PAGANI
BRAND GUIDELINE • INT RODUCT ION
BRAND GUIDELINE 2021
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BRAND GUIDELINE
2021
Introduction
1-2
Graphic Standards
TABLE OF CONT ENTS
Brand Logo
4
Logo Clear Space
5
Logo Color Usage
6
Inapropriate Logo Usage
7
Color Palette
8
Typography 9 Pattern 10
Business System Business Card
13
Envelope 14 Letterhead 15
PAGANI
INT RODUCT ION
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BRAND GUIDELINE • INT RODUCT ION
BRAND GUIDELINE • INT RODUCT ION
PAGANI
ABOUT US Pagani is a US-based jewelry brand that aims to provide luxury, high-quality and finest jewelry such as rings, necklaces, earrings and bracelets that are comfortable to wear. It also aims to elevate people's lifestyle by providing products that deliver confidence, unique expressions and beauty.
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BRAND GUIDELINE • GRAPHIC STANDARDS
PAGANI
GRAPHIC STANDARDS Brand Logo
4
Logo Clear Space
5
Logo Color Usage
6
Inapropriate Logo Usage
7
Color Palette
8
Typography 9 Pattern 10
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BRAND GUIDELINE • GRAPHIC STANDARDS
PAGANI
BRAND LOGO The Pagani logo resembles an ear with a piece of earrings. It also looks like a letter P, taking
Logo Vertical
consideration of the first letter of the brand name. The logo can be used vertically, horizontally or stand alone as shown on the right.
Logo Horizontal
Icon
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PAGANI
LOGO CLEAR SPACE Minimum space is requred for the logo to maintain a clean and proper look.
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BRAND GUIDELINE • GRAPHIC STANDARDS
PAGANI
BRAND GUIDELINE • GRAPHIC STANDARDS
LOGO COLOR USAGE Besides the main color gold, the logo also has other several variations of color options, but must use clors on backgrounds with clear contrasts.
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BRAND GUIDELINE • GRAPHIC STANDARDS
PAGANI
INAPROPRIAT E LOGO USAGE The logo could not be altered. It should never be rotated, flipped, outlined, added drop shadow or gradient. Do not rotate logo
Do not add drop shadow
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Do not outline logo
Do not add gradient
Do not change typeface
Do not flip logo
Do not modify text positioning
Do not put logo on complicated background
BRAND GUIDELINE • GRAPHIC STANDARDS
PAGANI
COLOR PALETT E The colors shown are the variations of different colors that can be used to reflect Pagani. Each color reflects a different feel of the brand. Gold reflects luxury. Green symbolizes elegance. Light beige represents comfort.
Luxury
Elegance
Comfort
RGB: 200, 156, 85
RGB: 13, 59, 54
RGB: 253, 240, 230
CMYK: 22, 38, 77, 1
CMYK: 88, 53, 67, 55
CMYK: 0, 5 , 7, 0
HEX: C89C55
HEX: 0D3B36
HEX: fdf0e6
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BRAND GUIDELINE • GRAPHIC STANDARDS
PAGANI
T YPOGRAPHY Pagani uses two fonts Primary font: Audrey Secondary font: Avenir Next The primary font should be used for any titles or headings. It is
HEADER
Aa
preferably used in all caps. It should
for body text and descriptions. It has several typeface styles.
ABCDEFGHIJKLMNOPQRST UVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 T YPEFACE ST YLES: BOLD/REGULAR
not be used for body text. The secondary font should be used
AUDREY
BODY
Aa
Avenir Next ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 TYPEFACE STYLES: Bold / Bold Italic / Demi Bold / Demi Bold Italic / Regular / Italic
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PAGANI
BRAND GUIDELINE • GRAPHIC STANDARDS
PATT ERN The pattern is created based on a part of the logo.
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BRAND GUIDELINE • BUSINESS SYST EM
PAGANI
BUSINESS SYST EM Business Card
13
Envelope 14 Letterhead 15 Marketing Applications
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16-17
PAGANI
BRAND GUIDELINE • BUSINESS SYST EM
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BRAND GUIDELINE • BUSINESS SYST EM
PAGANI
BUSINESS CARD
3.5"
2"
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BRAND GUIDELINE • BUSINESS SYST EM
PAGANI
ENVELOPE
8.5"
5.5"
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BRAND GUIDELINE • BUSINESS SYST EM
PAGANI
LETT ERHEAD
8.5"
11"
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PAGANI
BRAND GUIDELINE • BUSINESS SYST EM
MARKET ING APPLICAT IONS
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PAGANI
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BRAND GUIDELINE • BUSINESS SYST EM
BRAND GUIDELINE 2021