56-57_59_61_64-65_Expo Preview.qxp_NEW LSB 2008 GRID 06/05/2022 10:14 Page 56
LICENSING EXPO EXHIBITOR PREVIEW
Welcome to Nevada
Over 200 companies will be exhibiting at the Mandalay Bay Convention Center in Las Vegas for the return of Licensing Expo from 24-26 May. LSB highlights a selection of companies across the character, entertainment, lifestyle, sports and art categories to find out what they will be showing.
Universal Brand Development Universal Brand Development will be showcasing a rich portfolio of properties from its film and TV creative partners including Universal Pictures, Illumination, DreamWorks Animation, Peacock, as well as nostalgic Vault properties. A key focus will be Jurassic World Dominion; with products already at retail ahead of the movie arriving in cinemas, fan anticipation is high. Minions: The Rise of Gru also makes it worldwide debut this summer and should be a hit with visitors. Upcoming from DreamWorks Animation is the latest instalment in the Trolls franchise, arriving in 2023. On the TV front, the studio’s homegrown preschool Right: UBD will have plenty to attract visitors at the show
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LICENSING SOURCE BOOK EUROPE 2022
Inset: Dino Ranch is now emulating its US success in the UK.
Boat Rocker MEETING ROOM J101 Preschool brand Dino Ranch – which combines two strong play patterns for the age group, dinosaurs and cowboys – is now emulating its US success in the UK. A hit on Disney+ since launch in April 2021, it is now available to a wider audience on Tiny Pop. Master toy partner Jazwares begins the roll out of its new range this summer, with Scholastic’s story and sticker books also available. Meanwhile, huggable hero Love Monster raised his profile as the face of Comic Relief’s widely distributed early years fundraising packs for Red Nose Day. The company will also be talking about The Next Step which is set for an eighth series.
animation, Gabby’s Dollhouse, continues to build a global audience, consistently debuting among Netflix’s top ten kids shows. 2022 also marks the 40th anniversary of E.T. the Extra-Terrestrial, with celebratory products and activities planned. Looking to 2023, and the 30th anniversary of Jurassic Park and the 40th anniversary of Scarface are both in the calendar, while JAWS will hit 40 in 2024.
Moonbug Entertainment BOOTH R212
Visitors to Licensing Expo will be able to learn more about hit shows CoComelon, Blippi, Little Baby Bum, My Magic Pet Morphle, Lellobee City Farm and the newly acquired Little Angel. All of the shows have different core themes and propositions, but they all share the company’s core values such as kindness, empathy and resilience.
