Advertorial: Lifetime Brands Europe

BUILT to be different

BUILT is not just a bottle. BUILT is a lifestyle brand from New York, where style and substance go hand in hand. BUILT is about to become the name on everyone's lips when it comes to style on-the-go, backed up by a furious mission to reduce single use plastics.

BUILT to care

“BUILT is centred on our belief that great design makes everyday life better” says commercial and marketing director Claire Budgen. “We design our products to fit busy schedules and make life easier while on-the-go by taking fresh materials and technology and blending them with BUILT innovation and quality. Whether it’s a nourishing boost at the gym, outdoor activities, or thinking about the return to the office, BUILT delivers solutions that are sustainable, hygienic and great quality.” With styles and colours reflecting global trends, the brand leads the charge in the on-the-go category with innovative solutions that span both hydration and lunch. BUILT Perfect Seal leak proof bottles simply perform brilliantly and keep drinks cold for 24 hours or hot for 12 hours. Recent additions include a smaller 330ml size, perfect for school bags, as well as new travel-friendly anti-leak borosilicate glass bottles – great for the return to the office. Plus, an entire lunch offering, including lunch bags, bento boxes and food flasks, all in styles that can be coordinated across the range.

BUILT for retail

Backed by strong packaging, BUILT point of sale and in-store solutions celebrate what’s great about the brand and deliver to make it stand out in-store. “BUILT provides an in-store, one stop shopping experience. The ability to shop styles across a complete range, as well as personalise products with clip-strip sticker options, creates a unique and custom shopping experience to drive sales and increase consumer engagement with the brand.” A variety of eye-catching displays and fixture stands are available to encourage easy pick up purchases along with branded POS including headers, strut cards, shelf strips, wobblers and aisle fins. “We are also able to tailor in-store solutions including planograms and end of aisle gondolas whether for seasonal campaigns or a specific store format,” highlights Claire.

Right: BUILT is inspired by NYC, the city that never sleeps, with designs that are industrious and stylish.

Bottom left: BUILT offers a complete on-the-go solution.

BUILT for the future

With innovative new product development plans including expansion into new categories, BUILT is already future proofing itself. The brand also has ambitious plans to embark on a major social media influencer campaign designed to maximise both brand awareness and customer loyalty. “Most importantly” says Claire, “BUILT will continue to champion causes that effect everyday lives and apply its sustainable ethos to new products, in-store solutions and initiatives.”

“Consumers want a brand that shares their values” says Claire. “BUILT focuses on consumer needs and delivers with Instragrammable designs and products that are unique and stand out from the crowd. The current wave of sustainability consciousness is unprecedented, and our recent launch, BUILT Planet Bottle, has had great resonance with our retail partners and consumers alike.” With single-use plastic bottles ending up in the oceans, BUILT wanted to do something about it. This revolutionary bottle takes waste that may otherwise end up in landfill, and turns it into a sustainable hydration solution. Each BUILT Planet Bottle is made from 15 recycled single-use plastic bottles. The brand has teamed up with community projects to encourage schools to collect disused bottles in exchange for library vouchers. The plastic bottles are then recycled into Planet Bottle. “Planet Bottle is an extensive project to support recycling, sustainability, communities and education” says Claire.