Progressive Preschool January February 2016 by Max Publishing: Print, Digital Media + Events (London)

The B2B Publication For Preschool Products and Retailers

ISSUE 21 JAN/FEB 2016

Sleep Easy

Focus on Sleeptime

Fair Play

Toy Fair, Spring Fair, New York, Nuremberg

Toy Story

Interview With The Toy Store

Clothed in Success INDX Show Preview

On The Box

Preschool Licensing Update

Trade Publication. Sign up to our newsletter at www.progressive-preschool.com and follow us on Twitter at @prog_preschool COVERS_PPS_JANUARY 2015.indd 1

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www.progressive-preschool.com MARKET LEADING TRADE MAGAZINES

March/April 2013

MARKET LEADING TRADE EXHIBITIONS

MARKET LEADING TRADE AWARDS

this month JANUARY/ FEBRUARY 2016

Less stress, more kale smoothies: these are the promises which start off a typical new year, as we look back at the last 12 months and try to get our lives back on track. Renewed gym memberships aside, one of the more common resolutions is to redress that ever-elusive work-life balance - and with a new member of the PPS family on board and demanding four-hourly feeds, it’s one that Above: Progressive Preschool’s Rob and Jacqui at we’re particularly aware of. So how can it be done? The trick is to find work you this year’s Preschool Awards. enjoy, so the impossible tussle between home life and your desk disappears. Working in the preschool industry makes that pretty easy - and while the first few weeks of the year might be hectic, there’s no doubt in anyone’s mind that they’re a lot of fun. So while the rest of the country is embarking upon 30-day detoxes, the preschool toy and gift industry is packing its collective suitcase full of alka-seltzer, ready for the whirlwind tour which faces it for the next couple of weeks. The most dedicated will be taking in Hong Kong Toy and Games Fair, London Toy Fair, Spielwarenmesse, Spring Fair and New York Toy Fair, all within just four weeks. Exhausting? Undoubtedly. Exhilarating? Absolutely! PPS will have a presence at London, Nuremberg and Birmingham and we’re already beyond excited about the sheer number of new product ranges which will be launched to retailers and press for the first time. Among all these new toys, games and puzzles there is always a gem or two, something special which is set to be the Next Big Thing for the coming year. We can’t know yet what preschool craze or character will define 2016, but our in-depth show previews within this issue should help you decide where to start looking. Walking the halls of any of these trade shows is easily the most time-efficient way of deciding what new lines to carry and trying to predict what consumers will be looking for over the coming year. The opportunity to get hands-on experience with product should never be passed up, especially when that means playing with toys! One sure-fire way of sourcing successful ranges is to look at previous accolades and awards - if a supplier has produced a hit already, they’re likely to do so again. Consumer awards and trade awards are of equal importance, each highlighting key elements of the retail process. The third PPS Awards event took place at the end of last year and was a resounding success - and we’ve already secured a date for the 2016 event. We’ll reming you how to enter closer to the time, but for now, put Thursday 10 November in your diaries - and make this the one new year’s resolution that you won’t break!

The Progressive Preschool Team

Rob Willis, Jacqui Parr, Samantha Loveday, Ian Hyder, Jakki Brown, Warren Lomax Max Publishing Ltd, United House, North Road, London N7 9DP T: 020 7700 6740 F: 020 7607 6411 www.max-publishing.co.uk

Our editorial wordsmiths include: Fiona Pavely, Sue Marks, and Michelle Board.

@prog_preschool

Progressive Preschool is published by Max Publishing Ltd. Rob Willis - Publisher. Jakki Brown - Editor-in-Chief and Joint Managing Director. Jacqui Parr - Editor. Samantha Loveday, Fiona Pavely, Michelle Board and Sue Marks - Editorial Wordsmiths. Ian Hyder and Warren Lomax Joint Managing Directors. Tel: 020 7700 6740 Fax: 020 7607 6411 Email: robw@max-publishing.co.uk, jacquip@max-publishing.co.uk, saml@max-publishing.co.uk Copyright 2012. The publishers cannot accept legal liability for any errors or omissions, nor can they accept responsibility for the standing of advertisers nor any organisation mentioned in the text.

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contents

07 17 21 25 28 29 39 55 61 69 73 77

NEWS – Reporting from the preschool world

INDUSTRY INSIGHTS - From market research company GfK MEDIA WATCH - What’s in the papers NEW YORK - Overview of the Big Apple show

79 84 93 94

TINY TRENDS - Guide to attending INDX Kidswear SPRING FAIR - Preview to preschool product at the NEC CATHY’S COLUMN - Supporting the trade BEST SELLERS - Retail frontline feedback

DESIGN FOR LIFE - The thoughts of Hamley’s toy designer BABY & TODDLER SHOW - Speaking with Mercury Events TOY FAIR - Preview to Olympia LICENSING FOCUS - Preschool’s perfect partners SPIELWARENMESSE - Preschool picks at Nuremberg SLEEP TIGHT - Sector focus on sleep-time product THE TOY STORE - PPS talks to the new kid on the block LINDSAY LOGS IN - Preschool parenting, messy memories

TOY FAIR 2016

Matching bedding This pretty-in-pink and delicate grey selection of furniture is perfect for families with Minnie Mouse in mind and features adorable illustrations of Minnie, co-ordinated delightfully throughout all items in the set. Beautifully designed and built to last, the Furniture Set includes a cot bed, under drawer, closed changing unit, spacious wardrobe and toy box, all packed full of convenient storage solutions to give parents a much needed helping hand in organising baby’s room.

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www.progressive-preschool.com

PPS takes a look at the recent happenings in the preschool world

Right: Christmas 2015 was a mixed bag

TOP STORY

A Tough Christmas 2015

The unseasonally mild weather has been blamed for a tough Christmas 2015, as retail sales growth fell short of high expectations, with retailers including Next and M&S reporting disappointing sales as consumers left their shopping to the last minute, with many choosing to cut back on purchases overall. According to the CBI’s monthly Distributive Trades Survey, which covers the crucial run-up to Christmas, the volume of retail sales overall remained below retailers’ expectations despite picking up in December and finishing

Toy Sales On The Up

Toy industry sales in Britain increased by 4.8% year-on-year throughout 2015 according to the latest figures from global information company The NPD Group. The categories showing the most growth included action figures and accessories (19%), plush (13%), and building sets (12%). The NPD Group also detailed the

High Streets Lose Out

The festive break saw Britain’s high streets continue to lose out during the Christmas period, as footfall during the Christmas week fell by 3% year-on-year. By contrast, retail parks enjoyed a 3.6% rise and shopping centres experienced a 1.8% increase during the same period. The figures, released by retail data firm Springboard, are partly attributed to the wet weather.

Seven Bright Sparks

Kids’ trade show Dot to Dot London is offering smaller designers the chance to shine in its new segment, Spark, which will make its debut at the January 2016 event. The seven designers which have been selected are: Bumble Blooms, Doodlemoo, Hug & Hatch, Jax & Hedley, Knit Planet, Mamma Couture and Wildlife Teepees. The biannual design-led tradeshow for independent children’s brands is now preparing for its fifth event, and will be launching the area – dedicated to smaller designers – during the show, which takes place from 31 January – 1 February at the Vinyl Factory in London’s Soho. More information can be found at www.dottodotlondon.com

slightly above the average for the time of year. Some 43% of retailers reported an upturn in sales volumes throughout December, compared with 2014.Saturday 28 November (the day after Black Friday – which saw internet sales volumes rising at their quickest pace since April) proved to be the busiest pre-Christmas shopping day, taking the focus away from gift hunting in early December. According to Ipsos Retail, day-on-day shopper numbers only began to grow as Christmas Day drew closer, eventually peaking on Wednesday 23. Despite the late burst of activity, high street visitors were still 1.8%

UK’s five top selling toy properties of 2015, Disney’s Frozen has come out on top, closely followed by preschool properties VTech Baby and Little Tikes. “2015 was a strong year for the British toy market,” said Frédérique Tutt, global toy industry analyst with The NPD Group. “Branded and licensed toys with traditional play patterns have been the key drivers behind the market performance.” Inset: Tomy’s Lamaze offers a vibrant, unique range.

Coleen Gives Lamaze Boost

Infant toy company Lamaze has appointed fashionista and columnist Coleen Rooney as its new brand ambassador. Coleen was appointed by Tomy to be the new face of the popular baby brand, as she ‘shares Lamaze’s goal to spark little triumphs and wonder with babies and parents’. “I have seen my two boys flourish with Lamaze and I am so pleased to be working with the brand in time for the birth of our third child,” said Coleen. “We are thrilled to have Coleen on board and look forward to working closely with her,” said Emma Fryer, head of UK marketing. “ She innately understands that it’s the little moments experienced every day that bring fun – and as a result, development – to babies and families.”

lower than the same week in 2014.“The surge that we saw during Christmas week was truly exceptional,” said Dr Tim Denison, director of retail intelligence. “Not since our records started in 1998 has gift shopping peaked so late, and never before on a weekday.” Barry Williams, CBI distributive trades chairman, said: “It’s no surprise sales recovered as we headed into the final shopping days of the Christmas season. It would be ideal if the industry could keep that momentum into the New Year but retailers know 2015 was tough, and they’re expecting 2016 to start in much the same vein.”

TRU Lets Toys Be Toys

Retail giant Toys R Us has put an end to categorising products as ‘boys’ or ‘girls’ toys on its website, following ongoing pressure from campaign group Let Toys Be Toys. The move came about two years after a meeting with campaign group Let Toys Be Toys, and makes the company entirely gender neutral, both instore and online. In 2013, Toys R Us agreed to stop categorising products as ‘boys’ or ‘girls’ toys in its branches and shoppers will now also be able to search online for products by age group, brand or type of toy. Let Toys Be Toys has praised the retailer’s latest step, saying on Twitter: ‘Great news. Two years after our meeting @toysrusuk has finally agreed to #lettoysbetoys & ditch the online label.’ A number of retailers have previously agreed to change the way they market toys to young children, including TK Maxx, The Entertainer, Tesco, Boots and Sainsbury’s. Below: TRU is now completely gender-neutral.

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www.progressive-preschool.com TOP STORY

Baby Trends For 2016 With 2015 well and truly behind us, the parenting industry’s attention now turns towards anticipating the biggest trends for 2016. Will a limited edition platinum buggy be launched or a sleepsuit that absorbs food without leaving a stain? According to Wing Yan Lee, marketing manager for The Baby Show, a number of high-profile baby and toddler trends will be hitting the headlines over the next year. After scoping out the latest offerings from over 200 exhibitors, here’s a breakdown of what the preschool world can expect to see in 2016. ith technology evolving so fast ■ W every year, new or updated baby gadgets are key. Safety remains important, so products which help keep an eye on your baby or anything which improves their education and intelligence will be on the top of many shopping lists.

any parents actively seek out ■ M organic and natural products for their babies and this is only going to increase in 2016 as mums and dads want to use products which are all natural, toxin-free and ethicallysourced. he sale of preschool and picture ■ T books increased by 6% in 2015, thanks to parents keen for anything that will help their baby’s development. The next Baby Show will be returning to ExCeL, London from Friday 19 February until Sunday 21 February. For more information please visit www. thebabyshow.co.uk Below: Baby books will play an important part in the 2016 preschool market.

ne in three (38%) parents invest ■ O in one-to-one help from a parenting expert and this is set to rise in 2016 as parents increasingly turn to specialists for a helping hand.

The Entertainer Delivers

The Entertainer has reported strong sales during the Christmas 2015 trading period and is expecting this to continue into the new year. In the five weeks leading up to 2nd January 2016, the company posted an increase in total sales of almost 16%. Online performance was also extremely strong, with a 40% increase year-on-year. Click and collect also rose, by almost 30%. “We’re delighted with this year’s results, particularly considering the late start to the consumer buying period,” said Gary Grant, founder and managing director of The Entertainer. “Post Christmas trade has continued to be strong and our aggressive expansion plans continue with a further seven stores already confirmed to open in Q1 of 2016.” Above: The Entertainer now has 116 stores operational throughout the UK.

Baby Bear

Everyone’s favourite London-based bear is being launched to the infant market for the first time in spring 2016. Specifically aimed at the baby and nursery market, the Paddington for Baby collection has been exclusively developed for newborns and infants, offering a complementary extension to the existing licensing programme. The new range, which will arrive in stores this spring,

features new infant plush from Rainbow Designs, wooden toys from Orange Tree Toys, a buggy book from HarperCollins, a travel seat from Totseat, and infant apparel. “We are thrilled to see Paddington starring in this beautiful range of products which have been specifically designed for the baby market,” said Polly Emery, brand and marketing director for The Copyrights Group. “We are looking forward to introducing more infant focused products to the nursery sector in the future.” Left: Wooden Paddington for Baby pushalong from Orange Tree Toys.

Fashion First

Stroller company Cybex has partnered with designer Jeremy Scott for the second time, to launch a distinct capsule collection. The design brings the designer’s signature take on pop art and fashion together with tongue-incheek wit and humour from Cybex. Marketed under the slogan ‘Adults Suck Then You Are One’, the stroller and accessories feature black styling laced with gold and Jeremy’s iconic ‘Wings’ motif. Below: A Cybex collaboration.

Toy and Gift Show Sells Out For 2016

The Independent Toy and Gift show, which will be taking place from Tuesday 12 - Wednesday 13 April 2016, sold out in just 12 days, with confirmed exhibitors including Hasbro, Lego, Mattel, Spinmaster, Flair and Character Options. Hosted by plaY-room, the toy division of buying group Associated Independent Stores (AIS), the show is well-renowned for its uniquely relaxed and welcoming atmosphere. “We are thrilled with the support the exhibitors have demonstrated for our show,” said Miles Penhallow, head of toys and children’s gift. “We are looking forward to welcoming back suppliers who have exhibited with us before and welcoming new suppliers to the show.” The show, which is open to all independent toy and gift retailers, will once again be taking place at the Cranmore Park Exhibition Venue, conveniently based in the heart of the Midlands. Visit www.independenttoyandgift.co.uk to register.

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www.progressive-preschool.com TOP STORY

Mothercare Makes Progress

Mothercare’s half year results were announced at the end of 2015, revealing that the retailer’s underlying profits have more than doubled in the first six months of the year.  The nursery and infant retailer reported that pre-tax profits jumped 112% to £7m in the 28 weeks to 10 October, compared to £3.3m the previous year. UK like-for-like sales have risen by 3.8% in the same period, while UK operating losses have more than halved, from £13.5m to £6.1m.  The store’s progress has been driven by the closure of 16 loss-making stores,

Harrogate Extends Worldwide Reach

Harrogate International Nursery fair will extend its worldwide reach during 20 – 22 March 2016 with a buying mission planned by a delegation of Chinese nursery retailers, buyers and distributors. “We have been working closely with UK Trade & Investment with a view to extending Harrogate’s buying platform to nursery retailers around the world,” explained Adrian Sneyd, show organiser. “We are delighted that UKTI in Guangzhou has embraced this proposition.” British-designed products are much coveted by Chinese consumers and this offers UK companies the opportunity to open new exporting channels. Adrian continued: “We have also been approached by a major UK retailer regarding the possibility of hosting ‘Meet the Buyer’ sessions which will be a beneficial format for our Chinese guests as well as adding a new dimension to the show.” For more information visit www. nurseryfair.com.

Bednest Safety Alert

The National Childbirth Trust (NCT) has identified a ‘small but plausible’ safety risk when using the Bednest crib. A safety report, published by Which? at the end of last year, outlined the serious problem which has been found with the popular bedside co-sleeping crib. Retailers should be confident in reassuring any concerned consumers that the risk which has been identified occurs when only using the Bednest with the folding side in the half-way position. Official advice from the NCT says the crib should only be used with the folding side either fully up or fully down (if bedside-sleeping). This eliminates the risk that a baby could move onto or over the side of the crib, possibly obstructing its airway.

Right: The Bednest is popular among co-sleepers.

the roll-out of a new store format and a 22% rise in online sales - worth £78m and accounting for 36% of all UK retail sales.  “We are a year into our turnaround,” said chief executive Mark NewtonJones, “making good progress against Inset: Getting off to a natural start.

Natural Nappy Push

Real nappy company Totbots and awardwinning online retailer of ethical and eco-friendly baby products Natural Baby Shower have joined forces to promote natural nappies. The two ethically-minded retailers have teamed up to create an exclusive kit for parents who want to trial real nappies but are nervous about making the leap. The initiative has been designed to encourage more parents to ditch disposables and give re-usable nappies a try. “There are so many advantages to using real nappies,” explains Victoria Hampson from Natural Baby Shower. “They are much better for the environment, save parents a fortune and are more comfortable than disposable nappies.” This advice has been officially issued as a result of an NCT investigation which was launched following the tragic death of a seven-week-old baby last April. Grace Roseman had been sleeping in a secondhand bedside crib when the accident occured.The NCT immediately suspended all sales and dispatches of the Bednest crib. Bednest is currently exploring a solution that will make it impossible to use the crib in the potentially dangerous half-raised position.

each of our strategic pillars and as a result underlying profits for the first half have more than doubled.”  “Our work to return the UK business to profitability continues to pay off, with growth in both gross margins and like-for-like sales,” he added. “Our new store format is going down well, and these refurbished stores are delivering encouraging uplifts in both sales and profit.”   Above left: An ongoing refurbishment programme saw 20% of UK stores modernised before Christmas.

