Kuuri Kulaba Pulari | Process Book Kuuri provides an authentic experience of Australian cuisine and culture within a vivid, harmonious atmosphere.
Fall 2009 Ashlee Paul | Graphic Designer Cayla McManaman | Graphic Designer Matt Welch | Graphic Designer Annie McIntyre | Interior Designer Christie House | Interior Designer
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Kuuri | Sign+Symbol | Restaurant+Retail
Mission Kuuri provides an authentic experience of Australian cuisine and culture within a vivid, harmonious atmosphere.
Core Values Australian
Harmonious
Coastal
Vivid
Design Team | Mission and Core Values
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Kuuri | Sign+Symbol | Restaurant+Retail
Contents Research
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Final Identity
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Design Processes
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Branding
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Interior
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Codes
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Reflections
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Research We began this semester long project as a team, deciding what we wanted to do our work based on. We narrowed our search based on what we had seen from other projects in the past and wanted to do something we hadn’t seen done before. We all settled on Australia and dove into the research process. Australia is the smallest continent in the world, but is larger than what could be considered just an island. Australia’s 2,966,136 square miles are surrounded by the Indian Ocean to the West, Southern Ocean to the South, and the Pacific Ocean to the East. This contrasts with the general land mass as two thirds of Australia is desert. The remaining third is a mixture of equatorial, tropical, subtropical, grassland and temperate climate zones
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1 Climate map of Australia showing the abundance of different regional attributes.
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Kuuri | Sign+Symbol | Restaurant+Retail
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2 Uluru or “Ayers Rock.” One of Australia’s most recognizable natural landmarks.
3 Koala can be found in coastal regions of eastern and southern Australia.
Research Australia has a mix of climates and regions that make it very distinctive in it’s body of wildlife and plants. Koala and Kangaroos can be found only in Australia. The tree that is usually associated with Koala, the Eucalyptus, can also be found in Australia.
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4 Photo of the western coast of Australia showing the dry desert nearly touching the ocean coast.
5 The kangaroo is used on the coat of arms and is widely known as a symbol of Austrlain culture.
Design Team | Research
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Research The indigenous people of Australia, known as Aborigines, most likely migrated from Asia by foot before a land bridge between the two continents was consumed by water, leaving the people isolated. Because of this isolation the culture grew with a different pace and emphasis than the rest of the world. The people are very close to the land and feel blessed to be a part of what has been given to them and show this through art, song, performance and dance. In 1788, Europeans claimed the land as there own and the western colonization of the continent began to take place. The mixture of the two cultures has created a new culture in and of itself; one that can only be described as Australian.
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A modern day Aborigine playing a didgeridoo.
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A traditional Aborigine song being performed in a contemporary setting.
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Kuuri | Sign+Symbol | Restaurant+Retail
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Final Identity As a graphic design team, we developed an initial idea of what we thought our logos should look like and then developed them into what can be found on the following pages. Our processes will explain more in depth how we got to the final decision.
Graphic Design Team | Final Identity
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Color Palette Our final color palette and identity are a collaborative effort that are derived from each of our individual processes. The color palette is based on reference photos of Australia’s mix of different climate zones, and the harmony that the ocean and desert have on the continent. The colors are also derivatives of colors used in Aboriginal artwork.
Pantone 181 M
Pantone 298 M
Pantone 167 M
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Kuuri | Sign+Symbol | Restaurant+Retail
Pantone 123 M
Pantone 144 M
Pantone 342 M
Pantone 384 M
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1 The final 9 color palette used in our identity and all other collateral.
Pantone 280 M
Pantone Black M
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2 These four color tests show the relationships through weight and mass.
Final Identity The final identity system is derived from the use of large amounts of circles and imperfect hand drawn geometric figures. The negative space in each is balanced with the positive space to create a bold, hand drawn aesthetic. The typeface we selected is ITC Kabel Standard, demi weight. The structure of this typeface contrasted with the hand drawn aspect of the logo creates a very balanced feel. We massaged the dot of the lowercase “i� to resemble the shape of our logos more.
Graphic Design Team | Final Identity
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Kuuri | Sign+Symbol | Restaurant+Retail
Design Process | Matt Welch
Matt Welch | Design Process
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Research I began my logo process by looking at source material of Australian art before I even started sketching. I decided to focus on creating a logo based on aboriginal art such as cave painting, designs found on didgeridoos and also textiles. By digging to find the roots of what is Australian I was able to incorporate aspects of many different works into my final design.
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1 Concentric circles made of dots play a large role in many aboriginal designs.
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Kuuri | Sign+Symbol | Restaurant+Retail
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2 Close up of a work containing snake heads in a circle.
3 A close up of a design element that was used repeatedly on a painting.
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4 This is a face of a representation of a man carved into a cave wall.
5 This more contemporary piece shows how some of the design elements are used.
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Initial Picture Marks From my initial research on the visual elements of Australian style I began to draw anything and everything I could. Most are based on Aboriginal cave paintings and designs. The sketches at left show some of the many ideas I put down on paper.
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1 This design comes from a painting on the chest of an aboriginal dancer.
2 Many paintings include this lively figure that is a representation of a dancing person.
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3 A line drawing interpretation of kiwi birds.
4 The boomerang as shown by using a blown paint method.
5 Circles and hand drawn geometric designs are present all over works of art.
6 Another use of mouth blown paint, this time using a hand as the “template.�
Matt Welch | Design Process
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Development As I drew more logos, I began to work with the syntax of how they would work together. I liked the circles and how items could be cropped inside of them and the forms that other shapes could mimic. I also began vectorizing logos for later use at this point in time.
1 This hand drawn interpretation of the southern cross is found in many works of art.
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Kuuri | Sign+Symbol | Restaurant+Retail
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2 The circle and snake heads originally had six heads in it, but I altered it to only have four.
3 A hand drawn version of an interpretation of the sun.
4 Vectorized version of image 1 with some revisions to line weight.
5 Vectorized snake heads in circle with some minor revisions to line weight and white negative space.
6 A very detailed vector version of the hand drawn sun.
Final Picture Mark My final logo design is only slightly revised from the example on the last page. This logo served as the inspiration for the other two logos created by the other designers on my team. The main element that we used to make our logos work together is keeping the circle them and having an outer and inner circle to put our various content into.
