32 minute read
CHILD SAFETY: BE IN THE KNOW
Right: The BPA advocates for the manufacture of safe baby products. Below: Robert Anslow, managing director of the BPA.
The Baby Products Association is the UK’s industry body for the nursery products industry, with members incorporating manufacturers and suppliers of all baby and nursery goods for children from birth to four years, including car seats and “ wheeled goods.
The Baby Products
Association is the voice of the baby products industry and promotes the protection of babies and young children through its standardisation and regulatory work, advocating for the manufacture of safe baby products. One of its recent initiatives is the creation of the
Be in the know about child safetybrochure Child Car Seats – Ending the Confusion which was produced in collaboration with major car seat manufacturers in 2021 to provide a definitive guide to the changes in law surrounding these products. The brochure explains the Robert Anslow, managing director ” differences between the two types of legislation of the Baby Products Association, explains, “The ROBERT ANSLOW brochure explains the differences between the two types of legislation that apply to child car seats and provides the best advice possible for both retailers and parents when choosing car seats for new babies and growing children.” One noteworthy point is the cessation of sales of R44 car seats in the EU and NI from 1st September 2023. However, this legislation has not been adopted
Inset: R44 car seat can still be sold in the UK after 2023. Bottom: The BPA recently created a brochure for retailers and consumers - child car seats - ending the confusion.
in the UK and currently sales of R44 car seats can continue beyond the 2023 date. It is important to bear in mind that whilst R44 is being phased out in the EU, it does not infer that these car seats are unsafe; but R129 (often referred to as i-Size) legislation raises the minimum standard. Consumers can confidently continue to use R44 car seats for the foreseeable future.
The main difference between these is as follows:
l R44 car seats are chosen according to the child’s weight only. There are five pre-defined weight groups (Groups 0, 0+, 1, 2 and 3) that each seat must be approved to. It may be possible to choose more than one type of car seat in each weight group. Furthermore, each seat can be approved for more than one group. l R129 car seats are chosen according to the child’s height (an upper weight limit is also given for ISOFIX seats). There are no pre-defined groups: the car seat manufacturer can approve the seat for any height range. However, the height range will determine the car seat type (and the way the child must be restrained within it). Child Car Seats – Ending the Confusion can be downloaded from the Baby Product Association’s website at www.b-p-a.org and subject to availability, can be obtained free of charge from the Baby Products Association by contacting Julie Milne – julie@b-p-a.org
Developing safety standards
As well as representing the UK nursery industry, The Baby Products Association is also a member of the European Nursery Products Confederation (ENPC) which incorporates trade associations from other European countries, combining and sharing knowledge at an international level.
Association members and member representatives sit on a number of committees and working groups in the UK (BSI), Europe (CEN) and internationally (ISO) developing safety standards and Regulations and keeping them up to date with product changes and introductions.
Carrycot Infant carrier Toddler seat Booster seat Booster cushion
The ArkTravel System
The Ark Travel system is the ideal 3-in-1 travel system, designed without compromise and offering the very best for babies and parents. It includes everything that is needed from a premium 3-in-1 pushchair along with unique innovation unlike anything else on the market. It’s perfect for town, country and on the beach.
www.cheekyrascals.co.uk
Training & Support
We have a dedicated team to support retailers with the following:
• Regular visits by one of our in-house Sales Team • Volume discounts • Access to imagery, expert content, blogs, social media assets • Access to branded Point of Sale Material including brand leaflets, posters, podiums, display stands, and models (subject to manufacturer availability) • Regular e-shots on promotions, new product launches, new assets, brand awards, and developments • In-store and online training with pdf training presentations that can be kept for future reference
Dates for the diary
Exhibiting at the Harrogate International Nursery Fair in October 2022
for 2022 New product
Axkid Minikid 3 is a revolutionary update from the bestseller and award winning Axkid Minikid 2 that allows real extended rear-facing up to seven years of age. With improved safety, functionality and comfort children will have the highest safety all the way up to 125cm in height and 36 kg in weight. Maximised and unique range - Approved according to the newest R129 regulation, Plus tested, and allowing rear-facing up to seven years of age (125cm and 36kg). Dynamic headrest technology – Headrest that automatically adjusts to a safe position according to the child’s length and size or if preferred 14 fixed headrest positions. Installation in 60 seconds - Easy installation system with automatic lower tethers – just wiggle the seat securely into place. Up to 30cm leg space – Due to the compact yet spacious design, the Minikid 3 can fit in even the smallest cars yet allow your child lots of legroom.