Early Learning Gets Hands On

A key part of Mothercare’s ongoing plans include the revamp of all Mothercare’s instore Early Learning Centre areas. With a focus on imagination, the new concept aims to deliver interactive zones where children can play, read and explore.   The new ‘playground for little pioneers’ layout will see hands-on play and learn fixtures being incorporated into existing units. They will continue to be rolled out to stores across the UK throughout 2016.

NEWS IN BRIEF ▶ Nursery retailer Natural Baby Shower has turned over more than £1million in its first year since the store opened. ▶ Award-winning American baby outerwear brand 7AM Enfant is now available in the UK, distributed by Ridgebacks International. ▶ Ex-Mega Brands execs Mary Price and David Martin have launched a new UK-based toy company called Addo Play. ▶ Hasbro hosted its third annual Global Day of Joy in December 2015, empowering its employees to become ‘elves’ and engage in more than 160 community service projects across 40 different countries. ▶ Arklu’s Stargazer Lottie doll has become the first doll in space as she embarked upon the journey to the International Space Station with British European Space Agency astronaut Tim Peake.

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Fundamentally Children Teams Up With McDonald’s Kids’ play and development experts, Fundamentally Children has teamed with McDonald’s to help the global fast-food outlet launch its new Happy Studio app. The fast food restaurant chain is also the world’s biggest toy distributor and the UK’s largest distributor of books. It called upon the team to help it develop a new app with a focus on ‘purposeful play’, encouraging children to develop key skills while having fun. McDonald’s employed the Fundamentally Children team, led by children’s play expert and psychologist

Safe And Sound

International baby brand Bizzi Growin has teamed up with the Amir Khan Foundation and charity Penny Appeal to provide warmth to refugees this winter. The baby brand pledged 1,000 baby blankets, 359 sleeping bags and 195 cot bed sets, worth well over £15,000, to support the recent refugee crisis in Europe. They also went to those in need within the United Kingdom. Rebecca Rowlands, head of product development at Bizzi Growin, said: “Christmas is a very special time of year but unfortunately not everyone can enjoy the festive season. “It’s reported that there are over 1,000 babies and children in various refugee camps around Europe and also in the UK and as a baby brand we just couldn’t sit back and do nothing.” The Penny Appeal distributed the donated products alongside water, food and other vital supplies on Christmas Day.

BBC Takes On Toy Safety

Intertek Leicester’s toy safety testing laboratory appeared on an episode of BBC One’s Fake Britain, which aired at the end of 2015. The BBC Fake Britain programme team chose Intertek’s Leicester laboratory to film a programme examining the safety of alleged counterfeit toys. The Intertek experts were filmed putting the toys through a series of standard safety tests, including flammability, durability and electrical safety tests, which are required to pass the Toy Safety Directive. Intertek’s Dr. David Elks said: “The film crew were surprised at the rigorousness of the tests set by the Toy Safety Directive, which ranged from setting fire to the toys to pulling them apart.”

Dr. Amanda Gummer, to help create a model of play, offer insight into children’s play and apps as well as offer user testing. The team “were delighted to be involved as experts in all child-related areas.” Fundamentally Children’s technology focused arm, the Good App Guide was also on hand to review the new app, engaging with a testing panel of children and experts. “We were delighted to see the glowing comments coming back from the little testers and their parents, as well as from the experts,” said a spokesperson.

Meet The Frooglies

The arrival of ‘The Frooglies’ will see the UK’s leading organic childrenswear brand expanding into plush for the first time as Frugi enters into the toy market. The cuddly toy collection adds an exciting new dimension to the well-loved apparel brand, providing retailers with a significant new gift offering. Made from signature ethical Frugi fabrics, the arrival of the Froogli gang – which will also feature on clothing – is a natural progression for the family brand. “We have had such fun creating our Froogli characters,” said Lucy Jewson, Frugi’s co-founder. “This will be a really exciting season for Frugi and we are confident retailers and consumers alike will be impressed with the fantastic quality of these endearing toys.” Below: Introducing Dash, Giggles and Doodle – The Frooglies.

Above: Fundamentally Children endorses the new Happy Studio app.

LICENSING LOWDOWN ▶C onfirming its move into the arts and crafts category, Paul Lamond is rolling out a series of Boj make-and-do craft kits in spring 2016, inspired by the popular CBeebies character. ▶ Family-travel expert LittleLife has a brand new range of Gruffalo themed products, including the Toddler Daysack, Safety Harness, iD Straps and award-winning Ultralight Poncho Towels. ▶ Mattel has entered into a long-term partnership with DHX Media to develop and distribute a raft of new preschool content for Bob the Builder, Fireman Sam and Little People. ▶K arrot Entertainment’s BAFTAwinning preschool animation Sarah & Duck has beaten off stiff competition to triumph in the kids’ category of the prestigious Radio Times TV Show Champion 2015 poll. ▶ Leading children’s toy manufacturer Just Play has been announced as global master toy partner for eOne’s new preschool TV series, PJ Masks.

Bladez Moves Into Preschool

RC inflatable specialist Bladez Toys is moving into the preschool category, having signed up three high-profile licences for the range launch: Peppa Pig, Thomas and Teletubbies. Bladez says it has already seen strong demand for the first two, following initial concept presentations back in October. Other preschool products will also be available including night lights, RC inflatable characters, furniture and educational toys. “Preschool is an area that we have the innovation and skill to cater to,” said Iain Morgan, ceo of Bladez Toys. “With the backing of the right licences, we felt now was the time to put our ideas into action. The possibilities are endless, and we are looking to become a market leader in the design, manufacture and distribution of preschool toys.”

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Tobar Group Trading Announces Buy Out Tobar Group Trading has announced the successful completion of a management buy out, led by ceo David Mordecai and financial director Glyn Loveday, backed by Merino Private Equity. “We are thrilled to be partnering with Merino,” said David. “[It] believes in the strategic direction and passion of the company and the next stage of growth.” He continued: “We have worked hard in recent years to build the business, this is an exciting time for all of us at Tobar

and we have high aspirations and exciting plans for the future of the group.” “We are delighted to announce our acquisition of Tobar,” said Merino’s Mark Colley. “We are excited to be supporting David, Glyn and the rest of the management in achieving their ambition to realise the next stage of growth for the business.” Brands within Tobar Group Trading include Tobar, Hawkins Bazaar and Stocking Fillers. Above: Tobar’s offering includes everything from wooden puzzles to pocket money toys.

A Little Gruffalo Love

FunFest Embraces Preschool

Macmillan Children’s Books launched a new The Gruffalo initiative at the end of last year, which saw the company giving away prizes throughout the festive season. The company’s ‘Giving a Little Gruffalo Love this Christmas’ campaign included giveaways such as tickets to The Gruffalo Live show, toys and books. The campaign was promoted across social media, parenting websites and the wider press. Macmillan Children’s Books will also be redesigning the cover of The Gruffalo as the 100th printing of the title will got to press in April 2016. Worldwide sales of The Gruffalo now stand at more than 14 million, while books in the Gruffalo series have sold over 5.1 million copies in the UK, earning £26.4m to date.

Following the success of the first FunFest blogger summit in September, the event will be broadening its approach next year, introducing new infant and preschool brands for 2016. Organisers MI PR Global, toy and licensing PR specialist, has confirmed that the day-long event will return for a second year on Saturday 17 September 2016. “We are looking to build on the success of FunFest’s first year,” said Kirsty Barr, director of MI PR Global, “bringing in more outdoor brands, products for teenagers, tech toys and also broadening the number of nursery and preschool brands.” For updates and exhibitor information visit www.funfestuk.com

Pigeon Organics Opens UK Factory

PPS Founding Partner Passes Max Publishing, publishers of Progressive Preschool, are sad to report the loss of a much-loved friend and colleague, Hayley Makepeace. A friendly face to many in the toy and nursery industries, Hayley spent over a decade in the sector, and was an instrumental part of the launch of this magazine. The entire team at Max Publishing thank Hayley for being a lively, brilliant colleague and a wonderful friend to us all.

Pennies Make Pounds Multi-channel toy retailer The Entertainer has raised a total of £1million for eight different charities via its digital charity box, ‘Pennies’. The Pennies system allows customers to make a small donation to charity when paying by credit or debit card. The retailer – which was one of the first companies to sign up to the microdonation scheme back in 2011 – raised over £1,000,000 in just six months. “The introduction of Pennies to our stores has been a fantastic way to collect for so many worthy causes,” said Gary Grant, founder of The Entertainer. “Without the continuous generosity of our customers, The Entertainer wouldn’t have achieved this charitable milestone.”

PEOPLE NEWS ▶ Richard Greaves, Halilit’s business development manager, retired from the business at Christmas after seven years with the company and over 40 in the toy industry. ▶ Kite Clothing has added to its UK sales team with Gordon Cattrell joining as full-time sales manager covering the North of England and Scotland. ▶ Richard Gosling is phil&teds new UK account manager, responsible for the South West, Wales and Midlands area. ▶ Golden Bear has welcomed Zoe Lunn as trade marketing manager, responsible for the company’s trade marketing initiatives.

Well established Oxfordshire clothing brand Pigeon has opened a small Nottinghamshire factory for the production of its spring/ summer 16 range, which includes sleepwear and accessories for babies in its trademark soft organic cotton.

▶ Vivid has announced the promotion of Leon Jarmolowicz, who will now take on the role as EMEA commercial director at Crayola.

Whether you’re looking for your next step on the ladder, you want to know your options, or indeed you are a company looking for some awesome talent - call me for an informal chat, today.

Specialist recruiter to the toy, nursery, and licensing industries.

www.birchwoodrecruitment.com Tel: 07796 697100 @AmandaBirchwood

BirchwoodRecruitment

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COME AND VISIT TOMY AT LONDON TOY FAIR Stand 520 • The Gallery

TO FIND OUT MORE CONTACT THE SALES DEPARTMENT ON 01392 281 928 OR UKCUSTOMERSERVICES@TOMY.COM 16_PPS_Jan Progressive Preschool Feb 2016.indd Advert 1171x251mm.indd 1

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In the

Public Eye In Media Watch, Progressive Preschool takes a look at the consumer press to see what parents will be seeking out in the stores for 2016. Bed Time

NEWS

SPIRIT OF CHRISTMAS

Get all your Christmas shopping done under one roof at the annual Spirit of Christmas Fair at Olympia from 2 November to 8 November. With more than 600 companies showcasing goods, the fair has all the inspiration you need. Browse through the finest seasonal products and discover unique gifts for your little ones that you won’t find in the high street. And if you need a break, there’s the Louis Roederer Champagne Bar. spiritofchristmasfair.co.uk

CELEBRITY STYLE Seen on the children of Katie Holmes, Gwyneth Paltrow and Ben Affleck, Canadian clothing brand Hatley has opened its first UK boutique in West London’s Chiswick High Road. The store showcases its funky and fresh designs for daywear, outerwear, beachwear and sleepwear. hatley.com

WHEELS OF GOLD

SLEEP WELL

Shnuggle has launched Dreami, a flexible and versatile sleep system. Its base has a ventilated inner core, while the Curve stand can be transformed into a low-level rocker and can be easily folded up. shnuggle.com

Silver Cross has launched a bespoke Balmoral pram. The carriage is plated with 18-carat rose gold, while the hood and trims are the finest English leather and Italian Alcantara fabric. Made to order, with your name engraved on a plaque, the unique Balmoral is exclusive to Harrods. harrods.com

BABY AND CHILDRENSWEAR BRAND POWELL CRAFT HAS JUST LAUNCHED ITS VERY OWN WEBSITE. VISIT POWELLCRAFTBOUTIQUE.COM TO BROWSE ITS TREASURE TROVE OF VINTAGE-INSPIRED PIECES, INCLUDING THE BEAUTIFULLY HAND-FINISHED NIGHTWEAR AND DISTINCTIVE RAINCOATS FOR WHICH THE BRAND IS RENOWNED

JAN 2016 Cute Caterpillar

The news pages of the Nov/Dec 2015 issue of Baby London featured the Dreami – the latest offering from Snuggle. Described as a ‘flexible and versatile sleep system’, the folding twoin-one rocker and crib takes centre stage in the stylish product pages.

Everyone’s favourite grub gets highlighted in the December 2015 issue of Prima Baby magazine and The Telegraph Magazine’s Christmas gift guide. The Very Hungry Caterpillar plush tummy time toy was chosen as a ‘perfect pressie idea for your little one’, while a classic ABC board book proves to be equally desirable.

20 | NOV/DEC 2015 | babylondon.co.uk

Cuddle Up

Cuddledry’s WWF Leopard print towel was featured in a November issue of The Mail On Sunday’s YOU magazine, as part of its health section’s wellbeing wish list. Described as a ‘soft, snuggly, leopardpatterned’ robe, the magazine also highlights the £1 per sale donation to the WWF.

Toy Town

The December 2015 issue of Prima Baby & Pregnancy magazine featured three of Golden Bear’s products in its Christmas gift guide; the Twirlywoos Peeking Peekaboo, the In the Night Garden Activity Igglepiggle (both described as ideal for babies) and the toddler-friendly Twirlywoos Big Red Boat.

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MEDIA WATCH

news

HEaltH

news

Chop, chop

Make blowing noses fun with these sweet tissue boxes, featuring animal faces. We have been through a few boxes now; the kids really do blow their noses more often, keeping viruses from spreading. £4.50 per box atissu.com

Supplement time

Keep little ones healthy during the winter months with these tried and tested multivitamin & mineral-enriched wholefood jelly Nutri Bears (£21.95 for 90) and Kids Immunovite (£10.95 for 60) capsules. Our tester, Jasmine age 7, thought the bears were really yummy and didn’t mind swallowing the Immunovite capsules as they were very small. All natural colours, flavours and free from gelatin. For ages 3–12 years cytoplan.co.uk

DO THE TWIST!

Chop, chop

No more damp pillows at bedtime (for kids who don’t like hairdryers!) with these gorgeous Cuddletwist hair towels. Made from silky soft natural bamboo fibre, which is 60% more absorbent than cotton. Available now in candy stripe pink and swimtime blue (as well as white) £9.99 cuddledry.com

We’re loving these fab CleverstiX, which are not only fun while kids learn chopstick control, they also help develop handwriting grip and hand-eye coordination. Our little tester thought they were fab to eat spaghetti with! Available in Hello Kitty, Kung Fu, Robocar Poli and Amber and Science Museum. £7.99 amazon.co.uk

CHOCOLATE FIX Get the kids making these yummy chocolate biscuits and you get extra brownie points (excuse the pun …) knowing they’re full of good things. Ingredients include fibre-rich wholegrain rye and barley flours, omega 3-loaded flaxseed and raw organic cacao, which is high in antioxidants and nutrients. Makes a huge pile of 24+ biscuits. £4.99 sweetpeapantry.co.uk

SWEET DREAMS Did you know that during the winter months, indoor humidity levels can drop to as low as 10%, partly due to the cold air outside and the central heating indoors? Maintaining moisture levels between 40% and 60% can help reduce the survival of viruses and will also give relief from coughs and congestion. This 2-in-1 cool mist humidifier with projector (choose from Safari, Sea or Starry night) is perfect for adding moisture to children’s rooms. We love the big 3.8 litre tank that can last up to 24 hours, the fact it’s really safe (no risk of burns) and quiet to use. The Vicks VapoPads (£6.99) in Rosemary & Lavender are suitable for babies over three months and the Menthol ones from age 3+. Vicks SweetDreams Cool Mist Humidifier with Projector £54.99 amazon.co.uk

Help with Asthma

This fun elephant-shaped Elipipe is a natural way to help children with asthma and respiratory problems. It harnesses the healing power of salt-cave therapy in a handheld porcelain salt pipe and comes fully loaded with Halite salt crystals. The Elipipe draws excess fluid from the sinuses and helps to open airways. Age 3+ £26.99 thesaltpipe.co.uk and some Holland & Barratt stores.

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Rock-A-Bye Baby

A Dog’s Life

The 360° Swivel Rocker from East Coast was seen in the January 2016 issue of Mother & Baby Magazine, in a feature on the latest gadgets designed to make parents’ lives easier. The ‘soothing seat’ is highlighted for its dual purposes of both interaction and relaxing.

The gift guide in the December 2015 issue of Prima Baby magazine includes the Taf Toys Busy Dog Rattling clip-on toy as a suggestion for stocking fillers for very young babies. The Taf Toys range of developmental nursery toys is distributed by Halilit throughout the UK.

Chop Chop!

Swap Shop

Babycup appeared in the Leicester Mercury at the beginning of December as the regional newspaper highlighted the company’s ‘Swap Shop’, which it devised in conjuction with a local dental practise. Parents were able to swap baby bottles for the teeth-friendly babycups for free.

The news pages of the December 2015 issue of Angels and Urchins featured CleverstiX – the chopsticks designed for little fingers. The review pointed out that the novel alternative to a knife and fork also help young ones develop handwriting grip and hand-eye coordination.

Hop Along

The Red Reindeer Happy Hopperz featured in a Christmas Gift Guide in The Cheltonian. Described as a toy which ‘takes bouncing to a whole new level’, the reindeer comes highly recommended for festive fun, as do the motorbike and fire engine.

JAN 2016 Who’s Who?

The PR companies, distributors and suppliers featured in this issue of Media Watch are: The Butterfly Consultancy (Shnuggle), License To PR (The Very Hungry Caterpillar), Need To Know (Cuddledry), Norton and Co (Golden Bear), East Coast Nursery, Sally Meredith PR (Halilit), CleverstiX, Babycup, Bump PR (Happy Hopperz). PROGRES SIVE PRESCHOOL

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Visit us at Spring Fair Hall 3, Stand D10-F11 for whatâ&#x20AC;&#x2122;s new in dress-up

ÂŠ 2016 Spin Master PAW Productions Inc. All Rights Reserved. Paw Patrol and all related titles, logos and characters are trademarks of Spin Master Ltd, Nickelodeon and all related titles and logos are trademarks of Viacom International Inc.