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7 Reversed final logo test.
8 Final black and white logo to move on to color stage.
Matt Welch | Design Process
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Color Development For my colors, I took inspiration mainly from the natural environment of Australia. The deep blues and bright contrasting reds inspired the beginning of the pallet and then I filled in the rest with other colors that seemed to represent the feeling of actually being in the Outback or in the Great Barrier Reef. I also used the art pieces of Aborigines the enrich the palette from a cultural standpoint.
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1+2 An overview of the colors of the natural elements and art of Australia.
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Kuuri | Sign+Symbol | Restaurant+Retail
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Color Palette The color palette I came up with has many bright and vibrant colors, but also colors that are a bit more subdued and relaxing to look at. For our final palette, we mainly used my colors but substituted and switched some with the other designers colors on my team.
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Black M
Matt Welch | Design Process
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Type Process As a team, we researched typefaces and what we thought would work well with our logos. We decided at first that a serif typeface would display the rich heritage and culture of Australia. But we didn’t want it to be full of serif, so we searched for faces with smaller serifs. We tried some san serif type and a few characters would work and some would fail miserably. The examples at right show some of the typefaces that we experimented with.
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Adobe Fangsong Std
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Americana STD
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ITC Symbol STD
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ITC Kabel STD
Kuuri | Sign+Symbol | Restaurant+Retail
Kulaba
Kuuri
Pulari
Kulaba
Kuuri
Pulari
Kulaba
Kuuri
Pulari
Kulaba
Kuuri
Pulari
Final Typography
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Kulaba
Kuuri
Pulari
The type that we chose for final revison is ITC Kabel Std. It has an aesthetic similar to how we constructed our logos. It’s very round but some of the ends of the letters have a hand draw feel to them. We decided to change the dots on the “i” to a more hand drawn circle from the original diamond given in the typeface. After playing with the weights we decided Demi to be the best for the main name and to use book weight for our positioning statements.
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ITC Kabel STD medium weight.
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ITC Kabel STD demi weight with adjusted dots on “i”
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ITC Kabel STD demi weight for area names and book weight for position statements.
Graphic Design Team | Design Process
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Color Tests Using my color palette, I began applying color to the picture mark. I discovered when I used too many colors that the logo started to look like a bad ad from the 80s. The boldness of a one or 2 color postive space made for a much better look.
Art Center 1
1 This set of four shows some of the the initial treatments i tried with color.
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Kuuri | Sign+Symbol | Restaurant+Retail
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2 This red only positive space would serve as the main inspiration for the final color scheme.
Final Color Logo As I worked I realized that the positioning statement was very far from the bottom of “Kulaba.� I moved it up and the whole package was much more complete. The final colors for my logo work very well together and show off the center that the snakes heads point to. The final colors are a combination of my color palette and the other designers on my team, once we combined them to create the final color palette.
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A size test showing how the logo works at different sizes.
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The final logo with changed spacing between both rows of type.
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Matt Welch | Design Process
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Poster Series For my poster series, I used a large version of my logo blown up across three posters that are each 11 by 17 inches. The final uses my final logo and variations from our color palette. Other series used some of my older picture marks.
4120 Brighton Boulevard Denver, CO 80216 1.888.459.7326 www.kuuri.com 4120 Brighton Boulevard Denver, CO 80216 1.888.459.7326 www.kuuri.com
4120 Brighton Boulevard Denver, CO 80216 1.888.459.7326 www.kuuri.com
4120 Brighton Boulevard Denver, CO 80216 1.888.459.7326 www.kuuri.com
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1 Poster series using picture marks.
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Kuuri | Sign+Symbol | Restaurant+Retail
2 Final poster series.
4120 Brighton Boulevard Denver, CO 80216 1.888.459.7326 www.kuuri.com
4120 Brighton Boulevard Denver, CO 80216 1.888.459.7326 www.kuuri.com
Lightrail Denver has a lightrail system that is still in the works. The proposed area that the trains will cover is huge. One such area is right behind our location for our three venues. This train uses the same three colors that were used in one of the poster series and ties the experience together. The side designs come from initial picturemarks and the final logo for Kuuri, the art center. 3
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This view shows the entire side of one lightrail train.
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A perspective view similar to what riders of the lightrail would see as it approaches the station.
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Matt Welch | Design Process
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Kuuri | Sign+Symbol | Restaurant+Retail
Ashlee Paul | Design Process
Ashlee Paul | Design Process
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Research The following textiles are what inspired my original logos. When doing research I came across some interesting textiles that are used in Australia. I liked the bold shapes used throughout the fabric and wanted to incorporate them into my logo. These fabrics were the ones that stood out the most to me. The intricate details with the bold contrast color is what I wanted to include in my individual logos. To continue with the theme of desert being combined with the ocean,along with the aboriginal culture.
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Four Fabrics that stood out with their bold contrast.
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Modern twist on wild life in Australia
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More detailed Australian textile
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Another modern twist on wildlife. 2
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Kuuri | Sign+Symbol | Restaurant+Retail
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Process The following logos are the original ideas that I created based off of the fabrics I found while doing research. I wanted to create a variety of logos that would eventually be narrowed down to one direction. I had to consider what the logos would look like when small but also when blown up to large scale. I wanted to incorporate nature into my logo but stay true to Australia and its aboriginal ways.
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5 Logo inspired by fabric, a bit more detailed.
6 Coral logo that was inspired by our coal bar.
7 Modern flower logo inspired by Australian textile.
8 Modern leaf inspired by Australian textile
9 Bold logo inspired by Australian textiles and nature.
10 More intricate logo inspired by Australian textile.
Ashlee Paul | Design Process
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Process As I team we decided to go in the direction of drawing inspriation from the circles often found in Australian fabrics and art work. We decided early on that we would each be in charge of designing one of three logos that needed to be complete. I was in charge of designing the retail logo. Our retail store sells wine, so with that decided I looked at fabrics as well as an actual wine bottle to draw for for inspiration for my logo. I did some quick sketches that would soon lead to my finalized logo.
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Circle inspired fabric.
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Actual wine bottle that was used for inspiration.
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Quick sketches based on the the fabric and wine bottle.
