HUMAN RESOURCE GROUP

In 2006, when Matters Magazine first hit the stands on the Sunshine Coast, the community was just a seedbed of the vibrant, interconnected business hub it has grown into today. Michalle Faulkner had only been in business for a year at that time. With a zero-marketing budget, she saw the publication as an invaluable platform to connect with potential clients. Michalle spent countless hours networking and building relationships with local business owners, laying the foundation for what would become a cornerstone of the Coast’s business community.

One of the most memorable moments for Michalle was the ‘then and now’ feature in Business Matters Magazine in 2018. It allowed her to share her journey from running a small consultancy, Essentials 4 Business, to becoming a partner in EastCoast Human Resource Group and publishing her first book, “The

People Investment.” The feature also highlighted the company’s move into its own commercial premises, marking a significant milestone.

Over the years, Matters Magazine has been more than just a publication; it’s been a catalyst for connections and collaborations. Michalle credits the magazine for forging incredible relationships, some of which have blossomed into client partnerships, while others have turned into lifelong friendships.

As Matters Magazine closes its final chapter after 17 years, it's a bittersweet moment for the Sunshine Coast. The magazine has not only been instrumental in the growth of Michalle’s consultancy business but has also been a steadfast companion in her 18-year business journey. Matters Magazine has provided a platform for entrepreneurs to showcase their ventures and gain invaluable business insights. f www.eastcoasthr.com.au