Matt Rudd
Portfolio
About me I’m a Manchester based designer specialising in graphic design, branding, illustration and photography. I have eight years of experience in helping to distil and visualise the ideas of clients of all sizes, from big brands to small local charities. I prefer cats to dogs, learnt to ride a bike before I could walk, and like to smell books when nobody’s looking.
Graphics
THE 2014 GREAT MEC
BAKE-OFF
2PM - SEPT 29th
7 DIFFERENT CATEGORIES: SPONGE CAKE SAVOURY BAKE No BAKE FRUIT/VEG CAKE FANCY FAIRY CAKES SHOW OFF! MISCELLANEOUS -
PLAIN/LEMON/JAM/COFFEE ETC. BREAD/PASTRIES/SCONES ETC. ONE FOR THE NONE BAKER MUST CONTAIN FRUIT OR VEG GET THE KIDS TO HELP! GO MAD WITH DECORATION! YOU HAVE A FAVE, BUT IT DOESN’T FIT ...BAKE IT ANYWAY & BRING IT IN!
£2 TO ENTER A CAKE & EAT OTHERS TOO! OR £3 TO TRY AS MUCH CAKE AS YOU WANT! REMEMBER - ALL THE MONEY WE RAISE GOES TO OUR 2 AMAZING CHARITIES - THE CHILDREN’S SOCIETY AND BRAKE
MOVE TO MAKE
MONEY MONEY
JOIN IN our charity activity for 2014 MEN’S HEALTH SURVIVAL OF THE FITTEST GREAT MANCHESTER CYCLE MANCHESTER 10K TOUGH MUDDER ...And more challenges coming soon!
MEC CONNECTIONS MEDIA PACK 2015 EE
MEDIA PACK - MEC & EE Tasked by media agency MEC and mobile provider EE to design a layout for a media pack template, which could be sent to journalists and influencers to give them a snapshot of new and upcoming advertising campaigns. The stylised approach I used was really well received – a welcome break from dry Word documents and death-by-PowerPoint!
CONTACT US CONTACT US
INTRODUCING OUR CLIENT EE
INTRODUCING OUR CLIENT EE EE are building the best mobile network by investing £1.5bn over three
INTRODUCING MEC MANCHESTER
years to rollout superfast 4G mobile services covering 85 towns and
EE are building the best mobile network by investing £1.5bn over three cities, and aiming to reach4G 98% of theservices UK population endand of years to rollout superfast mobile coveringby 85the towns 2014. billion sinceby 2000 cities, This and builds aimingon to their reach£15 98% of theinvestment UK population thebuilding end of 2014. This builds on their £15 billion investment since 2000 building
MEC is a leading digital & media planning and buying agency in Manchester, specialising in the creation of communications solutions that deliver business value to our clients.
has now reached 15 million households
This is achieved through an inspired approach to the integration of media, content and technology and is powered by exceptional data, insight and analytics. Our industry-leading credentials in Search Marketing are backed by one of the biggest Search Engine Optimisation teams of its kind in the UK.
has now reached 15 million households
AUDIENCE DEMOGRAPHICS AUDIENCE DEMOGRAPHICS CASE STUDY:
4GEE Content partnership with Future Publishing to capture 60% share of UK tech-related search queries
Target Gizmodo users who on average
3 users given 3 4GEE devices over 3 months and challenged to test the network
CURRENT CAMPAIGN EE’s biggest TV ad campaign since the launch of the brand showcases EE TV – the new digital TV service that enables customers to watch, record and stream up to four programmes on multiple devices simultaneously.
60% <45 years 60% <45 years 59% Male 59% Male 68% ABC1
39% <35 years
68% ABC1
39% years 52% <35 Female 52% Female 69% ABC1 69% ABC1
50% <35 years 51% Male 68% ABC1
39% <35 years 52% Female 69% ABC1
35% 55+ years 35% Female 55+ years 57% 57% Female 53% ABC1
35% 55+ years 35% Female 55+ years 57% 57% Female 53% ABC1
39% <35 years 52% Female 69% ABC1
39% <35 years 52% Female 69% ABC1
53% ABC1
CONTACT DETAILS xxxx@mecmanchester.com xxxx@mecmanchester.com www.mecmanchester.co.uk www.mecmanchester.co.uk
twitter.com/ee twitter.com/ee www.ee.co.uk www.ee.co.uk
53% ABC1
Bringing Freedom BRINGING FREEDOM DISPLAY BANNER A banner and graphic identity for a UK charity with an amazing mission – campaigning against trafficking.
Let’s Combat Human Trafficking Together
We proudly support:
MANCHESTER CHARITY N-GAGE LOGO Asked to work on a refresh of the N-Gage logo, my research soon uncovered that the most common approach to the ‘engage’ concept is to show elements linking together, engaging. I wanted to create something fresh, so thought back to the work the charity does. They engage through talking to young people in a relevant way. Conversation is key, so I incorporated two speech bubbles to form the ‘N’ using negative space.
PULSE LOGO This is a logo for a piece of security software. Again, one image has been used a lot around the word ‘pulse’ – a heartbeat monitor. I preferred the concept of a pulse spreading outwards, like radar waves, which encapsulates the monitoring job the software is designed to do.
‘LOCAL’ GIG POSTER A promotional poster to showcase a night I promoted and DJed at – Cord Bar, Northern Quarter, Manchester. I also had loads of fun creating a series of animated stings that we projected on the walls to help craft the identity of the night.
A book by noel mellor
‘ADVENTURES IN VHS’ BOOK COVER A book cover for a local author, who’s written a book about his beloved VHS format and all the cult B-movies that may or may not have graced the shelves of your local Blockbusters, before the DVD and the download took over.
THE
JOURNE
TUBE STRIKE - No service 29th April 2014 Non-brand search increased
21%
56%
GROWTH ACROSS PAID & ORGANIC SEARCH
with YoY clickS up
92%
KEEPINGLOND COMPEED CAMPAIGN REPORT An illustration to visualise a campaign for foot plaster supplier Compeed… quite a challenge to make such a glamourous product come to life, but fortunately I was telling the story about more walking due to the tube strikes – no gruesome drawings of sweaty feet necessary!
EYWITH
£620 media spend
Product sales increased
19%
21%
UNIT SALES UP ON PREVIOUS WEEK BY
during SAME PERIOD YoY
NDONMOVING
an additional
£44k of sales revenue
LANCASHIRE COUNTY COUNCIL YOUNG PEOPLE’S SERVICE Two postcard designs for Lancashire County Council’s department for looked after young people. I set out to create something striking and fun, but with a strong motivational message. The concept went down really well with the young people on the focus group I consulted before the design phase.
Photography
A THOUSAND WORDS I love words. Perhaps that comes from my Mum - a librarian all her life. My Dad was a draughtsman, so I guess my interests are pretty evenly traceable back to both parents! My dad was a brilliant craftsman, not just on a drawing board but also designing things out of metal (mainly bike frames). Another one of his passions was photography. With a keen eye for colour and composition, he loved taking wildlife and landscape shots. I share his love of getting out into Creation (also mainly on bikes!) but I also love urban environments - architecture, industrial artefacts, spaces full of people and activity. In a way there are a whole host of these harmonies in my life - elements that taken separately might seem to contrast. As with great graphic design, sometimes a mixed-bag of styles can result in something amazing - a bit like Manchester itself... Red and blue, industrial and natural, rock and techno, grace and truth.
A Purpose-Built Production 2015 Š