Market focus: SDA food prep

Consumers want more from their countertop electricals, as Gary Sharp, group SDA sales director at RKW points out. He acknowledges: “The marketplace has seen a rise in demand for multi-use appliances that meet the growing need for convenience in daily life; consumers recognise great value in multi-functional products and time-saving benefits.” In addition, Gary recognises various other factors influencing demand for SDAs: “We’ve also witnessed a burgeoning interest in health and wellbeing, with more and more consumers growing conscious of how to healthily prepare meals at home. There are other influencing factors when it comes to the purchase decision, such as cooking speed and energy consumption, with utility costs rising across the UK.” Gary picks the Tower XpressPro Combo 10-in-1 Digital Air Fryer Oven as the “perfect illustration” as to how Tower is addressing consumer needs and lifestyle trends. “With new accessories allowing 10 different ways to cook and a printed recipe book demonstrating its multi-use functionality, consumers receive more value from their purchase, saving time and kitchen space versus the use of multiple appliances,” he confirms. Moreover, combining both health and time-saving benefits: “The Xpress range uses Tower’s acclaimed Vortx technology, reducing fat by 99% while cooking 30% faster than a conventional oven.” Product development at Gastroback also demonstrates demand for multi-tasking appliances, including toasters. For example,

Left: The Gastroback Design Toaster Digital has four or two slot models. Below: Multi-tasker: the Tower XpressPro Combo 10POWERING in-1 Digital Air Fryer Oven.

AHEAD

Small electrical appliances for food preparation and cooking are bringing elements of the professional kitchen into our homes. Meanwhile, consumers are considering the impact that SDAs such as kettles and toasters have on their home-life and environment. PH plugs in and charges up to look at some of the latest electrical showstoppers.

Hey good looking!

“Ever since the first official Covid lockdown in the UK, the home has returned to being the central hub and HQ for everyone,” reflects Sachin Bagga, managing director of Haden. “Right from single first-time renters, couples with their fur babies to empty nesters – the time we spend in our kitchen, whether you love to cook or not, has increased greatly.” Addressing the demand for attractively coordinated countertop appliances, and, notes Sachin, “staying true to our ethos of curating quintessentially British kitchen products,” Haden launched its Dorchester kettle, toaster and microwave earlier this year. The appliances are available in a Cotswold style sage green or pebble grey. The Dorchester kettle is “the perfect choice for the home working hot desker,” states Sachin. “The kettle features an LCD display control with six pre-set temperatures – meaning you can reach the perfect temperature for the perfect cup of tea or coffee whether it is green tea brewed at precisely 80 degrees or coffee at 90 degrees. Water can even be maintained at a desired temperature thanks to the keep warm function.” Meanwhile, Morphy Richards has reinvigorated its classic and sought-after pyramid design, with new Venture 1.5 litre kettles and four-slot toasters in stainless steel, black, cream, red or white. Debra Beckett, consumer marketing manager for breakfast at Morphy Richards comments: “Our new Venture range is a classic design that won’t go out of style, and combines good looks with function and ease of use.”

Inset: Haden’s Dorchester kettle, and its matching four-slot toaster with extra wide slots, cancel, reheat and defrost settings, and the 800W Microwave.

Modern design Classics for the table

Right: Zwilling’s sous vide starter set, with reusable Fresh and Save bags and the Enfinigy sous vide stick.

the Four-Slot Gastroback Design Toaster Digital has extra-wide toast slots and can simultaneously brown buns or bagels, or warm up croissants and muffins using an integrated roll rack. Marcus Lux, Gastroback’s head of export and business development describes how the toaster addresses multiple dietary preferences: “It features seven toast programmes with pre-set toasting times, which can be selected via the user-friendly LCD display. Thus, it gives perfect results from a wide range of bread types, including wholemeal bread, white bread, bagels, sweet bread, toast waffles, English muffins or gluten-free bread.” He adds: “A countdown timer shows the remaining toasting time on the display, and up to four favourite settings (bread type and browning level) can be saved via a user-friendly memory function and selected again when needed.” Not surprisingly, Zwilling’s entrance into the SDA market brings with it a myriad of intelligent features to assist with food preparation. These include the Enfinigy twoslot toaster’s bread centring guides for even toasting and seven levels of adjustable browning, as well as the ‘piranha teeth’ on the blades of the Enfinigy range of blenders. Referring to the Enfinigy personal blender, Lydia Mallinson, marketing manager at Zwilling explains: “The blade is made from highly corrosion resistant premium blade steel and is specially designed for maximum contact with any ingredient, even nuts and ice cubes. It works by pulling everything down towards the spinning blade for precision blending.”

Quieter bakes and brews

A new survey commissioned by Quiet Mark shows demand for quieter small appliances, including kettles and food mixers, as more people work from home and cook and bake more regularly.

According to the new research, over half (57%) of UK consumers would like their home to be quieter, with a further 62% noting that they are drawn towards quieter appliances. This is stronger among those aged 18-34 (66%) compared to those aged 55+ (54%). Considering noise levels when buying a home appliance is important according to a whopping 79% of consumers.

