Portfolio - Maura Adisti

Page 1

2015 - 2020

selected works

PORT FOLIO

maura adisti




maura adisti maura.adisti@gmail.com 081277666832

Jakarta, Indonesia

PROFILE I am an architecture graduate with passion in graphic design, illustration, photography, and videography. I am a hardworking person with good attitude, communication, teamwork, and high flexibility who is capable of producing designs such as logo, print, packaging, social media content, and website. I am eager to learn new things to improve my skills, both professional and also personal.


CURRICULUM VITAE EDUCATION

2015 - 2020

Parahyangan Catholic University, BArch 2009 - 2015

St. Laurensia High School

WORK EXPERIENCES

Jul 2019 - Present

Freelance Designer at Narativco Creating designs for clients through the agency Jun 2018

Internship at Eagle Tree Property Working on housing project as a drafter

ORGANISATION & LEADERSHIP EXPERIENCES

STUDENT PRESIDENCY (LKM/BEM) Coordinator of Publication & Documentation Division Parahyangan Alumni Day 2017 Coordinator of Publication & Documentation Division Expo UKM 2016 Staff of Publication & Documentation Division Parahyangan Sports Combat 2016 SUTDENT ASSOCIATION (HMPSARS) Coordinator of Event Division Festival Arsitektur Parahyangan 2018 Member of Divisi Kesejahteraan Mahasiswa 2016/17

SOFTWARE SKILLS Microsoft Office (Word, Powerpoint, Excel, Publisher) Sketchup, AutoCAD, Archicad

LANGUAGE

Bahasa Indonesia

English

Native

Professional Working Proficiency

INTERESTS Travelling

Movies

Sports

Animals



selected works 2015 - 2020

GRAPHIC DESIGN LOGO POSTER PROPOSAL SOCIAL MEDIA PACKAGING ALBUM COVER ILLUSTRATION


selected works

Narativco Branding Agency

VIVET With minimal, modern, versatile, ethical, and simple as their main principles, this Indonesian-based clothing line that aims to produce high-quality apparel that will last longer beyond seasonal trends with a reasonable cost.

Logo Gram designed based on the word “VIVET” that contains 2 of the letter V, pointing out the simplicity, minimalisim, and versatility of the brand 2015 - 2020

Logo Type

Packaging Box Sleeve the sleeve of the box packaging is designed to address the customers as the owner of the product they bought

Outer Packaging Box the brand’s logo is gram printed on the top side of the packaging box and the company’s social media on the front side of the packaging box

Sticker

Inner Packaging Box

01

the back side of the box packaging lid is printed words “Clothes aren’t going to change the world, the person who wear them will.” along with the hashtag #vivetpeople as the brand’s slogan

as a part of the packaging box design, the sticker is glued on the paper that is used to wrap products bought by customers


Narativco Branding Agency 2015 - 2020

PEONY DECORATION A local brand that provides event styling and table decoration services for birthday parties, bridal showers, anniversaries and other events of any kind, with elegance and feminism as the brand’s main principles.

Logo Gram the brand name itself is based on the flower peony, presented as an accent on the logo gram, adding a feminine touch to the elegant and geometrical letter P

D E CO R AT I O N

as the dominant word on the logo type, the word ‘peony’ presented in handwritting style to intensify the elegance of the logo

selected works

Logo Type

Social Media Content - Instagram The social media content consists of 3 instagram posts designed as the brand’s first row of instagram feeds that acts as an introduction to the brand itself. The contents of the posts are the announcement “opening soon”, the brand logo, and the services provided.

Content

Background

the social media content is an introduction to the brand itself, pointing out the various kinds of services the brand provides

peony flower becomes the brand icon used as the key element on the social media content background, designed in one-line drawing to strengthen the brand’s feminism and elegance

02


selected works

Narativco Branding Agency

STRIDER BIKES Strider Bikes is a brand that sells products, specifically bikes, for kids to help with improving their motoric skills and movement. The social media content design concept is playful and fun but also bold.

2015 - 2020

Social Media Content ( Instagram )

03

The brand’s social media content consists of information about their customer’s reviews, education of their products, and documentation of the events they held. There are 24 instagram post and 24 instagram stories designed with some of them are designed as a video or gif to strenghten the impression of fun and playful. The design uses 2 colors, black and yellow, as the main colors equipped with curved elements that are fun and playful. Meanwhile, the boldness of the brand is shown on the fonts used on the design.


