MAT THE W KING CRE ATIVE LO OKBO OK
Contents About
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Vapouround Magazine
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Derby County Football Club
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Logofolio
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Aspire Barbershop
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Naked Fish/Mello Buddha
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Erewash Borough Council
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Bundesliga
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Dave Smith Bobsleigh
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About My name is Matthew King I’m a graphic designer with over 5 years of experience ranging from roles at agencies, in house teams and now as a full-time freelancer. I independently run my own freelance design business and work with clients based across the UK, Europe & USA. I deliver high quality design services in brand creation, print & digital media and regularly attend networking events to build meaningful relationships with businesses, startups and freelancers. This lookbook showcases a selection of my design work featuring projects that I’ve worked on during my time in the industry. Please take a look, I hope you enjoy having a read through. If you would like to see more of my work, please visit my website matthewkingcreative.co.uk.
Contact
@mkcreative
Email: info@matthewkingcreative.co.uk
matthewkingcreative
Website: matthewkingcreative.co.uk
linkedin.com/in/matthewkingcreative/
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01 Vapouround Magazine Brand identity, print & digital design
Vapouround Magazine was founded in 2015 and has proudly grown into the e-liquid industries leading publication. Their goal is to promote a safer alternative to smoking and encourage people to quit the habit with insightful knowledge from industry professionals and scientific research. Since its founding Vapouround has formed it’s own awards evening, opened two Vapouround Lounge stores and there’s also Vapouround Juice, which has two unique tasting flavours of e-liquid. Designed with Capvar Media.
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The flagship of the Vapouround brand is the magazine. I was involved with the team and the project from its inception and was responsible in creating a brand identity along with the production VA P O U R O U N D M AG A ZI N E
of the magazine on a bi-monthly basis. As the magazine’s success grew it diversified into new branches. I created designs for posters, business cards, roller banners, programmes, leaflets and websites for the Vapouround Lounge, Vapouround Premium E-liquid and the Vapouround Awards.
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V A P O U R O U N D
V A P E L O U N G E S
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DON’T JUST VAPE
VAPOUROUND GRAB A FREE COFFEE
FOLLOW US ON FACEBOOK AND INSTAGRAM, SIMPLY SHOW US AND COLLECT YOUR FREE COFFEE
VA P O U R O U N D M AG A ZI N E
FIND US AT: 3 MARKET PLACE, DERBY DE1 3PW
Designs for posters & flyers
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V A P O U R O U N D
V A P E L O U N G E
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PREMIUM E-LIQUID
VA P O U R O U N D M AG A ZI N E
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www.vapouroundawards.co.uk
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02 Derby County Football Club Print & digital design
During the 2013-2014 season, I worked internally with Derby County Football Club on marketing campaigns, producing graphics that were used across club merchandise, the club website and in print. I created advertising campaigns that went on to feature around the football stadium and the surrounding area of the ground. Print design and digital graphics that were produced included billboard advertisements, eshots, web banners, posters, publication adverts and leaflets.
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ON GET THE 2013/14 SEAS TH WI T OFF TO A STAR SON FRIENDLY
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THE RAMS PRE-SEA
DERBY COUNTY VS
BION
WEST BROMWICH AL SATURDAY 27TH JULY NON SEASON TICKET HOLDERS
2013, 3PM KICK OFF
13/14 SEASON TICKET HOLDERS (BOTH CLUBS)
ADULTS
£12
£10
SENIORS
£8
£7
GROUPS (MINIMUM OF 12 TO BE PURCHASED)
£10 £7
UNDER 18’s
£6
£5
£5
UNDER 12’s
FREE
FREE
FREE
TICKETS AVAILABLE AT THE DIGONEX TICKET OFFICE ON 0871 472 1884*, OPTION 1 OR AT WeAreDerby.com
D ERBY CO U N T Y F O OT B A LL CLU B
*0871 NUMBERS ARE CHARGED AT 10p PER MINUTE FROM A STANDARD BT LANDLINE, OTHER NETWORKS MAY VARY
Newspaper advert
Poster advertisement
Billboard advertisement
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03 Logofolio Brand identity A strong brand identity is a key asset to any business. Over the years I have worked with businesses ranging from startups to established companies to create brand identities for their companies. The following is a showcase of some logos/brand identities I have worked on with clients based across the UK, Europe and USA.