Training & Support
Retailers wishing to stock the MiniKid 3 will be visited by Axkid for a full training programme on it as well as the rest of the Axkid range.
Contact salesuk@axkid.com
IN PROFILE: CYBEX Cybex offers digital training academy for retailersCYBEX, the global baby brand known for its pushchairs, car seats, home and baby carriers, has an exciting offering for retailers for training and continuous learning with the launch of their digital training academy. Following a time in the UK and Ireland where retailers have been forced to readjust, and make changes to their operations, the online interactive portal provides a virtual way to view the latest CYBEX product information at the touch of a button. Retail staff will be confident in the knowledge that they can access information through an easy-to-use app – anytime, anywhere.
Featuring interactive videos, demonstrations and all the key information that retailers require when engaging with their customers, the CYBEX Digital Training Academy is regularly updated with any changes to products, new legislation, messages and product launches. Sales staff can even log in when they are carrying out a demo to check key product information. For staff members with a competitive edge, the app also features a daily quiz with three new questions every day. Retailers can monitor their position on the leaderboard whilst also competing against other countries, their sales representatives and even their own colleagues. Luke Burns, UK GM at CYBEX said: “We are delighted to have launched the CYBEX digital training
academy last year. The app allows us to offer the best experience to retailers and in turn, our customers. We are always looking at ways to enhance customer experience and immerse our audience in the CYBEX brand, and the training academy is just one way we can do this.” Accessing the CYBEX Academy The CYBEX digital training academy is live now. If you have not already signed up for access to the online portal, email cybexacademy@cybex-online.com with the following details:
• Store name • City • First name, last name • Email address
The all new & multi-award winning didofy Aster winning didofy Aster
New for autumn/winter, the V2 didofy Aster has been designed by parents for parents to provide a reliable, safe and highly practical compact stroller. The Aster is the ultimate innovative compactfold pushchair. Innovatively designed to provide a reliable, safe, and highly practical ultra-compact stroller, making life easier for parents-on-the-go.
Multi-tasking parents love the MagicFold of the Aster - simply at the press of a button it folds and unfolds itself. The Aster has been designed as an ultra-lightweight pushchair to make traveling with a baby effortless. It weighs in at just 6.2kg and is so compact it can be carried with ease. The ingenious design does not stop at the MagicFold. The in-built suspension and multi-position seat offer a smooth and comfortable ride for the baby. With the puncture-free wheels, there is never any worry about mishaps when out and about.
Training & Support New productfor spring/summer
Full product training is available to all retailer accounts. We have an easy online ordering portal as well as sales support via sales agent Gael. After sales and marketing support is available via the didofy team please contact us for more information.
Contact Gael Bootman, sales@didofy.com
Dates for the diary
Didofy will be exhibiting at the Harrogate International Nursery Fair in October 2022.
New products for 2022
Deluxe in every way, the latest addition to the Emmaljunga NXT range will be arriving soon. Strollers with timeless elegance, the NXT Deluxe is handmade in Sweden using luxurious vegan leatherettes. With exquisite quilting and double-edged stitching to give a tailored look and feel, along with the already successful floating suspension on its NXT90 chassis, Emmaljunga has brought style and sophistication to its range. Sustainability is always at the forefront of every stroller design and by using Fossil free fuel, low carbon aluminium and a host of recycled materials, the Emmaljunga NXT range is truly green.
Retailer Support
POS material is available including plinths and backdrops. Great assets ensure that the Emmaljunga range can be listed easily on retailer websites and drop ship is available across the whole range.
Dates for the diary
The NXT Deluxe will be quickly followed by two new ranges to be revealed at the Harrogate International Nursery Fair, October 2022.
