Matt Taylor - Fundraising Copywriting Portfolio by Matt Makes Media

r o l y a T t Mat r e t i r w y p o C e v i t a e Senior Cr is g n i d a e r y s “Ea .” g n i t i r w d r a damn h horne t w a H l ie n a h — Nat

o i l o f t r o P g n i s i a r d n Fu

Hello Thanks for taking a look at my portfolio. My experience spans digital, social media and print for commercial and charity clients. Short and long copy. I can also help with strategic thinking and art direction. Whatever your target audience, Iâ&#x20AC;&#x2122;ll help you find the right way to persuade them to buy, donate, click or engage.

Letâ&#x20AC;&#x2122;s speak soon

BRIEF

CHRISTIAN AID WEEK Low Value Cash Appeal Pack

Create stand-out cash appeal DM packs for three different value levels as part of the wider Christian Aid Week campaign. Letter

Coin Holder

Dear Mrs Sample,

Outer (in Farsi)

Yes

Iw my n ill help eig break hbours b toget read her.

Name Surna me 88 Street Na me Any Road County POST CODE

Show your neighbour yo

u care.

The Christian Aid name and © Christian Aid March 2017 logo are trademarks of Christian . Job number. Aid. F CODE.

ing a

‫آی‬ ‫ا‬ ‫ش‬ ‫م‬ ‫ا‬ ‫ب‬ ‫ه‬ ‫م‬ ‫ا‬ “‫”نانشک کمک‬ ‫سنتباهم؟‬ “

” ether? ad tog tian Aid ak bre is us bre anslated by Chr lp e h d tr ou Farsi an Will y A plea

written

This Christian Aid Week, will you help a refugee family eat together?

r help you fo Thank d family e ther. d stran meal toge a share me Surna Name et Name e 88 Str ad o Any R ty Coun ODE C T S O P

. is card t of th e fron asier. pe. s to th een e envelo 1 coin ver b . £ e e e n x th 4 rg ’s l a r a It u f ch nd se ach yo free o ver a from 1 Att to us aring flap o op he n back ld this u, or st natio 2 Fo act yo ur do e cont w yo ay st the w 3 Po 93. change n Aid. 23 24 er 75 Christia to eith ll 020 ks of d like , please ca demar E. If you’ D gether are tra us alto d logo mber. F CO nu me an Aid na 2017. Job n tia ris arch The Ch tian Aid M © Chris

Right now, thousands of people are fleeing conflict and rebuilding their lives from nothing. They’ve lost their homes, their livelihoods, and many have lost loved ones. The crisis can feel overwhelming, but there is a simple way you can help a refugee neighbour today. By giving £4 in the enclosed coin holder, you could help supply a cooking stove, so that a refugee family can share a meal. The simple act of sitting down and eating together can offer real comfort, so if you can spare a few coins, please do share your blessings.

Please give £4 today to help supply a stove. Your kindness could help a refugee family cook a meal together. If you’ve already given a gift this

BRIEF

CONCERN WORLDWIDE Legacy Survey Pack

g d changin Making an

es. Two minutestions. qu from hunger. Twelve k free brea d coul help ions. It will n e your opin the time to shar k free from hunger. Whe e h for taking we’v brea Thanks so muc e where ever yone can post envelope into the Free us build a futur just pop this survey hed, to us. you’ve finis send it back in. and beg osed let’s encl h. So is within reac free world A hunger-

t What is it abou

6 7

Maybe

ure er-free fut and a hung Your Will ng about leavi

No Yes directly from about our work Wills, to hear more advice about Gifts in rt s who want ng For supporter as well as getting expe be interested in comi you ts . Would front-line staff, ation. special even nise oblig ut orga we witho ’re free and ent, thank s along? They Not at the mom invite me e pleas Yes, n more infor matio e send me Maybe, pleas

t. ry ever y nigh go to bed hung for a n people still a mission Almost a billio we should all be on ve Do you belie world? hunger-free Yes

I’d like a Will

ced orters redu offering supp . Would that ial scheme Wills idering a spec making or updating We’re cons solicitors for rates at local interest you?

ort us?