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Kuuri | Sign+Symbol | Restaurant+Retail
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Development After drawing the sketches I put them into illustrator and vectorized them. I did several different versions of the idea of a circle with bottles in it. I wanted it to appear to be a flower to incorporate the nature aspect of Australia but when you look at them closer you notice the detail of them being repeated wine bottles. I thought this logo was simple, and incorporated our core value of being harmonious and worked well with the other two logos.
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4 Exploration of logo’s. 6 variations being shown.
5 Finalized logo for the retail center.
Ashlee Paul | Design Process
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Development When doing research for the color scheme I wanted to draw inspiration from the ocean as well as the desert that can both be found in Australia. I chose colors that stood out to me the most when looking in the photograph. I did an experiment with the colors I chose to see how they impacted each other when shown with different color increments and weights.
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175 m
471 m
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white
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1 Australian ocean photograph.
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Kuuri | Sign+Symbol | Restaurant+Retail
2 Pantone color pallet inspired by photograph.
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Development Using the other logos from my team mates I experimented using the pantone color pallet as defined earlier. I experimented by making a poster series as well. I wanted a super detailed version as well as a very simplified version of the poster series using the color scheme based off of the ocean/desert.
Pulari Wine Shop
1-888-459-7326 www.kuuri.com
Kuuri Art Center
1-888-459-7326 www.kuuri.com
Kulaba Australian Cuisine
1-888-459-7326 www.kuuri.com
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Kulaba Australian Cuisine
1-888-459-7326 www.kuuri.com
Kuuri Art Center
1-888-459-7326
www.kurri.com
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Experiment with color using all three logos.
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Detailed poster series.
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Simplified poster series.
Pulari Wine Shop
1-888-459-7326 www.kuuri.com
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Ashlee Paul | Design Process
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Poster Series This is the finalized poster series that I decided to focus on. Using the finilzed color pallet that we decided on as a team I created this simplfied poster set. I liked the bold contrast in color. I felt like the shapes instantly drew the viewer in. As you look closer to the posters you notice the detailed logo in the lower right hand corner that leads the viewer as an explantion of what the posteres are advertising.
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Bold Poster series.
Kuuri.com 1.888.459.7326
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Kuuri | Sign+Symbol | Restaurant+Retail
Kuuri.com 1.888.459.7326
Kuuri.com 1.888.459.7326
Transportation For my transportation design I decided to focus on designing a plane. I wanted there to be a lot of contrast between the plane and the colored logos. For the first plane I used all the logos so the veiwer would be drawn in by the bright colors. For the second plane I wanted to create a plane that would make the viwer curious. Because the Eyucalptus tree is such a big part of are restaurant/retail center I incorperated it into the design of the plane. Adding the simple line of “come check out our trees” adds a sense of interest that would make one think, “what trees?! I have to check this place out!”. I had a lot of fun with the transportation design.
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2 Detailed plane concept.
3 Simple and curious design concept.
Ashlee Paul | Design Process
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Kuuri | Sign+Symbol | Restaurant+Retail
Design Process | Cayla McManaman
Cayla McManaman | Design Process
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Research The first part of my process for designing an identity for the Art Center, Retail, and Restaurant space was to do some research on the culture our group chose. Since we chose Australia to be our culture, I started looking at historical art. The Aboriginal people who first occupied Australia had some interesting artwork. They had a style of drawing a lot of circles, wavy lines, and dots. This style directly influenced how I was going to start sketching my first logo ideas.
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Snake heads aboriginal drawing, used for image 11.
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Aboriginal Painting used for sketch 8
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Aboriginal cave painting used for basis of final logo
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Used for reference to the lines used.
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Reference for the lines and abstract drawings from aboriginals.
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A painting used for the reference to circles and dots.
Kuuri | Sign+Symbol | Restaurant+Retail
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Logo Development The sketches for my logo ideas were based off of the references that I found, and I wanted to try to incorporate the Aboriginal artwork into the logo. One of the only things that I decided to try was to venture off into the more cliche way that we look at Australia. That included playing around with ideas of a kangarro and the Sydney Opera House.
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Sketch based of Aboriginal artwork
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Sketch based off of reference # 2
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Sketch based off of reference # 3
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Kangaroo sketch
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Sketch based off of reference #1
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Sketch I did using artwork ideas
Cayla McManaman | Design Process
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Logo Development After sketching initial ideas, I scanned in those sketches and started designing more logos in Adobe Illustrator. I started to play around with the perfect circle feel of the circles, to try the “modern” aboriginal look. That idea didn’t work as well as I thought it might, so I moved on to creating more jagged lines and a more oval shape instead of perfectly round, and then cutting it in half. Matt had drawn a sketch for his logo that was a wavy, imperfect circle, with snake heads in the middle, based off of my first reference photo. It was then that our group decided to base all of the logos off of his, and each create one for each part of our center. This was when I went back to sketching and drew what is in image 4.
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First set of vectored logos, based off of sketches
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Vectored logos that were more Aboriginal
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Simplifying the images from set 2.
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Sketches based off of Matt’s logo and more Aboriginal art.
Kuuri | Sign+Symbol | Restaurant+Retail
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Refined Logo After deciding on my logo, the next step in my process was to refine it. My vectored logo that I created in Illustrator from my sketch was a little too oval and didn’t seem to work. I made it more circular, while keeping the Aboriginal style, and moved the placement of the dots. I then took out the small dots at the bottom of the logo, because when the logo was reduced in size, the dots were lost. With the dots removed from the logo, I had my final logo designed (image 7).
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New vectored logo
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Refined Logo
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Final Logo
Cayla McManaman | Design Process
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Color Process In my process of colors for the logo, I used the colors that made me think of Australia. I wanted to incorporate all the different climates, from hot to cold so I chose bright colors that reminded me of the desert, and cool colors that reminded me of the ocean. Placing the colors next to each other in different amounts and orders helped determine if those colors would work.
pantone113m
pantone 356m
pantone 15m 30
pantone1615m
pantone 343m
pantone 6m 27
pantone 88m 1
pantone 9m 41
pantone 73m 1
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Kuuri | Sign+Symbol | Restaurant+Retail
Color Logos I applied my colors to my logo and came up with different variations of what my colored logo would look like. In the end it was decided on two shades of green for the logo, which was for Kulaba. Kulaba was what we decided was going to be the restaurant, and it means a group of Eucalyptus trees.
