2015 shaff sponsorship opportunities by Matt Heason

An urban edge with a gritstone heart At the centre of the Outdoor City, on the edge of the Peak District, An internationally renowned festival attracting 5,000+ visitors, world-class filmmakers and elite athletes. We offer sponsors a community feel with a global reach.

#ShAFF2016, 11-13 March - Sponsorship Opportunities

135 films 7 big screens 5,084 bums on seats Every year for the past decade 100% of our visitors have said:

“I'd come again and recommend the festival to a friend.”

RETURN ON INVESTMENT 92% of visitors said ShAFF sponsorship effectively gains my attention and increases my awareness of an organisation 91% said it provides a more positive image of the organisation 77% said it Increases the premium image of the organisation

BRINGING TRADE INTO SHEFFIELD 20% of visitors stayed an average of 2.1 nights. That's 971 bed nights 46% of visitors had not been to ShAFF before 53% came from outside the city

74% said it encourages me to buy or use the sponsor’s main products/services

#ShAFF2015 In Numbers - The Biggest Yet

“If ShAFF is famous for one thing, it's for being the friendly festival, where 100% of visitors have said, year after year, they'll be back. It's no coincidence that ShAFF is the festival that film makers choose to attend in person… The vibe around ShAFF is special and it's been nurtured over almost a decade with something for everyone of every age.” Dave Mycroft, Managing Editor, MyOutdoors.co.uk

“I think these kinds of film festivals,

especially Sheffield Adventure Film Festival, “After a hair-raising white-knuckle weekend we leave ignited with inspiration and filled with the spirit of adventure. Kudos to Heason Events for organising yet another slick and sound festival”. UK Climbing

are an awesome platform for filmmakers to have their stuff seen on the big screen.”

"SHAFF seems to be going from strength to strength each year…the fundamental message is to stimulate peoples thoughts, actions and interests into the outdoors and all the different activities that are available….this can only be a positive experience.” Mark Richardson, Sherpa Adventure Gear

Danny MacAskill Professional Street Trials Rider Cityscape Cinema ShAFF 2015

Don’t Just Take Our Word For It - Testimonials

WHO LOVES ShAFF? ShAFF is a family-friendly festival attracting all ages. Female 45% | Male 55% Under 18s - 5% | 19-25 - 15% 26-35 - 33% | 36-49 - 31%  Over 50s -16% We attract climbers, runners, mountain bikers & roadies, surfers & skiers, kayakers & cavers. Weekend warriors, outdoor enthusiasts, intrepid travellers & armchair adventurers. © lissacookPR

PROMOTING WOMEN IN ADVENTURE

FAMILY FRIENDLY We host 4 special programmes for kids each screened twice: - Young Adventurers 1 & 2 - Too Cool for School  - Teen Screen In 2016, for the first time, we’re aiming to certify our entire programme, making every film shown before 5pm open to under 18s.

In 2015 we launched the Women In Adventure Network with a panel of directors & athletes and an audience of 100 industry figures. We doubled the number of films featuring female athletes and/or made by female directors and producers. We created a new Best Women In Adventure Film prize. and appointed a Women in Adventure Film Judge. © Matt Barefoot

Inspiring Adventures - Breaking Boundaries

We screened the BMC TV Women in Mountain Adventure Film competition winner, and ran the Lowepro and MyOutdoors Women in Adventure Photography exhibition and competition.

OUTDOOR CITY Sheffield is described by residents as,

‘The best of both worlds’ - a combination of urban and rural living Sheffield is the climbing capital of the UK with over 10,000 climbers and MORE runners, walkers, recreational cyclists, freestyle skiers and mountain bikers than the national average.*

THE SHOWROOM The Showroom Cinema, in the centre of Sheffield, is one of the largest independent cinemas in the UK with four luxury auditoria a licensed bar with freshly prepared food   and free wifi, plus great transport links. The Cafe hosts ShAFF Fringe Events and the Creative Lounge is our Young Adventurers Theatre

EVERYTHING GROWS OUTSIDE including jobs and the economy

Participation in outdoor recreation in Sheffield is higher than the national average Sheffield residents are likely to spend more money, than average, on equipment required to participate in outdoor recreation.

The 2,000sq ft mezzanine Workstation is home to the ShAFF Exhibition and is Sheffield's leading business centre for creative and digital industries. Additional venues at Sheffield Hallam University provides 2-3 additional screens. Cityscape Cinema is held at the outdoor amphitheatre.