er in the last from hung have broken free le solutions people have our sustainab 200 million you know that 25 years. Did in that? played a part Yes

our work

any size,

using existing Will y update an you can easil Did you know d a codicil? ment calle a simple docu mation on this me more infor Please send No Yes

er ainst hung you to supp that inspires

to charity of

we send you Will, could to us in your idering a gift If you’re cons l information? some usefu Will Planner Guide and ng Maki A Willachieve my gift could about what Infor mation ulator An Estate Calc solicitors Deta ils of local ng Scheme Free Will Writi come, first served) your in d offer: first I’m interested this is a limite (Please note,

Wills

Yes

And millions

ag Your fight

leave a gift that you can Did you know in your Will? l, large or smal

Gather useful legacy intent data and stimulate Concern supporters to consider leaving a gift in their Will.

ask how you mind if we Would you in your Will? a gift to us dy included You’re alrea including you I’d consider ent, thank s Not at the mom

d help us plan Will, it woul you us in your ing. Would dy included you’re mak If you’ve alrea know the type of gift e to for the futur g us? item (Specific) mind tellin A particular (Residuar y) e estat say my not I’d rather A share of (Pecuniar y) A cash sum Will, we quite ld us in your to include reasons. Wou t feel you want be great to know your If you don’ it would but d, understan smal l g us? e will be too estat you mind tellin My come first in other ways and family ds ort frien I supp you My charities give to other I’d prefer to n reaso Another

to include you

Do you

r feedback have any othe

for us, espe

Supporter Number: <URN>

Date 2016

Dear <Mrs Wilson>,

a Will

And finally Can you just check we’ve got the corre we can get in ct detail touch with any information you’v s for you so e asked for? ct or add anyth ing that’s missi ng.

Please corre

<title> <inits> <surname> <add1> <add2> <add3> <add4> <add5> <Post code> Supporter Numb er:

xxxxxxxxxxxxx

t Gifts in Wills cially abou

I’m not sure I don’t have

Tel: 0800 032 4001 Email: legacy.enquiries@concern.net www.concern.net

call me on

currently feel

I’m plann ing

Advisor to

Share your and help m views e people like or and MonicaDeli

<URN>

THE

FREE FROM

HUNGER

SURVEY 2016

A hunger-free world is within reach for children like Deli A world without hunger is within our grasp. We’ve already made enormous progress. So please could you answer our Free From Hunger Survey to help us finish the job?

Home phone :

The world’s poorest families deserve a future free from hunger.

Mobile : Email: By providi ng your details, you are agreein you in this way. g to

Concer n Worldw

ide contact ing

Thanks to your children now help, Monica and her have enough to eat.

Thanks for this survey. answering

er-free A hung is world n i h t wi reachw. s

We’ve come so far in buildin hunger-free ga world. Your answers will help fin ish the job.

You’re winning the battle against hunger.

Tel: 0800 032 4001 Email: legac y.enq www.concern.n uiries@concern.net et Registered charity

numbers 1092236

(England and

Wales) and SC03810

Take a moment to imagine that world, <Mrs Wilson>. Picture the millions of children like Deli – who appears on the envelope to this letter – their faces lit up with gorgeous smiles because at last they have enough to eat; their mothers no longer racked with anxiety over how to feed their children. And when Deli has a family of her own one day, they’ll be free from the scourge of hunger too. It’s an inspiring vision, I hope you’ll agree. So let’s make it a reality.

7 (Scotland).

Right now there are 200 million fewer hungry people across the planet than 25 years ago. Thanks to the incredible dedication of people like you, Deli won’t go to bed hungry tonight because her family now knows how to work their land and produce enough food. By answering our survey you can help make this true for everyone. Let me tell you the story of Deli’s mum, Monica, to show how the tried-and-tested methods you’ve been funding over the years have helped so many and – thanks to you – could help many more.

ie Your v lp us can he e job. th finish

How Monica became a role-model for Zambian farmers. Deli Mu

hila, Ce

ntral Pr

mb ince, Za

ia.

Monica Malundu, her husband, Owen, and their children live in Zambia’s Central Province. She used to worry endlessly where her family’s next meal was coming from. “The hunger was there,” (Continued overleaf...)

Registered charity numbers 1092236 (England and Wales) and SC038107 (Scotland). Charitable company limited by guarantee, registered in England and Wales under company no. 4323646. Registered address – 13 and 14 Calico House, Clove Hitch Quay, London SW11 3TN.

