Let us help succeed your
Product Innovation Process
Our expertise in your product process: unique value guaranteed
innovation
1.Idea
7.Measure & Improve
6.Market Launch
5.Test Market Launch
2.Concept
3.Prototyping
4.Development
The Innovation process saves you money
Our Lab
Developing the right product and investing in the right process from the start ensures the money you spend is done wisely. This is where our expertise and unique value lies.
- dottor Consiglia
PHASE 1
Product Idea
Idea
Concept
Prototyping
Development
Test Market Launch
PHASE 1
Product Idea
Market Launch
Measure & Improve
Innovation Process
OBJECTIVES
Generation of ideas Framing of ideas Selection of potential ideas
CLIENT Deliverables
Tools
A critical evaluation of your potential ideas according to our experience in formulation, ingredients, process and machines Suggestion of ideas from our global market experience
Brainstorming sessions Market surveys Input
of
partners
customers, Potential
distributors,
selection
volume, value
Pricing
Output
Variable: # hours x rate per hour
A list of potential ideas
criteria:
suppliers, margin,
PHASE 2
Product Concept
Idea
Concept
Prototyping
Development
Test Market Launch
PHASE 2
Product Concept
Market Launch
Measure & Improve
Innovation Process
OBJECTIVES
Elaboration of product brief
CLIENT Deliverables
Tools
Advise on the technical feasibility of your product brief on the level of formulation, ingredients, process and machines according to our experience
Market studies (qualitative & quantitative) Impact study on production facility (formulation, ingredients, process and machines) Impact study on commercialization (sales & marketing)
Pricing
Output
Variable: # hours x rate per hour
Product brief (see check-list on next page)
Product Brief Marketing
Innovation Process
Production
o
Consumer research (understanding the consumer needs)
o
Process design (technology, parameters)
o
Market research (volumes, competition analysis)
o
CAPEX
o
Quality (shelf life, texture, color, specific ingredients)
o
engineering) Labour (skills, # shifts)
o
Packaging design (primary and secondary)
o
Budget
o
Price (positioning)
o
Gross margin (profitability)
o
SKUs (formats, flavors)
o
Usage instructions and/or illustrations
o
Claims and/or legal mentions
o
Campaigns
o
o
Budget
Quality control methods (raw materials, finished product)
o
HSE/HAACP/ISO
/
OPEX
budget
(machines,
utilities,
Quality assurance
Research & Development Sales
o
Formulation (which ingredients in which proportions)
o
Ingredients (suppliers, technical data sheets, prices)
o
Retail audit (best-selling SKUs, market shares)
o
Process description (technology, parameters)
o
Product range sales mix
o
Machines (suppliers, technical data sheets, prices)
o
Price structure (trade)
o
Budget
o
Distribution channels
o
Budget
Purchase o
Supplier identification (raw materials, machines / local vs import)
o
Supply chain analysis (from purchase to product)
o
Warehousing analysis (raw materials and finished product)
o
Budget
civil
PHASE 3
Product Prototyping
Idea
Concept
Prototyping
Development
Test Market Launch
PHASE 3
Product Prototyping
Market Launch
Measure & Improve
Innovation Process
OBJECTIVES
Concretize the product concept via the production of product prototype(s) the testing of product prototype(s) CLIENT
Deliverables
Tools
Product prototypes (sample supply until validation)
Product prototypes (samples)
Formulation sheet (proportion of all ingredients)
Qualitative study: focus groups
Process description sheet (process steps, production parameters)
Quantitative study: sensory analysis
Pricing
Output
If product brief received: - fixed: X EUR per recipe
Evaluation of the prototype(s): validation or reiteration until validation
If product brief not received: - variable: # hours x rate per hour
PHASE 4
Product Development
Idea
Concept
Prototyping
Development
Test Market Launch
PHASE 4
Product Development
Market Launch
Measure & Improve
Innovation Process
OBJECTIVES Design the industrial process flow and parameters Define the technical specifications brief of the production machinery Select and validate the suppliers of the production machinery Define the technical specifications of the ingredients Select and validate the suppliers of the ingredients
CLIENT Deliverables
Tools
Advisory on laboratory machinery suppliers (selection, visits)
Laboratory machinery
Advisory on process machinery suppliers (selection, visits)
Process machinery
Advisory on ingredient suppliers (selection, visits)
Ingredients Accelerated testing of product quality (shelf life)
Pricing
Output
Variable: # hours x rate per hour
Industrialization of the product prototype in terms of process, ingredients and machinery
PHASE 5
Product Test Market Launch
Idea
Concept
Prototyping
Development
Test Market Launch
PHASE 5
Product Test Market Launch
Market Launch
Measure & Improve
Innovation Process
OBJECTIVES Run industrial tests on the production line in order to validate the conformity of the developed product on an industrial scale Test the product performance in the market (product, place, price, promotion)
CLIENT Deliverables
Tools
Assistance during industrial tests on the production line
Feedback from the market (distributors, consumers) Qualitative and quantitative studies (4 marketing Ps) Quality assurance tests
Pricing
Output
Variable: # hours x rate per hour
A market conform industrial product ready to be launched.