Sheffield - The Best Of Both Worlds

Household spending on outdoor equipment in Sheffield is 3.2 times bigger than the UK average.* Source: Valuing the contribution of the outdoor economy in Sheﬃeld,

PRESENTING SPONSOR Cross-platform,multi-sport, local, national & international brand reach £7,500 Presenting Sponsorship gives a single sponsor exclusive branding – i.e. the event would be referred to as ‘#ShAFF2016 presented by YOUR BRAND’ on ALL fronts. NEW: Include your own 30 second video advert prior to all 50+ film sessions over the weekend. Part in-kind payment in clothing, products & speakers and charities rates are negotiable. + ALL Presenting Sponsor benefits (see grid).

An urban edge with a gritstone heart ShAFF is unique. Unlike other outdoor and adventure festivals, we’re based in the centre of one of the UK’s biggest cities, right on the edge of one of the country’s busiest national parks. We’re proud of our reputation as the ‘friendly festival’ - we attract international filmmakers and athletes but we’re not an industry insiders only event.

VOT.IO Engage with the audience At ShAFF2015 we piloted a brand new audience voting app called vot.io. developed by Sheffield based digital experience agency Beautiful Everything. vot,io offers ShAFF’s presenting sponsor an innovative and creative way to engage with the audience and capture data e.g. via prize draws

Our policy is one person, one ticket with no festival passes or delegate - everyone’s a VIP at ShAFF. We’re proud to offer sponsors creative solutions based on your brand's needs.

4,710 films rated 697 screenings rated 455 people voted 41 average votes cast per film Total average voting conversion 25% 9.48 score for winning film out 10 Find out more about vo.tio

Sponsorship - Make ShAFF Your Own Festival

SPORTS TRIBES

Perfect for targeting specific audiences up to £2,500* At the heart of the Peak District, Sheffield is Britain’s climbing capital. We also boast more runners, bikers, cyclists and skiers that the UK average. With a range of specialist screenings showing the best adventure sports films of the year, ShAFF’s the perfect vehicle to get your message across to your target audience. e.g. Climb & Mountain Films, presented in association with YOUR BRAND gives you ownership of 8-10 film screenings with a 30 video advert, full screen logo, banners & the option to giveaway free products to the audience plus a host of other benefits (see grid).

Film: Signatures / Image: Jan Kasl

Film: Finding Traction / Image: Audrey Hall

FAMILY-FRIENDLY

ADVENTURE/ADRENALINE

Inspiring the next generation of adventurers

For adrenaline junkies & armchair adventurers

£2,500

We’re proud our Young Adventurer screenings proved so popular that we had to double the number of shows.

Reach the outdoor enthusiast market through our 2 bestselling Adrenaline Films and our 3-4 Spirit of Adventure Film shows, each repeated twice over the weekend.

Last year we created two new programmes for the older primary school and teenage markets with Too Cool For School and Teen Screen which also proved a hit. Shows are held in the Creative Lounge, seating 100 children & parents, with free activities run by the YHA.

Adrenaline Films are a roller-coaster ride of up to 20 jaw-dropping shorts. Spirit of Adventure Films celebrate story-telling on extraordinary journeys

This package includes the option to brand the screening room and have the festival’s prime retail location at the entrance as part of the Exhibition.

Talk To Your Tribe - Target Your Market

Connect with a cross-section of sports lovers as well as the travel market, aspiring adventurers and weekend warriors.

FILM SESSION SPONSOR

Highlight your brand on the big screen. £250 to £1,000* e.g. YOUR brand Running Films At ShAFF films are grouped into 90 minute themed sessions. For sports fans there are Climbing, Mountain Biking, Road Cycling, Running, Ski & Board and Surf & Kayak shows. For a more general interest audience we have Adrenaline, Spirit of Adventure, Made in Sheffield screenings and our Adventure Bites short films loop. There are also three family-friendly shows, special premieres and our Best of ShAFF awards show. *Costs are finalised when the programme is published in December and depend on number of screenings and repeat shows e.g. in 2015 we had 3 Running Film screenings each repeated twice. Packages can be combined with Awards Sponsorship. © Jake Thompson

SPECIAL EVENT SPONSOR Run your own Fringe Festival talk or host Industry Hangout & ShAFF Ambassadors. £500 - £1,000 In 2015 we launched the ShAFF Festival Fringe - free events for 40-100 people including the Viewranger Tech Talk, Wanderlust Wilderness Weekends, Hot Aches Filmmaking Masterclass & Sidetracked ShED Talks. Plus the Women in Adventure Network launch.