NATIONAL TRUST Coast Appeal

BRIEF

Make donating to care for the coast an emotionally engaging proposition for National Trust supporters. Letter National Trust, PO Box 574, Manvers, Rotherham, S63 3FH Telephone 0344 800 1895 Minicom 0344 800 4410 nationaltrust.org.uk/coast-campaign September 2015

Outer

Ms B Dample Sample House 12 Sample Road Sampletown Sampleplace Sample Shire SM1 1RF UK

fter me. a k o o L . coast I’m your

The coast has always been there for you. Will you be there when the coast needs you? Please donate today to care for your coast. Dear [Name], sula, wer Penin Bay, Go ales Rhossili South W B305

15. Th l Trust 20

e Nationa

l Trust is

an indep

endent

registere

d charity,

numb

46. er 2058

My name is Peter Nixon, and I am the Director of Land, Landscape and Nature. I am writing to you today to ask for your help on behalf of an old friend of mine and yours, too – the British coast. In the past you have shown your commitment to National Trust’s work through your longstanding membership which helped to protect the many unique treasures under our care and I send you my heartfelt thanks for that. Although you’re no longer a member, I thought you might be interested to hear of our vital work to protect and preserve the precious shoreline that’s kept our island safe for centuries. Maintaining the 775 miles of coast that we own is expensive but it is a wonderful gift we have the chance to give to future generations. May I ask you if you’d donate £XX or whatever you can afford, so that we at the National Trust can keep the coast healthy and beautiful – for you, and for future generations? Even a small gift could make a real and lasting difference to the coast we all love.

Our coastline is under constant threat Climate change, in particular, is directly causing rising sea levels and more intense weather, all of which is accelerating the rate of natural erosion and other changes to the coastline. Then there is what we call ‘coastal squeeze’, where wildlife and plants, caught between the rising waves and the hard borders of built development, are literally being squeezed out of their natural homes, with nowhere to go. Elsewhere, rapid erosion risks putting whole stretches of coastline out of reach for tens of thousands of people. I’m sure you agree with me that would be a huge loss for those of us who love nature.

NATIONAL TRUST Coast Appeal (continued)

Leaflet Spreads Murlough Beach, County Down

Seals basking at Blakeney Point, Norfolk

I give the best foot massage. The coast is where we come when we need to relax, where we go to escape the stresses and strains of everyday life – when you simply need to feel the sand between your toes. Our challenge is to work with nature to keep the coast open for everyone – especially those who don’t live nearby, but who need the chance to experience nature in all its magnificence.

We are never going to stop coastal erosion, and it’s not our job to try. But we can carefully manage it to maintain access and nuture wildlife. On the Pembrokeshire Coast, we’re giving the cliffs, the dunes and the coastal landscape a helping hand, so that the coast restores itself – with a bit of guidance from our teams and supporters, of course.

I’m a successful midwife. As we stand at the coast, on the edge of the land, watching the waves reshape the shore, listening to the gulls as they screech overhead, we often feel a deep connection with nature. At Blakeney Point in Norfolk, the circle of life is laid out before us as thousands of seal pups are born every winter, in the unique saltmarsh, mudflats and sand dunes. It’s a landscape in constant flux.

With your help, we are able to nurture and care for this volatile stretch of coast, allowing it to develop naturally, but never to inadvertently hurt itself. Our investment in the seal breeding programme has seen births of pups rise to 2,426 last year – up from just 25 in 2001 – making Blakeney Point the largest seal colony in England.

ROYAL BRITISH LEGION Posters & Info Leaflet

BRIEF

Create Tube posters and an information leaflet to recruit and support participants for the Pedal to Paris sponsored cycling event.

Leaflet Spread REST ASSURED

Tube Posters

G STOP TRAFFIC I B H S I FIN

FORGE FRIENDSHIPS

HONOUR VETERANS

Pedal to Paris is amazingly sociable. Many people sign up with friends, but if you come alone, that won’t last for long. Expect to make lots of new friends, share stories, laugh, cry and feel the incredible camaraderie that only a group of 300 cyclists can offer.

The ride culminates in a deeply moving ceremony of remembrance at the Tomb of the Unknown Soldier, which is situated at the Arc de Triomphe. In the evening you’ll be off to a celebration dinner in a Paris hotel.

A w yo fe Eu tra U le

PEDAL TO PARIS 1–5 SEPTEMBER 2016

IS TO PAR PEDAL PTEMBER 2016 1– 5 SE

af fic. n. Stop tr is autum h Paris. etime th . Reac e of a lif dalling paris bike rid e th Get pe pedalto r gion fo .org.uk/ Le on sh gi iti le Royal Br yalbritish w w w.ro Join The now at Sign up

Pe to co cy je hi ov on

Relax and enjoy the ride as our full-service support team takes care of all your needs. Motorbike support riders and paramedics will be on-hand every step of the way. Fully-catered pit-stops will refuel your energy supplies and roadside massages will refresh tired muscles. We’ll also transport your bags, arrange accommodation and provide all your meals.

