REUSABLE NAPPIES & WIPES

Close Parent

Pop-in from Close Parent is designed to provide the ultimate in reliability and protection both day and night. This is thanks to its renowned double leg gusset and thirsty bamboo soakers and boosters which are up to four times more absorbent than cotton alone and soft and gentle against babies delicate skin. Unlike other nappies, Pop-in has a clever absorbent core in the waterproof outer shell which helps hold the wetness in the middle of the nappy reducing compression and leaking and allowing parents a little longer between change times when needed.

Tel: 01992 554045 www.closeparent.com

Bambino Mio

Bambino Mio produces high quality, stylish reusable nappies, providing affordable and reliable products that offer the best alternative to disposables, helping tackle the problem the world is facing from single-use nappies. Award-winning Bambino Mio is a Certified B Corp business so parents can rest assured that they’re in safe hands.

Email: sales@bambinomio.com www.bambinomio.com

Little Gubbins

Winning silver for the Best Baby Wipe for 2020 at the Mother & Baby awards Little Gubbins’ super absorbent microfibre wipes are ideal for hands and faces, weaning, surface spills and much more. They are available as a pack of 20. Email: hello@littlegubbins.com www.littlegubbins.com

Modern Cloth Nappies

The Pearl Pocket Reusable Nappy from Modern Cloth Nappies has been voted Gold in the MadeforMums Awards in 2021 and 2023, making it the perfect choice for newborns from approximately 5lb to 12lb (up to two months old). The All-In-One design ensures fuss-free nappy changes, and the internal double leg gusset and super-soft stay-dry lining provide premium protection and absolute comfort. The tummy panel prevents moisture travel, resulting in improved fit and performance, making it suitable for all wetness levels and sensitive skin. Fully washable and easy to dry, it provides a great solution for parents and caregivers.

Tel: 07815 120268 www.modernclothnappies.co.uk

Bright Bots

Bright Bots has extended its reusable range with two easy to use, reusable cloth nappy products -The Preflat and TeeFlat. These economical cloth nappy products are designed to make reusables more convenient, shaped for simple folding to fit from birth to potty training, with easy washing at 40 degrees and quick air drying. Available in ten colours, they are a cost-effective and environmentally friendly option for parents looking for a more sustainable option.

Tel: 01295 810008 www.merrygorounduk.co.uk

Making the right choice for the environment can be a confusing topic for consumers. Stephanie Revill, owner and founder of Modern Cloth, says: “One of the most common questions we have been asked is ‘are reusables really better for the environment as you still have to wash and dry them?’ And now Defra has proved what we already knew, that yes, reusables really are better. I do think that having the solid proof now reassures those looking to choose to reuse.”

Not all parents want to solely use reusable nappies, but the industry hopes the new findings will give some food for thought.

Caroline Taylor, managing director of Merrygoround, explains: “I do understand the convenience of single-use disposable nappies, but if consumers did a mix of reusable nappies, perhaps at home and disposables whilst out and about, it would make a huge difference to the waste produced.”

Kit & Kin supplies both reusable nappies and eco nappies. Christopher Money, co-founder and managing director, comments: “We hope the report will open up more conversation about the benefits of more sustainable and eco-friendly nappy choices, and more consideration from parents to move to more sustainable options, which can only be good news.

“Ultimately, whether parents choose disposables or reusables is a very personal choice, which is why we are the only nappy brand to offer both options, reusable nappies and our plant-based disposable nappy range.”

While educating consumers is an ongoing process, environmentally friendly suppliers are also continuously innovating with new products to protect the environment, while also making families’ lives easier and more comfortable.

Kit & Kin was recently the first brand in the UK to launch recyclable paper packaging for its nappies. Modern Cloth has launched a bedtime nappy, and a fully washable reusable pull-up nappy will be added later this year. Merrygoround’s new Bright Bots Preflat nappy offers a cost-effective washable nappy which is easy to use. Meanwhile Bambino Mio received a huge £13m investment in 2021 and says there is a lot happening behind the scenes, so watch this space.

Magnus continues: “Modern reusable nappies really are very different to what a lot of folks’ ideas of cloth are. Gone are the days of terry squares, pins and horrible plastic pants. Cloth nappies nowadays are made from state-of-the-art fabrics, are fitted much like disposables and are super easy to use and wash.”

In terms of what the industry hopes Defra’s next steps might be following the report, the wish list is long. Elisabeth says: “The first thing is there needs to be a strategy in place and an acknowledgement that to hit their targets for waste and carbon, they will have to address nappies.”

Elisabeth suggests financial incentives for families to use reusable nappies, but: “More important would be for government to support better antenatal education from healthcare providers. Additionally central government could facilitate nappy libraries and discount schemes to enable parents to try reusable nappies.”

Stephanie comments: “I hope that the government will back companies who are trying to make reusable nappies accessible and mainstream. It is so important that change is implemented now on a wider scale and supported.”

Christopher says: “We hope for there to be broader consumer awareness about the materials used in standard nappies, and how switching to more eco-friendly options can also help protect their children’s skin.”

This point creates some debate however, as Magnus continues: “Firstly, a report should be produced specifically tackling the misleading information that some disposable nappy brands are using in their marketing claiming their products are eco. This is an oxymoron as there are no eco single use products.

“We have also been campaigning for many years for a national incentive scheme for parents, possibly in the form of a voucher to try cloth nappies out.”

Lightweight Stroller

This deluxe 3in1 stroller is built to roll effortlessly all the way from birth to big kid and tucks down into a compact fold for storage in small spaces.

For more information and all sale enquiries, please contact Joie on 01889 808 900 or email: uksales@joiebaby.com