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Red and Black Logo
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3-colored logo
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Hot and Cold color logo
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Cool logo
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Final Logo.
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Cayla McManaman | Design Process
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Poster Series The poster series that I came up with was based off of the three logos the three members in my group came up with. I blew out those logos and cropped them in areas to make interesting, abstract images.
Kuuri.com 1.888.459.7326
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1 Pulari logo, warm colors. -Logo by Ashlee Paul
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Kuuri | Sign+Symbol | Restaurant+Retail
2 All 3 logos. Kulaba, Kuuri, Pulari
3 Pulari logo - Logo by Ashlee Paul
1.888.459.7326 1.888.459.7326 Kuuri.com Kuuri.com
4 Kuuri logo - Logo by Matt Welch
1.888.459.7326 1.888.459.7326 Kuuri.com Kuuri.com
5 Kuuri Logo-Logo by Matt Welch
Kuuri.com 1.888.459.7326
Kuuri.com 1.888.459.7326
Kuuri.com 1.888.459.7326
Kuuri.com 1.888.459.7326
Kuuri.com 1.888.459.7326
1.888.459.7326 1.888.459.7326 Kuuri.com Kuuri.com
6 All 3 logos. Kulaba, Kuuri, Pulari
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Final Posters These are the final two posters I designed with the logos, address, and contact information on them. I decided to chose two sets of final posters, because I liked the way that they complimented each other with the cool and warm colors.
Designer: Cayla McManaman
Designer: Cayla McManaman
4120 Brighton Boulevard Denver, CO 80216 1.888.459.7326 Kuuri.com
4120 Brighton Boulevard Denver, CO 80216 1.888.459.7326 Kuuri.com
Designer: Cayla McManaman
4120 Brighton Boulevard Denver, CO 80216 1.888.459.7326 Kuuri.com
4120 Brighton Boulevard Denver, CO 80216 1.888.459.7326 Kuuri.com
Designer: Cayla McManaman
Designer: Cayla McManaman
4120 Brighton Boulevard Denver, CO 80216 1.888.459.7326 Kuuri.com
4120 Brighton Boulevard Denver, CO 80216 1.888.459.7326 Kuuri.com
Designer: Cayla McManaman
Cayla McManaman | Design Process
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Transportation Graphics For designing transportation graphics, I decided to design graphics for a bus. I wanted to design three different busses, one for each of the different sections of our business. I wanted the general look to be similar, with the half looking logos on the side of the bus, but with a different color scheme for each one. I wanted it to be very simple, and fitting with each members separate logo.
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Bus design for PulariThe wine shop
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Bus design for Kulaba-
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the Restaurant 3
Bus design for KuuriThe Art Center
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Kuuri | Sign+Symbol | Restaurant+Retail
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Branding
Graphic Design Team | Branding
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Letterhead and Business Cards For the letter head and business cards I wanted to keep a simple yet bold aesthetic throughout. I kept the paper a familiar 8.5 by 11 inches and used only the logo and pertinent information for a clean look. For the business cards I used the size of 2 by 3.5 inches and followed the same aesthetic as the letterhead. The name space is large enough to accomodate a large amount of characters, as you can tell on the business card that uses Cayla’s name.
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1 Business card and letterhead for Kulaba.
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Kuuri | Sign+Symbol | Restaurant+Retail | Matt Welch
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2 Business card and letterhead for Kuuri.
3 Business card and letterhead for Pulari
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Envelopes The envelopes follow the same idea as the letterhead and business cards. The use of our logos on the flap of each envelope begins the experience that will be carried throughout the rest of the material that will be contained inside, such as letterhead or a business card.
Matt Welch | Branding
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4120 Brighton Boulevard Denver
, CO 80216 1.888.459.7326 kulaba.com
, CO 80216 1.888.459.7326 pulari.com
4120 Brighton Boulevard Denver
, CO 80216 1.888.459.7326 kuuri.com
4120 Brighton Boulevard Denver
Flyer This four inch by seven inch flyer can be edited and used as a basic template for any happening at Kuuri Art Center. The design includes a eucalyptus tree with the word “Kuuri” on one side. The other side contains all the neccessary information for the event.
Kuuri Art CenterKuuri Presents Art Center Presents The Visiting Artist TheSeries Visiting Artist Series
Jamie Worsley Jamie Worsley
December 13-December December 13-December 27 27 “Glass Works”“Glass Works”
The flyer is intended to be passed out or picked up by patrons at of any of the three venues and shared with friends. This will enable news of the events to be spread by human contact and friendship.
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This side contains a eucalyptus tree, a characteristic Australian symbol.
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The informational side of the flyer.
Worsley practices Artist Talk Mr. Artist Talk glassblowing and cold glass working in Sydney, Friday, 13 Australia Friday, December 13 December 7:00pm 7:00pm
Mr. Worsley practices glassblowing and cold glass working in Sydney, Australia
4120 Brighton Blvd. Denver, CO 80216 4120 Brighton Blvd. Denver, CO 80216
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Kuuri | Sign+Symbol | Restaurant+Retail | Matt Welch
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Wine Display This repurposed wine crate is designed for use in the Pulari Wine shop. Wine bottles can be set on top of or inside of the crate. The use of the logo on the side adds to the ambience of the store and develops a strong identity.
Matt Welch | Branding
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Packaging Designing packaging was for the take out bags for leftover food, and for shopping if anyone bought artwork from the culture center. The bags were fun to make, to blow out the logo and I wanted to make it so that if people went to the culture center and saw the logo for Kulaba, they would think about stopping there to get some food as well.
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1 Shopping/Take out Bags for the Kuuri
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2 Take out bags for Kulaba.
Kuuri | Sign+Symbol | Restaurant+Retail | Cayla McManaman
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Wine Bottles
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Desinging the wine bottle was the most fun aspect of this project for me. It encompasses who I am as a designer; detailed yet simple. I created a eucalypts tree in illustrator and then worked with my wine logo to create a wine label. All of the information about the wine can be found on the back of the wine bottle. The tree is placed on the back of the bottle and is meant to be shown through to create interest. The green bottle is the white wine, the brown bottle is red wine and the blue bottle is the dessert wine. We did a white tree to make it stand out from the others because it is a more rare wine and the blue and white color contrast looked awesome. I could see the buyer wanting to buy the product due to the packaging just so they could have an awesome bottle.