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INDUSTRY INSIGHTS

As one of the world’s largest market research companies, GfK offers retailers and suppliers valuable insight into the way people live, think and shop. Here, nursery account manager Tullika Bhalla takes a look at some of the highlights from the last year.

A YEAR IN FOCUS

hile we wait for the December sales results to come through for the complete 2015 performance report, we have time to reflect on the performance of the fastpaced nursery sector throughout 2015. With a growth of 13% in November 2015, there is room for all products and sectors to grow – indeed, categories havel seen an overall positive growth in both volume and value in the last 12 months. Looking back to the start of 2015, the year started well for the nursery sector as, based on GfK’s retail sales’ trends, figures showed a 20% growth month-onmonth in January 2015 (cp. Jan 2014).

A Strong Start The dramatic rise in consumer confidence at the start of the year translated into improved consumer spending across the board, including the nursery sector, which reported positive growth in the first quarter. With almost 16% growth in Q1, nursery was one of the fastest growing retail sectors. The first quarter of 2015 saw value growth being driven by products like thermometers, hygiene products, carry cots/cribs and towels. The overall retail optimism at the start of the year also had an impact on the equipment categories – at 19% year-on-year value growth, car seats were the fastest growing product within equipment, closely followed by strollers.

Record Breakers In the middle of 2015 – and just as the sector was heading towards crossing the £900 million mark - figures were released

which showed that July had been a record-breaking month, with 21% growth when compared to the previous year.

Above: Basics such as towels played a strong part in the first quarter of 2015. Below: The new iSize car seat legislation was key in 2015.

Keep Moving

Safety First

Figures released at the end of Q2 showed that almost £4 out of every £10 spent in the nursery sector was being spent on transport equipment for babies, and the key category was continuing to grow at a robust 16% year-on-year. While wheeled goods retained the largest value share, car seats and other accessories were by far the faster growing segment. Worth over £100million at retail, the category is growing at 26% year-on-year.

A compulsory purchase for every new parent, the car seat/booster seat category experienced a bigger value growth than volume growth as prices have increased by almost 6% during 2015. While half of seats sold are ‘growing age’ car seats (those spanning more than one age /size group), the share of iSize car seats steadily grew throughout the year. As the focus on establishing iSize as the new EU norm increases we can expect the number of iSize compliant models on the market to increase. This also meant a 37% growth in the volume sales of Isofix car seats.

A Good Finish

Are You Connected? This year saw the benefits of having a strong online presence, as social media and mobile purchases continued to drive online sales. More than one out of every four car seats and strollers sold in the first half of the year were bought online. However, unlike many other products, retailers continue to add value (such as instillation advice) during these traditional (offline) sales, with average instore sales being higher than online.

As 2015 drew to a close, the nursery industry was heading towards a double digit growth year. With a boost across all product categories, the UK nursery market saw a 14% increase in its total value, while sales for hardware products like strollers, car seats, highchairs and baby monitors peaked in Q3 2015, with strong growth across all sectors. The nursery sector in UK has a vibrant and buoyant market and we are confident of seeing the growth in the new year as well as launch of new and innovative products in this space. The outlook remains positive for the end of this year and I believe the sector can welcome 2016 optimistically. PROGRES SIVE PRESCHOOL

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u o y See

r i a F y o T t a

Stand

500

VTech is excited to launch a number of great new products at the 2016 London Toy Fair. With developments to much loved ranges as well as brand new additions in other categories. Visit our stand to see more!

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US TOY FAIR 2016 Inset: Last year’s US Toy Fair set a new high in terms of exhibit space and 2016 is shaping up to be another record breaker.

Empire

BUILDING I t may be the last stop on the toy trade fair circuit at the start of the year, but US Toy Fair always has some extra tricks up its sleeve to ensure visitors keep re turning year after year. For starters, 2016 will see the launch of a separate consumer event – Play Fair – with LeftField Media and sponsors Nickelodeon and LEGO, aimed at creating a hands-on experience for kids and their families.

▶ ABOUT US TOY FAIR Toy Fair 2016 runs from February 13 to 16 at the Jacob K Javits Convention Center, New York. It will build on last year’s success as Toy Fair 2015 was the largest show in its 112-year history, setting a new record with 421,300 net square feet of exhibit space filled with new toys. Visitors flocked to New York from 91 countries, with 1,064 exhibitors, importers, distributors and sales agents showcasing their product lines to 9,012 mass and specialty retail buyers. This included delegations from 22 of the nation’s top toy sellers. The bar has been set high for this year’s Toy Fair as some 1,033 print journalists, broadcast reporters and bloggers visited the 2015 show to report on the latest trends. Check out www.toyfairny.com for more details.

This is coupled with an additional 217 first-time exhibitors on the show floor (at time of writing) and almost a dozen companies from the UK showcasing Above: Steve product. Pasierb, president and ceo of show On top of this, organisers, the TIA. the show has been selected by the US Department of Commerce to participate in its International Buyer Programme Select. And all that’s before even mentioning the preschool sector! “The infant/preschool category will be especially important this year,” says Steve Pasierb, president and ceo of show organisers, the Toy Industry Association. “According to NPD Group, the infant/ preschool toy category grew by 8% over the first half of 2015, representing one of the largest shifts seen year to date versus 2014 – the category experienced the largest dollar declines in the previous year, but is now number two in dollar gains.” “That momentum is likely to continue forward, sparking new innovation in the category. Nearly 15% of exhibitors currently registered for Toy Fair 2016 specialise in preschool products, ready to unveil creative new lines for the next generation of kids.” Some of the top preschool toys in the US currently focus on the role-play element, says Steve. This includes the likes

The health of the preschool sector in the US witnessed something of a U-turn in 2015, growing by 8% in the first half of the year, one of the largest shifts seen to date. Almost 15% of exhibitors registered for US Toy Fair in 2016 specialise in preschool, so it’s well worth including a visit Stateside to conclude your trade fair season. PPS takes a bite out of the Big Apple. of Doc McStuffins Pet Vet Checkup Center (Just Play) and the Uptown Espresso Kitchen (KidKraft), while VTech Baby is continuing to hold its position thanks to its consistent range refreshment. “Licensed playthings are hot among the preschool set,” continues Steve. “This is no surprise given the global popularity of preschool TV shows and movies. Paw Patrol and Thomas & Friends are leading the way with play-sets, plush, action figures and electronic toys.” Walking the aisles of Toy Fair, there is always an overarching sense of interaction and excitement from the exhibitors – from start-ups all the way through to multinational companies. Indeed, the passion shown in the display and demonstrations of toys and games on the show floor is perhaps one of the ways US Toy Fair stands out during this busy time. Steve concludes: “We’re looking forward to a very energetic show, and are doing everything we can on our part to ensure that it’s a productive, successful event for everyone in attendance.” Inset: Thomas & Friends is one of the preschool licences currently leading the way in the US market.

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For further information please email: sales@vmc.co.uk Or visit us at www.vmcaccessories.co.uk For latest updates LIKE US ON FACEBOOK www.facebook.com/vmcaccessories

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A DESIGN FOR LIFE NEW YEAR, NEW IDEAS NEW TOYS!

Hamley’s brand design manager and toy designer, Stacey Dix has a special interest in preschool product and play and is perfectly placed to share her insights and thoughts about play theory and creative play patterns.

t@Stacey_Dix

In the post-Christmas new toy frenzy, Stacey explains why she believes that with a few select toys to hand there’s no need to fear boredom setting in, and outlines what trends she hopes to see at London Toy Fair in January.

Children need air, space, and freedom – a chance for magic to happen. With practice imagination can rise up from emptiness and unplanned time. Children who experience frequent limits train themselves to think inside the box – so it’s important to release the rules once and a while. Imaginative play will take place in the home if your customers are ew objects and more relaxed about their children environments experiencing boredom. So what encourage children toys can you stock to ensure you to explore new things are encouraging those free-play and have fun – every time they try opportunities? something new their comfort Construction play-sets are always zone expands. high on my list of top toys – from One of the most important LEGO and Duplo to Meccano, ways to encourage the K’NEX and Magnformers. I really expansion of children’s comfort like the look of the new Magformers zones is through allowing them – intelligent magnetic construction to become a little bored and for brain development. frustrated. Frustration helps I used to tip my big box of LEGO children – and adults! – solve with thousands of bricks out on problems or find a new route to Top: Construction toys are great to the floor while my sister and I for inventing. Above: Free play an end goal. scrabbled around building the next allows toddlers to get creative. Boredom leads to children big creation. Sometimes the build exploring new possibilities and seeing everyday lasted for days! objects in a whole new light. All too often, parents In addition to construction toys, art supplies believe boredom is a negative emotion – but it’s also inspire! I believe it is important to establish a important to give children space to get creative! place for art and creative supplies early on in the These days, the usual response to children’s home. This helps make creative art play easy – if boredom is to supply them with technology or young children can initiate art activities without structured activities to solve the problem and fill grown-up help, they’re more likely to invent and their time – but this can be counter productive. create when they decide to do it for themselves. Children can sometimes be over-scheduled with A go-to place for free-play tools, such as a fun planned activities, leaving no freedom to reflect, playful storage system for construction and arts develop and grow. can work wonders. I believe children need time to engage with the I’m particularly intrigued by what London ‘stuff’ that life is made out of. This is when free play Toy Fair 2016 will bring. It’s a key time to explore is born, and when truly great things can happen. what’s in store for 2016 – and I’ll be looking for This valuable unstructured time offers children anything especially relating to toys that inspire the opportunity to explore both their inner and free play! outer worlds. Free play challenges children to Life is bound by what we – and our children explore what really drives them, and allows them – can envisage; so let’s hope there are new to discover their own strengths and seek out things inventions and toy concepts that will inspire they love. Boredom also often provides a valuable and encourage them to discover what makes life opportunity to see old toys with fresh eyes and meaningful, and pursue interests that one day from a new perspective! lead to a rewarding and fulfilled future.”

“

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WHAT’S NEW HARDENBERG & CO Sassy Playtime Range - A Firm Favourite With Great Retail Opportunity I NSPIRE THE SENSES PLAY-MAT Inspire baby’s sense of movement with their very own 2-in-1 portable playground. It’s important that from birth, baby experiences interactive toys that promotes exploration and stimulates their development. The Sassy Inspire the Senses range maximises development through problem-solving, interaction and sensory play. From birth babies will enjoy lying back on the soft play-mat and gazing up at the hanging sensory toys included.

To discuss stocking the Sassy Playtime range, contact us now on 01785 503 305 marketing@hardenbergco.co.uk

SASSY POP PLAY-MAT

SENSORY GYM PLAY-MAT

The new exciting Pop Up play-mat opens and folds away in just seconds! It’s home to an adorable troop of cheeky monkeys sure to bring fun and a multi-sensory environment to playtime.

Maximise baby’s development using the Sassy Sensory Gym Playmat. A perfect 2-in-1 play environment designed to provide endless physical play opportunities. Interaction is key to baby’s development and the unique slider bar encourages baby to move, grab and bat at the six sensory mirrors, teether and rattle toys that are included.

THE SASSY SILLY SENSORY BLOCKS COLLECTION Sure to be the next big thing to inspire playtime. Beautifully designed and equipped with unique features to aid baby’s development. The block collection helps babies and toddlers learn to stack with minimal frustration. These activities require great concentration too, helping toddlers develop thinking skills and fine motor skills. Building a tower with blocks, and knocking it down again, is a sure-fire winner when it comes to keeping toddlers entertained. The blocks feature innovative Sassy Stay Trays which means even the youngest of children can learn to stack, build, tear down and start all over again! The unique trays allow little ones to feel the satisfaction of building a tower, whether it is straight or wobbly, because the blocks will stay put until they are ready to be knocked down! The range is made up of colourful blocks and Stay Trays. Some have raised numbers and textural elements to inspire touch, there’s eye-catching and stimulating patterns, musical sensory blocks to promote hearing development, adorable characters, vehicle sets and animal sets to really engage with their imagination. Packaged perfectly to make an ideal gift for babies 6 months and above.

To discuss stocking the Sassy Playtime range, contact Hardenberg & Co now! 28

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FACE-TO-FACE: THE BABY & TODDLER SHOW

Mercury T

Rising

here’s not much in this world that is scarier than the thought of being responsible for a brand new life, so it’s no real surprise that prospective and new parents seek out expert advice and up-to-date information at every possible opportunity. Taking place four times a year, The Baby & Toddler Shows are an increasingly popular way of seeking out this information. The next show, which is taking place at EventCity, Manchester from 11-13 March, will see over 150 top brands and unique products presented alongside expert advice, offering new and expectant parents everything they need to give their baby the best start.

▶ WORKING TOGETHER

The team at Mercury Events works collaboratively with exhibitors to enable them to meet and surpass their objectives, with a good return on investment. “We work hard to develop and maintain good relationships with our exhibitors, supplier and contractors,” Matt pointed out, “which guarantees that we will put on a top quality show. So everyone’s a winner!” Mercury Events strictly caps the number of companies exhibiting within each product category at the show. This ensures that no category becomes saturated and helps maintain a good variety of products and services from the visitors’ perspective.

“Between the team we have worked on thirty-one baby shows, so you could say we know a little bit about the baby and nursery industry!” said Matt, as he outlined the story behind the show. “I set up Mercury Events in 2012 and The Baby & Toddler Show was born in October. We have run twelve Baby & Toddler Shows to date, seven in the South East and five in the North West, and we will continue to run a minimum of four shows each year.” The South East show re-located to Sandown Park in Surrey in 2015, after the Bluewater venue closed, while the North West show is held at EventCity, adjacent to the Trafford Centre in Manchester. “For the time being we are working on continually improving the shows in the venues they are currently held in,” said Matt, “but we wouldn’t rule out more shows in new venues should the right opportunities present themselves! One of the great aspects of The Baby and Toddler Show is the carefully curated content that ensures there is a real mix of exhibitors, from large international brands to small independents and start-ups. “The variety ensures we keep attracting new visitors,” Matt pointed out, “and as time goes on we deliver more and more expectant and new parents, which keeps our returning exhibitors more than happy. We ensure that visitors come to

Relative newcomer to the UK’s consumer baby show scene, The Baby & Toddler Show has been bringing consumers and suppliers together for the past three years. PPS spoke to Matt Miller, md of Mercury Events, the team behind the shows, to find out more about this popular addition to the industry diary.

THE BABY AND TODDLER SHOW 13 – 15 March www.babyandtoddlershow.co.uk Interested companies should get in touch with Sarah Crease on 0203 627 2366 or at sarah.crease@mercuryevents.com the show ready to part with their cash in exchange for the products and services presented to them.” According to Matt, the autumn 2015 shows were the best yet. “It’s been fantastic to see some of our exhibitors asking for options to book stands for a longer period, instead of just one show at a time.” An impressive take-up of exhibitors re-booking their stands for the 2016 shows included one exhibitor committing to all eight shows taking place during the next two years. “The level of support is quite humbling,” Matt said, “as it shows our customers are confident that we will continue to deliver successful shows into the future.” The shows, with a colourful mix of new product, special offers and expert advice are ideal for new parents – but crucially, they are also a fantastic route to market for any company or brand looking to gain traction in the preschool market. We’ll see you there!

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PPS AWARDS: INDEPENDENT FACERETAIL TO FACE: WINNERS KIDDY Inset: The Dorchester in London, home to the PPS Awards.

Independently Speaking Having put their all into their shops during 2015, four preschool independent retailers were overjoyed to hear their names read out as category winners at the fabulous PPS Awards at the Dorchester in November. So what gave their shops the winning edge, how does it feel to hold the winner's trophy and what plans are afoot for 2016? PPS went behind the scenes to meet the four winners. Wigwam Toys, Brighton Winner: Best Independent Giftware Retailer

Everything Is 'Beautiful'

Clair Letton-Marshall, a director of Wigwam Toys, a small, independent family-run business in the Fiveways area of Brighton, believes that a toy/gift shop should be beautiful, a place full of things to look at and excite the imagination. "We bought the business two-and-a-half years ago, and it makes me happy to hear, time and time again from my customers, that 'everything in here is beautiful' and that we stock things they have never seen before." Continues Clair: "We live in the community and have three children of our own, so we felt we were well equipped to run the shop. We know that most of our customers use us to buy school friendsâ&#x20AC;&#x2122; birthday presents, pocket money treats, cards, wrap and so on. Price is key, and we try hard to make sure you can always put together a great gift for under ÂŁ10. As such, we are able to be very flexible in our buying, placing small orders on a regular basis. We have worked hard to find quality, unusual, design-led toys and gifts that you may not find elsewhere." As Clair says: "We are in a competitive field, and the rise of toy and gift sales in supermarkets means we need to stand out in order to maintain our share of the market." Unlike retailers in the centre of town, Wigwam Toys is in a largely residential area, with a large number of families and a small, vibrant business community. "With six schools closeby, and over 7,000 children living within walking distance, we have many

loyal regular customers. This means that we have to keep our stock turning over quickly, ensuring there is always something new for customers to look at." Clair says that, like many small independents, the shop has its struggles, with parking in Brighton always an issue. "Fiveways has, historically, not shared the problems of the city centre. However, last year, all the streets around us were zoned and free parking became pay and display. This has had a big impact on the health of all of the businesses around here." Looking forward to 2016, Wigwam Toys is hoping to launch a webshop, which has been under development for some time. "I'm delighted with the way it's looking and just need to find the time to input all the products," comments Clair. "The launch and running of the webshop will be a new challenge for us, in terms of understanding what a larger customer base is looking for, and making ourselves stand out in an already saturated market." As for winning the PPS Award for Best Independent Giftware Retailer, Clair was truly delighted. "It means so much to be recognised by this wonderful industry - it really is the best job I've ever had!" she enthuses. "It was such a lovely surprise to even be nominated, let alone to win such a great award. It sits on our counter and is much admired by our customers. We know they like what we do, but it's a real boost to think that the people we work with think so too!" Above left: Clair Letton-Marshall, director at Wigwam Toys, with Erica Roberts, Manhattan Toys' vp of European operations, sponsors of the category. Left: Wigwam Toys, Brighton.