Get pedalling. Reach Paris. Finish big. Join The Royal British Legion for the bike ride of a lifetime this autumn. Sign up now at www.royalbritish legion.org.uk/pedaltoparis

STOP TRAFFIC In France we’ll organise rolling road closures so you’ll never have to think about traffic, worry about safety or even stop at a red light. And in Paris we’ll even have the famously-busy roads around the Arc de Triomphe closed for your arrival.

here

BRIEF

CEREBRA CHARITY REBRAND Name and straplines

Generate and develop a new name and strapline for a charity supporting children with brain conditions.

here

Weâ&#x20AC;&#x2122;re giving Molly a new lease of life

GOOD Agency Cerebra

Working wonders for children 26/28 with brainPage conditions

Visual Identity 29.09.15

GOOD Agency Cerebra

Working wonders for children 23/28 with brainPage conditions

Visual Identity 29.09.15

Boundless thinking here here here

GOOD Agency Cerebra

Visual Identity 29.09.15

Working wonders for children 26/28 with brainPage conditions GOOD Agency Cerebra

Visual Identity 29.09.15

Working wonders for children 25/28 with brainPage conditions

PRESS INSERT COVER

For more information regarding this artwork, please contact the Creative Implementation Team at: Design Bridge Limited International Branding Agency 18 Clerkenwell Close London EC1R 0QN United Kingdom T +44 (0)20 7814 9922 F +44 (0)20 7814 9024 www.designbridge.com

PROJECT DETAILS

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SAVE THE CHILDREN PRESS INSERT South Sudan Press Insert

CLIENT NAME:

SAVE THE CHILDREN

JOB NUMBER:

BOLDER

DESCRIPTION

STC_SaveCircle_CMYK

DATE:

12.02.16

ORIGINATOR:

PROJECT MANAGER:

DR/SP

PRINT PROCESS:

SUBSTRATE:

ARTWORK VERSION NUMBER:

ARTWORK COLOUR USAGE

200mm - DO NOT SCALE THIS MEDIA BOX

Create a powerful press insert themed around specially formulated peanut paste.

SECOND REVEAL

Cover (front & ba

FILE USAGE

CUTTER GUIDE:

SIGN-OFF Lead Designer (Layout & Design Integrity) :

Client Servicing (Copy Checked & Matches Design Signoff)

Copywriter (Creative Copy Check) :

Implementation Project Manager (As brief) :

YOU’RE SECONDS AWAY FROM SAVING A CHILD’S LIFE

Client via email:

Important Notice Fonts will not be supplied with this artwork. The client or the client’s third party supplier is responsible for ensuring that it has obtained all fonts and necessary licences. All special colours specified are from the Pantone matching system unless otherwise stated. The colours on this printout are not accurate and are intended to be used as a guide only, do not use for matching purposes unless otherwise stated. This artwork file is repro ready, but does not contain important information such as trap/grip/choke etc, these need to be applied by a reprographics specialist. Whilst every effort is made to ensure the accuracy of the text in this artwork, Design Bridge cannot accept responsibility for any errors or omissions. © Design Bridge 2015. All intellectual property reserved. Pending payment of full contract price. See terms and conditions.

Photo: Jonathan Hyams/Save the Children

Production Manager (Artwork Technical) :

Save the Children Press Inserts and Door Drops

Every second counts for desperately hungry children like Nyanian

YES, I WILL ACT NOW TO HELP SAVE CHILDREN LIKE NYANIAN

EVERY CHILD IS PRECIOUS Right now, in parts of East Africa, children are at risk from a brutal drought – in some countries both the spring and summer rains have failed. It’s already killed crops and livestock, leaving families and many children dangerously short of food. Every malnourished child is precious, and loving parents long to see their offspring grow up happy and well-fed. But Nyanian’s mum doesn’t even know if her daughters will survive.

Thank you very much for your regular gift. Please return your completed form in t provided to this address: FREEPOST RTHA-KSUX-SHGL, 2016 May Hunger Appeal, Sav 1 St John’s Lane, London EC1M 4AR.

