Demand Drivers

Demand

Drivers (1 of 3)

Balboa Park

A 1,200-acre urban cultural park located northeast of Downtown San Diego. The park’s site was placed in reserve in 1835, and thus is one of the oldest sites in the United States dedicated to public recreational use. In addition to open space areas, natural vegetation, gardens, and walking paths, it contains a variety of cultural attractions including 16 museums, several theaters, and the world famous San Diego Zoo. There are also many recreational facilities, several gift shops and restaurants. Balboa Park was declared a National Historic Landmark and National Historic Landmark District in 1977.

Petco Park

The home of the San Diego Padres Major League Baseball team, since its opening in 2004, average annual attendance has been approximately 2.1 million fans. The Park offers amazing views of the San Diego Bay and skyline. In addition to baseball games, with state-of-the- art amenities, virtually every square foot of the Park is available for rental including the playing field. The ballpark has more than 20 exclusive venues designed to host events from 50 to more than 40,000 people and is used for multiple purposes including concerts, soccer and rugby matches, and other special events. America’s #1 Ballpark according to USA Today.

Demand

Drivers (2 of 3)

The San Diego Zoo

Located in Balboa Park, the San Diego Zoo is one of the most progressive zoos in the world, with over 4,000 animals of more than 800 species and more than 700,000 exotic plants. It is privately operated by the nonprofit Zoological Society of San Diego on 100 acres of parkland. In 2018, the Zoo set a record for attendance, seeing more than 4 million visitors for the first time in its 102-year history.

Gaslamp Quarter

The 161⁄2-square-block Gaslamp Quarter is a vibrant commercial district and historic heart of Downtown. With a diverse selection of restaurants (nearly 150) and clubs, featuring music and dancing, and a variety of specialty retail shops, the Gaslamp Quarter is an established entertainment destination for local residents, Downtown workers, and tourists.

Demand

Drivers (3 of 3)

Marine Corps Recruit Depot San Diego (MCRD)

This will be a major demand driver for the hotel as the recruitment depot graduates approximately 21,000 personnel each year spread out over approximately 40 weeks

Little Italy

Located in the northwest district of San Diego’s revitalized downtown, Little Italy offers extensive bay views, fine dining, and cultural events that create an ideal urban community. The lively neighborhood is brimming with distinctive eateries, craft brew pubs, urban wine bars, cocktail hotspots and casual cafes, helmed by old school Italian families and Top Chef alums alike. Alternative amenities include Mercato Farmers’ Market and Amici Park.

Demographics

Population 2026 Projection 2021 Estimate 2010 Census Growth 2021 - 2026 Radius: 1 Mile 25,010 24,466 21,286 2.22% 3 Miles 197,479 193,998 173,391 1.79% 10 Miles 1,242,902 1,228,214 1,138,563 1.20%

Growth 2010 - 2021 14.94% 11.88% 7.87%

2021 Population by Hispanic Origin 4,331 2021 Population 24,466

56,413 193,998 437,713 1,228,214

White

20,446 83.57% 152,747 78.74% 887,694 72.28% Black 1,088 4.45% 15,274 7.87% 104,775 8.53% American Indian & Alaskan 166 .68% 2,425 1.25% 15,350 1.25% Asian 1,768 7.23% 13,998 7.22% 156,441 12.74% Hawaiian&PacificIsland 65 .27% 844 .44% 7,915 .64% Other 934 3.82% 8,709 4.49% 56,038 4.56% U.S. Armed Forces 195 9,585 36,188

Households 2026 Projection 2021 Estimate 2010 Census Growth 2021 - 2026 14,130 13,847 12,204 2.04% 93,687 92,081 82,699 1.74% 472,497 466,761 432,525 1.23%

Growth 2010 - 2021 13.46% 11.34% 7.92%

Owner Occupied

4,310 31.13% 27,569 29.94% 195,193 41.82% Renter Occupied 9,537 68.87% 64,512 70.06% 271,568 58.18% 2021 Households by HH Income 13,849 92,080 466,761 Income:<$25,000 1,999 14.43% 15,247 16.56% 74,676 16.00% Income:$25,000-$50,000 1,871 13.51% 14,749 16.02% 82,696 17.72% Income:$50,000-$75,000 1,774 12.81% 14,569 15.82% 75,538 16.18% Income:$75,000-$100,000 1,540 11.12% 11,330 12.30% 61,452 13.17% Income:$100,000-$125,000 1,746 12.61% 9,115 9.90% 47,365 10.15% Income:$125,000-$150,000 1,343 9.70% 7,409 8.05% 34,891 7.48% Income:$150,000-$200,000 1,691 12.21% 8,154 8.86% 40,207 8.61% Income:$200,000+ 1,885 13.61% 11,507 12.50% 49,936 10.70% 2021 Avg Household Income $115,787 $105,346 $100,390 2021 Med Household Income $95,787 $78,255 $75,191