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PPS AWARDS: INDEPENDENT FACERETAIL TO FACE: WINNERS KIDDY

Brown Bear, Witney Winner: Best Independent Apparel Retailer Category

Going Brilliantly

"We were absolutely over the moon to have won the Best Independent Apparel Retailer award," enthuses Brown Bear's founder and manager Rebecca Hogarty. "Being a small family-run business, it's great to receive the support of others in the industry. We have the trophy on the till in the shop, which is a great conversation starter with the customers." Although Brown Bear is still fairly new - it opened in 2014 - 2015 was a really great year for the business. "We have seen an increase in online sales from a number of our brands too, and our website is getting a lot more traffic compared to 2014," Rebecca confirms. As with many great ideas in the preschool world, Brown Bear was born when Rebecca had her daughter in 2011 and struggled to find independent shops and websites offering a compact range of great products. "It was mainly all bigger brands, or huge websites such as Amazon or eBay, which took far too long to scroll through. We started out online, using the structure of the already established family business to fill the gap. We select all of our products carefully to ensure they are of the highest quality, and we continue to do this as we grow."

Above: Rebecca Hogarty with category sponsor Malcolm Travis, md at Travis Designs. Left: Brown Bear, Witney.

Nevertheless, it hasn't all been smooth sailing over the past 12 months. "Our biggest bugbear in 2015 was online pricing with bigger companies," highlights Rebecca. "It’s always going to happen, but customers coming in and asking us to price-match Amazon and so on is definitely frustrating at times!" However, Brown Bear has big plans for 2016. "Firstly, we are hoping to open our second store," confirms Rebecca. "We are also going to be developing the community area of the website – Brown Bear’s World – and run a monthly Brand of the Month to deepen our relationships with organic and ethical brands. The store opened in the hope of strengthening our brand and so far it’s going brilliantly."

Baby Nest, Croydon Winner: Best Independent Nursery Retailer

Continuing To Improve

"Baby Nest started in 1990 in our previous location in Croydon, as we had decided to move industries from previously selling toys to children to selling baby goods to adults," explains Amir Noorani, sales manager at Baby Nest in Croydon. "We've worked hard over the past year in moving to a new warehouse, launching a brand new website, which has been very well received, and we are going to look to continually improve it in 2016. Alongside that, we would like to continue to improve our layout in-store, including our furniture section upstairs, and a new shop facia which has been on the cards for a while and will hopefully happen in 2016." However, he says that there are always bugbears in retail. "It's what makes it so challenging. We're lucky in that we're on a busy roundabout in a prime location with plenty

of traffic flow, which means that we get a really good amount of footfall. But, of course, these benefits come at a premium in terms of obvious costs of being located here such as business rates. We do also have our own allocated parking spaces, but sometimes there aren't enough of them." He says that Baby Nest felt deeply honoured and humbled at receiving the prestigious PPS trophy for the Best Independent Nursery Retailer award, "especially as they are voted for by our peers in this industry," he comments. "We have already advertised our success via our social media interface and on our own website. The award is also proudly on display in our store and makes us feel all the more determined to keep doing what we're doing with more motivation and, hopefully, better. The wonderful thing is, you never what's around the corner so we'll see what else happens!" Above: Amir Norani, sales manager at Baby Nest, Croydon, received the category winner's trophy from Eric White, group md of East Coast Nursery, sponsors of the category. Left: Baby Nest, Croydon.

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EW T N SES O H EN LIC

A FIRM FAVOURITE !

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PPS AWARDS: INDEPENDENT FACERETAIL TO FACE: WINNERS KIDDY

Plaza Toymaster, Cardiff Winner: Best Independent Toy Retailer

Brand Credibility

Matthew Hunt, director of Plaza Toymaster in Cardiff, recalls the moment he heard the shop's name called out as winner of the Best Independent Toy Retailer category. "It was great to get industry recognition," he states. "It is a vital tool in the war against the multiples as we can now point to the award as a means of growing our catchment area and recruiting new customers. It also adds credibility to our brand." In fact, Matthew and his family go back a long way. "Rainbow Plaza, as we were then known, was founded by my parents in 1981," he explains. "Not only were toys on sale, but the business was a thriving newsagent/ gift store with the toy department occupying the first floor of the building. In the late 2000s, we decided to merge the business with our main supermarket business, which was founded in 1948 by my grandparents, Phillip and Eleanor Jones. At this point, we decided that if we were going to really develop toy sales in particular, we needed to occupy a ground floor location, as we were turning countless people away through lack of lift facilities. We designed and built a new unit with all the benefits a ground floor location provides, along with a modern inviting interior." Matthew says that today, the preschool sector is certainly a focus area of the business due to its potential for growth and the difficulty the multiples have in serving the market. "It's a very personal thing which lends itself well to the ability of independents

Left: Matthew Hunt, director of Plaza Toymaster in Cardiff, with sponsor Golden Bear's director Christine Nicholls. Below left: Plaza Toymaster, Cardiff.

to deliver exceptional service over the saving of a couple of pence," he comments. "We have seen great sales through TY, Halilit, Sophie le Giraffe and Vtech to name but a few." While some retailers on the high street struggle with parking issues, Matthew says that Plaza Toymaster is very fortunate to have the benefit of a large parking facility. "We can't complain on that front, but what does cause us headaches, is the ever increasing trend for the big suppliers to remove field sales reps. This means we are often using phone ordering which doesnâ&#x20AC;&#x2122;t have the benefit of the human touch. Then, of course, you have the multiples ability to demand exclusivity and smash prices due to the scale of their business and this has forced us to focus on other areas of the business." "Our future aims include developing our brand and reach through continuing our community events, as well as making the most of sales opportunities such as the exciting Star Wars re-launch," he continued. Meanwhile, the shop's success at the PPS Awards is continuing to deliver on the publicity front. "In addition to using the award logo on all of our advertising, we have received great editorial from the local press, really positive social media feedback and have also had a visit from our local MP Alun Cairns as part of the Small Business Saturday initiative in December," reveals Matthew.

Inset: The winners line-up at this years Progressive Preschool Awards.

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Join us in unveiling a new partnership between one of the industryâ&#x20AC;&#x2122;s most trusted product suppliers, and one of parentsâ&#x20AC;&#x2122; best-loved resources for baby & toddler development. Find us at the Toy Fair, stand B56 Contact details: nursery@east-coast.co.uk 01692 408802 EastCoastNursery @EC_Nursery

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S GALL TAND ER TOY Y G124 F

AIR

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TOY FAIR FOCUS Inset: With more than 250 exhibitors, including 60 first timers, Toy Fair 2016 is set to be another busy and thriving show.

Olympian

HEROES I

It’s the first time that many toy suppliers will get to show off their new ranges to retail in 2016, not to mention the first proper gathering of the trade this year – and with over 250 exhibitors on the show floor, Toy Fair is shaping up nicely. PPS talks to some of those companies launching new preschool lines about why the show is so vital and what they have planned.

t’s January and that means the UK toy industry is packing its collective bags and heading to London’s Olympia for Toy Fair. The dates may be a little different this year – the show kicks off on Sunday January 24 and runs until Tuesday January 26 (rather

▶ P RESCHOOL

than the traditional Tuesday to Thursday format due to a date clash with Nuremberg) – but all the signs point to it being another strong show for the UK market. Below: Tobar will be unveiling its new pink wooden Cupcake Tea Party set at the show.

“Toy Fair 2016 is going to be another busy and thriving show to kick off the year ahead,” Majen Immink, head of Toy Fair operations and sales, tells PPS. “We have more than 250 exhibitors heading to Olympia, from large multinationals to small start-up companies in the Green House. “This year we also welcome 60 new exhibitors to the show including Magformers, Puzzles & Play, Tiny Todds, Keycraft, Crayon Rocks, Depesche, Slida, Arklu, Funshack and Bebop.” It’s the opportunity to showcase their brands to potential partners and retailers that keep many exhibitors coming back year after year. “It is a great way to kick off the year, the impact of

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HIGHLIGHT: TOBAR

The team at Tobar has designed a new pink wooden Cupcake Tea Party set, plus a matching Cake Stand with eight wooden cakes – perfect for those teddy bear picnics. In addition, the company is working with chosen charity Great Ormond Street Hospital, to develop exclusive ‘Hop for GOSH’ Space Hoppers. Stand Gallery 305 PROGRES SIVE PRESCHOOL

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TOY FAIR FOCUS directly to retailers and buyers at the show,” he continues. “As one of the biggest stands, it’s a busy show for us, but hugely enjoyable at the same time. In recent years we’ve also been able to court the press with some fantastic new product launches. Last year, Galt was joined by the wonderful dancers, Kristina Rihanoff and Aliona Vilani, who helped us bring the new Sensational Sequins Dazzling Dancers craft kit to life.” While John is keeping any surprises up his sleeve until closer to the show, the company has confirmed that it will be launching its first 2-in-1 Playnest. The product is dual designed with a soft resting area for very young babies on the one side, and a secure play environment on the other. As the child gets older, parents can turn the Playnest over and the baby or toddler can sit inside the ring, surrounded by multisensory features to stimulate touch, vision and hearing. For Orchard Toys, the show is also great for order taking, as well as strengthening relationships. “Toy Fair has many benefits for us, but the most valuable is being able to see a wide range of

Above: Mr Tumble was just one of the stars of the preschool world who made an appearance at last year’s Toy Fair to back up new product launches. Right: “Our main aim is to do the best job of creating a shop window for the industry,” says Majen Immink, head of Toy Fair operations and sales.



everything together helps give customers a view of what the product could look like in-store,” Lauren Shipman, group brand manager at Posh Paws International explains. Launches from Posh Paws will include new preschool plush such as Lion Guard, Miles from Tomorrow and CBeebies’ Ruff Ruff, Tweet and Dave. It will also have new Disney Baby ranges, plus The Secret Life of Pets backpacks and an Elmo Plush backpack among other designs. “There is a real buzz at Toy Fair and with some great new licensed products being launched at our stand, we think 2016 will be another good Toy Fair for us,” Lauren adds. Halilit, meanwhile, has been exhibiting at Toy Fair for over 30 years, and the company’s md Judith Stark says it is “the perfect trade show to launch our latest ranges, catch up with our current customers and to meet potential buyers”. The company is launching two new ranges – Lori Dolls by Our Generation and Terra animals by Battat. Galt Toys is another company which has been exhibiting at the show since it began, and md John McDonnell describes it as “a vital business hub for the toy industry”. “For us, it’s great to be able to demonstrate the products

▶ P RESCHOOL HIGHLIGHT: RAINBOW DESIGNS Rainbow Designs is launching a new nursery category at Toy Fair, following on from the success of its character nursery collections. New Activity Playmats will be introduced in the company’s most popular characters. The Character Playmats are part of Rainbow’s new ‘Big Box’ initiative, are suitable from birth and have been packed with activities to help stimulate babies’ senses as they grow. Available in Peter Rabbit, Guess How Much I Love You, Peppa Pig for Baby and

The Very Hungry Caterpillar designs, activities include a detachable mirror, removable shaped teethers, a peek-a-boo flap, as well as a multitude of textures and sounds designed specifically to encourage early developmental skills. Rainbow Designs will also be launching new Paddington Movie feature plush, a new Roald Dahl collection, including a Whizzpopping BFG and new Miffy preschool and nursery ranges. Stand E120 Inset: Guess How Much I Love You will be one of the designs for Rainbow’s new Activity Playmats.

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TOY FAIR FOCUS Left: Popular licensed preschool characters will be taking their traditional jaunts down the aisles throughout the three days.

“Visitors will be able to see preschool ranges across the Demo Zone, Toy Fair TV screens and within the Best New Toys selection,” BTHA’s Majen concludes. “The main aim of Toy Fair is to do the best job of creating a shop window for the industry to showcase their products for the following year.”



customers all in the same place,” says Simon Prest, the company’s sales director. “Toy Fair provides a platform for us to build strong relationships with customers both old and new. “It is an important show for us as it is the first opportunity to showcase our new range to all of our key customers. It is also a great show for

▶ P RESCHOOL HIGHLIGHT: PAUL LAMOND

Paul Lamond Games will be launching over 50 new games and puzzles, as well as products from several new licences at Toy Fair. Timeless classic brands Noddy and The Very Hungry Caterpillar, as well as CBeebies’ star Boj will join the company’s preschool puzzles portfolio in 2016. This will kick off with a Giant Floor Puzzle and 4-in-1 Puzzle set launching in the spring. The new preschool additions join a portfolio which already includes success stories such as It’s a Chicken, Charades for Kids and Gobblet Gobblers, as well as new arrival Danger Mouse. Stand E50

Right: Galt Toys’ md John McDonnell describes Toy Fair as a “vital business hub” for the industry.

order takes, and the atmosphere and rapport among all the attendees is just fantastic.” Key launches for Orchard Toys will include a new range of six educational colouring, sticker and activity books. In addition, it is extending its bestselling Giant Road Jigsaw range to include a railway jigsaw, plus junctions, station and airport extension packs. Other companies which will unveil new preschool lines include Ravensburger, which will launch several preschool puzzles such as the Teletubbies Four Shaped Puzzler and the Girly Girl Jewellery 3D Puzzle, and Playmobil, which will use Toy Fair to reveal the Furnished Children’s Hospital and the Large City Zoo play-sets, as well as a number of other preschool products. In addition, other launches will include the LEGO Duplo My First Truck and the Nicko 2-in-1 balance bike, which has been designed to help children through the learning stage of riding a bike. Left: The classic Noddy brand will be present on the Paul Lamond stand as one of its new preschool licences.

▶ T OY INDUSTRY AWARDS 2015

This year’s Toy Industry Awards will take place on Sunday January 24 – the first night of the show. The gala event will kick off at 6.30pm with a drinks reception in Olympia’s Pizza Express, which will be followed by a seated ceremony in the adjoining Apex Room. The shortlist for the Toy Retailer of the Year Awards was revealed in December, with categories including Independent, Specialist Multiple (up to five, up to 30 and over 30 stores), General Multiple, Department Store and Online Retailer. The Supplier and Toy of the Year nominations will be revealed on the night, having been selected by an independent panel of experts from across retail convened by the Toy Retailer Association. Tickets for the awards are £20 (+VAT), with £10 from every sale being donated to The Toy Trust. Contact Matt Jones on 020 7701 7127 or matt@btha. co.uk for further details. PROGRES SIVE PRESCHOOL

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WHAT’S NEW TOY FAIR 2016 New products featured at this years Toy Fair ASOBI Asobi has had an exciting year and has added five new product ranges. The company’s latest additions from Micador and Minimondos bring together imagination, fun and stylish design. Micador is a unique twist on craft materials and Minimondos offers a whole family of beautifully crafted dolls, puzzles and games. Stand Gallery 124 01628 200077 www.asobi.co.uk

KIDKRAFT KidKraft’s new Disney Cinderella Royal Dream Dollhouse includes 11 pieces of furniture, glass slipper and gold chandelier. With five rooms of open space to play and decorate, the house accommodates dolls up to 12” tall. Also new is a Modern White Kitchen, Dinosaur Toddler Bed and floor and peg puzzles. Stand E79 0031 (0) 20305 8620 www.kidkraft.com

MICRO SCOOTERS

BANANAGRAMS

The new Mini 2 Go is one scooter that adjusts in four stages, adapting as a child grows to provide a longlasting, good value scooter. Swiss designed and engineered by the award-winning team behind the Mini and Maxi Micro scooters, the Mini 2 Go scooter comes in pink or blue. Stand B45 01206 381334 www.micro-scooters.co.uk

My First Bananagrams is a new title for younger players. There are 10 curriculum-based mini games and word game challenges which grow in difficulty as the child’s skill level advances. My First Bananagrams includes new double-tiles with vowel-teams, word families and digraphs. Stand E115 020 7298 9500 www.bananagrams.com

GALT TOYS

WOW TOYS

Galt will be launching the first 2-in-1 Playnest. The fabric covered inflatable ring provides a soft resting area for a young baby on one side and a self-contained play environment for older babies on the reverse. It also includes eight multi-sensory features to stimulate touch, vision and hearing. Stand E9 0161 428 9111 www.galttoys.com

WOW Toys has added to popular ranges including Emergency, Farm, Fantasy, Town and Racing, with every toy designed to encourage and assist motor-skill development and imaginative play. WOW Toys will also introduce new Easter toys and upgraded playmats. Stand G15 020 7471 0980 www.wowtoys.com

