Matt Taylor — Copywriting Portfolio

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r o l y a T t Mat r e t i r w y p o C e v i t a e Senior Cr is g n i d a e r y s “Ea .” g n i t i r w d r a damn h horne t w a H l ie n a h — Nat


Hello Thanks for taking a look at my portfolio. It’s fairly short to prevent tl;dr. My experience spans digital, social media, print & video for commercial and charity clients. Short and long copy. I can also help with strategic thinking and art direction. Whatever your target audience, I’ll help you find the right way to persuade them to buy, donate, click or engage.

Let’s speak soon


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ER? CRAFT? LAG NIC? ISN’T IT IRO ERM, NO.

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of the past rs e z la b il a tr + BT ultural festival. Remember LG c n o d n Lo in l Pride for the annua


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new to the ly e v ti la re s a Blaze TV w mmes likely to ra g ro p g n ri e UK off tly-minded n e d n e p e d in appeal to en. men and wom ere needed w ts p e c n o c e Straplin d e message an th e m o h e v ri to d identity. clarify brand

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T YOURS. A . E IM R C A E’S BEEN DS ARE ALL IN THE FRAME. R E H T ! O N H O IEN AND YOUR FR AND YOU

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S GUIDE DOG ncepts Campaign Co

BRIEF Create a big bold eyecatching concept for a new Guide Dogs campaign.

I WAS SCAR E I’D DROWN. D BUT NOW I’M

SOLUTION

FEARLESS.

Use high-visibility graphics to highlight personal stories of service users overcoming fear and reclaiming their freedom despite sight loss.

TOM, 62, MY GUIDE USER

For people with sight lo ss, every da can be frigh y and everyw tening. Supp here ort Guide D you’ll help ta ogs today an ke away the d fear for peop So they can le like Tom. dive right in to life. Text FEARLES S so more pe to 70700 to give £2 ople can br eak free fro m fear.

Registered

GOOD Agen cy 2015 Guide Dogs ©

Pitch Docum ent 08.04.15

charity in Engla

nd and Wale

s (209617) and

in Scotland

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STREET D N O M R O GREAT k raised 0 0 3 £ x o r p p aising DM – a

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ed, diagnos wa problem With the ht was no nty’s sig quickly saving Mo time. He was st rgeons ain where su race ag SH GO d to ope to admitte l microsc and r surgica taracts ca his used ou e remov ness. help them m a life of blind fro him save

Signatu re

V I N G MI C SA

ular ck for reg o A comes ba int “MonPtyP E A L d he’s grown a ps an check-u . It’s such ung lad s yo nt ely tie a lov r pa to see ou to pleasure eir lives thanks th ” enjoying atment tre g vin sight-sa nderson Dr Rob He

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Our surgical microscope is close to the end of its life.

Yes, I donate ur gift by using Hospita am a UK ta xpay Gift A l Child I have ren’s Ch er and wo id. m uld arity to I under ade in the reclaim like Great Or pa stand mond tax on that if st four year Tax th Stre th an e I pay s and less In any fu donations et year (6 the amou come ture gi nt cla April–5 Tax an imed fts I m April), on all d/or ake. it is m Sorry, y respo my donatio Capital Ga ins I don’t nsibilit ns in th y to pa pay ta at tax y any x. differe Date: nce. d d

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Give on line at www. Give by gosh.or phone g/sight call 02 savinga Or alte 0 3841 ppeal rnative 3131 (M ly give on–Fri Text EY by mob 9am–5 E ile. .30pm future <unique co ) de> telepho ne mar YES to 7012 Text EY keting 5 E contac to give £5 an future <unique co t from d rece de> to telepho GOSH ive 70 ne 12 CC marke 5 Text co ting co to give £5 st is th an ntact e dona from GO d not rece tion am ive SHCC ount, plus sta ndard networ k rate .

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Mending the tiny eyes of children and premature babies requires painstaking precision because a fraction of a millimetre can make the difference between sight and blindness. That’s why we’d be powerless without a surgical microscope.