Two thirds (63%) of 18-34 year olds say they are willing to pay more for quieter appliances. After washing machines, the vacuum cleaner is the home appliance that consumers most want to be quieter than their current version, with 43% wishing for quieter floorcare. Some 20% say they would like quieter food mixers and another 20% want quieter kettles. These quieter SDAs are joint fourth on consumers’ wish list, after hairdryers.

According to Quiet Mark, 70% of consumers are more likely to buy an appliance labelled as ‘quiet’ over a similar performance product that does not reference the noise level.

More sustainable sous vide

“The domestic market for sous vide cooking appliances is growing, fuelled by programmes such as MasterChef and The Great British Menu, as well as the fact that people have been cooking more at home during lockdowns,” confirms Tom Gillespie, commercial director of Sous Vide Tools, which has been supplying Michelin star restaurants with sous vide cooking equipment for the past decade. He emphasises why many home cooks are adopting the culinary method: “Sous vide looks in nutrients and flavour and makes meat and fish really succulent.” However, Tom notes: “Sous vide is a great way of cooking that reduces food waste but, up until now, it can mean a lot of plastic waste from the pouches required for cooking.” At Exclusively, Tom presented Sous Vide Tools’ “breakthrough” Sustainapouch vacuum sealer rolls and pouches, for use with Sous Vide Tools’ home vacuum sealers. Containing potato starch, the rolls and pouches are made from a certified home compostable flexible film. Meanwhile Zwilling is also making sous vide cooking more accessible for home cooks. The brand has launched its Enfinigy sous vide stick, with “an integrated clamp, which allows cooks to use it with any pot or pan, so no special equipment is required,” confirms Zwilling’s Lydia Mallinson. Zwilling’s eight-piece sous vide starter set includes some of the brand’s Fresh and Save reusable vacuum sealable bags and USBcharged vacuum pump. “Thanks to its hands off approach, sousvide cooking is convenient and so is ideal when hosting dinner parties as it frees up time otherwise spent prepping other dishes,” says Lydia. “As well as saving time, sous vide cooking also saves on waste as little additional cooking oil is required and it’s almost impossible to overcook ingredients.”

Left: Tom Gillespie of Sous Vide Tools was proud to present compostable food-safe vacuum bags along with sous vide cooking equipment at Exclusively.

Recycling. Sorted!

The new EKO Morandi Touch makes waste separation easy, thanks to its clever interlocking design. Available in different colours and sizes to fit your space and style. www.ekohome.co.uk

Home Re-imagined

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Introducing Gastroback, a modern premium brand which focuses on design, high-grade materials, professional functionality, quality and safety. Gastroback brings innovation and enjoyment to the kitchen with products, which were otherwise available only for professionals. What makes work easy for the professionals and allows them to achieve top results, will surely also help in the kitchen at home. EPE International T: 0844 8008055 W: www.epeinternational.com

Haden’s new Stand Mixer will help you to create delicious desserts and dishes with an ease. This handy kitchen gadget has seven speed settings plus pulse and five5-litre stainless steel bowl. The whisk attachment is perfect for gently folding air into eggs and egg whites, whipping light fluffy cream and making your favourite dips and sauces. The dough hook means you can mix and knead the perfect yeast dough for bread, pizza, pasta and flat bread. The flat beater is ideal for mixing heavier tasks such as cakes, frosting and even mashed potatoes! The Haden Stand Mixer is now available in turquoise, black and cream colour. Haden Appliances T: 01909 544 570 E: info@hadenappliances.com

As seen on TV, the Tower 10-in-1 Air Fryer incorporates the brand’s industry-leading Vortx technology with 30% faster cooking using 99% less oil for convenient, healthy meals. The 10-in-1 is Tower’s most expansive offering to date, including functions for Rotisserie, Air Fry, Roast, Bake, Grill, Dehydrate, Toast, Kebabs, Pizza and Chargrill, complete with oven mitts and an exclusive printed recipe book. Good Housekeeping Institute endorses the Xpress range, praising varied functionality and great cooking results. EPE International

Tower T: 0333 220 6070 E: sales@rkwltd.com W: www.rkwltd.com Introducing the Professional range from Hamilton Beach, inspired by 100 years of experience designing products used in commercial kitchens. The range is a line of countertop kitchen appliances with professional-level components designed with superior durability to meet the needs of "real-life" professional chefs right in one's home.

T: 0844 8008055 W: www.epeinternational.com

Tower T: 0333 220 6070 E: sales@rkwltd.com W: www.rkwltd.com Introducing best-in-class bakeware with new Precision Plus. Each product is made from heavy-duty aluminised steel that is robust and warp-resistant, featuring our superior Black Diamond non-stick coating that is seven times stronger than other bakeware coatings - for effortless food release and easy cleaning. The versatile collection features over 28 products for baking and roasting – all can be used in the fridge, freezer and dishwasher, and are also oven-safe up to 260°C/500°F.