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WHAT’S NEW TOY FAIR 2016 New products featured at this years Toy Fair SAMBRO New for Play-Doh is the 2-in-1 Play-Doh Activity Tray, Play-Doh Shaped Backpack and a Chunky Scribbler. Sambro’s Finding Dory range features a Shaped Finding Dory Magnetic Scribbler and an EVA trolley bag, novelty items and more, while Paw Patrol gets new plush character bags. Sambro’s Little Tikes line features new arts and crafts, and there are new products for Frozen, Doc McStuffins, Sofia the First, Mickey Mouse Clubhouse and Minnie’s Boutique. Stand Gallery 400 0845 8739380 www.sambro.co.uk

HALILIT

GOLDEN BEAR Golden Bear will launch the new Sleep Tight All Night (patent pending) at Toy Fair and Nuremberg. Designed to help children fall sleep and know when to wake up, the product is centered around scientific studies on sleep and the colours associated with aiding and inhibiting sleep. Stand E69 01952 608308 www.goldenbeartoys.com

ORANGE TREE TOYS

RAVENSBURGER New for 2016, The Ravensburger waterproof plastic puzzle is perfect for little children. With 12 strong plastic pieces, it can be taken to a restaurant, a friends house or can even be puzzled outside. The puzzle is fantastic for children aged 2 years plus, due to the big, chunky plastic pieces. When the puzzling stops, it can be wiped clean over and over again. Stand Number: E140 01869-363-833 www.ravensburger.com

Lori Dolls by Our Generation are 15cm soft-bodied dolls with outfits, shoes and bags. Ballet dolls are dressed for class and some come with pet friends. Outfits are available and the Lori World is completed by a dolls’ house, convertible car with glamper and ballet studio. Stand E90 01254 872454 www.halilit.co.uk

ORCHARD TOYS

Orange Tree Toys will launch its new range of Safari products this spring. At the heart of the collection is the Safari Playset which includes the Safari Truck, the ranger and seven animals. The set will be available at the end of January 2016. Stand B100 01242 244500 www.orangetreetoys.com

Orchard Toys is launching a completely new range of six educational colouring, sticker and activity books. Designed with education in mind, the colouring book range is a practical, travel friendly learning companion for children. The company is also extending its Giant Road Jigsaw to include a railway jigsaw, plus extension packs. Stand B12 01953 423422 www.orchardtoys.com

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WHAT’S NEW TOY FAIR 2016 New products featured at this years Toy Fair FIESTA CRAFTS Fiesta’s new Cush N Case toys are soft and practical animal cushions that come with a matching cuddly toy. Whether being played with, slept on or used as a booster seat, the cushions feature a range of friendly animal faces with sewn whiskers, noses and eyes. Stand F66 0208 804 0563 www.fiestacrafts.co.uk

ARTSTRAWS

EAST COAST NURSERY East Coast Nursery will be unveiling an exciting new partnership at the show. Established for over 50 years, the company is proud to be one of the largest manufacturers and distributors of an award-winning range and 2016 sees it working with a new partner to create something very special. Stand B56 01692 408802 www.eastcoastnursery.co.uk

RAINBOW DESIGNS Rainbow Designs’ new Activity Playmats are suitable from birth and will be available in Peter Rabbit, Guess How Much I Love You, Peppa Pig for Baby and The Very Hungry Caterpillar. Also new are Paddington Movie feature plush, Roald Dahl products including a Whizpopping BFG, and new Miffy Preschool and Nursery collections. Stand E120 01329 227300 www.rainbowdesigns.co.uk

MV SPORTS MV Sports’ portfolio of licenses will be further strengthened with the addition of several new properties. MV Sports will be revealing its brand new products on stand B30 at London Toy Fair. Stand B30 01217 488000 www.mvsports.com

The award-winning Play & Discover range now includes seven wild but friendly Sit & Ride Animals. Supplied flat with an included pump, children can bounce around on the animals while holding onto the ears. Stand 530 West Hall, Level One 01792 796151 www.artstraws.com

LITTLECONCEPTS New toy and gift distributor littleCONCEPTS will bring its portfolio of brands to Toy Fair for the first time, representing forward-thinking and sustainable wooden toy brand PlanToys; the new, innovative and reusable building block accessory BrickStix; and the French-designed Avenue Mandarine arts and crafts range. Stand GH51 07870 132595 www.littleconcepts.co.uk

TOMY Rainbow Glow Rosie is suitable from birth. Her tummy glows with soft lights and a soothing melody for bedtime, while during the day she features bright colours and different textures including crinkly feet, squeaker and curly tail. Choose from two modes: lights only or lights with sounds with a 15-minute timer. Stand Gallery 520, West Hall 01932 338630 www.tomy.co.uk

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In the Night Garden ™ & © DHX Worldwide Limited.

My First Tri-Scooter

My First Ride-On

My First Trike

It's evergreen In the Night Garden! Progressive Preschool HP AD-ITNG 2015.indd 1

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www.mvsports.com 0121 748 8000 25/06/2015 13:38:53

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WHATâ&#x20AC;&#x2122;S NEW TOY FAIR 2016 New products featured at this years Toy Fair

UK & Ireland Distributor

BLADEZ TOYZ The Bladez range of radio control inflatable products feature a real variety of favorites, including classic Star Wars characters such as R2-D2, Darth Vader and Yoda. At Toy Fair, Bladez will be launching an entire new range of preschool toys, including some of the yearsâ&#x20AC;&#x2122; hottest licenses; Teletubbies and Peppa Pig. The range will include radio control inflatables, Nightlights, Outdoor Toys & playmats.

02392 658 255 Stand: Gallery 123 www.bladeztoys.co.uk

TINYTODDS Making an exciting start to the New Year, UK distributor TinyTodds will be showcasing three new brands at Toy Fair. Elegant Baby, Huggy Buddha and Kinderfeets will make their debut appearances alongside well-loved existing brands Happy Horse, Oskar & Ellen and Teddykompaniet.

www.tinytodds.com 020 7000 1988 Stand B90

POSH PAWS Posh Paws range continues to expand at fast pace and has added some great new licensed properties to its existing portfolio of high quality plush, backpacks and accessories. The all new product line-up includes; The Secret Life of Pets, new Tsum Tsum collections, Finding Dory, Zootropolis, Lion Guard, Miles from Tomorrow and Jungle Book to name but a few. In addition Posh Paws will launch brand new Disney Baby character ranges that will be available for retail in 2016.

Stand: D89 www.poshpawsinternational.co.uk 01268 567317

Please visit us at Toy Fair Stand B90 & Top Drawer (Spring) Stand S49 www.tinytodds.com Tel: 020 7000 1988 PROGRES SIVE PRESCHOOL

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* NPD value data Play-Doh YTD W51 2015 09/01/2016 11:22

PRESCHOOL LICENSING ACTION

Tot

STARS Preschool retailers are spoilt for choice at the moment when it comes to licensed properties. From evergreens such as Sesame Street and Peter Rabbit, through to modern-day classics like Peppa Pig and Teletubbies and newcomers such as Bing and Paw Patrol, every inch of shelf space is certainly being used. PPS speaks to some of the key players to get their views.

here’s no doubt that the preschool sector is heavily influenced by licences, and at the moment there do seem to be more than ever vying for the attention of children and their parents. From classic brands such as Sesame Street and Peter Rabbit, through to current favourites like Bing and Peppa Pig, upcoming films, such as Disney’s Finding Dory as well as launches from the digital Above right: Blaze and The Monster Machines is a key focus for Nickelodeon in 2016. Right: Sesame Street is launching its 46th season this year.

Inset: Bing. Above: Acamar Films’ Bing was one of the big breakthrough brands in the preschool space in 2015 and it has plans for further growth this year. Right: “A classic toy won’t get on the shelves just because it’s a classic; there needs to be constant innovation,” says Hasbro’s UK licensing director, Holly Oldham.

space like Little Baby Bum, there is a veritable feast for the under-fives. Nickelodeon is in the enviable position of having several recent launches which are performing strongly. Counting both Nick Jr and Milkshake! audiences, over 10 million viewers have seen Paw Patrol and demand has been high for the toys. The company is also looking to build on the good start for Blaze and The Monster Machines in 2016, as well as Shimmer and Shine, Digby Dragon, Lily’s Driftwood Bay and Half Shell Heroes. “I think the speed at which a property can go from being a hit on air to being a hit on the shop shelves has been a massive change,” says Marianne James, vp consumer products, UK & Ireland and European retail sales and marketing at Nickelodeon. “The time frame is a lot faster than it used to be so licensor, potential licensee and retailers need to be poised to launch product quickly.” PROGRES SIVE PRESCHOOL

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“A MONSTROUSLY SUCCESSFUL ESTABLISHMENT!” With confirmed bookings in the UK, Australia, Germany, The Netherlands, and more!

500 reviews

review by Barb

“Continues to be one of the best performing shows on CBeebies! It is channel-defining and no other preschool channel has anything quite like it. I’m pleased to say it is #1 in its timeslot across all competitive programs on all channels.”1 review by Bea

Appy

“I just love the Furchester game on the CBeebies Playtime app – my friends and I have played it nearly 20 million times since it launched this summer! There are so many different Furchester activities and games on the CBeebies website!” (CBeebies Interactive)

review by Liza

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“The gift shop is the perfect stop for all your souvenir needs! I stocked up on all my favorite Furchester products and toys, and they tell me more are coming soon!”

review by Ella

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“My kids can’t wait to return! The lively, colorful staff at The Furchester Hotel kept them laughing and highly entertained throughout our entire visit. The lift-music was amazing!”2 1.Eurodata TV Worldwide / Barb/ Kantar / CBeebies – October 2015 2.Sesame Workshop Multi Country Reach Study – February 2015

For reservations please contact:

Risa Greenbaum Risa.Greenbaum@sesame.org

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PRESCHOOL LICENSING ACTION Far left and left: “The licensed preschool sector is certainly more competitive than it has been for a number of years, but we’re seeing no decline in Peppa as a result,” says eOne’s Hannah Mungo.

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Another new brand which made an immediate impact last year was Acamar Films’ Bing. At the end of 2015, Bing had 72 million downloads on BBC’s iPlayer, while DVD sales had reached 195,000 units – and all within the last three and a half years since its launch. This year will see the launch of the first Bing app – Bing Baking – which has been co-developed with

Above: Hoho Entertainment’s Cloudbabies remains a popular choice on CBeebies. Below: Penguin’s Susan Bolsover believes that following and gaining the trust of parents should be a key focus.

the digital team at Aardman and aims to encourage curiosity through play. “It’s all about standing out from the crowd, and to do this Bing really has managed to foster an ethos which families have responded to overwhelmingly positively,” Sara Tossell, Acamar’s head of licensing, tells PPS. “Our ongoing challenge is the creation of a timeless evergreen property that will still be here in ten years’ time.” One of those evergreen properties that everyone is looking to emulate is Peppa Pig. In 2015, the brand reached £246 million in UK retail sales and there is a raft of activity planned for 2016. This includes 52 new episodes, as well as some new charity initiatives. “The licensed preschool sector is certainly more

competitive than it has been for a number of years,” states eOne’s head of UK licensing, Hannah Mungo. “However, we’re seeing no decline in Peppa as a result, so there is definitely room for more than two options.” As well as Peppa, eOne is also enjoying growth with Ben and Holly’s Little Kingdom, and is looking to increase retail distribution and ranges at retail this year. Staying with evergreen brands, and Sesame Workshop has successfully introduced some of its popular Sesame Street characters into a new brand with The Furchester Hotel. “Retailers want the latest and greatest, but are also looking for sure bets,” explains Maura Regan, svp and general manager, international media business, Sesame Workshop. “That’s why The Furchester Hotel is doing so well. It’s new and different, but has the validation of Sesame Street behind it. “Sesame Street is the cornerstone of our preschool franchise. This year, Sesame Street will launch season 46 with the boldest changes to the Street to date. This will include new preschool-relevant themes,

new show opening and closing songs, an updated set and a new segment called ‘Smart Cookies’.” One of the major trends the licensed preschool sector has seen of late is the re-introduction of some classic retro properties. Valerie Fry, director of licensing at Coolabi, believes that having parental support and endorsement is just as important as the child engaging with the brand. “Clangers has an enduring magic, with both parents and grandparents having a loving affection for the show, having grown up with it,” she says. “It was important for the new series to pay tribute to the classic Clangers brand, while creating a

▶ LICENSING

HIGHLIGHT: TELETUBBIES

DHX Brands is set for a busy 2016 – not only is it continuing to build on Twirlywoos and In the Night Garden, but Teletubbies will also launch into the consumer products space. There is an extensive toy line due from Character Options, which will hit stores from mid-January onwards. Full listings have been secured across pretty much the whole range, says DHX Brands. Other categories will also be well served by a host of marketleading licences which will launch product throughout the year. “Internationally, 2016 is very big for Teletubbies, with key broadcast launches kicking off across North America, France, Italy, Spain, the Middle East and many more,” Tom Roe, commercial director at DHX Brands, tells PPS. In addition, 2017 is the 20th anniversary for Teletubbies, and the company is also considering adult opportunities and potentially a standalone programme, given that the generation who grew up with the brand are now young adults. Left: Last year was all about planning for the Teletubbies licensing drive, with products launching throughout 2016.

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250+TVRS C

Peppa Pig ÂŠ Astley Baker Davies Ltd /Entertainment One UK Ltd 2003.

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PRESCHOOL LICENSING ACTION

Inset: Play-Doh Town is an entirely new system of play from the brand.

▶ LICENSING HIGHLIGHT: PLAY-DOH

In 2016, the Play-Doh brand launches Play-Doh Town, an entirely new system of play that inspires storytelling, imaginative thinking, creative play and fun. It is the first Play-Doh line to include customisable figures and play-sets that work together to build a world for continuous, expansive, storytelling play. Play-sets will include scenes that children are familiar with in their own worlds – such as a firehouse, town centre and pet shop - plus customisable figures including a police officer and hairdresser to help bring personality, life and imaginative stories into play. “Since 1956, the Play-Doh brand has encouraged kids to explore what’s possible,” says Holly Oldham, UK licensing director at Hasbro. “It has grown into one of Hasbro’s most international and successful brands and is currently sold in more than 90 countries. “The Play-Doh brand’s classic single can compound growth is phenomenal year over year, with more than 500 million cans shipped per year.”

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new show with appeal for today’s generation of preschool families. “We can see from the 103,000 highly engaged Facebook fans and strong audience figures that the new series of Clangers resonates with a dual audience of families and original fans, which has been important for us to achieve.” Meanwhile, DHX Brands has been responsible for bringing back In the Night Garden (which placed fourth overall in preschool properties for November, according to NPD) and Teletubbies (see page 53) – while at the same time introducing a brand new property, Twirlywoos. “Twirlywoos marked the biggest ever new preschool property launch for our master toy partner Golden Bear,” says

Above and right: “Clangers has an enduring magic, with both parents and grandparents having a loving affection for the show,” says Coolabi’s head of licensing, Valerie Fry.

“We are in an enviable position of having both classic and new preschool properties, and enjoying success on both fronts.” Hasbro’s UK licensing director, Holly Oldham, believes that retailers are simply looking for toys and products that connect with shoppers, both on the shelves and in their everyday lives. “A classic toy won’t get on the shelves just because it’s a classic; there needs to be constant innovation and a focus on delivering what today’s consumers want,” she says. “While the nostalgic factor is beneficial for the Play-Doh brand, we’re constantly developing new products based on consumer feedback to ensure we’re providing the play experiences parents and children are looking for.”

Tom Roe, DHX Brands’ commercial director. “As a property it ranked ninth for the month of November in NPD, and has consistently been in the top ten to date since then, despite only being on sales since the summer. Above: BBC Worldwide’s Hey Duggee has a healthy licensing programme, particularly in the toy sector. Left: Miffy’s Adventures Big and Small has been performing strongly on Tiny Pop.

The final word goes to Susan Bolsover, head of licensing and consumer products at Penguin, which is this year celebrating the 150th anniversary since the birth of Beatrix Potter. “I think the key is building your audience and following and gaining the trust of parents, as well as the seal of approval from kids,” she tells PPS. “Once you understand and can engage with your audience, the conversation around the brand becomes easier and the proposition clearer. Hopefully that then translates to sales success and brand longevity.” PROGRES SIVE PRESCHOOL

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Another member joins our Dream Team!

NEW FOR 2016

687 Dyson Hand Held Just like the real thing, this replica of the

31 IN TOY

iconic Dyson Hand Held is the latest role play toy from Casdon. Little Helpers will love pressing the button to hear the realistic vacuum sound effect, and using the working suction to clean up - just like the grown-ups!

Inventors of Fun & Play! CASDON Ltd., Cornford Road, Blackpool, FY4 4QW Telephone: +44 (0) 1253 766411 Email: roger@casdon.com

www.casdon.com

Just like the real thing! SEE US AT

UK Toy Fair - Sun 24th Jan - Tues 26th Jan: Stand E30 Nurnberg Toy Fair - Weds 27th Jan - Mon 1st Feb: Hall 12, Stand C-04 New York Toy Fair - Sat 13th Feb - Tues 16th Feb: Booth 1075

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NUREMBERG TOY FAIR FOCUS Inset: Over 70,000 visitors from 126 countries attended the show across its five days in 2015, and similar numbers should be expected this year.