MUSIC / BAR SPONSOR £1,000

ShAFF is more than a festival, it’s a party. In 2014 bands & musicians played back-to-back free gigs in bar including headline acts Screaming Maldini & Alvarez Kings. In 2015 DJ & producer Paul Hodgson (aka Grievous Angel) curated a special ShAFF films soundtrack.

The Outdoor Industries Association and MyOutdoors.co.uk co-hosted our Saturday night ‘Industry Hangout’ networking drinks for filmmakers, and sponsors. And BMC TV, Creative Sheffield and Abbeydale Brewery teamed up to hold the ‘ShAFF Ambassadors’ local athletes drinks.

Sponsorship - Films, events & music

You get a medium logo on the trailer, website, posters & banners & on-screen loop; ½ page ad in the programme; up to 8 banners in the bar; 10 free tickets for guests; a dedicated page on the website; social media & PR support; AND your logo on the ShAFF beer pump tap clip and beer mats.

AWARD SPONSOR

Put your name to supporting filmmakers. £250 (individual award) or £500 (Grand Prize) e.g. YOUR BRAND Best Climb Film or Best Adrenaline Film At ShAFF we have 12 awards plus our prestigious Grand Prize Best Climbing Film, Best Biking Film, Best Road Cycling Film, Best Running Film, Best Ski & Board Film, Best Adrenaline Film, Best Short Film, Best Spirit of Adventure, Best Made in Sheffield Film, Best Women in Adventure Film, Best Artistic Film and Best Soundtrack. Combine the feel-good factor of contributing to the filmmakers’ prize pot with targeted brand exposure. Unlike other festivals, we announce the winners in advance, so you’ll get your name out there in our prima the week ahead of the festival, as well as at our Best of ShAFF screening, and in follow-up press coverage. © Red Bull Media House

PROGRAMME SPONSOR

EXHIBITOR

Get your business noticed in print, online & on the big screen.

Meet new customers, makes sales & promote your products in person.

Only £195 (or £100 charity/club rate)

Situated next door to the Showroom Cinema, the 2,000sq ft mezzanine Workstation exhibition space has high footfall (3,000+ visitors) with the UK's biggest outdoor photography exhibition, MyOutdoors magazine's Second Hand Kit sale & Young Adventurer sessions in the Creative Lounge.

5 x 5cm advert in the official programme (2,500 A5 copies) available free to all ticket buyers. PLUS - Small logo/link on ShAFF website footer Dedicated advertising page on ShAFF website with your brand’s product info Social media cross-promotion via our network of 10,000 + followers Small logo in advert loop for all 50+ film/speaker sessions. Small logo placement at end of ShAFF 2016 trailer. © lissacookPR

Sponsorship - Great value, targeted packages

Exhibitor Rates: 2m by 2m - £250 2m by 4m - £350 2m by 6m - £500

MEDIA PARTNERSHIP Connect creatively with new readers £250 - £2,500 In 2015 ShAFF partnered with Xtreme Video, BMC TV and The Star & WOW 247 to launch our trailer. We ran contra-promotional session sponsorships with Trail Running, Pro Movie Maker, Trek & Mountain, Mountain Pro, Climb, Boulder Creek International TV, Sidetracked & Wanderlust. The festival was featured on BBC TV & radio as well in UKC, Outdoors Magic, Outdoor Fitness, Outdoor Enthusiast, TGO, Trail and Adventure Travel magazines. 3 of our panel of judges are film/outdoors journalists and our PR is a former BBC Radio journalist. Browse our media coverage archive.

SOCIAL MEDIA 300,000 views of our past 4 years’ trailers 100+ articles of media coverage Website Visits (page views) during 2015: 130,781 (20,163 unique visits) Tweet Reach (@ShefAdvFilmFest): Jan 57,100; Feb 97,400; Mar 409,000; Apr 21,300 Facebook Reach (Sheffield Adventure Film Festival): Jan 8,525; Feb 43,624; Mar 100,905; Apr 6,003

MEDIA SPONSORSHIP We offer attractive, creative packages for print, online and video magazines and newspapers as well as TV and radio. In return for advertising space in your publication, we can provide a platform for you to connect with readers via our website, social media as well as in person and on screen during the festival weekend. e.g. You can brand up relevant film sessions & talks, run reader competitions for free tickets and audience give aways for free subscriptions.

