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The Licensing Awards 2021 The Finalists
On Tuesday 14 September, licensors, licensing agents, licensees and retailers will once again come together in The Great Room at the Grosvenor House Hotel, London to celebrate the achievements of our industry over the past 12 months. The Licensing Awards attracted a phenomenal number of entries and nominations this year across all the categories. Over 200 retail buyers formed the judging panel offering their expert input across the product categories. Various validation panels have convened to discuss, debate and validate all the other categories to arrive at the worthy finalists. And, there is a new addition this year. For the first time, a consumer award category will be part of The Licensing Awards - the What Kids Love Award, in collaboration with kids' market intelligence specialist, The Insights Family. “The Licensing Awards truly celebrate all that is great about the licensing community. The level of support and input has been incredible and we just can’t wait to get everyone back together at the awards event this year,” says Jakki Brown, joint managing director of Max Publishing. Ladies and gentleman, these are your finalists for The Licensing Awards 2021.
THE UK RISING STAR AWARD
This is a Licensing International UK award. The award is designed to recognise excellence among junior industry professionals in the United Kingdom under the age of 35. Abbie Burrows, category manager hardlines and FMCG of Hasbro UK & EMEA Jessica Campbell, licensing manager – Europe of National Football League (NFL) Janna Kirkby, associate licensing manager of Acamar Films Chelsea Schep, senior licensing manager of IMG James Barlow, export manager of Rainbow Productions Olivia Wiggett, associate commercial manager of The Point.1888 Lucy Williamson, manager brand management of Beanstalk
RETAIL CATEGORY FINALISTS
Character.com The Entertainer George@Asda Nutmeg at Morrisons Tesco Next
Asda Character.com The Entertainer Next Smyths Toys Tesco
BEST RETAILER OF ADULT LICENSED PRODUCTS
Asda ASOS Forbidden Planet HMV Primark Tesco
THE RADAR AWARD
This award is for retailers who have come on the radar on the licensing front as they have considerably upped their licensing activities in the last year (between 1 June 2020 and 31 May 2021).
B&M Card Factory The Hut Group The Range Studio.com Superdrug
BEST OVERSEAS RETAILER
This award is for retailers of any discipline selling licensed products whose main retailing activity is overseas (ie not in the UK), but which also has a physical or online presence in the UK. The award is for the retailer’s activity on the licensing front over the last year (between 1 June 2020 and 31 May 2021).
Aldi H&M Pull & Bear Uniqlo Urban Outfitters Zara
BEST LICENSED RETAIL MARKETING INITIATIVE
This award is for the most creative and effective marketing campaign run in a UK retailer to support a licensed brand or range of licensed products or individual product.
MTV x River Island x British Fashion Council with Iceberg, Music Meets Fashion Competition Natural History Museum x Finisterre, The Resilience of Nature Campaign KFC and Comic Relief’s Merry Clucking Christmas Campaign Mrs Hinch Exclusively at Tesco Campaign
Peppa Pig x Regatta at Next The Rolling Stones RS No.9 Carnaby Street Activity
BEST LICENSED PROMOTIONS CAMPAIGN
This award is for a creative and effective use of a licence in the promotion of another brand or service.
Peppa Pig with National Children’s Gardening Week Campaign PJ Masks Superhero Bedtime campaign for UNICEF UK Pokémon Happy Meals Promotion with McDonald’s
Tom and Jerry and Xplora: The Movie Partnership (Agency: Lime Communications)
BEST LICENSED LIVE EVENT
This award is for a licensed live event where the public needs to pay to participate, either by paying to enter a venue where the licensed event takes place or to participate directly in the licensed event itself. Free-toconsumer experiential marketing events are covered by the Licensed Promotions Campaign award.
