The Product Award Categories

• Best Preschool Apparel or Accessories Range

• Best Preschool Non-Licensed Toy Range (12m+)

• Best Preschool Licensed Toy Range (12m+)

• Best Preschool STEM/Educational Range

• Best Preschool Publishing Range

• Best Preschool Home or Furniture Range

• Best Preschool Gift Range

• Best Wheeled Goods Range

• Best Car Seat Range

• Best Preschool Essentials Range

• Best Infant Development Range

The Special Awards

• The Eco Award

• The Marketing Award

• Best Preschool Retailer Initiative

• Outstanding Achievement Award

“I would like to say a big thank you to all those who voted for us. I’m honoured to represent our company for this prestigious award. ”

Christine Cheung, category assistant, baby at Boots

“It’s an honour for iCandy to win the Best Wheeled Goods Range category - we know that it was a hotly contested category!”

Bradley Appel, joint ceo, iCandy

2023 Sponsors include...

“It was a real ‘pinch-us’ moment. As every year, we were up against some serious competition. I’m so thrilled for the whole team at KIDLY, past and present, and all our brands and suppliers to be recognised at these awards in particular.”

Hélène Challot, head of buying, Kidly

“I must admit I did get a little tear in my eye when the award was announced - it’s amazing to think that the industry holds us in high enough regard to even consider us for the award.”

Karen Hewitt, buying director, Character.com