo urban eco logomaterial sf

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full throttle hummer kpalmer 2 journey church deluva vodka

santa fe opera blah association nana restaurant research intl moneywise

1. Everyday Productivity. Everyday Growth. • •

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logo exploration: option 2

Simple and intuitive Communicates expectation or mandate from the company’s perspective Gives ownership of productivity to employees and defuses the sense of bureaucracy Easy and achievable “Growth� thread from Manifesto for Growth; logical next chapter

EVERYDAY

EVERYD AY PRODUCTIVITY. EVERYD AY GROWTH.

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Bryan J. Williams

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MARKETING MANAGER

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. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

3000 N. Main Street Chicago, IL 60618 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

b.williams@interfirst.com www.interfirst.com

E V E RY D AY

EVERYDAY PRODUCTIVITY EVE AYYP RG RUO H E VRE Y R YD DA OD C TW I V IT TY

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The Coca Cola Company : Employee Program

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The Coca Cola Company : Employee Program 05

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The Coca Cola Company : Employee Program

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2007 vsa partners, inc.

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