LEVERAGING AGENCY EXPERTISE FOR MARKETING RESULTS

In an era defined by rapid technological advancements (think automation, AI, new platforms and integrations), tough economic conditions (think inflation, rising interest rates and consumer costs), and ever-changing consumer behaviours, effective marketing is the cornerstone of business success.

However, organisations in today’s business climate face a crucial decision: should they get their admin person to do some marketing; hire an in-house marketing person or team; partner with a specialised marketing agency, or both? And whichever way you turn, how do you ensure you have a great marketing strategy that produces great business results?

Having run a marketing agency for over 15 years and having seen behind the scenes of hundreds of businesses and marketing departments, I believe there is a compelling case for a dedicated resource in-house (which could be an administrative or managerial role). When you also hire a full-service marketing agency for the rest, you will generally see the best outcomes.

Why? Marketing agencies employ a team of specialists, each with unique skills in areas such as design, copy, paid ads, websites, SEO, content creation, social media management, and data. These days it is simply not realistic to go deep in all of these skills. It is likely you may get someone who can execute one or two of these disciplines only. And then they get sick, and take leave, and have other ‘life’ things come up.

Collaborating with an agency ensures you have all bases covered with a depth of talent. Even better, your organisation is keeping up with industry best practices, which let’s face it, can be hard to keep up with!

Hiring, training, and retaining skilled marketing professionals yourself is also costly, with many marketing roles starting at $70k + on costs per annum for fresh out of school, and far more for experience.

If you were to reallocate this budget to an agency, you could tap into a wide range of marketing activities and access a wide range of state-of-the-art tools to facilitate datadriven decision-making, competitor analysis, and performance measurement. All up we currently spend around $80,000 per annum on these tools!

Agencies like us can also swiftly adjust our marketing strategies to meet your organisation’s changing demands, say scaling up for rebrands, product, service or event launches, and downsizing in quieter times without the huge costs of having a staffer sitting on their hands.

We can bring fresh approaches that can reinvigorate your marketing. We hope you’ll contact us to have a chat and discuss more how this could work for you.

The above excerpt is from a full white paper available at www. thecreativecollective.com.au/partner-solutions. a www.thecreativecollective.com.au