Media Partners - In-Kind Sponsorship

#ShAFF2016 SPONSORSHIP LEVELS Cost

In-kind contributions (speakers, kit, prizes, advertising space) and up to 50% off charity rates are negotiatable. Multi-year discounts are 10% for 2 yrs and 20% for 3 yrs.

Benefit

Exhibitor

Sport / Family Sponsor

Presenting Sponsor

£250 - £2,500

£250-£500

£2,500

£7,500

Connect creatively with new readers.

Promote your products in person.

Perfect for targeting specific audiences.

Crossplatform, worldwide brand reach.

Programme Sponsor

Session Sponsor

Awards Sponsor

Media Partner

£195

£250-£1,000

£250-£500

Get your business noticed in print & online.

Highlight your brand on the big screen

Put your name to supporting filmmakers.

✓

Exclusive Branding e.g. SHAFF presented by YOUR BRAND on ALL fronts.

✓

Branding on relevant session(s) e.g. Climbing Films, in association with YOUR BRAND.

Branding & Branding of award in all PR on all platforms e.g. YOUR BRAND Best Climb Film Product Placement

✓

Offer free products as giveaway to audience for relevant session(s).

✓

Brand acknowledgement by presenter to audience at relevant session(s)

✓

✓ ✓

Play a 30 second video advert ahead of 50+ film/speaker sessions.

✓

Play a 30 sec video advert ahead of relevant film session(s).

✓

Big screen Full screen logo incl. in advertising loop ahead of 50+ film/speaker sessions. advertising

✓

Full screen logo in advert loop on relevant film session(s).

✓

✓ ✓

Full screen logo placement on ShAFF 2016 trailer - start and end.

You logo on Medium Logo placement at end of ShAFF 2016 trailer. festival trailer Small logo placement at end of ShAFF 2016 trailer.

In person connect with customers

✓

Medium logo in advert loop for all 50+ film/speaker sessions. Small logo in advert loop for all 50+ film/speaker sessions.

✓

✓ ✓

✓

Two banners placed prominently on venue exterior.

✓

Up to six roll-up banners in venue interior.

✓

Two roll-up banners inside auditorium during relevant session. Workstation Exhibition space 2 x 4m (£350) - also available 2 x 2m (£250) & 2 x 6m (£450)

✓

✓ ✓

#ShAFF2016 SPONSORSHIP LEVELS Cost

Note: All sponsors to provide artwork & copy for print & website & bring or send their own banners and stands.

Benefit

Programme Sponsor

Session Sponsor

Awards Sponsor

Media Partner

Exhibitor

Sport Sponsor

Presenting Sponsor

£195

£250-£1,000

£250-£500

£250 - £2,500

£250-£500

£2,500

£7,500

Get your business noticed in print & online.

Highlight your brand on the big screen

Put your name to supporting filmmakers.

Connect creatively with new readers.

Show oﬀ your products in person.

Perfect for targeting subsections of our audience.

Crossplatform, worldwide brand reach.

✓

Full page plus acknowledgments in official programme.

In print brochure, posters & roadside banners

✓

Half page advert in official programme.

✓

Priority logo on flyers, A3 / A4 posters, roadside banners & JC Decaux city centre ads.

✓

Medium logo on flyers, A3 / A4 posters, roadside banners & JC Decaux city centre ads. 5 x 5cm advert in official programme.

✓

Logo on ShAFF beer pump tap clip & beer mats.

✓

Logo/link at top of ShAFF website alongside ShAFF logo.

✓

Large logo/link on ShAFF website footer

✓ ✓

Medium logo/link on ShAFF website footer

Online festival website & social media

Small logo/link on ShAFF website footer

✓

Dedicated advertising page on ShAFF website with brand/product info

✓

Acknowledgement in regular event e-newsletters to 8,000 recipients.

✓

Specialist PR support for liaison with outdoor media e.g. interviews & competitions.

✓

Logo, brand/product info & links on relevant session page of website programme Social media cross-promotion via our network of 10,000 + followers

✓

20 free session tickets for staff, guests & competition giveaways.

Complemen 10 free session tickets for staff, clients & competition giveaways. tary tickets 2 free session tickets for staff, clients & competition giveaways.

✓ ✓

✓