2024
WHAT WE DO It’s December 31, 2024…In the Real Estate Investing (REI) industry, GoForClose is synonymous with lead generation and premier marketing. We are an industry leader, a trend-setter for REI marketing. Our team of experts cause a sensation and ripple effect that is groundbreaking and revolutionary, and felt by all in the REI marketing world. We set the stage, and the rest of the industry, including our competitors, follow us.
WHO WE ARE
the future of the company. My VIVID VISION for GoForClose. This is a detailed vision of the future of the company – where I want it to be three years from now. The value of a vision is it helps us realize our future in the present. We often surrender to opportunities, and without a vision of where we are going, some opportunities can take us in the opposite direction of where we should be. If we are clear on our direction, we can say ‘yes’ to those opportunities that take us where we want to go, and ‘no’ to those that are detours or distractions. This detailed overview is what I want GoForClose to look like, feel like, and act like by December 2024. By sharing it with you, I hope to align our thoughts and activities, so we can better travel the road together towards this future. Let’s make this a reality!
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“It’s not hard to make decisions once you know what your values are.” – Roy E. Disney
OUR VALUES
Growth
We are driven and focused to succeed every day, every year. We always look for ways to n u r t u r e a n d e d u c a t e o u rselves, and further our company objectives. We improve as we grow. Our campaigns, our processes, our technology, the value we offer our clients, and of course, our people – any change we make, big or small, yields big results.
Accountability
We honor our commitments to our clients and to each other. We are accountable and proactive. We listen to client pain points and deliver solutions, as promised. We take ownership of our work, and we correct our mistakes without excuses.
Passion
We are fueled by passion – we love what we do! We focus on what we want, how we are going to get it, and our passion drives us to do more and do it better than anyone else.
OUR TEAM
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At the core of our success is our people. The best of the best work here! We have a diversified team of experts who are the top talent in their fields of expertise. Everyone maintains a high level of performance, and no one is afraid to take risks to better themselves, their work, or further company goals.
“Coming together is a beginning, staying together is progress, and working together is success.” – Henry Ford
OUR CULTURE
“Culture is simply a shared way of doing something with a passion.” – Brian Chesky, Co-Founder and CEO of Airbnb Every employee is essential to make GoForClose a success. Everyone is passionate about their work and has ample opportunity to grow and feel valued. Each person has a meaningful impact, and ours is a culture of innovation, one that both values and rewards risk. Mistakes are a fact of life. If mistakes are not made, then we’re not taking enough chances. We embrace our blunders and breakdowns because we can learn from these and make breakthroughs. Only then do we achieve real growth and come back stronger and better than we were before. Ours is an environment of progress. We appreciate open and honest feedback from one another, the exchange of ideas and enlightened conversation. If someone has an idea for a marketing campaign or another area of business, we allocate the time and energy to hear them out, because everything begins with an idea.
We are not a hierarchy; we are a family. We encourage each other to be the best version of themselves, and we support one another to be the go-to in their niche. We look out for each other and try to make the lives of everyone else we work with a little bit simpler. At the end of the day, everyone feels appreciated and important, and has a sense they belong. We radically changed the way we work and the way we live to support a healthy worklife balance. We boast a remote-friendly work environment, so employees have the freedom to work flexible hours. This, then, gives them ample opportunity to spend time with family and focus on what matters. We care about what gets done, not how much time a person puts in a week. We did away with the 40-hour work week, and instead celebrate and reward those employees who can get the same amount of work done in a 30-hour or 20-hour work week. This way, our employees enjoy unlimited vacation days. It is not all work and no play. We are a fun company! We treat our employees to a yearly team retreat to exciting locations, like Las Vegas, Orlando, and New York City. The entire company goes away on this paid vacation, and together we celebrate wins, set intentions, and create measurable goals.
Our Business
“Strive not to be a success, but rather to be of value.” – Albert Einstein
DONE-FOR-YOU MARKETING
DO-IT-YOURSELF MARKETING
Through a combination of data analysis and digital marketing, our team of experts makes it possible for investors to stay competitive in any market. Ours is not a one-size-fits-all method. Instead, we tailor marketing campaigns according to (1) client needs and requirements, (2) seller motivations, (3) the real estate market our client is located in, and (4) current market conditions.
