Click Europe secures major Playmobil deal

Click Europe has become an approved UK distributor for Playmobil, with the company now distributing new, exclusive ranges to the UK market, as well as end of line discounted stock and pre-filled FSDUs with in-store support materials.

Click Europe has been an approved Playmobil UK stockist since March 2020 and has recently expanded its wholesale distribution network to enhance both scale and product offering, further building on its strong ties with the Playmobil brand.

The two companies have previously joined forces to enhance their marketing expertise and run joint promotional competitions, including influencer campaigns which further raise awareness of product lines and the brand.

The next collaboration will be towards the end of summer, with Click Europe set to run a competition across Facebook and Instagram, complementing Playmobil’s series of TV ads across the Pop and Tiny pop networks.

“At Click Europe, we’re always looking to enhance our product portfolio with brands that are known and trusted,” commented Steve Finch, md at Click Europe. “Playmobil, with its heritage and reputation for imaginative play truly fits with our core values of timeless, family, fun.

“I’m so proud that we can now add ‘approved UK distributor’ to our offering and am excited to see where our already flourishing relationship with Playmobil takes us.”

Alf Blohm, head of sales and operations at Playmobil, continued: “We are delighted to have Click Europe as an approved UK distributor. Their commitment to quality and their understanding of the toy market make them an ideal partner for us.”

Below: The addition of Playmobil has further enhanced Click Europe’s product portfolio.

Aldi now second favourite supermarket among UK parents

New data from The Insights Family has found that Aldi has overtaken Asda in the last year to become the second favourite supermarket among UK parents.

Parents Insights – which is the UK’s largest ongoing tracker on UK families’ attitudes, behaviour and consumption by surveying more than 10,000 UK parents every year – has seen that Aldi’s popularity in Q1 2023 has increased by +27% since Q1 2022.

This means it has now overtaken Asda as the second favourite supermarket among parents of kids, tweens and teens (1-16 year olds) in the UK.

In addition, Aldi is closing in on Tesco’s reign as the go-to supermarket for UK families, with just 7% more UK families reporting to choose Tesco over Aldi in Q1 of this year. However, this gap has reduced by -40% since the start of 2022 as Aldi’s popularity has grown significantly.

According to Parents Insights UK, the top three concerns for UK families currently are all financially related, be it living costs (21%), money (14%) and the economy (6.2%), with this growing by +10% in the last year.

Notably in Q1 2023, UK parents that reported Aldi to be their favourite supermarket chain over-indexed on all three of these concerns compared to the average household, indicating that its low-cost approach to grocery retail was winning over their hearts against long-standing brands.

This low-cost approach is what seems to be driving Aldi’s favourability among UK families, with 1 in 4 parents saying it is their favourite supermarket chain and a growth of +3% since January this year.

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