The Crystal Maze LIVE Experience from Little Lion Entertainment
Dennis & Gnasher's Big Bonanza at Royal Botanical Gardens Kew and Wakehurst Place
Doctor Who: A Dalek Awakens at Resorts World from Escape Hunt The Gruffalo Adventures at Royal Botanical Gardens Kew Gardens
Peppa Pig Afternoon Tea Bus Tour from Brigit's Bakery Peter Rabbit Christmas Grotto at Centre:MK from Eskimo Jo Events
Warhammer 40,000 Immaterium Escape Room from Escapologic Zog and the Quest for the Golden Star at Warwick Castle from Merlin Entertainments
BEST LICENSED TOYS OR GAMES RANGE
Adventures of Paddington Toy Range from Rainbow Designs CoComelon Toys from Bandai The Gruffalo Master Toy Range from Wow! Stuff
Maya Angelou Inspiring Women Barbie Doll from Mattel
Mini Brands Collectables from ZURU Peppa Pig Wooden Mud Kitchen from HTI
Back to the Future Range from Playmobil UK Pokémon Toy Range from Character Options Super Mario Range from The LEGO Group
BEST LICENSED DRESSUP OR PARTYWARE
DC Superheroes Sustainable Dress-up Range from Amscan Disney Princess Collection for George@Asda from Christys by Design Disney Princess Premium Range for Sainsbury’s from Smiffys
Harry Potter Boy’s Suitmeister Dress-up from OppoSuits Mog The Cat Deluxe Costume from Smiffys
Peppa Pig Careers Dress-up Collection from Christys By Design Pokémon Dress-up and Partyware Collection from Amscan
Roald Dahl’s Matilda Costume for Tesco from Smiffys Star Wars, The Mandalorian Costume for TU Sainsbury’s from Rubies Masquerade
Elmer the Patchwork Elephant SS21 Collection from JoJo Maman Bébé
The Gruffalo Footwear Range for Next from Brand International
The Jungle Book Collection x Baby World from Primark
Peanuts Collection from Cribstar Peppa Pig Collection from Regatta Outdoors
Peppa Pig Toddler Girls Range for Tesco from Fashion UK Global Licensing Peter Rabbit Collection from Cath Kidston
Peter Rabbit Classic SS21 Collection for Nutmeg at Morrisons from Dennicci
We’re Going On A Bear Hunt SS21 Collection for Asda from Jainco
Barbie x Very.com Powered by Kindness Girls Athleisure Range from Very LEGO x Adidas Children’s Footwear from Adidas
LEGO Ninjango X Hype Collection from Global Brands Group Miffy Collection for Next from Fashion UK Global Licensing Peppa Pig Girls Night Time Range for Tesco from Misirli
Roald Dahl x Natural History Museum Extraordinary Explorers Clothing Range from M&S Roald Dahl Pyjamas Nightwear for TU at Sainsbury’s from Aykroyd and Sons Super Mario Range for Zara from Fashion UK Global Licensing The Wizarding World Kids Fashion Range from M&S
BEST LICENSED ADULT APPAREL OR ACCESSORIES RANGE
Barbie 1959 Collection from Zara
Dr Seuss Collection from Irregular Choice Friends Women’s Range from Tesco Harry Potter In The Style Sweatshirts from Brands In
Mickey Mouse Cares Range from Primark Minnie Mouse Cookies Backpack and Headband Combo from Loungefly by Funko The National Gallery Collection for ASOS from Poetic Brands
Peter Rabbit Women’s Collection from Cath Kidston
Pokémon 25th Anniversary Collection from The Hut Group
Adventures of Paddington Fun to Learn Magazine from Redan Publishing BBC Earth Blue Planet II Book from Penguin Random House Elf on the Shelf Magazines from Signature Publishing LEGO Explorer Magazine from Story House Egmont L.O.L. Surprise! Sticker Books from Centum Books
Mr Men Little Miss Books from Farshore Books
PAW Patrol Chase Tonie from Tonies
Peppa Pig Ladybird Range from Penguin Random House Timmy Time Ladybird Readers Beginner Level Books from Penguin Random House
BEST LICENSED PAPER PRODUCTS OR STATIONERY RANGE
Animal Crossing Villager Squares Stationery Collection from Pyramid International
The Beatles Song Titles Greeting Card Range from Hype Associates Boofle Stay at Home Greeting Card Range from Moonpig The Gruffalo Stationery Range from Robert Frederick
The Mandalorian - The Child Greeting Card Range from UK Greetings Minnie Mouse Positivity Collection from Hallmark Cards
Only Fools and Horses 40th Anniversary Stamp Collection from Royal Mail Peaky Blinders Calendar, Diary, Greeting Cards and Gift Bag Collection from Danilo Promotions
Spitting Image Greeting Cards Range from Emotional Rescue
BEST LICENSED GIFTWARE RANGE, HOME DÉCOR, TABLEWARE OR HOUSEWARES RANGE
A Celebration of the National Trust Fabric Range from Sanderson Design Group Mickey & Friends Collection from Mad Beauty Minecraft Gift and Homewares Range from Paladone Products Monopoly Personalised Homewares and Gifting Range from Star Editions Mrs Hinch Collection from Tesco
PAW Patrol Coverless Carefree Bedding from Character World Peanuts 70th Anniversary Homewares and Gift Collection from Cath Kidston