We are an aggregated resource for do-it-yourself REI marketing. Investors find value with us, as we educate and empower them to take a lead role in their marketing campaigns. We offer a world-class training facility for all types of marketing, helping clients learn basic and advanced marketing techniques. We are a center of knowledge and provide quality coaching and training, so every investor, be they new or experienced, can get value from us.
We are well-versed in multichannel campaigns that include cold calling, SMS, RVM, email, and direct mail marketing. We A/B test our messages, track performance and efficiency, and optimize campaigns, as necessary, to ensure quality results.
Everything we do at GoForClose has value. We leverage our real estate experience and marketing knowledge to help investors achieve their success.
WHY WE ARE THE BEST MOVE FOR
OUR CLIENTS “A satisfied customer is the best business strategy of all."
– Michael LeBoeuf, Author of How to Win Customers and Keep Them for Life
WE
have a large social following. Our real estate investors say the best move they ever made was delegating their marketing campaigns to us. We are the most elite talent in the industry. Lead generation is as simple as increasing the marketing budget. Our clients are happy with us, and if they want more deals, they only have to increase how much they
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“Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success. Greatness will come.” – Dwayne Johnson
spend with us, and we allocate that money to different marketing channels to increase the number of leads and contracts. We have at least one client in every market. Our investors stay on with us for years because we deliver on our promises. We say what we are going to do for them, and we do it, exceeding expectations. We help investors grow their real estate investing businesses, without having to worry about marketing. It
is a privilege to work with them, and they say it is a privilege to work with us. Our investors play an important role in their communities. They buy ugly, neglected houses and turn them into beautiful homes. They also save sellers in bad situations (e.g., foreclosure, bankruptcy, or tax-delinquent properties) and offer them solutions to sell. It feels great to help our investors do this good work.
THEY KNOW US BY OUR BRAND. Word of us has spread like wildfire in the real estate investing industry. Investors say GoForClose has found a way to simplify the complex world of lead generation. We are the #1 Marketing Agency for Real Estate Investors, enabling them to grow their business to their highest potential. Everything they need – data, marketing, and talent – is housed in one place, under our roof, and is available to them at a fraction of the cost.
MARKETING THE RIGHT MESSAGE
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“Transparency, honesty, kindness, good stewardship, even humor, work in businesses at all times.”
GoForClose brings value to investors and home sellers, alike. We use extremely segmented marketing to reach the right people with the right message at the right time. In this way, we connect sellers with investors when motivations are high, and a sale is guaranteed.
Our team of experts are trained in every area of marketing, from content development to social media to data engineering to customer service. We are the best because we are not afraid to push the limits. We are always innovating, always testing, looking for the best methods, and improving our strategies.
COMMUNICATION
Our clients are so pleased with our efforts, that they are more than happy to continue doing business with us. We make them feel special, and they are special! We care about their success and want to help them reach their goals. This sense of importance and the delivery on our promises make our clients eager to share their experiences, and they refer us to others by word of mouth.
All marketing decisions are driven by data. Data is our most important resource. We follow the latest marketing trends and news, and make decisions based on what is working in the industry, but also constantly improve upon these to offer our investors greater value. We are also at the forefront of today’s technology. We use predictive modeling and machine learning to find the best leads and optimize chances of a sale.
The key to brand success is transparency and authenticity. We are 100% transparent with every client, sharing our knowledge and conscience with them, so they know we have their best interests at heart and will deliver on our promises. Honesty is important to us, as well as integrity in everything we do.
“Position yourself as a center of influence.” – Bob Burg, Author of Endless Referrals
– John Gerzema, CEO of The Harris Poll
OUR TEAM
We are an open book. We brag about and are not afraid to share our secrets. We do not worry about the competition because we are trend setters in REI marketing. We are far ahead of all other marketing assistant programs and initiatives. Instead of trying to beat us, our competitors copy what we do in an effort to keep up with us.
GoForClose OUR VISION is to be the #1 Marketing Agency for Real Estate Investors. We empower investors to grow their businesses. We provide a specialized team and marketing platform, find qualified leads, and keep clients competitive, regardless of the market landscape. We do the marketing, and they focus on sales and closing deals.
Data. Marketing. People.