20 SJ Gilhooly Ltd offers plumbing and heating services. They required a brand identity and business card
COMMERCIAL | DOMESTIC PLUMBING & HEATING
RN BUD WA I
B L AC K
BU
OK
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designs to coincide with their business launch.
SJ GILHOOLY LTD
KA
The Blackburn Budokwai Karate logo was designed for a children’s karate club and is used on the clubs uniform and promotional materials.
R AT E
Leveluxe offers services in corporate hospitality and event management. I designed this logo to LO G O F O LI O
help promote their newly formed business.
EVENT MANAGEMENT | CORPORATE HOSPITALITY
21 1st Man is a men’s lifestyle & media brand that has over 15,000 followers on social media. They required a logo design for their website and social media channels.
Farrow Electrical is an electrical company who needed a logo design along with leaflets and
KAIHATSU M
E
D
I
A
Kaihatsu Media is the US based parent brand of @ stylishmanmag & @shopthatgrid who needed a logo for their marketing materials.
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FARROW ELECTRICAL
business cards to help launch their new business.
04 Aspire Barbershop Brand identity
Based in Sandiacre, Nottingham, Aspire Men’s Barbershop commissioned me to design a fresh brand identity for their new business. The barbers had no previous brand before I worked with them so I was challenged with creating this identity from scratch. The brief outlined that the brand must encapsulate the business’ positive outlook on life. In response, I designed a simple, sharp & upbeat brand identity delivered in a variety of file formats so they could use their logo on social media and across their marketing materials.
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Logo construction - the upwards pointing ‘A’ logomark symbolises the brand’s positive approach to life. I combined the logomark with a modern typeface for ‘Aspire Barbershop’ to give the logo a youthful tone of voice.
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C: 74 M: 65 Y: 60 K: 79
C: 0 M: 0 Y: 0 K: 50
C: 0 M: 0 Y: 0 K: 0
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Logo colours
A S P I RE B A RB ER S H O P
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05 Naked Fish / Mello Buddha Print design & social media graphics
Naked Fish & Mello Buddha are successful e-liquid brands founded in the USA. Keen to promote their e-liquid to the European market, they commissioned the company I worked at to manage all their marketing and promotional materials to feature across the UK and Europe. I produced creative designs for their social media accounts, exhibition graphics, roller banners, business cards, leaflets and product brochures. Working with these brands gave me an insight into developing an existing brands visual identity and pushing it further. Designed with Capvar Media.
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PATRICK GRIFFIN Operations Manager
M A N U FA C T U R E D B Y
A sweet vanilla blend that has the delicious taste of your favorite fruity cereal.
A sweet shortcake filled with cream and strawberries.
Decadent milk chocolate cream with a touch of hazelnut which will satisfy your deepest desires.
A sweet and sticky salted caramel that leaves your taste buds craving for more.
Creamy sweet vanilla custard with fresh strawberries.
Sweet honeydew and a variety of other fruits in a tropical medley that dances on your tongue.
THIS PRODUCT CONTAINS NICOTINE WHICH IS A HIGHLY ADDICTIVE SUBSTANCE. AVAILABLE IN 50ML BOTTLES. NICOTINE STRENGTHS: 0MG, 1.5MG, 3MG AND 6MG
FI V A P E N A K E D F I S H . C O M W H O L E S A L E @ V A P E N A K E D F I S H . C O M
N A KED F I S H/ M ELLO B U D D H A
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Manufactured by Liquid Sciences LLC. Irvine, California.
31 These examples showcase some of the marketing materials I produced designs for, including roller
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banners, flavour brochures, business cards and flyers.
