TAXONOMY COMPARE AND CONTRAST TYPOGRAPHIC ATTRIBUTES GRID ANALYSIS FALL 2015
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15 SEPTEMBER 2015 ROOM 320, BROOKS HALL
10 ISSUES YEARLY EXCLUSIVE “SUMMER” ISSUE 10.5” x 10.5” FORMAT PERFECT BOUND COLOR, GLOSSY FRONT/BACK HEAVIER STOCK AVERAGE 250 – 400 PAGES NEW YORK CITY MICHELLE KUO, EIC
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Writer Sarah Thornton said it best, “Artforum is to art what Vogue is to fashion.” Published 10 times per year with a massive summer issue that spans the sweltering months of June, July, and August, Artforum is the premiere international magazine for contemporary art. Founded by John P. Irwin, Jr. in 1962, Artforum has been a decisive voice in its field since. Featuring many different artists each issue, Artforum dives into their lives with interviews, portfolios, and reviews of their work. In addition to features, they review many contemporary films, books and more each issue to inform the contemporary art community. Although the magazine is based in New York City, Artforum caters to many different cities and their respective art scenes. International gallery shows have and will continue to be important in the magazine. Full-page adverts for galleries are more frequent than curated conent within the magazine.
TAXONOMY
TAXONOMY
COVER
TOC
CONTRIBUTORS
COLUMNS section
LOGO ISSUE RUNNING HEADER KICKER
HEADLINE
SUBHEAD
SECTION HEAD
SUBSECTION HEAD LOCATION INTRO BODY TEXT BLOCK QUOTE CREDITS PULL QUOTE BYLINE NOTES CAPTION FOLIO
IMAGES
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ARTFORUM
PREVIEWS
FEATURES
REVIEWS
typeface
style
point size
Boiling down the complex graphic and typographic systems that interact within a typical Artforum magazine is not an easy task. From the front cover to the last article in the magazine, the typographic hierarchy and technical details were recorded. Frequency
case
alignment
Varying
Teal
Pink
White
Black
Centered
Left Justified
Right Aligned
Left Aligned
Sentence Case
Title Case
Uppercase
75
72
48
40
30
24
16
14
12
11
10
9
8
7
6
5
Extra Bold
Medium
Italic
Regular
Book
Impact
Folio STD
Minion Pro
Franklin Gothic
Garamond
Breaking Down the Visual and Typographical Usage Throughout an ARTFORUM Issue.
color
is important, so visualized is a timeline of sorts that maps out frequency, hierarchy and the minute details that almost make the typography in Artforum unique. Images are also visualized by how they interact within a page in each section.
TYPOGRAPHY
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COMPARISON
PRINT It is clear that the print version of Artforum International directs the design of the web version rather than following it. Because of this, design is the forefront of the publication, both graphically and typographically. The content in the magazine is much more curated compared to the breadth of content in the website. There is an explicit flow of content
the cover acts represents the theme of the magazine, making its visual style more dynamic
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ARTFORUM
from the columns to the features and then the gallery reviews. On the typographic side, Artforum for the majority of the time uses the typefaces Franklin Gothic and Garamond for everything. Below is a word mapping that visualizes attributes and hierarchy of elements based on size.
the article headline is prominent in the print version with clear objectives.
the table of contents is unique to the magazine because of the affordances in print media.
ads take up more than 3/4ths of the magazine. and are symbolic to the publication.
WEB The Artforum aims to be a broad resource for many different needs. The amount of content is truly overwhelming: archives of every magazine since the 1960s, diaries, gallery guides, and more. In addition, the affordances of web allow artforum.com to have video, up-to-date news, interaction with audiences, and all without limitations in the quantity of con-
artforum.com main screen offers more navigation and content than a cover page does.
headlines in the website have similar hierarchy as the print, but are not as styled.
tent. What was lacking in the web version was the quality of typographic styling, using Arial for everything. Also, there is no clear flow of how to consume the content on the site. Below is a word mapping that visualizes attributes and hierarchy of elements based on size.
because the web is a dynamic medium, they are able to keep it up-to-date with news.
ads take up less space on artforum.com, and have a dedicated sidebar on every page.
TYPOGRAPHY
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TYPOGRAPHIC ATTRIBUTES
HEADLINES Font: Franklin Gothic Size: 24 pt, 72 pt
The headlines change position on the page, ranging from centered to left aligned to fit within the text placed on the page. The size of the headlines vary greatly throughout the magazine due to the amount of white space available before an article begins.
BODY TEXT Font: Franklin Gothic, Garamond Size: 9 pt
The first few words of the article are bold. The style of the text stays consistent throughout all of the articles. Because of the limited page space, a smaller font is used to fit the article within the constraints of the magazine. The text throughout the magazine is left justified to make reading easier for the reader to follow due to the use of multiple columns placed next to each other, making it easier for the reader.
CAPTIONS Font: Franklin Gothic Size: 6 pt
The artist, title of work, and year the work was completed is bold to create hierarchy over the materials used in the artwork. The style of the captions stays consistent for every image. Captions are left aligned no matter where they are placed around the image. Because the magazine allows for a more creative layout with images, multiple captions may be placed next to one picture depending on the number of images on one page.
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ARTFORUM
WEB
HEADLINES Font: Arial Size: 20 px, 26 px, 28 px
The headlines are always positioned at the top of the article page, left aligned with the article. Because the web has an unlimited page length, the headlines vary little throughout the articles because there is no designated white space for the title.
BODY TEXT Font: Arial Size: 13 px
The first few words of the article are bold. The style of the text stays consistent throughout all of the articles. Due to the ability of the web to change page length depending on content, a larger font is used to ease reader’s eyes while scanning the content. The text throughout the website is left aligned since the layout only allows for one column.
CAPTIONS Font: Arial Size: 11 px
The artist, title of work, and year the work was completed is bold to create hierarchy over the materials used in the artwork. The style of the captions stays consistent for every image. Captions are left aligned no matter where they are placed around the image. Because of the limited width of the website, a single picture is placed on its own within text, calling for only one caption.
TYPOGRAPHY
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GRID ANALYSIS
GRID VARIATIONS
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ARTFORUM
WEB
GRID VARIATIONS
TYPOGRAPHY
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GD 417 FALL 2015 DENISE GONZALES CRISP, PROFESSOR MATT KUBOTA + ERICA HOLMSEN