Contact: Cath Needham Country Manager T: 07931 717489 E: cath.needham@emmaljunga.co.uk
set for success set for success set for success in 2022
Inset: Nautilus LX in Steeple Grey. 2021 saw Graco put its car seat credentials centre stage
The launch of Graco’s Turn2Me, an Isofix 360 degree rotating car seat, put parents in a spin with an integrated launch consisting of editorial, paid media partnerships and influencer collaborations. By working with the likes of Netmums, Dadsnet and Your Baby Club, as well as high reaching Instagram and
YouTube influencers, the campaign reached nearly six million parents.
Graco’s 2021 car seat safety campaign was launched as schools restarted and lockdown eased. Working with retailers, influencers, media and brand partners such as Halfords and Aqua Wipes, Graco revealed tips, hacks and safety advice to ensure happy car journeys with children to over five million parents. Keen to make parents’ lives easier, Graco launched a bespoke microsite to support the campaign and introduced advice using light-hearted humour, informative videos and simplified safety messages.
Car seat safety first priority New Products
Oozing curbside coolness and class, the Breaze Lite2 Stroller, suitable from birth to 22kg (approximately four years old) which is around four years, now comes in a new Couture Fern fashion fabric. This awardwinning compact and lightweight stroller, weighing only 6.5kg, is packed with clever features you might expect in a full-size stroller. Featuring a full-size canopy, multi-position recline, roomy storage basket, removable bumper-bar, easy-release front swivel-lock wheels and a compact fold, Breaze Lite2 is a perfect choice for busy families. Now available in Steeple Gray, the Nautilus LX combination car seat is the latest model in the Graco range to receive a stylish new revamp. Popular for its 2-in-1 functionality, the Nautilus LX easily transitions from forward-facing to highback booster mode, making it adaptable for your growing child.
Inset: All new bright and ‘Breazy’ Breaze Lite2 in Couture Fern.
2021 was a very successful year for Graco. One where we firmly put Graco on the map as a brand that offers baby products that are exceptional value for money but with absolutely no compromise on quality. We strengthened our relationship with many retailers both in store and online to drive sales and help spread the message. We’ve hit the ground running in 2022 and have exciting new launches that will challenge the industry to continue innovating and developing products that meet parents’ needs and expectations, without breaking the bank. We’re excited to take our retailers on this journey with us. ”
David Welsh, Managing Director, Allison Baby UK Ltd
Our retailers are vital to our success. We do everything we can to support them with promotions; in-store POS; and digital assets. It is important that our retailers are provided with everything they need to drive sales and deliver exceptional customer service. We have a dedicated and strong field sales team that manages our key independent retailer relationships and supports with on-going training. We work directly with all of our national retailers and independents through joint marketing plans. ”
Luisa Svensson, consumer and trade marketing manager, Graco UK
Contact
To find out more about the Graco range of products in the UK, visit: www.gracobaby.eu or contact uksales@allisonbaby.co.uk The Turn2Me 360° rotating ISOFIX car seat makes journeys worry free for parents. Its effortless, single-handed swivel makes for easy ins and outs. With the Turn2Me car seat, parents can keep children riding rearward facing until they’re approximately 4 years old (18kg) and when the time is right to turn them forward, one simple spin of the Turn2Me car seat and the child is comfortably riding with a whole new view. Happy car journeys continue to be a major focus for Graco in 2022. It’s enviable reputation for exceptional value car seats without compromise on safety keep consumers coming back time after time and its EverSure car seat, launched last year, is no exception. Entering the i-Size high back booster market, the EverSure is a forward-facing car seat for children who are 100-150cm tall (approx. 3.5 to 12 years). The i-Size regulation is welcomed by parents looking for high standards in safety, so, when Graco brought EverSure to the i-Size market, last year it was an instant success.
