051_053_Vegas LSB_Summer 2022.qxp_NEW LSB 2008 GRID 27/04/2022 10:50 Page 51
LICENSING EXPO 2022
Inset: Licensing Expo is back in Las Vegas this year for the first time since 2019. Below: Anna Knight, svp licensing, Informa Markets.
Expo essentials T
he countdown is well and truly on to Licensing Expo’s return to Las Vegas for the first time since 2019, with a healthy roster of brands exhibiting, sustainability commitments underlined and showfloor activity and networking opportunities confirmed. The in-person event will take place from 24-26 May at the Mandalay Bay Convention Center, Las Vegas. Produced in partnership with industry trade association Licensing International, Licensing Expo has locked in cross-category brands from around the world – from sports to gaming, entertainment, corporate brands and artists, with 17 countries represented to date. With more than 230 exhibitors signed on, this figure certainly indicates the appetite and confidence for the event’s return. "Licensing Expo returns in-person for the first time since 2019, and excitement among the industry is palpable,” says Anna Knight, svp of licensing, Informa Markets. "This is a businesscritical time in the calendar for brands, manufacturers and retailers alike – they're coming with a pen in hand ready to ink new deals and discover the new trends that will line their shelves in the coming years, but also to reconnect in-person possibly for the first time
For the first time since 2019, the licensing industry is heading back to Las Vegas for Licensing Expo. LSB highlights some of the key activations, events and themes to look out for during the three-day gathering. since the pandemic. The licensing industry is built on relationships, and we’re delighted to be able to provide a safe and comfortable environment for people to reconnect, strengthen existing partnerships, celebrate successes and do business at scale face-toface for the first time in three years.” Anna continues: “We’re also extremely excited to showcase Location-Based Experiences as the event’s theme, creating even more opportunities for brands to engage and inspire attendees in new ways."
Networking fun A host of free to attend networking opportunities have been confirmed for the show, kicking off on Monday 23 May with the Licensing International Excellence Awards which will take place from 5.30pm in the LIGHT Vegas Nightclub. This will be followed on Tuesday 24 May by the Opening Night Party (in association with ATLUS and sponsored by Banijay Brands and Konami Cross Media NY) from 6pm at the Daylight Beach Club at the Mandalay Bay. "For the first time, the Opening Night Party is free of charge for all Licensing Expo registrants to encourage everyone to reconnect in person after being apart for three long years,” Anna continues. “It's a chance to celebrate our industry’s resilience, see familiar faces, and unwind after a busy first day back at the live event. Licensing Expo is back - we couldn't be more excited and look forward to an evening of fun and camaraderie." In addition, the Exhibitor Drinks Reception on Wednesday 25 May will take place from 5.30pm in the Eyecandy Bar & Lounge.
LICENSING SOURCE BOOK EUROPE 2022
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