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Front side of the wine bottle.
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Back side of the wine bottle.
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Detailed view of the wine bottle front and back.
Ashlee Paul | Branding
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Accessories When creating the wine bags I wanted to design a fun bag that would encompass my simplistic design style that my wine bottles encompassed. The idea behind the wine bottle bag was that the wine that was purchased would go in the corresponding bag. I used a brown hue that looked similar to tree bark.
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Front side of the wine bottle bag.
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Dieri Bag (White Wine)
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Xaki Bag (Red Wine)
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Yani (Dessert Wine)
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Kuuri | Sign+Symbol | Restaurant+Retail | Ashlee Paul
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Place Setting For the branding of the plates and coffee mugs I continued with the simplistic design style. I loved the use of our colors and wanted them to be seen while still in the restaurant even when you were eating! But at the same time not be over-powering. I was able to use the coral logo design concept I had created earlier and apply it to the plates that would be used at the bar. The colors were all taken from the finalized pantone color pallet.
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5 Bar plates
6 Restaurant plates
7 Restaurant coffee cups
Ashlee Paul | Branding
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Eucalyptus Tree The eucalyptus tree is a major part of our restaurant/retail center. We have four of them placed around the entire building. I wanted to make the tree known and used as a secondary icon concept. I looked at many photographs of eucalyptus trees. I then brought it into illustrator to create a bold graphic that could be used on the branding products as well as the cover of the book.
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Eucalyptus tree photo reference.
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Eucalyptus tree vectorized.
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Kuuri | Sign+Symbol | Restaurant+Retail | Ashlee Paul
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Book Cover When designing the book cover I drew inspiration from the interior space as well as all of our logos. I used the wood texture that was used on the floors in our interior space to make an interesting texture. To make the tree and logo stand out from one another a created a bright contrast color concept between the two. I placed all of our logos on the cover to prepare the reader for what they were about to embark on!
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Book Cover .
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Ashlee Paul | Branding
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Menus Lunch Lu nch Lu Lunch nch
I really enjoyed creating the menu’s for the restaurant, and wanted to have a classy menu. I liked the wooden look of the menu covers and how it worked out really well with the name of our restaurant. I put on the cover the Eucalyptus tree, and created a wine menu as well as the inside of the menu.
Served erved bet between 11am-3pm 11a Served erved bet between enen 11am-3pm 11a
Tomatoand and MintSandwiches Sandwiches Tomato d dMint
8.50 8.50
Hamburger rger Hamburger rger
9 9 9.25 9.25
Fried Egg Fried Egg Pickeled Bee et Root Pickeled Bee et Root
Pineapple neappleBurger Burger Pineapple neapple
10.00 10.00 0000
Lettuce, Tomato, Cheese, pineapple, bbq sauce Lettuce, Tomato, Cheese, pineapple, bbq sauce
Eggand andBacon BaconPie Pie Egg
8.90 8.90
Fresh eshFruit FruitSalad Salad Fresh esh
8.00 8.00
Sunshine unshineSalad Salad Sunshine unshine
8.50 8.50
B Bacon, Eggs, Parsley, Chives Bacon, B Eggs, Parsley, Chives
apricots, cots, bananas, strawbe strawberries, peac eaches, apricots, cots, bananas, strawbe strawberries, peac eaches, pears, , apples, orange oranges, grapes, s, melon m pears, , apples, orange oranges, grapes, s, melon m
YYabbieororCrayfish CrayfishFettuccine Fettuccine Yabbie Y
11.50 11.50
VegemiteSandwich Sandwich Vegemite
7.50 7.50
AussieMeat MeatPie Pie Aussie
9.45 9.45
BushedPork PorkFillet FilletSandwich Sandwich Bushed
10.25 10.25
Brushetta Brushetta
9.80 9.80
onion, sweet potatoe, pumkin, o o onion, sweet potatoe, pumkin, cilantro, cocounut cream cilantro, cocounut cream
Steak and kidney, mincemeat and onion, Steak and kidney, mincemeat and onion, meat and mashed potatoe, meat and mushroom meat and mashed potatoe, meat and mushroom Served with gravy inlight a light pastry shell. Served with gravy in a pastry shell.
Plum, pork stock, Bunya nuts, Muntharies Plum, pork stock, Bunya nuts, Muntharies
Garlic, Olive beans tomatos. Garlic, Olive oil,oil, beans or or tomatos.
Vinaigrette dressing, cucumbe umber, mandarin oranges, Vinaigrette dressing, cucumbe umber, mandarin oranges, onion, banana, , lemon lemojuice. juice. redred onion, banana, , lemon lemo
meals served with one side, salad vegetables, and complimentary damper. AllAll meals served with one side, salad oror vegetables, and complimentary damper.
Seafood Seafood RoastLeg LegofofLamb Lamb Roast
18.50 18.50
BeefCurry Curry Beef
15.50 15.50
Crunchyfish fishfillets fillets Crunchy
13.25 13.25
Beefwith withGarlic Garlicand andGumleaf Gumleaf Beef
15.75 15.75
Lamb, pepper, roast vegetables Lamb, pepper, roast vegetables
16.25 16.25
Honey, prawns, yabbies, Balmain Moreton Bay bugs, Honey, prawns, yabbies, Balmain or or Moreton Bay bugs, vegetables, capsicum vegetables, capsicum
Onions, garlic, gingerroot, tomato, beef stock Onions, garlic, gingerroot, tomato, beef stock
Lemon and Tarter Sauce Lemon and Tarter Sauce
onion, garlic, cream, cheesefruit juice, beef onion, garlic, cream, cheesefruit juice, beef or or veal stock, gumleaf fettuccine, capsicums, zucchini, veal stock, gumleaf oil,oil, fettuccine, capsicums, zucchini, macadamia macadamia nutnut oil.oil.
Brushetta Brushetta
13.99 13.99
BushedPork PorkFillet Fillet Bushed
13.99 13.99
Garlic, Olive beans tomatos. Garlic, Olive oil,oil, beans or or tomatos.
