Why Rebranding often Fails?
Matthew Brannelly
Rebranding Failure Reasons
Many companies re-strategize to change the brand identity through rebranding. Matthew Brannelly, goals explains why rebranding often fails.
1. Lack of Proper Research
It is important to always carry out extensive research before changing anything about your brand.
2. Using the Wrong Strategy
3. Change in Brand Name
Focusing only on the Logo