Barber Mark 3D Filament Process Book Matt Wierbinski Jason Dilworth SUNY Fredonia Spring 2016
This is a documentation of the thought process involved in the designing of: A mark for the barber industry throughout the world. Because of hours of research and sketching, the final result is a simple and organic symbol that represents the younger generation of barbers. A packaging design for filament used for 3D printers.
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Working with the designer of the 3D Printing mark, the finished product is conceptual and visually appealing.
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Barber Mark 3D Filament Credits
Barber Mark The objective of this project was to work through the design process to develop an identity for an emerging or endangered profession. The barber industry has seen a steep growth in younger
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barbers ages 16-25 in the past decade.
I decided that the barbering industry was perfect for this project, since I cut hair as a side hobby, and the growth of barbers over the past couple years has increased largely. I am fascinated with the art of giving
I began researching the history of this trade. Designing logos for local barbers before, I had a sense for the different silhouettes of the tools used to cut hair. Not liking that route, I focused on the barber pole.
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one a haircut. I am reminded of how a sculptor must feel when he is crafting.
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I loved how beautiful a barber pole is while in motion. I began researching the history of it. It is a symbol of the “barber surgeons� during medieval times. The red represents blood from the bloodletting, the white
I thought I a simple mark of the barber pole stripes would work well as a solution. After sketching and digitizing, it felt too easy and forgettable.
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expresses the bandages used, and the blue symbolizes the veins of the patients.
I have always been intrigued with the way barbers attempt to make every haircut perfect, even if it is im-
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possible. To me, the most careful part of cutting hair is the edge-up. Barbers love to strive for a precisely straight hairline across the forehead and a beautifully curved beard line. I decided to work with that aspect. Using perfect circles as guidelines, the final product came out looking clean, simple, memorable, and effective. The typeface used was Avenir. The perfect circles used for the b’s and r’s complemented the mark.
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3D Filament The objective of this collaborative project was to work with a detailed project brief and another student to
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create a narrative driven package design. Working with designer Molly Klein was helpful in solving the task.
I began this project with a meeting between Molly Klein and myself. To figure out how I was going to design
product and the 3D Printing industry helped me narrow my choices. I initially thought that a round package would be reasonable simply because the product is circular. I began sketching ways that a circular prism could be opened.
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an effective filament package, we discussed the audience, color schemes, typefaces, etc. Research of this
I started to sketch out what the front of the box would look like. The key words Molly used while talking
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about how the package should look were “simple” and “inviting.” I was trying to play around with the different shapes of the logo as a way of organizing the information.
This is the design brief I created for Molly so she could have a direction to work on a scissors package for
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the barber industry. She gave me a well-written design brief.
Not feeling content with the circular shape, I thought that a hexagonal prism would be much more interest-
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ing to work with. Also, since Molly also wanted the package to have a futuristic hint to it, there’s something about the hexagon that supplies that. I noticed that cubes could be formed inside of the hexagon, which makes sense to the industry because cubes are three-dimensional and the industry I was working with was three-dimensional printing.
P R E M I U M
3D Printer Filament orange
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I decided to throw some sketches onto Illustrator to have color. I couldn’t seem to get a satisfying design.
3D Printer Filament
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orange
Using the colors of the logo, I made the front with a sense of welcoming. The color scheme is not dull or boring nor saturated or overwhelming. With minimal information, the simplistic effect is achieved.
3D printing, also known as additive manufacturing, was invented fairly recently, in the 1980’s. With this emerging industry, many advancements have been made since then to help many different types of people. Those who benefit the most from these advancements are amputees, either from war injuries or diseases. These people are seeking lighter, stronger, and more affordable prosthetic options. This filament is made with the most durable Gel-Lay material on the market. It results in a more comfortable experience for
This is the back of the front. The font used is TeX Gyre Adventor, a nice sans serif font with a simple feel. I used the shapes on the front as a way of making this package as cohesive as possible.
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the user, as it is stronger and more lightweight than other filaments.
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orange
These are the sides of the box. As a way of telling the consumer what color the filament is, large text with the color name was placed on the sides.
red
yellow
blue
orange
violet
pink
green
black
Once the box is opened, an infographic of the colors and symbols is shown. This tells the consumer the variety of color options that are available. The type of paper that this would be printed on would be high in quality. This could be viewed as a collectible.
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3D Printer Filament
Speed|Quality|Value
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Package Design by Matt Wierbinski
I used the interesting negative space as means of navigation and organization for the back of the box.
cess and with communicating with the client. It organizes what needs to be done and how it needs to be done. It is a great tool that I will use again and again. The final outcome of this project hit all the needs for Molly. Simple, inviting, futuristic, and colorful.
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I learned that using a design brief creates a path for the designer to work on. It helps with the design pro-
Credits
Thank you to everyone and everything who helped me complete these projects
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and this process book.
Jason Dilworth Molly Klein Graphic Design Classmates Adobe Illustrator Adobe Photoshop Adobe InDesign Helvetica Neue Regular Avenir Roman
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TeX Gyre Adventor Regular
Matt Wierbinski