CrepedCrustaceans Crustaceans Creped
Prawnsononthe theBarbie Barbie Prawns
13.99 13.99
Oysters,Lobsters, Lobsters,Crab Crab Oysters,
16.99 16.99
YabbieororCrayfish CrayfishFettuccine Fettuccine Yabbie
15.25 15.25
GumleafSalmon SalmonSushi Sushi Gumleaf
16.75 16.75
Cooked whichever way you would like! Cooked whichever way you would like! Sorry shrimp! Sorry NoNo shrimp!
onion, sweet potatoe, pumkin, onion, sweet potatoe, pumkin, cilantro, cocounut cream cilantro, cocounut cream
Vinager rice, gumleaf nori, salad Vinager rice, gumleaf oil,oil, nori, salad oil oil
Plum, pork stock, Bunya nuts, Muntharies Plum, pork stock, Bunya nuts, Muntharies
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Vegetarian Vegetarian Bunya Bunya Nut Vegetarian Bunya Bunya Nut Vegetarian PiePie
10.25 10.25
munthari, onion, garlic, mushrooms, potato, tomato, munthari, onion, garlic, mushrooms, potato, tomato, warrigal greens, cheese, akudjura, capsicum, kumara, warrigal greens, cheese, akudjura, capsicum, kumara,
10.25 10.25
11.50 Banana’s Banana’sononthe theBarbie Barbie Lasagna with Baby corn and Spinach11.50 Lasagna with Baby corn and Spinach
9.50 9.50
Lasagna with Sweet Potato Lasagna with Sweet Potato and Pumpkin and Pumpkin
8.50 8.50
11.50 11.50
Banana’s, lime juice, honey Banana’s, lime juice, honey
VeggiePie Pie Veggie
onion, sweet potato, pumpkin, curry, herbs, onion, sweet potato, pumpkin, curry, herbs, coconut cream, noodles, cheese, coconut cream, noodles, cheese,
cheese broccoli, cheese and egg cheese andand broccoli, cheese and egg
Sides Sides 1
Zucchiniand andVegetable VegetableSlice Slice Zucchini
Zucchini, carrots, onion, sweet potato, parsley, Zucchini, carrots, onion, sweet potato, parsley, cheese, eggs cheese, eggs
Drinks Drinks
Creamy y Pumpkin Soup Creamy y Pumpkin p p Soup onion, pumpkin, cinnamon
3.50 3.50
(Nerada, Kinkarra, Bushells, Madura, Tea (Nerada, Kinkarra, Bushells, Madura, ra, ra, Tea
2.99 2.99
Potato Salad Potato Salad
5.50 5.50
biscuits, scones, nes, lamigtons Teawithwith biscuits, scones, nes, or or lamigtons Tea Soda Soda
3.99 3.99
Anzac biscuits Anzac biscuits oats, coconut
3.75 3.75
Coffee Coffee
4.50 4 4.50 4
Pineapple Fruit Cup Pineapple Fruit Cup
3.75 3.75
Milk Milk
2.00 2.00
Juice Juice ee
4.50 4.54.5 4.50
onion, pumpkin, cinnamon
onion, parsley, cilantro, mustard, onion, parsley, cilantro, mustard, mayo, eggs mayo, eggs
oats, coconut
pineapple juice, apricot, orange juice, pineapple juice, apricot, orange juice, lemon-lime soda, ginger mint springs lemon-lime soda, ginger ale,ale, mint springs
Side Salad Side Salad
3.30 3.30
Akudjura rosti Akudjura rosti
3.00 3.00
Fish and Chips Fish and Chips
5.50 5.50
Billy Tea) andand Billy Tea)
2.50 50 2.50 50
w listlist more details) Wine ourour wine w wine forfor more details) Wine e e(see(see
Deserts Deserts 1
The Cover of the Menu and cover of the wine list.
7.50 7.50 Glazed Kiwi Tart Glazed Kiwi Tart cream cheese, kiwi, apricot preserves cream cheese, kiwi, apricot preserves
Lamingtons Lamingtons cocoa, shredded coconut cocoa, shredded coconut
12.00 12.00
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The Menu Cover and the first menu page. The second page of the menu and the back cover
Kuuri | Sign+Symbol | Restaurant+Retail | Cayla McManaman
8.99 8.99 12.00 1 12.00 1
graham crackers, ackers, cre cream chee eese, eggs, graham crackers, ackers, cre cream chee eese, eggs, lemon zest, kiwi, lemon lemojuice juice lemon zest, kiwi, lemon lemo
8.00 Bread and Butter Custard8.00 Bread and Butter Custard raisins, eggs, vanilla extract, nutmeg
Fruity-Veggie ggie g Cak Cake Cak 10.50 10.5 Fruity-Veggie y y gg ggie ggg Cake 10.50 10.5 nutmeg, dried fruit, uit, beetroo beetroot, carots, s, sweet potato
Pavlova Pavlova egg whites, sugar, vanilla extract,
milk, yolks, sugar, ground und aniseed myrtle, cream milk, eggegg yolks, sugar, ground und aniseed myrtle, cream amam
raisins, eggs, vanilla extract, nutmeg
2
Macadamia adamiNut Nut utBread Bread Macadamia adami ut
Australian alianC Cheesecake C ecake ecake Australian alian Cheesecake
bran cereal, real, mil milk, macad damia nuts, bran cereal, real, mil milk, macad damia nuts, dried apri ricots dried apri ricots
egg whites, sugar, vanilla extract, whipping cream, fruit whipping cream, fruit
8.99 8.99
nutmeg, dried fruit, uit, beetroo beetroot, carots, s, sweet potato or apples, walnuts, s, lemon jui juice, jam am or apples, walnuts, s, lemon jui juice, fig fig jam am
crea Aniseedmyrtle myrtle icecrea cream y y e eice Aniseed cream
00 6.00 6.00 00
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Interior
Inerior Design Team | Interior
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Programming Summary The criteria matrix is a way of organizing critical information into a grafic format. This helps with the preliminary design phases. You then focus on the square footage of each space and then break that down into smaller areas. With this information you can formulate occupancy loads depending on which classification the space falls under. Adjacencies are important in designing the floor plans and there is a place to insert any special considerations for the individual spaces.