Bavarian Delights More than 2,800 international exhibitors will pack the 13+ halls of Nuremberg Toy Fair between January 27 and February 1 this year, with those offering preschool products growing every year. PPS takes a look at what we can expect from the event, as well as highlighting some key launches.

et’s not beat around the bush here – Spielwarenmesse is a behemoth of a toy fair. If you’re a first time visitor (or even if you’ve been there many times, like PPS) expect to get lost at least twice a day. And expect it to be cold. We’re talking -16 degrees type cold. However, if it’s diversity you’re looking for, as well as the chance to potentially spot the next big thing among the 2,800+ international exhibitors, you need to go to

Below: “Customer loyalty from the cradle is a big issue,” says Christian Ulrich, marketing director of Spielwarenmesse.

Nuremberg. It’s pretty fair to say that no other show can beat its comprehensive nature. Last year saw more than 70,000 visitors from 126 countries attend across the five days of the show. The popular UK pavilion in hall 12 will house 33 toy companies including the likes of Casdon, Eduk8 Worldwide and Wow Toys, while many others will have stands in neighbouring halls. “Nuremberg Toy Fair is our world shop window and gives us the opportunity, not only to meet existing international customers, but also to attract new business,” says Christine Lawson, managing director of Eduk8 Worldwide. “Each year, we are pleased to be able to offer something new and different. This year our preschool range includes a great line of traditional toys with an educational twist.” 

▶ P RESCHOOL

HIGHLIGHT: HTI

HTI will be launching its new line of Teletubbies role-play and musical instruments, as well as extending its My Little Pony role-play offering. The company’s Peppa Pig range also continues to perform well including role-play, musical and wheeled toys, as well as dolls prams. HTI will be showcasing a number of new case designs featuring Disney characters, having secured a licence with the company across several international territories. Characters include Disney Princess Belle, Frozen’s Elsa and Minnie Mouse, while there are also new designs for Thomas and Peppa Pig. The company’s own Smart toys range has been completely refreshed for 2016 with a new colour palette across all products, while Smart 360 Kitchen is a new launch. Finally, HTI’s Bubblz and Double Bubble ranges include assorted solution bottles, wands, swords and play-sets, with new launches including the Magic Bouncing Bubbles set, the Double Bubble Exhaust and the Bubble Ball. Above: Peppa Pig is just one of the top performing licences in HTI’s stable. PROGRES SIVE PRESCHOOL

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See us at Toy Fair, Nuremberg: Hall 3, Stand E06 The Manhattan Toy Company速 Suite 3, 5 Robin Hood Lane, Sutton, Surrey SM1 2SW www.manhattantoy.co.uk 020-8944-3160

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Call your sales representative to learn more.

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NUREMBERG TOY FAIR FOCUS

▶ P RESCHOOL

Inset: Patch Puppy is among the new launches Rainbow Designs will be unveiling at the show.

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Always a key category for the show, since introducing baby and toddler articles and, latterly, lifestyle and trend articles as separate product groups, Nuremberg now boasts more exhibitors with products in the preschool sector. Christian Ulrich, marketing director of Spielwarenmesse, explains to PPS: “Parents are more willing than ever to invest in toys for very small children. In particular, famous makers of

▶ PRESCHOOL

HIGHLIGHT: CASDON

Following a successful year of new additions to its ranges, Casdon will continue to build on its role-play offering. Launching in January 2016 in the Dyson collection is the new Dyson Hand Held Vacuum, which features real suction and the same cyclonic action as with a real Dyson. A further addition to the Little Helpers collection of role-play toys is the new Hetty and Henry Household Cleaning Sets. They come with everything needed to tidy the home including a dustpan and brush, mop and sweeping brush. Finally, the Little Cooks range is expanded with the addition of the Mr Kipling Birthday Cake Set. Right: Casdon’s Dyson range grows with the addition of the Hand Held Vacuum.

HIGHLIGHT: LEAPFROG

successful products for children and youngsters are taking advantage of this trend to bring their own nursery lines onto the market. Customer loyalty from the cradle is a big issue.” Hall 1 is mainly devoted to plush and textile articles that cover the entire preschool sector, while halls 3 and 3a round off the selection with children’s furniture and other wooden articles for preschoolers. “Hi-tech, multimedia trends and licensed goods are also gaining a foothold in the preschool target group, which will undoubtedly be reflected in the products at the fair,” Christian continues. For many exhibitors making the trip from the UK, it is the international nature of the show that makes it unmissable. “As a company with a strategic focus on international growth, the Nuremberg show is an extremely important event,” says HTI’s marketing communications manager Sarah Holden. “It provides the opportunities to develop international business, meeting new and existing customers, while also offering a great forum to see and follow up with key UK retail partners.” Anthony Temple, md of Rainbow Designs, concurs: “Nuremberg is our first opportunity to unveil our 2016 collection to not only European, but international buyers. We are launching some fantastic new collections this year, as well as a new ‘Big Box’ initiative in our nursery category that introduces developmental products such as our Tummy Time Activity Playmats and Plush Activity Cubes across a number of our leading brands.”

Nuremberg will see LeapFrog celebrate a new direction into whole child development, revealing its ‘LeapFrog Ahead’ positioning. Last year saw the company launch its first Android-based tablet – Epic – which grows with each child, while its ELA counterpart LeapPad continues to be the number one tablet range for children (NPD November 2015). The family of preschool tablets was expanded in 2015 with the 7” LeapPad Platinum and three Imagicard games. Number Loving Oven and Scout’s Build & Discover Tool Box round out the company’s family of roleplay toys, while Word Whammer helps to encourage important word building skills to help get four-year-olds ready for school. “The 2015 marketing campaigns were just the start of the new role we play in the lives of millennial families, next comes product, and some of what we’ll be sharing at Nuremberg for 2016 is absolutely game changing,” says Sally Plumridge, vp of international marketing at LeapFrog.

Above: Number Loving Oven is part of LeapFrog’s new role-play offering.

Away from the stands, preschool products can also be found in the Trend Gallery. Indeed, two of the show’s key trends for 2016 are strong in the category – Train your Brain (which covers ‘brain building’ products that encourage a child’s curiosity and thirst for knowledge) and Design to Play (the trend of stylish designer toys with an artistic flair typically chosen by parents and grandparents). Ultimately, if you work within the preschool sector, Nuremberg is certainly worth the trip – with so much on display, you’re unlikely to come away empty-handed. Just be sure to prepare for those freezing temperatures! PROGRES SIVE PRESCHOOL

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WHAT’S NEW NUREMBERG 2016 Products exhibiting at this years Nuremberg Fair.

WOW TOYS

FIESTA CRAFTS Fiesta will introduce its brand new hand and finger puppet sets featuring The Jungle Book and Little Mermaid. One large hand puppet plays a key character supported by a series of embroidered fabric finger puppets, encouraging role playing and communication skills. Hall 1 Stand B-09 0208 804 0563 www.fiestacrafts.co.uk

MOTIVATION IN LEARNING

CHICCO Chicco will unveil four new Disney Princess collections and its new range of developmental toys. The ‘Fun of Development’ is Chicco’s concept for its new range which includes Jungle Rugby, Rodeo, Shopping Trolley and Robo Chicco. There are also two additions to the sleep time range with First Dreams Baby Bear and Next2Me Stars. Hall 12.2 Stand PO4 +39 031 382111 www.chicco.co.uk

Motivation in Learning has new reward stickers to help parents praise their kids to boost their confidence and encourage good behaviour. Designs include smiley faces, colourful stars, sparkling stickers, gold, silver and bronze packs. You can also design stickers to suit your customers by choosing your own image and text. Hall 12.0 Stand B-03-6 028 9145 4344 www.motivationinlearning.com

WOW Toys designs traditional toys with a modern twist, blended with current trends and familiar concepts. The company creates high quality toys for children aged 1-5 and has grown the range to over 90 toys. This year WOW will continue to unveil new toys. Hall 12 Stand C-01-1 020 7471 0980 www.wowtoys.com

ORANGE TREE TOYS Orange Tree Toys is launching The Farm Kitchen Collection this spring. Included in this collection is the Afternoon Tea Set which includes a stand, cupcakes, sandwiches, scones and jam, cakes and macaroons. Hall 3 Stand A-04 01242 244500 www.orangetreetoys.com

EDUK8 WORLDWIDE New at Nuremberg is Casey Caterpillar, a 1m long giant caterpillar which is sure to capture a child’s attention. Casey will encourage children to learn the full alphabet in both upper and lower case – one version printed on each side – while the legs can be used for counting. It is made from plush material with embroidered letters. Hall 12, Stand C-01-2 01434 672 336 www.eduk8worldwide.com

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WHAT’S NEW NUREMBERG 2016 Products exhibiting at this years Nuremberg Fair.

WOW TOYS

MOTIVATION IN LEARNING

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SLEEP TIME

Inset: The Gro-snug is a new 2-in-1 swaddle and Grobag from The Gro Company.

Sleep tight

ewborn babies sleep a lot; around 16 or 17 hours in every 24 and it is perfectly normal for babies to wake every two or three hours in those early weeks. In the first few months, most parents take sleepless nights as a rite of passage, but even at this early age, there are a few tips and tricks to help babies sleep a little longer.

Swaddle me

Swaddling is an age-old technique for making a baby feel secure by wrapping in a cotton or muslin sheet. Swaddling creates a slight pressure around baby’s body, which mirrors the pressure once felt in the womb. “Swaddling in general has become more widely accepted and used, but Below: Love to Dream’s Swaddle UP makes swaddling easy.

Right: New Miss Princess Nomade Night Light from Pabobo

parents want easy solutions so there has been a move towards using all-in-one products,” says Simon Russell, managing director of Cheeky Rascals. “Our Swaddle UP range by Love To Dream is really popular because it works – everything from the armsup design to the two-way stretch fabric is deliberately functional – so it looks lovely but offers real benefits to babies. Not only does it make swaddling easy, but it naturally leads on to sleeping bags, which as a sleep solution, are a concept that is well understood by the general public.” All-in-one swaddles are also proving popular for Summer Infant, with its range of SwaddleMe products covering all ages from newborn to 24 months. Hashim Yilmaz, UK sales director explains the range: “The Swaddle Pod is for small babies who are new to the world and crave that snug and cosy womb feeling. The Original Swaddle is a protected design which helps make swaddling easy for all parents. The WrapSack gives parents options once baby is a little bigger and perhaps requires their arms to be free and the Wiggle

Go to any baby group and the main topic of conversation will be about sleep - or lack of it! And when a baby is waking up, so are the parents. It’s no wonder then that there are so many products on the market to help parents create a cosy, sleep-inducing environment. PPS takes a peek at what’s been helping babies get to sleep. Blanket is the final stage on the sleep journey that allows baby to be warm, safe and comfortable.” A revolutionary new 2-in-1 swaddle and newborn Grobag has been very popular for award-winning The Gro Company. The Gro-snug was launched in July and allows parents to swaddle arms in or

✶ SLEEPING ON THE MOVE SnoozeShade is the UK’s leading range of sun and sleep shades. It was designed by a British mum – Cara Sayer - specifically to help babies get the sleep they need when out and about. Thanks to its protection of UPF50+, SnoozeShade blocks out 99% of UV rays, as well as protecting babies from wind, chill, light rain and even snow making it a year-round must-have. Cara says: “The best-seller is still the SnoozeShade Original as it’s the one most people have heard of and has such wide scale distribution, but our version for travel cots has been growing in popularity and the Plus Deluxe (designed for babies six months plus) has been building traction too.” Right: SnoozeShade helps babies sleep while out and about.

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SLEEP TIME

Above: Cot liners from BreathableBaby prevent babies from getting stuck in cot slats. Right: The Tranquil Turtle from Cloud b combines light and sounds.

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out with no folding needed and a long zip that opens from the bottom for nappy changes. “People choose our products because they are recommended by their friends,” says Claire Bradley, brand and product development manager. “Our products are dependable, and give parents peace of mind. The Grobag is the original baby sleep bag and meets the British Standard for baby sleep bags. 2016 will see exciting new designs from The Gro Company; plus there is a top secret new licensed partner who will provide an unmissable and irresistible range of textile products!”

Safe sleeping

Another relatively new trend that is not showing any signs of slowing down is the use of bedside cribs. Parents are choosing a bedside crib

for the first six months because –unlike a Moses basket – it allows them to safely sleep next to their child, which is not only convenient, but also makes breastfeeding simple and allows the bond between parent and child to flourish. It is these benefits which have led to the phenomenal success of SnüzPod. “Since launching our multiaward-winning SnüzPod 3-in-1 bedside crib in 2013, we have seen sales go through the roof,” says Mark Nicholls, co-founder of Snüz. “SnüzPod’s clever and stylish

3-in-1 design makes it extremely convenient for every family. We will be launching our Designz collection in 2016. Super-soft and made from 100% cotton, the Designz collection includes a threepiece bedding set, which has been especially made for the SnüzPod, but also fits Chicco’s Next to Me and other standard sized cribs.” Safe sleeping is also behind the success of Breathable Baby cot liners. Designed to eliminate the risk of babies getting stuck in cot slats, the cot liners help maintain air access while reducing the risk of suffocation and climbing. “The growth in sales of the BreathableBaby range caught us out this year, with increased sales across all our bedding ranges,” says Rachelle Harel, director of BreathableBaby UK. “We have had such a high demand for all our printed and solid colours that at one point we were left with no cot liners in stock! We’re seeing an increase in demand for our twosided cot liners, which are specially designed for cots with solid ends. This coincides with the growing trend for parents to buy cot beds.”

White noise and lights

“Soothing white noise is a trend in the nursery industry which is growing fast in the UK,” says Claire Bradley from The Gro Company. “We’ve seen that other markets like the US and Australia already understand and embrace the use of white noise to soothe and calm babies, and the UK is beginning to

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✶ A STYLISH SHEEP Andy Crane, managing director at BabyStyle UK comments about trends in purchasing furniture: “At BabyStyle we have seen a steady increase in consumers buying full room sets, our most popular being the Bordeaux which comes as a four piece set with a toy box and tall boy available as optional extras. Also selling very well is the Aspen room set which comes in a high gloss white finish and the recently launched Trilogy Cot Bed. This simple, yet elegant, design has really caught the consumer’s eye.” Right: BabyStyle’s four piece Bordeaux is popular with consumers.

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SLEEP TIME

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catch up. The Gro-hush launched in September 2014 with three calming sounds to choose from and a unique volume setting which will not disturb other people. The Gro-hush is a popular product for millennial parents planning for their new baby.” Sound and light have proven to be a winner for many parents in soothing a baby at bedtime, and many parents trust in Ewan the Dream Sheep from SweetDreamers. Lynda Harding owns SweetDreamers and invented Ewan the Dream Sheep: “Ewan is a simple, yet effective tool for settling restless babies into a peaceful slumber. Ewan plays real heartbeat and womb sound combinations that mimic the noises babies hear inside the womb combined with a soft pink glow.” SweetDreamers introduced Russell the Dream Sheepdog in autumn 2014 for older babies (18 months plus). Russell helps toddlers sleep with his softly changing warm glow, which gently lights up the room with a calming blue and green colour display. The Tranquil Turtle from American company, Cloud b also combines sight and sound, projecting an underwater light effect with a gentle wave motion, while playing gentle sounds. Linda Shuh, ceo of Cloud b, is committed to developing high-quality products that help babies sleep, which in turn gives peace of mind to parents and strengthens the bond between Below: Ewan the Sheep plays heartbeat and womb sounds to soothe babies.

Above: Summer Infant’s range of swaddling products provides options from newborn right up to 24 months. Below: The Designz collection from Snüz includes a three-piece bedding set.

2016, we will be launching a special edition Nomade night light featuring Mister Tickle and Miss Princess.” Sleeping is such a hot topic and one that touches nearly every family in some way. All babies are different and some will sleep better than others. For those that struggle, there is plenty of choice in the market to help baby drift off to the land of nod.

✶ A HEALTHIER SLEEP them. “We offer a wide range of products which accompany children and parents at key moments of transition in their lives, and create the ultimate sleeping environment that soothes, reassures and helps build self-confidence,” says Linda. One of Pabobo’s best-selling products is the Super Nomade Night Light as Milena Marie, communications officer explains: “Parents are looking for safe products for their children, that’s why they have confidence in our brand. Reviews are very important to us, as many people now read blogs and forums when making purchasing decisions. The Super Nomade Night Light it is completely safe, with no cords or batteries. It completely portable so older children can hold it and find their way in the dark. It lasts up to 200 hours on one charge and can be charged using a wall socket or USB port. For

During winter time when central heaters are turned on, the dry air can irritate a baby’s skin, nose, and lungs – and this is worse if a baby has a cold. Crane USA recently launched its humidifiers in the UK and will launch a full range of humidifiers, air purifiers and heaters in 2016. Crane’s most popular products are the Drop and Adorable collections of cool mist humidifiers. Toddlers are not encouraged to take over the counter medications, so a Crane cool mist humidifier is especially good for young children because it helps them to breathe easier, sleep better and relieve congestion naturally. Above: The range of Crane humidifiers will be expanding in the UK in 2016.

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RETAILER FACE-TO-FACE Inset: Preschool is one of the best performing categories for The Toy Store, with Thomas among the top brands.