Dates for the diary
• 13-15 May The Baby Show NEC • 16-18 October Harrogate International Nursery Fair • 21-23 October The Baby Show Olympia
Above: Turn heads with Graco’s Turn2Me Below: Be EverSure of a happy car journey with Graco
AWARDWINNING DIGITALMARKETING EXPERTS
Specialisinginthenurseryindustry
Electa - the urban travel system
IInglesina, the premium Italian pram brand, has already seen UK success for its award-winning System Quattro designs: Aptica and Aptica XT. Launched in the UK in February 2022, the Electa is a full size pram, yet is ultra compact and has a super light chassis. In fact, it is the lightest full size pram available on the market.
The key features are:
● INCREDIBLY LIGHTWEIGHT - the low weight of the 8.7kg stroller makes the Electa perfect for parents on the move. ● SURPRISINGLY COMPACT - the chassis folds down to the size of a travel trolley when closed, at 73.5 x 50cm. ● ONE-HAND FOLD - folds easily with one hand, without the handle or fabric parts touching the ground. ● EXTRAORDINARILY MANOEUVRABLE - the state-of-the-art chassis and generous wheel dimensions make the Electa incredibly easy to manoeuvre. ● MARVELLOUSLY COMFORTABLE - the full size carrycot and specially designed Welcome Pad mattress and spacious stroller guarantee optimum comfort for baby. The Stand-up is included so parents can easily transfer the carrycot to stand when they get in from their walks. ● Available in three colours: Tribeca Green, Upper Black, Greenwich Silver. Additionally, there are a range of accessories available to pair with the Electa travel system, including a rain cover, parasol, winter footmuff, summer cover, and an extra mattress and mattress cover.
for 2022 New product
Contact: Jonathan Feingold Jonathan@inglesina.com www.inglesina.uk
Training & Support
● We give all retail sales staff in-store two hour training sessions including training them on the hidden benefits of the carrycot. ● Each store receives a sales manual which lists all product features, benefits, weights and measurements. ● We provide social media support, with monthly posts and images. ● Open days to drive customers to store, along with little gifts to encourage footfall and a professional demonstration from the brand itself.
Dates for the diary
Exhibiting at the Harrogate International Nursery Fair in October 2022 in Hall B stand C2.
Products available
now
i-SPIN GROW
Meet the new i-Spin Grow from Joie, a slick and smart seat that combines an extended rearward harness with a belted booster mode to make sure pint-sized passengers will always have the safest ride. Smoothly taking little ones from birth to 105cm rearward facing and from 100cm – 125cm forward facing, the i-Spin Grow is a great option if parents are thinking of sustainability and wanting to purchase one product that offers longevity. Younger travellers can lie back in comfort thanks to the 6-position recline which adjusts on demand whether little one is rearward, or forward facing. The one-time ISOFIX and top tether install are so easy to use – and the best bit is that once you’re done, there’s no need to adjust or reinstall.
i-PRODIGI
Joie’s first i-Size, extended rearward facing car seat grows with little ones all the way from birth to 125cm, keeping them rearward facing through their most pivotal years, protecting weak, undeveloped necks. The i-Prodigi has an extended 5-point harness that grows with the child all the way up to 23kg as well as adjustable leg room to allow older children to sit rear-facing in comfort. Snoozing youngsters can recline with ease thanks to the multiple on-the-go recline positions while the Grow-Together headrest and harness system adjusts simultaneously and require no re-threading of the harness making adapting to growing passengers, a doddle. They’ll be safe and sound thanks to the Tri-Protect headrest with three layers of foam including Joie’s patented Intelli-Fit memory foam which, when combined with the detachable Guard Surround Safety panel provides optimal side impact protection.
Tel: 01889 808900 Email: uksales@joiebaby.com
Training & Support
Joie strives to ensure that it provides the latest and most up to date training to its retailers as well as offering marketing support and advice. You can meet the Joie team at the Harrogate Nursery Fair from 16th – 18th October 2022.
