DESIGN IS …
Maxim Vandekerckhove
3 IPO P&E
2012-2013
Design is
aesthetics.
Design is
well-engineered.
Design is
useful.
Design is
subtle.
Design is
simple.
Being a designer is
finding problems.
Being a designer is
doing research.
Being a designer is
solving problems.
Being a designer is
improving.
Being a designer is
evaluating.