Q&A: WOW! STUFF THE PRODUCTS OF CHANGE AMBASSADORS
THE POC
FAMILY TREE F
rom gaming and fashion to toys, sports, and the fundamentals of circular principles – the Products of Change network has tendrils tapping into all areas of consumer industries
and beyond. And it’s the roles each of our fantastic family of POC Ambassadors play that make bridging those sectors and connecting those dots light work. Let’s explore then, the Products of Change family tree of Ambassadors.
“ Sport has such an important role in
Paul D’eath, course leader at University of The Arts London EDUCATION AMBASSADOR
James George, strategic advisor at Pyxera Global CIRCULAR PRINCIPLES AMBASSADOR
sustainability and the protection of the planet’s future. I’m committed to drive change in the area of licensed sports merch, kit, and products. ” - Simon Gresswell, Sports Ambassador
Michele Pearce, director, Brand Focus GAMING AMBASSADOR
“ With the complexity of the global
challenges we face as a species, we all need to find new ways to raise ambition, ideate, and collaborate. Working alongside Helena and the POC team hopefully we can help the industry learn a new path and tell a new story. ” – James George, Circular Principles Ambassador
June Kirkwood, founder of Nutmeg Licensing NET ZERO AMBASSADOR
“ Consumer behaviour is changing, with people increasingly shopping according to their values. I want to use my sustainability knowledge to make a difference and influence change; POC provides a great framework for this. ”
Sine Moller, sustainability transformation director, The LEGO Group TOYS AMBASSADOR Simon Gresswell, md at SGLP Licensing SPORT AMBASSADOR
Products of Change’s family tree boasts branches that span the consumer industries, each represented by an expert in their field. We’re an ecosystem of working parts pulling together to effect positive change. “ Sustainability shouldn’t just be
about the materials we use in producing our products, we also all need to think about how we behave as businesses and weave it into the fabric of our operations. People, Planet, and our Purpose from design. ”
Damian Hopkins, ceo, The Radius Group RETAIL AMBASSADOR
Mike Swain, packaging innovation expert PACKAGING AMBASSADOR
“ Packaging may
not be the most materially impactful but it’s certainly the most visible and tangible part of what needs to change in the public’s mind, as well as the most vilified. POC is an immensely important forum to get the right message across to all those who touch packaging. ”
Sara Allwood, director of design and marketing, Difuzed AMBASSADOR FOR THE NETHERLANDS Lian Huddle, General Manager Licensing, Events & Brand Strategy at Designworks Clothing Company Pty Ltd AUSTRALIAN AMBASSADOR
Brenda Seto, licensing advisor NORTH AMERICA AMBASSADOR – CANADA
Andrea Green, founder of Globally Green Consulting NORTH AMERICA AMBASSADOR – USA
Gary Pope, co-founder and ceo, Ki KIDS AMBASSADOR
Duncan Shearer, client services director, Seymour PUBLISHING AMBASSADOR
Peter Rooke, director, Smart Toys and Games PLASTICS AMBASSADOR
Kate French, head of UK & Ireland retail development, Hasbro CP FASHION AMBASSADOR
Tracey Richardson, licensing and partnership director PARTNERSHIPS AMBASSADOR
“ Since joining Products of Change we have enjoyed the benefits of learning from fellow members, which means our journey towards sustainability has been primed with rocket fuel – carbon free, of course. ” – Tracey Richardson, Partnerships Director
“ There’s never been a time when
change has been more important. Children want to change the world and it’s our job, collectively, to empower them and make this change happen. Actually, it’s our responsibility. POC gives us the framework we need to do what we have to do. ”
PRODUCTS OF CHANGE I SUMMER EDITION 2022 17
17_POC Ambassadors_v2.indd 35
18/06/2022 11:12
