VISUALISE | ENVISAGE | CREATE
ANIL MAVAR PORTFOLIO
Jessops Europe Limited | Marlow | April 2015 – July 2017 | Senior Digital Designer • Managing a team of four design creatives, signing off work and providing guidance and feedback and inspiration. • Supporting the Creative Director to deliver against the marketing strategy and to create design brand guideline. • In charge of maintaining brand consistency throughout all our marketing projects and communications. • Regular engagement with internal subject matter experts and stakeholders including legal and product marketing, marketing managers and executive leadership to maintain up-to-date business messaging. • HTML Emails/ Landing Pages/ Wireframes & Prototyping with Azure/ Mock-up/ Moonboards • Designing and creating engaging scalable content for digital assets, case studies, blogs, video, data sheets, business presentations, events/ trade shows and other marketing assets efforts. • Created mobile html site for Jessops which was non-existent before arrival. • Increased web turnover progressively since joining Jessops through engaging design, user journeys and user experience. • Trained junior and senior members of staff on complex cms systems. • Reduced external agency digital fees by recruiting two junior designers and streamlining business process to deliver high level of design and marketing work • Actively mentored, trained and supervised marketing team on Wordpress, Salesforce, HTML and CSS Coding, Photoshop and Dreamweaver. • Plan, managed and developed client projects for microsites to POS Launch. • Video Editing using after effects to deliver company message across digital platforms • Liaised with heads of departments, CEO, CFOs and attended regular budget meetings. • Created stunning banners and videos to use as added visuals for web, graphics and POS mediums • Led a multi-stage rebranding project for a Jessops Photo aimed to transform its brand image • Pushed company social media as a platform to launch digital designs with the goal to increase organisation and event awareness • Collaborated weekly with the marketing team to discuss creative solutions for clients • Worked extensively with Canon, DJi, Nikon, Olympus, GoPro, Samsung, Sony, SanDisk, Ricoh, Pentax, Fujifilm and more • Used Crazy egg to deliver visuals heat maps, scroll maps, confetti, overlays and lists to see user journeys and click on website • Created designs and layouts for brochures, posters, magazine ads, newsletters, mailers, postcards, banners, digital signage, forms, Power Point presentations and web graphics. • Was involved in A/B testing of website for user centred design • Pitched conceptual design ideas to Commercial director and CEO • Run brainstorming sessions and workshops.
LANDING PAGES - HTML & CSS
WORDPRESS CMS
BRANDS I HAVE WORKED WITH
BANNER AND EMAIL DESIGN
HTML EMAIL AND BANNER DESIGN WIREFRAMES/ PROTOTYPING USING WIREFRAME.CC, PHOTOSHOP, AXURE RP
FREELANCE WORK
Mavar Designs| Berkshire & London | August 2008 – Ongoing - Freelance Digital Designer • Running my own company, running full branding campaign for SME Businesses from start to finish. Full-time all disciplines freelance designer. • Specializing in photo editing, video editing, custom graphics and logos, and website development. • Developed websites for several small businesses. Increasing profitability of multiple businesses substantially. • Created custom logos for several businesses. Generated name recognition and repeat business. • Created designs and layouts for brochures, posters, magazine ads, newsletters, mailers, postcards, banners, digital signage, forms, PowerPoint presentations and web graphics. • Worked on several collaboration pieces. Assisted in team projects to achieve the desired outcome of the client. • Website, Graphic, Motion Graphic, Video design and photography. • Working with a number of local businesses to create brand awareness and digital presence. • All types of work, and not limited to logo designs, business cards, websites, graphics, typography, poster design, motion graphics, video development and marketing. • Motion graphics and Video editing design experience. Social Media campaigns for clients.
FREELANCE WORK
PROJECT BRIEF: GBA FLARE SYSTEMS I was commissioned by GBA Flare Systems to do a complete rehaul of the existing company website. It was an ambitious digital branding requiring rich expertise in content strategy, an intensely collaborative client-freelancer partnership, and a flexible content management system to empower the client. Because of the different considerations and vernacular necessary for different cultures, Mavar Designs seized every opportunity to ensure just the right amount of back-end blend of standardization and customizability so the content could flex its muscles on the front-end. The brief was to create a full CMS website which showcased the work, projects and services which GBA Flare Systems offered, as well as a video explaining what the company does for clients. Mavar Designs understands the value of a strong, consistent brand and allowed us to take the moodboards in several directions. Our moodboards allow us to determine the visual direction of the website, not specific design elements within the site. Using the design of GBA brand colours and brochures as inspiration, we worked our designs to mirror the same balance that GBA achieves—cleanly consolidating information to keep users engaged while still allowing users to get clean UX design and Navigation. WORK UNDERTAKEN: WEB DESIGN & DEVELOPMENT | GRAPHIC DESIGN | ILLUSTRATION | SOCIAL MEDIA INTEGRATION MOTION GRAPHICS | CONTENT ANALYSIS | ORGANIC SEO | BROCHURE DESIGN | ON GOING SUPPORT
PRINT DESIGN MOCK UPS Freelance digital designer available for Web Design & Development, Graphic Design, Print Design, Brand Identity, Motion Graphics, Illustrations, Typography, Photography and Video Production. www.mavardesigns.uk | 07946097011 | anil@mavar.co.uk