Narativco Branding Agency 2015 - 2020

XIANG BAI LI Xiang Bai Li is a food & beverage brand that sells bubble drinks. The design uses playful, fun, and modern concept for their social media publication purposes.

Social Media Content ( Instagram )

selected works

The social media content consists of education of the brand and their products, information of particular events, and also the location of their offline store. There are 12 instagram posts and 10 instagram stories designed with the use of the colors blue, yellow, black, and gray as the main colors added with elements such as boba, lines, and also the brand’s logo that also acts as their mascot/icon. The design is playful and fun but also modern with fonts that are not stiff and curved elements that represents fun and playful.

Brand’s Mascot/Icon Modification The mascot are designed to match the content of some of the posts with the modification to the facial expressions of the mascot.

Original Mascot

04


selected works

Narativco Branding Agency

WITTY KOALA Witty Koala is a brand that provides service for customized envelope designs, mainly “angpao� that is oftenly used for chinese new year celebration purposes.

Front Side

2015 - 2020

lotus flower and crane birds are two icons of the chinese culture designed on the front side of the envelope with the color red as the color icon of the chinese new year celebration

Back Side

05

the back side of the envelope is designed elegantly with thin lines and handwritting styled fonts for the sender names with an addition of crane birds and the brand’s contact information


Lembaga Kepresidenan Mahasiswa UNPAR - Event 2015 - 2020

POGI: POJOK SINERGI Pojok Sinergi is an event that presents the documentation of students’ activities held by the students’ executive council (Lembaga Kepresidenan Mahasiswa Unpar) during the whole office period of 2017 - 2018.

Event Logo

selected works

7 boxes with 7 different colors that represents 7 faculties of UNPAR that unites under the students’ executive council, while the box itself acts as a symbol of documentation

Social Media Content - Instagram the content for social media publication of the event contains the information of the event date and location with the abstraction of the installation presented at the event

Committee E-Certificate the committee of this event receives a certificate as an appreciation for their work and dedication throughout the whole preparation to the end of the event.

06


selected works

Unit Kegiatan Mahasiswa Potret UNPAR - Event

PHOTOGRAPHY EXHIBITION As a form of orientation event for the newcomers of the community, the 25th generation of Unit Kegiatan Mahasiswa Potret UNPAR held a photography exhibition that presents the photographs captured by the newcomers.

Event Logo

2015 - 2020

the logo represents the theme of the exhibition “Bandung In Frame� where the photographs presented reflects the beauty of Bandung City (Keindahan Kota Bandung)

Event Poster information of where and when the event takes place is presented as printed poster pasted on every faculty walls and boards in UNPAR with the purpose to invite everyone to come and see the exhibition

07


Freelance 2015 - 2020

KE.KUMU Ke.kumu is a clothing line that sells basic outfits, mainly shirts, that applies the concept of simplicity and minimalism. The word Ke kumu itself means “basic� in the Hawaian language.

Logo Gram the logo gram is simple and bold with two elements as the abstraction of the letter K faces each other with the edges soften as a symbol of dynamism in the everyday basic outfit the brand provided

selected works

Logo Type the sans serif style represents simplicity and minimalism with the thickness of the logo type shows boldness and the soften edges that represents dynamism of the brand matches the logo gram

Alternative Logo

Social Media Content - Instagram The social media content consists of 6 instagram posts designed as the brand’s 1st and 2nd row of instagram feeds that acts as an introduction to the brand and the products they sell

08


selected works

Rebranding Competition - Personal

SIAPAPEDULI.DI Siapapeduli.id is a brand focuses on social problems through fundraisings to help people who couldn’t afford their medical needs. The rebranding competition held on August 2019 aims to touch the hearts of the wealthy people significantly.

Logo Gram

2015 - 2020

the logo gram is symbolize the lotus flower held with open hands

aksi peduli berawal dari hati, wujudkan mimpi

Logo Type Slogan

Aksi Peduli is the new brand name for the rebranding competition

Brand Name: Aksi Peduli Aksi Peduli is the new name for the brand Siapapeduli.id that represents the action of giving hope and restoring health to people in need so that they could have another chance to live a better life. The act of caring, even in the simplest form, comes from the heart. Hopefully the name would move the hearts of the people to act and help others because a change starts with one action.