FINITI
This 4in1 pushchair is the driver of any parents’ dreams with plenty of ways to roll and a fast way to fold. The bumpier the better for finiti, with a springy flex comfort seat that smooths out the bumps right in the seat and right where it matters most. Finiti will take on the toughest terrain with foam-filled and Puncture-Proof runner tyres. When out and about, little one is shielded from the rays with finiti’s full coverage, expandable hood that dims the light, making it ideal for nap time. Parents can combine finiti with the i-Level, a lie flat lounger, made for safer spines and easy breathing, as well as the ramble carry cot to create a complete travel system. I-Level’s exclusive Tri-Protect headrest features Intelli-Fit memory foam is engineered for optimal head and neck security. The headrest and harness adjust simultaneously so on the go alterations are effortless.
for 2022 New products
Ready to stand out in the crowd? Parents can with the brand-new Leclerc Baby Hexagon, designed by the famous designer Christian Lagerwaard. The Hexagon is its top-of the-range Magic Fold stroller and is produced to the highest quality standards and is extremely comfortable for children. A combination of luxury perforated leatherette and suedine makes these strollers real eye-catchers. The Leclerc Baby range features stunning fabrics, co-ordinating frames, bold design along with a range of pushchair accessories in amazing colours. All products are backed with its 2-year warranty and 24/7 customer service.
Retailer Support
Retailers have a choice of display stands and POS along with shop-in-shop custom design options for larger stores. A dropbox provides digital assets for listing the full range on-line. With UK distribution provided by Mee-go Ltd, the Leclerc range has great availability across all models.
Dates for the diary
The Leclerc Baby range will be displayed at the Harrogate International Nursery Fair, October 2022.
Contact: Josh Gillespie UK Sales Manager E: josh@mee-go.co.uk T: 07852 902201
for 2022 New products
Mee-go has its all-new Pure Travel System launching this month. The stylish Pure with its sumptuous fabrics, high shine chassis and effortless fold, makes the perfect stroller for parents’ new arrival. Available in four stunning colours, each chassis is individually designed in high-shine silver, rose gold or gun metal finishes. With luxurious fabrics throughout the range and features including exclusive badging and detailed stitching. Every model includes a coordinated Deluxe Mama changing bag, footmuff, pushchair apron and handmuffs, along with carrycot height adapters, car seat adapters and raincover. Parents can customise the package to include their Primo i-Size infant carrier and Primo i-Size Base, providing parents with the perfect travel solution.
Retailer Support
The Mee-go Pure is easy to list using the Mee-go Google Drive which gives access to web images and a host of lifestyle photos and video content. Mee-Go also offer bespoke display stands for all retail stores.
Dates for the diary
The Pure and other new ranges will be displayed at the Harrogate International Nursery Fair, October 2022.
Contact: Josh Gillespie UK Sales Manager E: josh@mee-go.co.uk T: 07852 902201
@Prog_Preschool@Prog_Preschool
PreschoolNews.net is the new online PreschoolNews.net is the new online resource for the preschool product and retailresource for the preschool product and retailsector. From the publishers of Progressivesector. From the publishers of ProgressivePreschool Magazine and the organisers ofPreschool Magazine and the organisers ofthe Progressive Preschool Awards, this the Progressive Preschool Awards, this new website and e-newsflash portal willnew website and e-newsflash portal willprovide the very latest news, views, andprovide the very latest news, views, andanalysis across the preschool productanalysis across the preschool product and retail sector. and retail sector. Launching with an unrivalled emailLaunching with an unrivalled emailsubscriber base of 12,087 readers, a subscriber base of 12,087 readers, atwice weekly newsflash will landtwice weekly newsflash will landdirectly in the inboxes of everyonedirectly in the inboxes of everyonein this fast-paced industry. in this fast-paced industry. A modern, easy to navigateA modern, easy to navigatewebsite will provide a centralwebsite will provide a centralresource for the trade too, offering resource for the trade too, offering news, in-depth articles, an industry news, in-depth articles, an industry jobs board, retail analysis, digital issues ofjobs board, retail analysis, digital issues ofProgressive Preschool, and much much more.Progressive Preschool, and much much more. The magazine and awards do a great job inThe magazine and awards do a great job injoining the dots between toy, nursery, gift,joining the dots between toy, nursery, gift,apparel, publishing, and of course licensing -apparel, publishing, and of course licensing -and this digital offering will further enhanceand this digital offering will further enhanceour position as a trade media partner thatour position as a trade media partner thatoffers a tangible response to advertisingoffers a tangible response to advertising investment. investment.