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y Please notify the cha or full rity if home you: • addre If you Want ss. • No are a to can longe highe tax ret cel thi r pay r rate s decla urn or suffici ask HM tax payer, ration you can ent Income . • Chan Reven Tax an claim ue an d/or Ca ge your na d Custo perso Please me nal tax pit ms to return relief via al Gains Tax adjus t your Freep to . a self-a : tax cod os ssessm e. ent GOSH t Plus RSUE -RG

Sight TH-JU Savin Great KX g Ap Or Children mond Stree peal t Melks ’s Charity, 2a Hospital ham SN Halifa x Road 12 6YY ,

Official use

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Our old one has helped restore sight to thousands , but after 14 years of daily use it’s ready to retire. That’s why I’m writing today, to ask if you could you spare a gift of £XX to help us replace it.

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ILDREN ORE CH HELP MONTY. SEND A M KE LI Mr A Sample DAY. GIFT TO 123

Saving a ba by’s sight is a race against time. You can help us win.

F17

PE AL

12 May 2017

tion>,

When babie s have proble ms with sight, no time to wa there’s ste. Because if their eyes their brains don’t work, can’t learn to see. And any treatment can delay in mean blindne Dr Rob Henders ss for life. on My name’s Rob Consultant Oph thalmic Henderson Surgeon and I’m a spe eye surgeon cialist here at Gre at Orm Hospital (GO ond Street SH). When chi ldren are bor poor sight – n with like Monty wh o’s pictured envelope – on the it’s my job to help. And to vision I have save their to act fast. Our surgical microscope is close to the of its life. end Mending the tiny eyes of chi Faster ldren and pre babies require Surgery mature s painstaking precision bec fraction of a so doctors can ause a millimetre can save make the diff more children’s between sig erence sight ht and blindne ss. That’s wh powerless wit y we’d be hout a surgic Special Retin al microscop a Scans e. Our current one has helped so surgeons can work restore sight thousands, but with incredib to after 14 years le precision of daily use to retire. Tha it’s ready t’s why I’m wri Better ting today, to could spare ask if you a gift of promp Outcomes t1£ to help us thanks to mor replace it? Before I go on, e I want to say accurate pla nning a huge thank your past sup you for port of GOSH . We’re all so But sight is suc grateful. h a precious thing, I’m hop won’t mind if ing you I call on you r kindness onc e more.

YOUR PROMPT1£ CAN HELP FUND

19

WSDS

G MI C

40 Bernard Street, London WC 1N 1LE T (020) 3841 3131 gosh.org/sight savingappe al supporter.care @gosh.org

Dear <Saluta

yes t of e tinies e h t t to e sigh us giv Help

At no extra cost to 25p fo yo r ever y £1 yo u, increase u yo

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l to GO t referra ’d been An urgen oblem was. He n e pr conditio what th genetic in both th a rare wi rn taracts bo world used ca ca d at ha g the that s lookin why ’s wa at He Th . d glass. his eyes re gh froste ; they we as if throu s attracted him ht e. se bright lig uld all he co almost

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, th her baby amining rmed what After ex nfi rician co had started paediat m, mum, Sa rdly see. ha uld Monty’s co m her son when Sa to fear – d come s right clues ha ld his toy The first Monty he s fascinated at th noticed se. He wa . And he no his of TV in front ored the s but ign t. by light to squin o starting was als

had heale nty’s eyes spectacles When Mo wear m’s able to e his mu he was se y all fin nt and could m it was a mome r Sa face. Fo joy. of pure es lov y nt ed 7, Mo g and Now ag TV, playin pair watching He even has a ar ng. les to we swimmi ion gogg ol. pt cri es of pr to the po es go when he

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t GOSH “Withou ould w my son .” be blind e

NEED ILDREN SE MORE CHY YEAR. PLEA . US EVERHAT YOU CAN W E GIV

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My name’s Rob Henderson and I’m a specialist eye surgeon here at Great Ormond Street Hospital (GOSH). When children are born with poor sight – like Monty who you saw on the envelope – it’s my job to help. And to save their vision I have to act fast.

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When babies have sight problems, there’s no time to waste. Because if their eyes don’t work, their brains can’t learn to see. And any delay in treatment can mean blindness for life.