Mockup Designs Application of the brand’s new logo and concept on various products as a part of the rebranding competition.

09


Leaf “Turning over a new leaf”

every leaf is different, which represents the variety of the people and also as a symbol of growth and health

2015 - 2020

Design Concept

the phrase represents the brand’s objective to give the people a chance to start a better life

Flower - Lotus the lotus is constructed of 5 leaves that symbolize purity of the heart and love

Color Concept Green

People the two leaves with a circle shown as a symbol of a person that represents the brand’s principle

the open hands symbolize the brand as a means for the people to care and help others that needed more

#295248

selected works

Open hands

as the base color of the brand, green acts as a symbol of nature, the renewal of life and hope, also representing the brand’s integrity and professionalism

Logo Gram Transformation

Alternative Logo

berawal dari hati, wujudkan mimpi

aksi peduli berawal dari hati, wujudkan mimpi

10


selected works

Freelance

CURRICULUM VITAE DESIGN Creating the background design and layout, also content editor of the curriculum vitae for some friends.

2015 - 2020

*The information on the design is blurred to protect their personal information.

11


Freelance 2015 - 2020

LANNIKA’S & BAKSO DJ Lannika’s Healthy Taste provides healthy cattering services that partners up with Bakso DJ that sells healthy meatballs. The brand Lannika’s designed with a more feminine approach while Bakso DJ with a more masculine approach.

BAKSO

selected works

Logo - Bakso DJ the logo is geometrical and masculine that represents the letter D and J as one with the word “Bakso”

KENYAL

Logo - Lannika’s Healthy Taste the logo is feminine and elegant with logo gram that represents a plate with flower decorations along the rear side while the logo type presented dominated with a handwritting style

Product Sticker the sticker is pasted on the packgacing of the product Bakso DJ

BAKSO HEALTHY LIFESTYLE

Product Tag TANPA PENGAWET TANPA PENYEDAP

the tag is attached to the overall product packaging

STARTS FROM HOME

Order via call/whatsapp to

082214134785

12


selected works

Freelance

RHEA Rhea is a brand that sells menstrual cup product for women on their period with a concept of zero waste.

Social Media Content - Instagram

2015 - 2020

For the whole social media content of the brand, check their instagram @rheaofficial.id

Icon Designs The icon of the brand repreesnts a women as the brand sells products for women. Note that there will be more icons designed with variation of women characteristics.

13


Freelance 2015 - 2020

LYMAR ANIMATION Lymar Animation is a brand that provides video animation services for architects and engineers that needed a video presentation of certain architecture, interior or even construction projects for marketing purposes.

Logo Gram selected works

the logo gram is an abstraction of the letter “L” for Lymar and “A” for Animation which is designed in a geometrical style with the letter L as the dominating letter presented as a thicker line than the letter A

Logo Type

Logo Type

the logo type font matches the style of the logo gram with the edges of the sans serif style modified into a soft curve that symbolize elegance but also masculine

the supporting logo type, which is the word “animation” matches the logo gram that is designed with a thin font type to emphasize the brand services provided

14


selected works

Freelance - Apostrophe Production

PATTERN DESIGN

2015 - 2020

Apostrophe Production works with Paneru in creating video and content for websiteand social media. Pattern design is created as an example of the form of services provided by Paneru for social media and website content.

15

The theme of the pattern design is Art Deco


Personal 2015 - 2020

ILLUSTRATION Drawn from scratch based on a photograph, these illustrations are created using the Samsung S6 Tablet with the Adobe Draw application.

selected works

16



selected works 2011 - 2020

PHOTO GRAPHY TRAVEL PRODUCT EVENT POTRAIT ALBUM COVER


PRODUCT - KE.KUMU

Freelance


Freelance

PRODUCT - NARATIVCO

On this Narativco Agency merchandise photoshoot, I was the videographer, which results in the lack of photographs. The videos are given to the agency for social media publication, which in the meantime, are not released yet.


EVENT DOCUMENTATION

Freelance



TRAVEL

Personal



TRAVEL

Personal



Freelance

ALBUM COVER

Front Cover

Back Cover


Personal

OTHERS



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