Photo: Jonathan Hyams/Save the Children

Nyapuoch brought her baby daughter Nyanian to Akobo Clinic, South Sudan

Page 3/14

1. YOUR GIFT

I’ll save lives again with a monthly gift of: £10 Or surprise us: £ a month

2. YOUR GIFT AID

If you are a UK taxpayer and if you tick the gift aid box when you make a donation, HM I am a UK taxpayer and would like Save the Children 25p for every pound you donate. I have made over the past four years and all donations I make in the future (unless I no Gift Aid donations. For each tax year covered by this declaration, I understand that if I p or Capital Gains Tax in the current tax year than the amount of Gift Aid claimed on all m responsibility to pay any difference. Save the Children will reclaim 25p of tax on every £1 tick the Gift Aid box your additional support will help to fund Save the Children’s vital wo

Our special high-nutrition food pouches can be eaten without adult help

EVERY HOUR IS VITAL

When Nyanian arrived at our clinic, our experts could see that she was in obvious danger. As the nurse wrapped a measuring band around Nyanian’s painfully-thin upper arm, the result was instantly clear: she was in the red zone, severely malnourished. Her immune system was weak, leaving her at risk of disease and infection.

In cases of severe malnutrition, immediate treatment is crucial. Without the nourishment they need, babies like Nyanian can die. We knew we had to act fast and thanks to a supporter just like you, we did. Soon Nyanian was biting into one of our specially-formulated, nutritious food pouches, giving her the vitamins, minerals and other essentials which her tiny body was craving.

3. YOUR DETAILS

Name _________________________________________________ Surname______________________________________ Address_____________________________________________________________________________________

____________________________________________________________________________________________

____________________________________________________________________________________________ __________________________________________________ Postcode:_________________________________ Contact number _____________________________________________________________________________

Fold

Email address________________________________________________________________________________

You are changing children’s lives – thank you. We would like to use the provided above to keep you updated about our work and how you ca I don’t want to be updated by post I don’t want to be update I do want updates by email I do want updates by text

4. INSTRUCTION TO YOUR BANK OR BUILDING SOCIETY TO PAY BY DIRECT Moisten edge to stick

Photo: Jonathan Hyams/Save the Children

An unprecedented crisis – including the worst drought for 50 years – is threatening the lives of many East African children like 10-month old Nyanian. Severely malnourished, Nyanian and her twin sister were brought to our Akobo Clinic in South Sudan by her worried mother, who had watched her daughters grow weaker with hunger every day. But, if you act now, you have the power to save children like Nyanian and nurture them back to health with urgent food and medical care.

Please fill in the whole form using a ball point pen. N am e and full postal addr ess of your bank or building societ y. To: The Manager

Service User N umber

6 7 7 0 6 5

Bank/Building Society

FOR S AVE THE CHILDREN OF FICIA This is not part of the instruction to your ba

Address

Postcode

Instruction to your Bank or Buildi ng Society Please pay Save the Children Direct Debits from the account to the safeguards assured by the Direct Debit Guarantee. I un remain with Save the Children and, if so, details will be passe society.

N ame(s) of account holder(s):

Bank/building society account number:

Signature(s):

Branch Sort C ode:

Many children face a devastating food crisis – but you can save lives if you act right now

£2

Starting from: 1 st or 17 th of ____________ (month), at least one month from now.

EVERY MILLIMETRE MATTERS

EVERY 15 SECONDS A CHILD DIES OF HUNGER

£5

Date:

Registered charity England andW ales (213890) Scotland (SC039570)

An arm measurement in the red zone shows Nyapuoch’s daughter is severely malnourished

Banks and building ay m nothow accept Direct Debit Instructions for time some by types Don’t forget you societies can change you hear from us at any calling our Supporter Care team on XXX X of account. This Guarantee should be detached andretained by the payer. or emailing supportercare@savethechildren.org.uk We promise never to sell your data. Visit savethechildre

The Di r ect Debit Guaran

te e

· If an error is made in the payment of your Direct Debit by society you are entitled to a full and immediate refund of t

SSAFA Big Brew Up – Rebrand Concept

BRIEF

Refresh SSAFA’s annual Big Brew Up fundraising event with a new approach based on togetherness.

TOGETHER ADCEPT

SIXTY TEAS, FIFTY FIG ROLLS, THIRTY SLICES OF BATTENBURG. AND THAT’S AN ORDER.