PreschoolNews.net is the online resource for the preschool product and retail sector. From the publishers of Progressive Preschool magazine and the organisers of the Progressive Preschool Awards, this website and e-newsflash portal provides the very latest news, views, and analysis across the preschool product and retail sector. With an unrivalled email subscriber base of 12,087 All advertising on the website is readers, a twice weekly newsfl ash lands directly in the All advertising on the website isduplicated to each and every inboxes of everyone in this fast-paced industry. duplicated to each and everynewsflash, giving advertisers A modern, easy to navigate website provides a central resource for the trade too, o° ering news, in-depth newsflash, giving advertisers huge visibility and direct impact to retail buyers. huge visibility and direct impact to retail buyers. articles, an industry jobs board, retail analysis, digital issues of Progressive Preschool, and much much more. PreschoolNews.net is published PreschoolNews.net is published by preschool sector experts, for PreschoolNews.net is published by preschool sector experts, for preschool trade experts. by preschool sector experts, for preschool trade experts.preschool trade experts.
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The mima xari
Stylish and smart in both function and design, the mima xari is a luxury, versatile, compact, single pushchair. An investment in comfort, safety, and engineering excellence, the xari supports little ones from birth to early development. The mima xari pushchair can be customised to suit your customer’s needs. Simply choose from our mix and match range of colour and pattern combinations.
www.cheekyrascals.co.uk
Training & Support
We have a dedicated team to support retailers with the following:
l Regular visits by one of our in-house Sales Team l Volume discounts l Access to imagery, expert content, blogs, social media assets l Access to branded Point of Sale Material including brand leaflets, posters, podiums, display stands, and models (subject to manufacturer availability) l Regular e-shots on promotions, new product launches, new assets, brand awards, and developments l In-store and online training with pdf training presentations that can be kept for future reference
Dates for the diary
Exhibiting at the Harrogate International Nursery Fair in October 2022
for 2022 New products
THE VELOCE
The Veloce is agile, snappy, light and compact. It’s suitable from birth, has a reversible seat, weighs only 10.7 kg., its 51 cm wide and is ultra-compact when folded. Its top quality wheels ensure agile steering on all terrains and the adjustable, comfortable handlebar makes for easy one-handed steering. It comes complete with pushchair apron and raincover and has a roomy reinforced basket. The spacious and comfortable carrycot – the Culla Grande - and the reclinable I-Size car seat – the Primo Viaggio Lounge - both of which are sold separately complete the story. The iconic collection, signed by FIAT matches superior style with sustainability. The special SEAQUAL YARN fabric is made with high quality polyester fibers obtained from marine plastic debris and the metallic bronze details emphasize the contemporary look.
PRIMO VIAGGIO LOUNGE
Primo Viaggio Lounge is the reclining car seat for newborns. With the Comfort Recline feature, the backrest can be lowered and the leg rest extended, allowing the child to lie in the most ergonomic position in the car as well, thanks to the i-Size base (sold separately). With Primo Viaggio Lounge, a child can travel rear-facing longer, until their height is 87 cm. The car seat is also suitable for air travel. It can be attached onto Peg Perego and other approved brands, strollers, so parents can enjoy long, relaxing walks. Winner of Best Reclining infant carrier in 2021 Test Selection
YPSI
The ultimate eclectic stroller for practicality and design. It transforms into a double or twin stroller. The Ypsi stroller with a reversible seat is fitted with top quality wheels, a built-in zipped pushchair apron and a telescopic handle bar. Moreover, it transforms into a double or twin stroller. Parents can live their adventures in complete freedom, just as they please!
Training & Support
Peg Perego’s small and dedicated team are committed to supporting all of our customers on an ongoing basis and are more than happy to arrange training in store, or at our showroom in Huddersfield.