N A KED F I S H/ M ELLO B U D D H A
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33 flavours along with the production of advertisements.
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I also designed graphics for the Naked Fish and Mello Buddha Instagram accounts to promote their exciting
06 Erewash Borough Council Print & digital design
I worked with Erewash Borough Council to assist with the production of their day to day graphical duties. This involved designing print & digital graphics for community events, offers, memberships and the development of their website. I created designs for billboards, flyers, roller banners, large scale advertisements, social media graphics and an icon set that went on to feature on the council website.
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37 www.erewash.gov.uk
Group Exercise Classes the
With a wide range of classes we’ve got a workout for you
Health Club
Welcome to the Sensory Pool Disability sessions | splash time | water toys | music | floats
Erewash
Swim
Academy
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www.erewash.gov.uk
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GYMNASTICS Perfect for children aged 5+ to develop existing and learn new gymnastics skills. All courses follow the British Gymnastics proficiency pathway.
Every
Tuesday, Thursday & Friday
10 weeks
£45 with a leisure card, £51 without
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At Friesland Sports Centre
www.erewash.gov.uk
Sandiacre Friesland Sports Centre Nursery Avenue, Sandiacre, NG10 5AE 0115 949 0400
sara.wright@erewash.gov.uk
/erewashleisure
Learn to swim with us…
www.erewash.gov.uk
ERE WA SH B O R O U G H CO U N CI L
Works to the Swimming Teachers’ Association (STA) syllabus
• Pick up an application form and check availability at reception
Erewash
Swim
Academy
Print media - flyer, poster & roller banner designs
Icon set for erewash.gov.uk I N F O @ M AT T H E W KI N G CRE AT I V E .CO.U K
Facebook banner 39
07 Bundesliga Digital design & social media Having always produced designs for football and after featuring in an exhibition based in London, I was approached to work with the Bundesliga, Germany’s top football league. My role was to produce exciting visual designs for the league’s digital platforms such as their website and social media. My designs have featured on bundesliga.com articles and their official Twitter and Instagram.
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This was a graphic series counting down the days until the new season kick off to feature on the Bundesliga Twitter and Instagram profiles.
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Other graphics have been produced to support articles that feature on the league’s official website.
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08 Dave Smith Bobsleigh Brand identity & print design
During an internship I worked on a brand identity for aspiring British Olympian, Dave Smith, who was bidding to compete in the Sochi Winter Olympics. The brief was to create a stylish and effective logo to promote Dave’s bid to feature in the men’s bobsleigh team. The purpose of the identity was to attract investors for his Olympic bid. His brand portrayed his strong and powerful figure, along with his pride and passion for his sport and his country. Designed with Black Apricot Creative.
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Logo inspiration - Before designing the brand identity we considered the audience, tone of voice and need for the logo. Dave’s motivation was to represent Team GB therefore British colours were important along with the shape of a bobsleigh and the ‘D’ in his forename.
49 of his forename ‘D’, and we completed the design with patriotic British colours. Above illustrates the design process of the final brand identity.
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Logo development - The final brand identity incorporated the shape and motion of a bobsleigh with the first initial
DAV E S M I T H B O B S LEI G H
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DAVE SMITH BRITISH BOBSLEIGH TEAM
PUSHING FOR GLORY
m: 07968261134 e: dave.fg.smith@bobteamgb.org
DAV E S M I T H B O B S LEI G H
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www.davesmithbobsleigh.co.uk
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Thank you I’d like to say thank you for taking the time to view my design work. If you would like to talk about my design services and availability, then please get in touch with me using any of the contact details below. If you have a project in mind that you would like to discuss, contact me today to set up a free consultation. Contact Email: info@matthewkingcreative.co.uk Website: matthewkingcreative.co.uk @mkcreative matthewkingcreative linkedin.com/in/matthewkingcreative/
MAT THE WKINGCRE ATIVE .CO.UK
M: 0777 355 6979 | E: INFO@MATTHEWKINGCREATIVE.CO.UK Matthew King Creative © 2018