ONE BREW. ONE CREW.

ONE DAY. ONE BIG BREW UP.

GET TOGETHER. DRINK TEA. RAISE FUNDS.

GUIDE DOGS Campaign Concepts

BRIEF Create a big bold eye-catching concept for a new Guide Dogs campaign. SOLUTION Use high-visibility graphics to highlight personal stories of service users on overcoming fear and reclaiming their freedom despite sight loss.

I WAS SCAR E I’D DROWN. D BUT NOW I’M

FEARLESS.

TOM, 62, MY GUIDE USER

For people with sight lo ss, every da can be frigh y and everyw tening. Supp here ort Guide D you’ll help ta ogs today an ke away the d fear for peop So they can le like Tom. dive right in to life. Text FEARLES S to 70700 to so more pe ople can br give £2 eak free fro m fear.

Registered

Pitch Docum ent 08.04.15

charity in Engla

nd and Wale

s (209617) and

in Scotland

(SC038979)

BLESMA: LIMBLESS VETERANS Warm DM Pack Letter & Outer

Dear <Mr Sample>, Early one morning in Normandy in June 1944, twenty-year-old Bill Sharples heard a loud bang, looked down and saw a shell had blown off his right leg. At the time he was a Troop Commander with the 20th Anti-Tank Regiment leading his men into France. Seven decades later and Bill’s got a lot to remember from a truly remarkable life. We’ll never forget those who were lost. Or those who survived.

My name’s Barry Le Grys and I’m the new Chief Executive of Blesma, The Limbless Veterans. I’m writing to you today, at this time of national remembrance, to share more of Bill Sharples’ story and also to ask for your help. There are 4,000 limbless veterans alive in the country today and with your generosity I’m determined to give them all the support they need. But let’s start with Bill’s story.

Frankland Moo 185-187 Hig re House Chadwell Heah Road th, Essex RM6 6NA T: 020 8590 1124 F: 020 8599 2932 E: chadwellhe ath@blesma. org www.blesma .org

These days, at the age of 90, Bill lives in the Blesma home in Blackpool. It’s a place that’s like no other, where we offer limbless veterans the specialist care they need to live out their lives with the dignity and independence they deserve. It’s one of the ways we honour those who gave their lives: by caring for those who survived. But since we get no Government funding, we rely on the kind hearts of people like you to keep on supporting our residents.

Caring for our act of survivors is remembra nce.

Dear <M r Sa mp le> Early one mo rning in Norma ndy in June 194 down and saw 4, twenty yea a shell had blo r-old Bill Sha wn off his righ Anti-Tank Re rples heard a t leg. At the tim giment leadin loud bang, loo g his men into e he was a Tro from a truly rem ked France. Seven op Command arkable life. er with the 20 decades late r and Bill’s got th We’ll never a lot to remem forget those ber who were los My name’s Ba t. Or those rry Le Grys and wh o sur vived. I’m the new Ch to you today, at this time of ief Executive of Blesma, The national remem for your help. Limbless Vet brance, to sha There are 4,0 erans. I’m wri re more of Bill 00 limbless vet determined to ting Sharples’ sto erans alive in give them all ry and also to the countr y tod the suppor t the ask These days, at ay and with you y need. But let’ the age of 90 r generosity I’m s sta rt with Bill’s sto , Bill lives in the where we off ry. Blesma home er limbless vet in Blackpool. erans the spe independence It’s a place tha cialist care the they deserve. t’s like no oth y need to live It’s one of the who sur vived. er, out their lives ways we hon But since we with the dignity our those wh get no Gover keep on suppor and o gave their live nment fundin ting our reside s: g, by we caring for tho rely nts. on the kind hea Could I ask se rts of people like you to spare you to £X X to help Bill and his frie us care for nds at Blesm Bill and his a Blackpool are for those of us lim ble ss comrades? such a fantas living today yet tic bunch. The they radiate wa with tales of y’ve all made wartime derring rmth and kindne incredible sac -do in their bar ss. When I visi rifices Bill moved to , the mischievo ted recently the Blackpool ear usl y regaled me y-n amed ‘Legless lier this year. caring and hel “The home is Arms’. pful and the foo just fantastic, d is superb.” after get ting ” he told me. “Pe Always indepe cancer in his ople are so frie ndent, Bill onl hips, though ndly, Bill worked y moved in und he loves it now all his life an er doctor’s ord he’s there. Let d never too ers me tell you a One of his bro k hand-outs. little of his life thers had die But now he story. d in WWI and felt it his dut y ne ed s your help. another had to honour the los t an ir sacrifice and arm. His fath er had fought fight in WWII. as well. So Bill As you’ll recall, Bill was hit by a shell in Fra nce

orever. m w No than e (Continued ove

rleaf...)