Kuuri Criteria Matrix Criteria Matrix Sq. Ft. Occ. Retail 1 2 3 4 5
Floor Restroom Office Cash Wrap Storage
Cultural
Kuuri | Sign+Symbol | Restaurant+Retail
Plumbing
Equipment
Special Consideration
Yes Yes No Yes No
No No No No No
No A, V V No V
No Yes No No No
No No Yes Yes No
Frige Storage ADA, 1 Male/Female Shelfing
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Central 1 Remote 1 Remote
Central 1 Remote 1
Yes Yes No No
No No No No
No A, V V V
No Yes No No
No No Yes No
Movable Partitions ADA, 2 Male, 3 Female Shelfing
2, 6 1, 5, 7 4 3 2, 6 5,7 2, 6 9 8 Remote
No Yes Yes Yes No Yes Yes No No No
No No Yes No No No No No No No
A, V No No No No No A, V V V A, V
Yes No No No Yes Yes Yes Yes No Yes
Yes No No Yes Yes Yes No No Yes No
1 2 3 4
Floor Restroom Office Storage
2357 296 1484 261 136 136
1 2 3 4 5 6 7 8 9 10
Kitchen Dining Waiting Area Hostess Station Server Station Bar Restroom Break Room Office Utility
3857 150 832 1549 139 28 16 204 193 51 60 25
V A
Legend Visual Accustic
Resturant
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1572 46 1296 84 79
Adjacencies Public Access Daylight Privacy
With Beverage Service ADA, 1 Male, 1 Female Cubbies for Storage Shelfing
Schematic Design Summary When designing for a space plan you began with relationship diagrams to determine which spaces needed to be adjacent to each other, what the traffic load would be for each space and if they required acoustical or visual privacy. Then you move to bubble diagrams inside an estimated square footage of the space to visually determine the area needed for each space. Finaly ending with a premininary space plan including furniture, built-ins, exits and decorative lighting. This proccess is used to determine critical features such as adjacencies and circulation.
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2
1
Kuuri - Art Center
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Kuuri - Art Center
Relationship Diagram
Bubble Diagram 3
Kuuri - Art Center Rough Space Plan
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Pulari - Wine Shop Relationship Diagram
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Pulari - Wine Shop Bubble Diagram
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4
5
6
6
Pulari - Wine Shop Rough Space Plan
Inerior Design Team | Interior
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Schematic Design Summary When designing for a space plan you began with relationship diagrams to determine which spaces needed to be adjacent to each other, what the traffic load would be for each space and if they required acoustical or visual privacy. Then you move to bubble diagrams inside an estimated square footage of the space to visually determine the area needed for each space. Finaly ending with a premininary space plan including furniture, built-ins, exits and decorative lighting. This proccess is used to determine critical features such as adjacencies and circulation.
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1
Kulaba - Australian Cuisine
2
Kulaba - Australian Cuisine
Relationship Diagram
Bubble Diagram 3
Kulaba - Australian Cuisine Rough Space Plan
2
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Kuuri | Sign+Symbol | Restaurant+Retail
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Fully Rendered Space Plan Rendering a space plan is helpful in determining surfacing materials, such as flooring, upholstery, built-in units, countertops, and tables. It is also beneficial to see the space from an overhead view to make the adjacencies and circulation between the spaces more visible.
Inerior Design Team | Interior
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Key Areas When designing the restaurant focus was put on our core values: Harmonious, Coastal, Austrialian, and Vivid. Using the values, vivid colors and opposing textures from both the Austrailian Outback and the Great Barrier Reef were incorporated. Focus was put on bringing the native element of nature throughout the design by incorporating large trees and water features throughout the space. There are emphasized intimate gathering niches moving from the bar into the dining area. The furniture was chosen based on comfort, design style, and privacy.
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1
Kulaba - Austrailian Cuisine
2
Kulaba - Austrailian Cuisine
2
Bar Sitting Area
4
Bar 3
Kulaba - Austrailian Cuisine Dining Area
4
Kulaba - Austrailian Cuisine Water Feature
3
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Kuuri | Sign+Symbol | Restaurant+Retail
Key Areas In the design of both the wine shop- Pulari, and the culture center - Kuuri, Australian influenced lighting and doors found through the color, texture, material, and forms of the peices were used. Pulari was accentuated with large stacks of wine barrels and crates to impliment the feeling of Austrailian wine country. Kuuri choose to display aboriginal artwork for a connection to the native people. Hanging from the ceiling and above the exterior doors are large white sails to add a unique design aspect to the space.
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6
5
Kulaba - Austrailian Cuisine
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Kuuri - Art Center
Outside Patio
Exterior 7
Pulari - Wine Shop Floor - Cash Wrap
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Inerior Design Team | Interior
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Models As a full design team we created what the front area of the restaurant was going to look like, which was our hostess stand and the waiting area. We portrayed the trees that we were going to have inside, as well as a poster set for the hostess stand. We also showed what the outside of the building would look.
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1
Angle view of the hostess stand.
2
Front view of hostess stand, with tree and back graphic wall.
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Outside of Kulaba with sail awning.
Kuuri | Sign+Symbol | Restaurant+Retail
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2
Codes
Interior Design Team | Codes
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Codes Summary The International Building Codes standards from chapters three, eight, ten, eleven, and twenty nine were used. This summary focuses on aspects that are pertinent towards Restaurant-Assembly (Group A1), RetailMercantile (Group M), and Cultural-Assembly (Group A3). The Codes have been bulleted individual that apply to specific areas. The main prerogative of these codes is the safety of the occupants within the building.
Square Footage
Chapter 10
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Restaurant- 3,857 USF
•
•
Retail -1,572 USF
•
Cultural-2,357 USF
Illumination of means of egress must normally be powered by the premises’ electrical system but in the event of a power failure, an emergency electrical system must automatically illuminate aisles, corridors, interior exit discharges, and exterior landings. •
Chapter 3 •
Classification
Restaurant-Assembly (Group A1) Retail-Mercantile (Group M) Cultural- Assembly (Group A3) Chapter 8 •
Interior Finishes
Interior finishes must pertain to the limit of the allowable flame spread and smoke development base on the occupancy classification. Including: textiles, wall, ceiling, floor, and trim. •
Interior Wall and Ceiling Finish Requirements based on occupancy
Restaurant- (Group A1) Sprinkled
Means of Egress
Occupant Load
Restaurant-150 Retail-46 Cultural-296 •
Doors
The minimum width of each door opening shall be sufficient for the occupant load and a clear width of not less than 32 in. Egress doors must be side-hinged swinging. •
Exit Signs
Exits and exit access doors shall be marked by an approved exit sign readily visible from any direction of egress travel with letters no less than 6 in. high. •
Exit Access
Exit enclosures and exit passageways- Class B
Egress from a room or space shall not pass through adjoining or intervening rooms or areas, except if these areas are not a high hazard occupancy space.