New Kid

On The Block It only arrived in the UK last year, yet The Toy Store’s particular brand of toy retailing is already winning over consumers and the industry itself. With preschool one of its best performing categories, PPS found out just what is so different about the chain which began life in the Middle East just 11 years ago.

ast year, London’s Oxford Street welcomed a new face in toy retail. Indeed, The Toy Store came bounding into the capital’s west end like an excited child at Christmas, such was its enthusiasm to bring its own particular brand of toy retailing to the UK market. Created in 2004, the first Toy Store opened in Muscat, Oman and since then it has built a healthy number of outlets across the Middle East. Oxford Street was its first foray into the UK and it was well

aware that, as a newcomer to the market, it would have a lot of work to do, as Geoff Sheffield, director of procurement and licensing at RM Group (the parent company of The Toy Store), explained. “Although the footfall is there, we have to work hard on telling people we exist and making sure their experience in the store is one they will remember for the right reasons and tell their social circle about.” “As a newcomer to the market we have a lot of work to do and the results so far reflect the huge effort being put in. It would be fair to say expectations are being reassessed as we learn more and more about the market.” There are currently 100 people employed in the UK team, with about 75% of the store made up of licensed product. Preschool lines are one of the Oxford Street outlet’s most successful performing categories. Thomas & Friends, Peppa Pig and Mr. Men have all been selling well, according to Geoff, while Disney Princess, Hasbro and Mattel franchises continue to be consistent performers. Thomas is just one of the licensed brands to benefit from the retailer’s store layout approach, too. Geoff explained: “The principle was that the consumer should enter zones developed around the most relevant characters and licences, different

Right: “We have had great support from our partners in bringing the store alive,” says Geoff Sheffield, director of procurement and licensing.

perhaps to the traditional zoning of categories,” said Geoff. “We spent a lot of time working with the brand principals on developing how that experience should look and which characters were key in their future plans. “Striking the balance between experience and commerciality was the next consideration and making sure we could house a cross-variety of merchandise to enhance the area.” One of the biggest considerations for the team was to ensure that each aspect of the store was child-friendly. Geoff pointed out that a lot of time was spent trying to see the store through the eyes of a child and working out where ‘emotional touch points’ needed to be. “Whether that was digital interaction/ personalisation, a life size sculpture or a well-dressed fixture, we wanted PROGRES SIVE PRESCHOOL

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Discover more with Amscan...

Come and see us: Toy Fair

Stand B75

Spring Fair

Hall 3 Stand 3A10-C11

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RETAILER FACE-TO-FACE

Inset: Dedicated zones have been created in-store around some of the most popular characters and brands, such as this one for Paddington.

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there to be plenty of ‘wow’ moments. Creating brand new fixtures which were set at a height that would give a child a clearer panoramic view of the store was a costly venture, but one we believe has been well-received.” “Over-riding all of this was the need to make sure the store was safe for a child and, again, we believe that level of detail has paid off in the final result.” Plenty of in-store theatre is also employed to keep visiting preschoolers entertained. The Playmobil mascot, Peppa Pig and Cody the VTech mascot are just some of the characters which have made in-store appearances, while The Toy Store also has its own Mr Fun and blue and red stormtrooper characters. “We have had great support from our partners in bringing the store alive and engaging the consumer with their favourite characters,” Geoff continued. “In between, our own team

dress up as different characters and, combined with our permanent fixture interactive elements, there is always something happening at the store.” There are also opportunities for smaller toy companies with nonlicensed product to get involved, too. “We introduced a few smaller players to give them the opportunity to showcase what they do, especially when it is a concept we believe in and provides a quality offering to the customer,” said Geoff. “Bonnie & Pearl is a good example of this, where we loved the idea from the minute we saw it. We were so happy that Lisa and Nicola [the company’s directors] shared our vision and made a significant investment to be part of our first store in the UK. The beauty of our industry is that there is always new innovation and properties to play with, which makes it so much fun.”

For Geoff and the team, the aim now is to further build on The Toy Store’s relationship with the UK toy and licensing industries. “The benefits are that they can really showcase their portfolio and if the investment in-store is right and refreshed regularly, they have a permanent showcase for their licences - this will enable all their licensee partners to showcase their product in a surrounding which cries out to the consumer,” explained Geoff. “We would like The Toy Store to be seen as a solid partner for licensors to make an investment with us to bring their characters alive,” Geoff concluded. “I would hope that by the end of 2016, we are working on unique retail activations and product developed to support them.” Below: The Oxford Street outlet is the retailer’s first foray into the UK market.

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▶ THE TOY STORE UNBOXED The Toy Store brand was created by ceo Peter Bracken in 2004, with the first outlet opening in Muscat, Oman. The vision was to bring the fun back to toy retail, inspired by Peter’s own experience growing up with the likes of Hamleys and FAO. Today, there are 15 stores covering UAE, Oman, Qatar, Bahrain, the UK, Azerbaijan and Saudi Arabia – the last two being owned by franchise partners. The retailer has a further seven new stores of its own signed up for the GCC and 11 more planned through its franchise partners. PROGRES SIVE PRESCHOOL

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LINDSAY LOGS IN LINDSAY RANDALL

THE PLAY HOUSE Battling against the mountains of toys, lost socks and abandoned ‘projects’, PPS columnist Lyndsay considers how her desire for a tidy home can fit in with her children’s desire to have everything on display. All the time.

“

his morning I found Iggle Piggle in my knicker drawer. In the bathroom, my entire collection of candles had been lined up along the edge of the bath, with a single ‘Veet’ upper lip wax strip balanced carefully on top of each one. In the garden for most of last summer, twenty plastic clothes pegs (‘boats’) lay across the decking, each gripping a leaf of varying size (‘sails’). This is the work of the little people. And I am not allowed to touch. I don’t know if it’s just my children, but there seems to be a constant ‘arrangement’ somewhere, using a combination of toys and household objects. Imagination is at play and I am loath to undo these carefully constructed scenarios, even though I really could do with my spatula back. On the one hand I love witnessing the creative expression, the way the inanimate can animate their minds. On the other hand, my OCD tendencies are frequently sent into overdrive and I just want to put it back into neat piles and lidded boxes. It’s when their play area pervades my ‘attempt at Zen’ spaces that my tolerance is most tested. For example, pre-children, I always maintained that the bedroom should be a serene sanctuary – no television, stylish décor, scented candles and beautiful bed linen. Nowadays it’s not unusual to find a plastic pony poking into my back during a rare moment of intimacy, or to roll over for a cuddle only to see The Gruffalo peering at me. Top: The Casdon Little Helper vacuum cleaner. Right: “Look mummy, I made it pretty!”

The Husband says that all this chaos makes the house looked lived-in and gives it soul: the chips in the skirting from Thomas the Tank Engine’s buffer during a particularly fast race, the scratches on the leather sofa from a ‘real dinosaur fight’ and the biro swirls on the Farrow & Ball which it turned out, were our daughter’s first ‘drawing’. However, the organisation of household (and mostly child-created) ‘clutter’ is top of my New Year’s Resolutions list and as such I vowed to enter 2016 with Mrs Beeton’s Victorian mantra, ‘A place for everything and everything in its place’ forefront of mind. Having recently moved house to a gorgeous Edwardian semi I am feeling particularly houseproud, and it smarted slightly when our own ‘Beautifully appointed Victorian terrace’ was recently sold – nine years and three children later – as a ‘Much loved family home, in need of some attention’. That said, watching the removal men packing the clutter into organized piles and boxes, I felt myself wobble. When we were done I asked for a moment to wander through the empty house alone, reliving each scuff, crack and dent. And each served as a little memory nugget of days gone by. The house bore the marks of the children’s very first years and that’s exactly what a family home should do. So I am practicing perfecting a delicate balance. After all, our casa is their casa too and I can’t expect preschoolers not to play. And actually, I’m reasonably comfortable with Iggle Piggle amongst my M&S cottons, I don’t mind the odd Gruffalo sleepover. So, to marry my needs (cleaning and tidying) with theirs (playing and er…playing), I had an epiphany: for my youngest’s second birthday last week, we gave her the Casdon Little Helper Dyson Ball Vacuum Cleaner – an absolutely brilliant tiny replica which even sucks up dust along the way. She absolutely loves it. Next she’s getting the Melissa & Doug Let’s Play House Dust/ Sweep and Mop set and there you have it, we’re on to a winner. I’ll make a Victorian housewife out of her yet – Mrs Beeton you’d be proud.”

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INSIGHT INTO INDX KIDSWEAR Inset: Exhibitors and show visitors can look forward to a warm welcome and a relaxed atmosphere at INDX Kidswear AW16.

As INDX Kidswear prepares for its third season, Progressive Preschool talks to the organisers and exhibitors about what we can expect for little fashionistas at the autumn/winter show.

Kids

Wear It Well

rom a new kid on the block to a must-visit date on the buying show calendar for independent retailers, INDX Kidswear returns to Solihull in February, showcasing the very latest fashion ranges from over 100 brands. INDX Kidswear was originally launched as Independent Kids, quickly establishing itself as an important event for independent buyers. Rebranded last year as INDX, the show now has a funky edge, with a focus firmly on presenting buyers with a business trade show, produced specifically for independent retailers and curated by experts in the field.

Visitors making the journey to Solihull’s Cranmore Park on February 14 and 15 can look forward to a warm welcome, with a unique show atmosphere allowing for a professional, relaxed and stress-free buying experience. “This is the third INDX Kidswear show and the biggest yet,” comments childrenswear

show co-ordinator Varsha Chohan. “Since rebranding as INDX the show has grown year-on-year and this show has attracted the largest number of brands to date and has the highest number of visitor registrations.” “We have a very loyal base of exhibitors and visitors who have supported the show and we are pleased to welcome them back, in addition we will also have over 50 new brands for the February event.” Making a return to the show are major brands such as Mayoral, Frugi and Hatley, accompanied by many other established names including Blue Seven, Emile-et-Rose, Kissy

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Left: Jurnie’s Made In Britain collection went down a storm at last season’s INDX and there’s more to come from them in February.

INDX Kidswear AW16... all you need to know WHERE: Cranmore Park Exhibition Centre, Solihull, B90 4LF WHEN: Sunday 14 February, 9.30am - 6pm Monday 15 February, 9am - 4pm

WHAT IT COSTS: Admission is for independent retailers only. Onsite parking, exhibition guides, lunch and refreshments are all also complimentary. HOW TO REGISTER: Visit www.indxshow.co.uk/kidswear

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INSIGHT INTO INDX KIDSWEAR Right : Toby Tiger presents bright colours and comfy daywear for babies and toddlers in its autumn/winter collection. Below right : Frugi will be launching a new collection of organic soft toys and comforters, as well as baby gift sets and exciting new knitwear.

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Kissy, Lilly & Sid, Peppermint Phoenix, Piccalilly and Toby Tiger. Alongside these will be upcoming brands making their INDX debut, including Amabelle, Kidiwi, My Little Duckling and Zubu Baby, plus the exciting UK launch of Spanish brands Martin Aranda, Tony Bambino and Popys. One past exhibitor looking forward to a return visit in February is Zoe Mellor, a former knitwear designer and author from Brighton who founded Toby Tiger in 1998. From dressing her own children in bold, simple, comfortable yet stylish and ethically produced designs at sensible prices, Zoe’s vision for the company grew, and Toby Tiger now offers an ever-growing range of jersey wear made from 100% organic cotton. “We love doing INDX as we get to meet up with so many of our lovely stockists, especially the ones who don’t always make it down to the London shows,” comments Zoe. “The atmosphere is relaxed and it is a stress-

free event for visiting buyers and exhibitors alike. “We will be launching some great new organic appliqué t-shirts and sleepsuits, from lions to cats and dinosaurs to rockets!” Also singing the show’s praises is Jessica Hancox from Jurnie, who has attended at INDX since its inception. She says: “We have exhibited at the INDX show each season for the last three seasons and each time we love how relaxed, informal, and helpful the show days are to us, both as a buyer and now as an exhibitor.” “We also run a childrenswear shop and online business which has really benefited from being able to speak to suppliers and buy without pressure. INDX really is an essential part of our buying. As an exhibitor, it has been great to be able to launch our first Made in Britain collection at the SS16 show; it is so valuable to be able to talk to our stockists and build a lovely relationship with them over a coffee.” Another exhibitor making a return visit to INDX is Little Green Radicals, with sales manager Liz James so confident of the show’s success that she is already planning to book for next season. “We get really good quality customers and leads over the two days and will be booking to return for next season when we are there,” she comments. “Everyone is very friendly and there are great opportunities to network Far left: Little Green Radicals will launch its Dreams AW16 collection at the show. Left: New prints and stripes make up the new collection from Pigeon Organics, on show at INDX

▶ NEWCOMERS TO LOOK OUT FOR

KIDIWI is a French high-end brand created in 2009, designing gorgeous clothes which combine classic and contemporary details. The current collection has everything for a chic everyday look to elegant outfits for special occasions. Spanish brand Martin Aranda offers classy and unique collections for babies, boys and girls. The perfect combination of fashion and fun. Taking its inspiration from ballet, fairytales and the 50s and 60s fashion era, Amabelle is all about classy elegance, such as frilly dresses, pettiskirts and tutus. Moving into next year several beachwear trends for 2016 will be inspired by the Brazil Olympic Games, so they are fun, bold and bright. One of the trends that Travis Designs has chosen to feature is based around a gorgeous pink flamingo.

as a coffee bar in the middle of the show provides drinks and biscuits free all day, along with a superb restaurant with a great free lunch too - always a chair to pull up and chat with someone new. “The atmosphere is really relaxed and spacious which allows great interaction with visitors and a good space to showcase the collection at its best. We always launch a new collection - this time it will be the Dreams AW16 collection.” In agreement about the show’s ambience is Jane Shepherd from Oxfordshire-based clothing brand Pigeon Organics, which will be using INDX in February as a launch-pad for its new AW16 collection, made from pure organic cotton. Based around four strong new prints featuring humorous skiers, a modern floral, a traditional ditsy and vintage cowboys, alongside three matching stripes, the collection’s palette includes a deep aubergine, ruby red, marl grey, and classic navy, with a splash of yellow and mint green. “INDX is a great show to meet new buyers in an incredibly welcoming and relaxed environment. February will be our third time there and we’re looking forward to it,” enthuses Jane. “It’s an interesting show – quite different from others, but buyers really enjoy the ambience, which is important – and it’s growing.” PROGRES SIVE PRESCHOOL

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WHAT’S NEW INDX 2016

– All retailers are welcome to

What’s New at INDX Kidswear 2016, 14 – 15 February, Solihull. MERRY BERRIES A wide offering is on offer for retailers visiting Primrose Marketing at INDX, with a special range of knitted hats for baby and toddlers made in 100% cotton hand loomed and finished. The range began over 25 years ago and is still popular as a gift item for newborns with three further sizes up to 2 years. The range has its constant favourite designs – the red strawberry hat still being the best seller of all. 01494 447000 www.primrosemktg.co.uk

EMILE ET ROSE With a desirable baby-wear range for 0-2 years, including classic lines for both genders, Emile et Rose is a stand not to be missed at INDX. The company will be introducing its Occasions collection for special occasions, with ivory silk high-end offering. Sharon 01392 677555 www.emile-et-rose.co.uk

MAYORAL Mayoral, a presence in the market for over 75 years, is a leading brand in the children’s apparel industry throughout the Iberian Peninsula. Its collections are designed for children from birth age, and offer the complete look; sportswear, accessories, and footwear. The Mayoral philosophy means the best package of style, price, and quality in the entire market. +34 952 045204 www.mayoral.com

Powell Craft product launches for the new season include its first swimwear collection, new prints in raincoats and umbrellas, perfect cotton sundresses and beautiful baby-wear. There’s new styles in the best-selling nightdresses and pyjamas and the Bluebelle beachwear range has kaftans and playsuits with vibrant block prints and boho styling. www.powellcraft.com 01273 622023

TOBY TIGER Toby Tiger is proud to be showing off its AW16 range with a range considered new designs including popular 100% organic t-shirts, dresses and sleepsuits. The AW16 range is full of colour and fun, bound to be a hit with apparel retailers. 01903 766777 www.tobytiger.com

POWELL CRAFT

ROCAPINO AGENCY Exhibiting with two exciting brands at INDX show, Babine BB and Petit Bébé, the company sees these Spanish lines as exciting for UK retail. Babine BB’s AW16/17 collection is possibly their best to date, with a wide variety of colours and prints, using only the highest quality materials, super soft cottons, suedes and faux fur. Dresses and blouses are characterized by ruffles and frills whilst checks feature heavily for boys. 01832 776588 www.roccapina.co.uk

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register attendance. ZUBU BABY Owing to their signature mix of 70% bamboo and 30% organic cotton, Zubu Baby’s products are soft and comfortable for newborn skin. The AW16 collection includes separates in bold colours, stripes and ditsy prints as well as booties that actually stay on. 07564 543142 www.zububaby.com

INDX Kidswear AW16 14 - 15 February 2016 MERRYGOROUND Merrygoround will be showing a few key lines at INDX. MuslinZ – a UK brand of high quality muslin products in 100% cotton and bamboo/organic cotton, plus the exiting new Wolly Organic plush toy range, which is made with 100% organic cotton plush and corn fibre fill (polyester free) made in the EEC. 01295 810008 www.merrygorounduk.co.uk

KITE CLOTHING For autumn/winter 2016 Kite has been inspired by childhood memories. From dressing-up to day-trips, all of their memorable moments have been poured in to the design process to create an evocative range full of lovely imagery. Woodland animals, farmyard friends, favourite nursery rhymes and dolls houses are just a few of the exciting prints and graphics featured in this beautiful new collection. Kite garments are designed in the UK and manufactured using certified organic cotton or fabrics made with at least 50% recycled plastic bottles 01202 733222 www.kite-clothing.co.uk

A bespoke trade show exclusively for independent retailers INDX is curated by experts in the ﬁeld and presents a focused exhibitor line up in an informal and professional buying environment.