Could I ask you to spare £25 to help us care for Bill and his limbless comrades? Bill and his friends at Blesma Blackpool are such a fantastic bunch. They’ve all made incredible sacrifices for those of us alive today yet they radiate warmth and kindness. When I visited recently they regaled me with tales of wartime derring-do in their bar, the mischievously-named ‘Legless Arms’.

Bill,

90, N

orman

teran dy Ve

Bill moved to Blackpool earlier this year. “The home is just fantastic,” he told me. “People are so friendly, caring and helpful and the food is superb.” Always independent, Bill only moved in under doctor’s orders after getting cancer in his hips, though he loves it now he’s there. Let me tell you a little of his life story.

...continued on next page

...continued from previous page Bill worked all his life and never took hand-outs. But now he needs your help. One of his brothers had died in WWI and another had lost an arm. His father had fought as well. So Bill felt it his duty to honour their sacrifice and fight in WWII. As you’ll recall, Bill was hit by a shell in France which cost him his right leg. He was brought back to England for treatment where the doctors also found damage to his left leg, his shoulder and his hand too. Over six months he healed and was given a tin leg. Soon after, he was introduced to Blesma. Other men might have given up on life, or reduced their ambitions. Not Bill. He refused to accept hand-outs or join the dole and in no time at all he was back at work helping returning PoWs. After the war ended, despite his disabilities, Bill was determined to live life to the full. Among his many achievements he bought a mill, worked as a sales rep for a brewery, ran a Post Office, trained as a Special Needs teacher, drove rally cars and also became a Dad.

• A gift of £10 could pay for 2 days’ worth of the hearty meals that Bill loves. • A gift of £56 could pay for a care worker for 3 hours to take Bill out for a refreshing stroll along the seafront. • A gift of £176 could pay for a full day’s residential care from serving morning tea to helping him safely to bed at night. Although you can’t meet them in person. I thought you might like to say ‘thank you’ to our members for all they’ve done for their country. Of course it’s up to you, but I’m enclosing a sheet of notepaper on which you could write them a message. Just send it with your donation form and we’ll show it to Bill and his friends. Thank you so much for reading this letter. I do hope you can give us a gift. Now more than ever, with centenaries on our mind, as we all honour the fallen, it’s so important to remember the living.

I think you’ll agree with me that he’s an unstoppable force of nature. I find it a humbling thought that now, at the age of 90, Bill’s lived more of his life with one leg than the whole of my own life so far (I’m currently 55). Yet at Blesma, Bill’s not unique. All of our residents and members show amazing dignity and strength in the face of all they’ve suffered.

With warmest wishes,

To offer Bill lifelong care we’re dependent on your gifts. Please give £25 today.

P.S. We’re always receiving new requests for help from soldiers injured in conflicts past and present. Please give a gift today so we’ll never need to turn anyone away.

Barry Le Grys Chief Executive

Whenever l chat with these men and women who have given their limbs for the peace and freedom we enjoy today. I feel a tremendous sense of gratitude deep in my heart and an iron determination to ensure they get the very best care we can give them for the rest of their lives. They’re too proud to ask for your help. But I’m not. So I hope you might show them your gratitude with a gift of £25 to safeguard their future. After all, they safeguarded ours.

BLESMA: LIMBLESS VETERANS Warm DM Pack Letter & Outer

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Before I go on, I’d like to say a huge thank you for your past support of GOSH. We’re all so grateful. But sight is such a precious thing, I’m hoping you won’t mind if I call on your kindness once more. Better technology means better results for children. Medical technology is always improving and the latest surgical microscopes have incredible features like optical coherence tomography (OCT) that shows cross-sections of retinas in almost cellular detail. This lets surgeons like me work faster, with greater confidence and with better results for children. The difference it makes is astonishing. And when I’m operating on the tiny eyes of premature babies, I need every advantage I can get. That’s why I’d be so grateful if you’re able to send a gift... As well as showing sharper images, a new microscope will also let us record rare procedures to help train the next generation of eye surgeons in the UK and around the world, so more children’s sight can be saved.

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