Before I go on, I’d like to say a huge thank you for your past support of GOSH. We’re all so grateful. But sight is such a precious thing, I’m hoping you won’t mind if I call on your kindness once more. Better technology means better results for children. Medical technology is always improving and the latest surgical microscopes have incredible features like optical coherence tomography (OCT) that shows cross-sections of retinas in almost cellular detail. This lets surgeons like me work faster, with greater confidence and with better results for children. The difference it makes is astonishing. And when I’m operating on the tiny eyes of premature babies, I need every advantage I can get. That’s why I’d be so grateful if you’re able to send a gift... As well as showing sharper images, a new microscope will also let us record rare procedures to help train the next generation of eye surgeons in the UK and around the world, so more children’s sight can be saved....


MIST O N O C E E H T ew readers n r fo o tr in & Cover wrap

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tory letter from c u d o tr in n a Write n Beddoes to in M y n n a Z Editor-in-Chief, ubscribers. s w e n e m o lc to we

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tim ll er-connected ders, there’s sti in the ect dt,hyp mise exp many of our rea c Sch Eri ping As you’dDr. as e, iev le ogso I bel ,air Godo e we’ve been hel Yet of aus n ts. bec ma ma at’s for Th le Ch multip Executive print edition. m since 1843. cial about our in printed for spe rld ing wo eth the of som sense t. s citizens make heritage like tha globally curiou spaper with a other global new nit y of people And there’s no mu com a g pany, joinin rld’s in excellent com many of the wo , ’re ing you lud r inc ibe s; Jack Ma As a subscr global affair perspective on her ric a Alibaba Group nt of O wa CO who iness leaders. g aside political and bus consider settin ght mi you , scription jump to your st from your sub the Leaders or To get the mo ’s can start with it all. The world e to read. You you can’t get to if a dedicated tim lty gui l fee densed by our d don’t con An n. lly tio efu sec car en it’s favourite care enough ce. And even wh complex pla omberg, e in. What matters is that you a vast and Michael Blo to tak re’s still a lot York City stand it better. the experts,Ma yor of Newnt der to wa to un about the world

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ink. ddoes dntoton Beth ny Mi use I Zan Editor-in-Chief d Now, I just rea t.” The Economis Larry Ellison, CEO of Oracle

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7 days g for. The last ’ve been lookin t analysis you d the intelligen page of: fin er ’ll aft e you pag ist o ed int At The Econom oded and distill reviewed, dec of world news Nuttall, columnist, Tom Charlemagne events that Insights and for as ry ide ma the sum cutive considers n A two-page exe ’ll find opinio busy people. You shape Europe. ters from exceptionally r MI6 chief o key topics, let int es div , son of forme p a pieces, dee ing David Rennie ly hav ’re – until recent s and, if you has , der nie rea ed Ren inform Sir John e executive y week, a 2 pag ton writer. ing Lex r ou n particularly bus – bee rief you on the r favourite summary to deb decide on you You will soon t in spotting readers deligh key issues. ny ma and columns nges hands. ownership cha s ial ive e hor ect hav aut rsp we en Pe wh Beijing, r to LA, Berlin to analysis of you From London find in depth at’s happening You will also ticular analysis of wh ether your par cial a round-up and wh , spe ics ing top lud favourite world. Inc e, science, of right round the business, financ eted analysis fascination is er a multi-fac reports that off the arts. or ks . boo ues major global iss

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y we’ll bring allek finwe Every And… Economist. all dead.” of Th litics, earely uethe poare Wisdom , we s of run k to prient baciss wogrld r firs m the lon you ns tdat tor col fro“In um we honour me ing lco ort ou n We of rep itte d ny wr lle Ma or.like to feel we t-fiAll are ist r do fac d nom gn. you an rei Eco to sis ia’s ect The aly tor At dir an s, erteen Vic h some the art wit d of Qu you te an are rsexp quo gy All yea olo s. nes hn tecwriter s. ce,and en ers the famous Key , sci nk ess g thi sin ving obituarie din lea by ourbu quent and mo umn, col e our Bagehot anonymous. Tak stitutional 19th centur y con the er aft ed nam these days, the , and t eho Bag expert Walter Editor, of Management responsibilit y ge. rid old Wo n Adria

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— Mark Twa


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