• Free entry • Free refreshments • Free lunch • Free on site parking

www.indxshow.co.uk kidswear@indxshow.co.uk Cranmore Park Exhibition Centre, Cranmore Avenue, Shirley, Solihull, B90 4LF T: 0121 683 1415

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SPRING FAIR FOCUS Inset: Walking the halls of Spring Fair will uncover everything from licensed product through to high-end gifts for all ages.

FRESH

The final stop of the New Year trade fair circuit for many, Spring Fair offers up a different perspective for retailers of preschool product. More high-end, gift-led collections are present in the halls of Birmingham’s NEC, and for toy companies it’s a chance to get in front of buyers outside of their usual orbit and potentially expand distribution. PPS takes a look.

he NEC may not be the most glamorous address, however, once you enter the Spring Fair halls you are transported into a different world. All the stands have been beautifully designed, and certain areas – particularly those housing the gift-led items – are stunning. For Spring Fair ‘virgins’ admittedly it’s a little disconcerting if you find

▶ P RESCHOOL HIGHLIGHT: LITTLE CONCEPTS

A newcomer to Spring Fair, Little Concepts will be showing its PlanToys, Avenue Mandarine and BrickStix ranges. BrickStix are a reusable building block sticker accessory which offers 12 different designs including Pets, Rescue and Fairytales. Each pack includes 60 reusable and repositionable stickers.

DATES AND TIMES Spring Fair runs from February 7 to 11 at The NEC, Birmingham, with volume halls opening on Saturday February 6. For more details, head to www.springfair.com. find something that interests you. In terms of the wider show, some changes have been made to the layout for 2016 in order to help improve the flow of visitors around the halls and help them make the most of the opportunities.

yourself in the Christmas decorations hall, having only taken down the tree six weeks previously, but the beauty of Spring Fair is that the product mix is so varied, it’s virtually impossible not to Right: The Avenue Mandarine range includes a selection of games, puzzles, crafts and pocket money items.

Originating from France, Avenue Mandarine is a selection of games, puzzles, crafts and pocket money items. New for 2016 is a set of 12 different card games, from classics such as Snap and Happy Families to a new twist on memory and recognition games. Finally, PlanToys has been creating sustainable products for children for more than 30 years.

Over 50 new products are being released in 2016, so there is something to suit every retailer. Highlights include the classic Dancing Alligator, while the Floating Island joins the existing range of wooden bath toys. It includes the sea, sand, a coconut tree, a shell, turtle and crab, all produced from PlanWood. Hall 5, Stand M10

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SPRING FAIR FOCUS Inset: A Paddington for Baby range will be among the new launches from Rainbow Designs.

Above: It’s the first year at the helm for Spring Fair portfolio director, Nick Davison. Below middle: A new look for Carte Blanche’s Tatty Teddy brand will be unveiled to kick off its 21st anniversary celebrations

From a preschool perspective, Children’s Gifts, Toys and Gadgets is located in hall 5 and incorporates an array of products. These range from plush gifts, games, gadgets and traditional wooden toys, through to pocket money purchases, novelties, crafting kits and educational items. Key suppliers in this part of the fair will include Keel Toys, Aurora World, Melissa & Doug, Gibsons, Ty UK, Tobar, Great Gizmos (which is returning to the show floor for 2016), Suki Gifts International and HTI. New exhibitors signed up include Alex Brands – which has chosen the event as its UK launchpad – Cubbies, Wooky Entertainment, Doudou et Compagnie, Depesche, Addcore, Huggables and Trod/247. However, if you’re visiting Spring Fair for the first time, don’t just stick to hall 5. Hall 3 is home to The Party Show – the only one in the UK – along with greeting cards, giftwrap and stationery, while further gifts can be found in hall 4 and contemporary gift is in hall 6. All of this means that cross-over retail buying opportunities are plentiful. One of the highlights will be the Carte Blanche stand (hall 3 stand 3U02-A421) where the company will kick off its 21st anniversary celebrations for the Me to You brand. It is hosting a reception for key retailers, licensing partners and international distributors on Sunday February 7, involving an exclusive Q&A

session with founder and chairman Stephen Haines and a presentation from head artist, Steve Mort-Hill. A complete new brand look for Tatty Teddy will be on show, along with a new Signature range, point of sale solutions and further details on its 2016 plans. Other new launches will come from Rainbow Designs (hall 5 stand F06-G07), which will be showcasing its Paddington for Baby range. Everyone’s favourite bear will now feature a variety of nursery products designs specifically for baby including My First Paddington Plush, Comfort Blanket, Activity Cube and Ring Rattle. In addition, the company will be previewing its new The Snowman and The Snowdog My First Christmas collection, as well as Miffy for Baby and new Activity Playmats. With the Spring Fair being the largest UK trade show, its importance in undeniable. Commenting, Nick Davison, portfolio director of Spring Fair told PPS: “This is my first year at the helm of Spring Fair and I’m incredibly excited about the 2016 exhibition. I would like to thank everyone involved for their support of the show and helping to make our plans a reality. I am committed to delivering the best possible event for all our customers. “We’re all now looking forward to a great show, where everyone who attends will see some fantastic new products from both their existing and new suppliers.”

▶ P RESCHOOL HIGHLIGHT: IRISH FAIRY DOOR

The Irish Fairy Door range – which is sold through distributor Ackerman International in the UK – will be bringing a touch of magic to the halls of the NEC. Certain to have an eye-catching stand, the company will be showing its new Garden Accessory Set, which includes a wooden garden bench, potted plant, rake and watering can. For more playful fairies, there is the new Playtime Accessory Set, which contains a fairy-sized see-saw, swing, ladder and bicycle. Both sets are designed to complement the original Irish Fairy Doors and retail at £12.99. The red, blue, pink and purple arched wooden doors (£20), as well as other official accessories including a revamped fairy washing line with female fairy clothes, tiny bottles of fairy dust and an extend collection of vinyl decals will also be on display. Hall 5, Stand H70

Above: New accessory sets to complement the original wooden doors will be showcased at the NEC. PROGRES SIVE PRESCHOOL

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Cicada will be exhibiting at the Spring Fair 2016 Hall 5 Stand 5L43

100% natural toys which are eco-friendly and sustainably produced by highly skilled craftsmen using sustainable FSC certified European beech, Canadian wood and other eco-friendly materials.

Safe and innovative products that benefit babyâ&#x20AC;&#x2122;s development and empower children to actively participate and find joy in the discovery of tastes, textures and beyond.

Quality toys hand made in Sri Lanka from locally sourced sustainable rubber wood.

Contact us on +44 (0)1277 356292 or sales@cicada-education.co.uk or visit us at www.cicada-education.co.uk 86_PPS_Jan Feb 2016.indd 1

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WHAT’S NEW SPRING FAIR 2016 What’s new at this year’s Spring Fair. RAINBOW DESIGNS New for Rainbow Designs is a Paddington for Baby range, The Snowman and The Snowdog My First Christmas collection, Miffy for Baby collection, Paddington Movie feature plush and Roald Dahl collection. Also new are activity playmats in popular collections including Peppa Pig for Baby, Peter Rabbit, Guess How Much I Love You and The Very Hungry Caterpillar. Hall 5 Stand F06-G07 01329 227300 www.rainbowdesigns.co.uk

THE IRISH FAIRY DOOR COMPANY New items include the Garden Accessory Set with a wooden bench, potted plant, rake and watering can. The Playtime Accessory Set contains a mini see-saw, swing, ladder and bicycle. The company will also display a revamped washing line with fairy clothes, tiny bottles of fairy dust and an extended collection of vinyl decals. Hall 5 Stand H70 01279 408 208 www.theirishfairydoorcompany.com

TRACTOR TED

VMC ACCESSORIES New licenses such as Paddington Bear and The Very Hungry Caterpillar support VMC’s range of classic brands with new dress-up designs each season. By placing particular emphasis on dress-up for 1-5-year-olds, VMC Accessories is known as a preschool dress-up specialist in the UK. Hall 5 Stand 5J25 01538 392505 www.vmc.co.uk

New product lines including Tractor Ted gifts, toys and homeware are scheduled to launch at Spring Fair. Attraction development is also expanding with the launch of a further three Tractor Ted Little Farms during 2016. These join a new two-year commercial media partnership with Nickelodeon, the launch of live events across the UK, teaming up with Picturehouse Cinemas to take Tractor Ted onto the Big Screen and appointing Rockpool Licensing to look at licensing opportunities for 2016 and beyond. Hall 5 Stand F28 01373 834500 www.tractorted.co.uk

WOW TOYS There are new additions in the WOW toy and bath categories with toys added to ranges such as Emergency, Farm, Fantasy, and Racing. Visitors to the WOW stand will be given toy demonstrations and invited to see the new in-store promotions which also includes branded and highly visible POS materials. Hall 5 Stand SF42 020 7471 0980 www.wowtoys.com

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WHAT’S NEW SPRING FAIR 2016 What’s new at this year’s Spring Fair. ORANGE TREE TOYS Orange Tree Toys is launching its new Farm Kitchen Collection this spring. Included in this collection is an English Breakfast set which includes brown and red sauce bottles, which will sit alongside the English Roast Dinner set. Hall 5 Stand 5H06-J07 01242 244500 www.orangetreetoys.com

FIESTA CRAFTS

PIONEER BALLOON

Colourful and sturdy, the Push N Roll Along toys support children as they develop from sitting to crawling to walking. With a detachable wooden rod that inserts into the back of the toy, the Push N Roll toy can be rolled or pushed with an easy-to-grip handle. Free demo version and displays are available. Hall 5 Stand 5L04-M05 0208 804 0563 www.fiestacrafts.co.uk

Pioneer Balloon is extending its Tiny Tatty Teddy balloon range this year with the introduction of new Qualatex balloons; 18” Microfoil Baby Girl and Baby Boy and a coordinating 11” latex balloon, ideal for Baby Showers and New Born gifts. Hall 3 Stand 3G10-H11 and 3G12-H13 0800 28 12 15 www.qualatexeurope.com

LITTLECONCEPTS New exhibitors at Spring Fair, littleCONCEPTS will bring its diverse mix of brands to the show. BrickStix is a reusable building block sticker accessory; Avenue Mandarine offers a selection of games, puzzles crafts and pocket money products; and PlanToys creates sustainable wooden toys, with over 50 new additions for 2016. Hall 5 Stand 5M10 07870132595 www.littleconcepts.co.uk

ARTSTRAWS The award-winning Play & Discover range now includes seven wild but friendly Sit & Ride Animals. Supplied flat with an included pump, children can bounce around on the animals while holding onto the ears. Hall 5 Stand 5M15 01792 796151 www.artstraws.com

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CATHY’S COLUMN NEW YEAR, NEW INDUSTRY

Cathy Bryan has been part of the nursery industry for the last 28 years. You can sign up for Cathy’s free newsletters at www.nursery-online.com.

Less chocolate, more gym visits; these are the promises which start off a typical new year. But changes can be made in all areas of our lives. In her first column of 2016, Cathy asks what changes we could make within the nursery industry.

hope will be) their journey to wealth and happiness. Inevitably some of their ideas are simply not going to work and it is a kindness to tell them why you won’t be stocking their products. And do consider before you give a glib answer. Yes, you may have a good relationship with Company A and you would prefer to keep that relationship intact – but all that really means is that the newcomer has to work on their customer relations as well as their products. New year is the time for resolutions. Some of the nursery industry’s larger While thinking about mine, I companies have pulled out of Harrogate wandered off into thinking about Nursery Fair this year. This is something what new year resolutions we could that happens periodically and most make as an industry. of them come back in future years, Nursery is a very friendly industry especially when they have a superb new where people help others, often for no product to shout about. One reason they reward other than the satisfaction of give for not exhibiting is cost – a large knowing that it was something done fancy stand does cost a lot of money. well. But recently, I have noticed a slight But the funny thing is that buyers are not hardening of attitudes. Comments really that fussed about big, impressivesuch as ‘Good! So-and-so are having looking stands. problems!’, followed by When I was at the ABC show laughter when something in Las Vegas earlier this year, it goes wrong. struck me how simple many of I can understand that if sothe stands were. One big name and-so is a direct competitor; pushchair company simply their problems can easily grouped their pushchairs on translate into increased the carpet. So if you’ve only got opportunities for you. But new colours to promote for 2016, we are in direct competition then why not take a small stand with so few of the companies and show just those! If you’ve got in this industry. just one new product to showcase When I was in Brownies, Top: Take a leaf out of the Brownie book: Lend a hand. Above: Harrogate then just bring that. (many, many years ago!) International Nursery Fair acts as an Buyers are not going to suddenly the motto was ‘lend a hand’. industry hub – so get involved! stop buying products because a And we had to do a good turn every day. That’s not a bad rule to live by. Perhaps large company has a small stand – but they just not every day but could we try and do a good turn might if they have to take a full day out of their for someone else in the industry once a week or calendar to meet you in a hotel room somewhere. There is another consideration. A retailer can once a month? One area where we can all help each other is only be successful if they stock a wide variety of to attend trade fairs. These exist so that suppliers product. So making sure that we have a successful and buyers can get together, and it is vital that we trade show in Harrogate every year is not just about keep a thriving one in the UK. New suppliers are suppliers showing off their products. It’s about arriving all the time and they need somewhere to ensuring retailers have the right products to entice customers into their shop. show their products. So with our new year’s resolutions in full swing, So here’s my good turn – can I ask that all nursery and infant buyers make a point of visiting Harrogate we can all do at least one good turn by working International Nursery Fair in March. There will be together and making sure our trade show does lots of new companies just starting out on (what we the industry proud!”

“

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WHAT’S

HOT?

Progressive Preschool spoke to a number of independent retailers, to find out what’s been selling well across the preschool market.

Claire Chapman, manager, Milk & Honey, Harrogate A children’s boutique in the middle of the town centre in Harrogate. CATEGORY

SUPPLIERS/RANGES

COMMENT

Girls’ Clothing

ilovegorgeous/Kite

The dresses from ilovegorgeous always sell well; they are just beautiful. Kite is another popular brand with our customers looking for something a little less expensive.

Boys’ Clothing

Pepe Jeans

Pepe Jeans has some lovely wintery jumpers in the new collection and they all have been moving well.

Baby Clothing

Petit Bateau

Our customers seem to like plain colours, so we tend to sell more of the neutrals, baby pink and baby blue.

Plush

Jellycat

We’ve recently started stocking the big Jellycat toys (50cm and upwards!) and they’ve been so popular, even at the premium price point.

Toys

Wheely Bug/ New Classic Toys

Wheely Bugs are one of our best-selling toys all year round. We also do well with the pianos and guitars from New Classic Toys.

Pepe Jeans

Wheely Bug

Kirsty Brown, co-owner, Button Nose, Bramhall, Cheshire Children’s clothing boutique in fashionable Bramhall, Stockport. CATEGORY

SUPPLIERS/RANGES

COMMENT

Baby Clothing

iDo

Our most popular range is iDo, a gorgeous Italian brand and in particular the babygrows which a lot of people buy as gifts.

Girls’ Clothing

Billieblush

Billieblush does very well for us with about 90% sell-through. The designs are beautiful and appeal to little girls.

Boys’ Clothing

Vingino

We are the exclusive UK distributors for this Dutch brand. It has a very distinctive look, with distressed shirts and jeans. It seems to really appeal to dads.

Unisex Clothing

Molo

Molo is very quirky with bright prints and appeals to boys and girls. For boys, the muddy football print is popular and girls love the horsey leggings.

Coats/ Jackets

717

We get a lot of grandparents coming in to buy the kids’ coats. They like the 717 range as it is heavy-duty, waterproof and wears well.

Vingino Molo

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BEST SELLERS

WHAT’S

HOT?

continued

Karen Christie, owner, Fun Junction, Perth and Crieff A traditional family-run toy shop with two branches in Perthshire. CATEGORY

SUPPLIERS/RANGES

COMMENT

Games

Orchard Toys

We stock a wide range of Orchard Toys games and they all sell well, but Shopping List and Pop to the Shops seem to be the favourites.

Puzzles

Galt Toys

The Galt jigsaws are simple and bright and really nice. The Galt activity books are also very popular with our customers.

Wooden Toys

Hape

Hape is a very good brand for us. We’ve recently started stocking the Noah’s Ark. It is a superb product and sells very well.

Puppets

The Puppet Company

The Puppet Company’s product range is beautiful. We do especially well with the My First Puppets, which are suitable from birth upwards.

Vehicles

Tomy

Tomy’s farm toys are good sellers for us, in particular the John Deere range. The products are well-built and look good.

Hape

Tomy

Caroline Pizzey, co-owner, Little Poppet & Co, Sevenoaks, Kent A family-run nursery shop in Sevenoaks, recently relocated from North Wales. CATEGORY

SUPPLIERS/RANGES

COMMENT

Pushchair

Venicci

The Pebble Plus is our number one seller. It’s got such a good reputation; people come into the shop asking for it by name.

Car Seat

Maxi-Cosi

Playmobil has a good reputation and the price is good for what you get. We stock a wide range of the 1-2-3 playsets, including vehicles and people.

Highchairs

Mamas and Papas

The Mamas and Papas Snax is our most popular highchair. It has everything going for it: features, quality and of course, the price.

Furniture

Mamas and Papas

The Mia is a mid-range furniture set. It’s better quality than a lot of other sets on the market at the same price point.

Cots

SnuzPod

One of our best selling products across the whole store is the SnuzPod. Our customers love the versatility of it.

Toys

Happy Hopperz

We’ve got the new vehicle range from Happy Hopperz and these are flying out the door.

Mamas and Papas

Happy Hopperz

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