Corridors- Class B
•
Rooms and enclosed spaces- Class C
Number of exits required due to occupancy loads:
Exit and Exit Access Doorways
Retail- (Group M) Sprinkled
Restaurant-5
Exit enclosures and exit passageways – Class B
Retail-2
Corridors- Class C
Cultural-2
Rooms and enclosed spaces- Class C
•
Exit Access travel Distance
Cultural- (Group A3) Sprinkled
Travel distance to any given exit shall not exceed 250 ft with sprinkler system.
Exit enclosures and exit passageways – Class B
•
Corridors- Class B
Corridors must be fire resistance rated.
Rooms and enclosed spaces- Class C
•
Corridors Exit Discharge
Exits shall discharge directly to the exterior of the building. •
Assembly
Foyers and lobbies for waiting areas shall not encroach upon required clear width of the means of egress.
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Kuuri | Sign+Symbol | Restaurant+Retail
Sustainability Summary Chapter 11
•
•
Paper stone countertops throughout restrooms, bar, and offices.
Buildings and facilities shall be designed for accessibility to physically disabled persons.
3 form bar in restaurant.
•
Cork flooring in wine shop.
Accessibility Accessible Routes
Materials and Resources
Accessible routes shall be provided from public transportation, parking, passenger loading zones, and public streets or sidewalks. AN accessible route must be provided to each portion of the build- ing. • Accessible Entrance At least 60 % of all public entrances must be accessible. • Other Features and Facilities Toilet rooms must be accessible. • Accessible Seating 5% of seating must be accessible. Chapter 29 •
Plumbing Systems
Number of Plumbing facilities Restaurant-2 ADA and 2 Unisex Retail-1 ADA Unisex Cultural- 2 ADA and 4 Unisex •
Sustainable Sites
Alternative transportation access.
Reduced site disturbance.
•
Water Efficiency
Dual flush, low flow toilets in all restrooms.
Water use reduction.
•
Reclaimed wood flooring. Marmoleum flooring in restrooms. Eucalyptus trees made from recycled content Many fabrics made from recycled content. Ceiling sails made from recycled polyester. Low VOC sustainable paint in all areas. Reclaimed wine crates in wine shop. Recycling Reuse of existing building structure.
Salvaged the existing tree in the outdoor patio.
Sustainable cleaning products.
Waste management.
•
Indoor Environmental Quality
Maximization of daylight with large, floor to ceiling windows in most areas.
Increased ventilation
•
Lighting
Fluorescent lamps in all fixtures.
Solatubes throughout entire space.
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This checklist was pulled from the U.S. Green Building Council website from both the LEED for Commercial Interiors and LEED for Existing Building checklists. Noted are everything that pertains to the building site and design decisions. Incorporate are as many green design requirements that were possible while staying true to our design concept.
Locally grown food provided in restaurant wherever possible
Energy & Atmosphere
Energy Star rated appliances
Inerior Design Team | Interior
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Kuuri | Sign+Symbol | Restaurant+Retail
Reflections
Design Team | Reflections
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Reflections
During this project I had an amazing time. My team definitely helped with that. Luckily we all got along very well and have similar work ethics. Althought we all had a ton of work to do, we kept each other on track and always had a plan for what to do. I only had a few slight disagreements with team members, but it was never anything worth hating each other over. We would just talk it out and move on according to plan. I grew leaps and bounds as a graphic designer over the course of this project. Towards the end I was getting pushed hard in all of my classes to get loads of work done, but it all was completed. One of my biggest faults is time management, and this project helped me to improve my skills in that area. Matt Welch
The idea of combining two majors together is something that had never thought of until I heard about this class, Sign and Symbol. I personally have gained a whole new repsect for not only Interior Designers but also working in teams. I have learned what it takes to communicate with one another to get a project complete. Our team worked really well together. We were able to listen to one anothers ideas and combine our skills. Because our design style is similar we were able to each just focus on one logo but still keep it consistant. I personally enjoyed designing the wine labels. I have discovered that I really like the 3D packaging aspect of branding a product. I would love to see more classes like this being done at RMCAD in the future. I learned so many aspects of designing for a client, from sketches to finalized color logos and applying that to transportation graphics and branding products.
During this semester I really enjoyed working on creating an Identity for an Art Center, Restaurant, and a retail space. The process was a lot of fun, and basing it off of a culture that I didn’t know much about really appealed to me. Creating the logos was an interesting challenge to make them look Aboriginal but also unique to our ideas. I also really enjoyed creating the posters, and the different accessories and transportation that a identity can be applied to. The different ways a logo can be used intrigued me, and I experimented a lot when applying it to the bus, menus, and packaging. I really enjoyed working with a group on this project and collaborating ideas, since it really helped with further development of a specific logo, poster,etc. I think that being able to work in a group is essential to graphic design, because it is a large part of some firms and is attached to the clients wishes.
Ashlee Paul Cayla McManaman
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Kuuri | Sign+Symbol | Restaurant+Retail
Reflections
Working throughout the semester on this project was very helpful in expanding my CAD skills, learning about code requirements, and learning more about sustainable design. We had some fun times staying at school until late in the night working on our boards and design book. Seeing all of our hard work come together into a final presentation has been exciting. Annie McIntyre
Throughout the semester Restaurant & Retail class has had its ups and downs. There were times when we were overwhelmed but towards the end everything came together very nicely. Some of my favorite parts of the class were when our floor plan finally made sense, our renderings were done, and our boards were finished. Working with the graphic designers was very educational because they are designers but in a totally different way than we are. It was a fun class, and I enjoyed it. Christie House
Matt Welch | Section Name
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