KEY CONTACTS
Name: Phil Howe Job role: Country Manager UK & Ireland Tel: 07743 878084 Email: phil.howe@pegperego.com
Name: Cally Wolf Job role: Trainer & Sales Executive Tel: 07984 647444 Email: cally.wolf@pegperego.com
Dates for the diary
• 16-18 October Harrogate International
Nursery Fair
Silver Cross offers a portfolio of contemporary travel systems, lightweight strollers, coach prams, car seats and nursery furniture. The brand’s mission is to be a more sustainable, environmentally aware brand and it has recently revealed its next generation travel systems, Dune and Reef. Dune: Dune is a contemporary, compact urban stroller, designed for city living, or those looking for a space-saving pushchair. Dune is minimalist, with sculpted and debossed surfaces for an architectural aesthetic. The pushchair manoeuvres nimbly around streets, transporting little ones with ease. Reef: Suburban and stylish, Reef is a functional multi-terrain travel system. Reef has been crafted from luxurious materials that stand up to everyday life. Tactile tailoring and earthy tones are complemented by polished touch points and metallic surfaces. Innovations in both travel systems include a unique one-hand fold, with each pushchair able to stand independently on its four wheels without the handle touching the floor, keeping the vegan leather clean. In a reinvention of the famous Silver Cross “bounce”, Dune and Reef have enhanced four-wheel suspension, guaranteeing the smoothest ride and manoeuvrability. They also both feature the brand’s unique GeniusTM harness system with its quick-to-use patented magnetic buckle, rucksack-style fastenings and a headrest and harness which can be adjusted with one hand.
unveils next generation range British nursery brand, Silver Cross, has been creating beautiful baby products for over 140 years. Its dedication to quality and craftsmanship has stood the test of time and it Inset: Dune. continues to meet the needs of parents by designing products which are stylish and practical. For the Next Generation Continuing Silver Cross’ focus on creating a more sustainable world, Dune and Reef’s outer fabrics are woven with yarn from recycled plastic bottles*, and are delivered in recyclable, FSC certified packaging to reduce waste. T: 0345 8726900 www.silvercrossbaby.com
Newborn ready
Dune and Reef can be used from birth and are compatible with Silver Cross’ Dream i-Size infant carrier, in coordinating colours. Newborn accessories include a newborn pod and first-bed carrycot. The pod clicks onto the seat for a safe, secure fit, with a supportive head hugger and breathable bamboo lining. Dune also has the option of a compact folding carrycot, which folds completely flat onto its base.
Inset: Reef.
for 2022 New product
Thule introduces the new Thule Shine city stroller for parents on the go. From newborn to toddler, the new Thule Shine stroller lets parents take on the rush of city life with their child from day one. The stroller’s lightweight, compact, and easy-to-handle design is perfect for navigating urban spaces yet it’s uncompromising in its premium features. The Thule Shine includes a padded and reversible reclining seat, large ventilated and extendable canopy, and a built-in adjustable leg rest for safe and comfortable cruising. The Thule Shine will be available in May 2022. Don’t let the bustle of the city slow you down - the compact design of the Thule Shine allows parents to smoothly maneuver in any space, whether it’s heading to a city park or steering through a crowded subway platform. Maximizing comfort and convenience for parents, the stroller can be pushed and packed up with just one hand and parents can fold up the Thule Shine in seconds, to jump in a taxi or dip into a coffee shop.
Training & Support
We have a dedicated Sales and Marketing Manager for Thule UK, Emma Peak, who endeavours to support every retailer’s individual needs. From bespoke displays to social media campaigns, no request is too big. We are as passionate about this sector as our retailers.
Thule also has a UK based warehouse with EXCELLENT stock holding across the whole Active with Kids range. So, retailers can sell the Thule range with confidence.
Dates for the diary
Thule will be exhibiting at the Harrogate International Nursery Fair, October 2022.
Emma Peak, Sales Manager UK.
This supplement was brought to you by Progressive Preschool magazine. To discuss the content or be included in the next edition, please contact Jo Pilcher on jop@max-publishing.co.uk / 0203 7641694 Max Publishing, United House, North Road, N7 9DP www.maxmediagroup.co.uk hello@max-publishing.co.uk