Pokémon 25th Anniversary Giftware from Abysse Corp Roald Dahl x Natural History Museum Extraordinary Explorers Range Homeware Collection from M&S
The Wizarding World Collection from Wow! Stuff
BEST LICENSED FOOD OR DRINK RANGE
Barratt x Iceland Ice Creams from Ice Fresh
Ghostbusters Candy from Rose Marketing Harry Potter Confectionery for M&S from Kinnerton Confectionery Mr Men Little Miss Confectionery from Crème d’Or
Original Stormtrooper Galactic Dry Gin from Blue Tree
Peaky Blinders Wine from Vignobles Bardet
Peter Rabbit Classic Chocolate Novelties Easter Collection from Cadbury’s Wallace & Gromit Biscuit Collection from Deans of Huntly Xbox Celebration Cake from Finsbury Foods
THE INNOVATION AWARD
Batman Cape Backpack from Bioworld International
Crayola Rainbow Toothpaste from H&A Ghostbusters Trap Incense Burner from Numskull Designs Hey Duggee Plush Chair from 8th Wonder
LEGO DOTS Range from Levi’s Marvel Battleworld Range from Funko
Minecraft Block Building Light from Paladone Products
Peppa Pig’s Clever Car from Wow! Stuff Scooby-Doo Products for Dogs from Fred & Ginger
BEST SUSTAINABLE LICENSED PRODUCT
Alice Scott Gift Range for Tesco from H&A
The Beano, Dennis’ 70th Anniversary Limited Edition Tartan from The Prickly Thistle Scotland Grand Designs Sofas from The Branded Furniture Company The Gruffalo Pop-out Play-set from Play Press Toys The Gruffalo Repreve Recycled Bedding Collection for ASDA from Dreamtex
Jurassic World: Camp Cretaceous Happy Meal from The Marketing Store) National History Museum The Resilience of Nature Range from Finisterre Peppa Pig Brand Threads Nightwear Range from Cooneen By Design Peppa Pig Eco Plush from Character Options
PROPERTY CATEGORY FINALISTS
BEST PRESCHOOL LICENSED PROPERTY (AGE GROUP 0-5)
Baby Shark Bing CoComelon The Gruffalo Hey Duggee PAW Patrol Peppa Pig Teletubbies That’s Not My… Thomas & Friends
Barbie Jurassic World LEGO L.O.L. Surprise! Miraculous NERF Trolls Wizarding World The World of David Walliams
BEST TEEN OR ADULT LICENSED PROPERTY
Barbie Emoji Friends The Grinch The Mandalorian Marvel Universe Peaky Blinders Stranger Things Wizarding World
BEST GAMING LICENSED PROPERTY
Animal Crossing Assassin’s Creed Destiny Fortnite Minecraft Pokémon Roblox Sonic The Hedgehog Super Mario Warhammer
BEST FILM LICENSED PROPERTY
Cruella Peter Rabbit 2: The Runaway Tom and Jerry: The Movie Wonder Woman 1984
BEST MUSIC OR CELEBRITY LICENSED PROPERTY
The Beatles Billie Eilish BTS Hearts by Tiana Motörhead Mrs Hinch Queen The Rolling Stones
BEST SPORTS LICENSED PROPERTY
Arsenal Football Club British & Irish Lions Chelsea Football Club England Football England Rugby Liverpool Football Club Manchester City Football Club Manchester United Football Club NFL NFL Players Association Tottenham Hotspur Football Club
HONORARY ACHIEVEMENT AWARD
There are no finalists announced for this prestigious award. It will be given to someone in recognition of their contribution to the industry.
THE CLASSIC LICENSED PROPERTY AWARD
This award is for properties that have stood the test of time (with at least a decade of licensing activity). The winner will join previous winners in The Licensing Classics Hall of Fame. Previous year’s winners are Barbie, The Beano, Peppa Pig, Peter Rabbit, Pokémon, Mickey Mouse, Miffy, The Snowman, Star Wars and Thomas & Friends. Batman In the Night Garden Me to You Minnie Mouse Mr Men Little Miss Paddington Peanuts Roald Dahl Sesame Street Spider-man The Very Hungry Caterpillar Wallace & Gromit
KIDSLOVE
NEW! WHAT KIDS LOVE AWARD
This new consumer award category is joining The Licensing Awards 2021 in collaboration with kids’ market intelligence specialist The Insights Family. The company - which speaks to more than half a million kids and parents every year - has asked kids about their favourite video games, TV shows, movies and YouTubers for the new What Kids Love Award. It is utilising its Kids Insights dataset, which is the most comprehensive and dynamic available. The Insights Family asked the kids whether they have bought - or intend to buy - anything related to their favourites. The list of options includes toys, clothing, books, magazines & comics, board games, food, stationery, stickers, toiletries, collectables, posters, homeware, greeting cards and face masks. To pick out the winners, The Insights Family's research and data science teams have analysed the brands with the highest purchase (or purchase intent) power for kids aged 3-12 in the UK, over the last year. This year’s finalists are: Avengers Batman Frozen Harry Potter Minecraft PAW Patrol Peppa Pig [The] Simpsons SpongeBob SquarePants Star Wars