PHASE 6
Product Market Launch
Idea
Concept
Prototyping
Development
PHASE 6
Product Market Launch
Test Market Launch
Market Launch
Measure & Improve
Innovation Process
OBJECTIVES Sell the product successfully in the market and grow market share Minimum product return
CLIENT Tools Dedicated sales force Wholesalers Distributors Marketing campaigns
Output Product notoriety and consequently volume market share
PHASE 7
Product Measure & Improve
Idea
Concept
Prototyping
Development
Test Market Launch
PHASE 7
Product Measure & Improve
Market Launch
Measure & Improve
Innovation Process
OBJECTIVES
Generation of ideas Framing of ideas Selection of potential ideas
CLIENT Deliverables
Tools
Product prototypes (sample supply until validation)
Qualitative studies (focus groups)
Formulation sheet (proportion of all ingredients)
Quantitative studies (sensory analysis, brand health tracking, Nielsen)
Process description sheet (process steps, production parameters)
Quality assurance tests
Pricing
Output
If product brief received: - fixed: X EUR per recipe
An updated product brief on how the product should be reformulated
If product brief received: - variable: # hours x rate per hour
Helping companies, all over the world
Via IV Novembre 54, 20019Settimo Milanese(MI) ITALY |E: amministrazione@dottorconsiglia.com| www.dottorconsiglia.com
Our main projects 2013 –Turkey: R&D for a water-based bake-stable chocolate filling for moon cake 2013 – Iran:R&D for water-based bake-stable chocolate fillings for strudel 2014 – Italy: R&D and industrialization for several fillings for sponge cakes 2015 – Egypt:R&D and industrialization for three different sponge cakes fillings 2015 – Iran: R&D and industrialization for a water-based bake stable chocolate filling for manju-cakes 2015 – Iran:R&D and industrialization for three different water-based fillings for breakfast cakes 2016 – Iran: R&D for a fat-based bake-stable cocoa filling for cookies 2016 – Morocco: R&D for spongecakes fillings 2016 –Tunisia: R&D for three different water-based fillings for sponge cakes 2016 – Egypt: R&D and industrialization for five different water-based bake-stable fillings for sweetbread 2017 –Turkey: R&D for five different water-based fillings for muffin and cakes 2017 – Italy: HACCP implementation for a brewery 2018 – UAE: R&D for caramel for pastry and fat-based fillings for chocolates 2019 – Israel: R&D for sugar reduction on spreadable cream 2019 – Kenya: R&D for five different water-based fillings for sweetbread 2019 – Germany/UK: R&D for “free-from” spreadable cream 2019 – Switzerland: Optimization for a sponge cakes lines 2019 – Italy: R&D, industrialization and production plant optimization for production of spongecakes
Via IV Novembre 54, 20019Settimo Milanese(MI) ITALY |E: amministrazione@dottorconsiglia.com| www.dottorconsiglia.com
Our main projects 2019 –France/Japan: R&D for enzymes enriched water based and fat based fillings 2019 –Turkey: R&D and industrialization for a shelf-life improver and alpha gel emulsifier for spongecakes 2019 – Saudi Arabia: R&D for pistachio-based filling for croissants 2019 – Italy: R&D, industrialization and production plant optimization for the production of a new productline for bakes-table fillings 2019 – Italy:R&D for chocolate fillings for croissant 2020 – Italy:R&D, industrialization and production plant optimization for the production of chocolate and spreadable creams 2020 – Italy: R&D for bake-stable fillings for frozen croissants 2020 –Turkey: R&D for a vanilla filling for choux pastry 2020 – Bulgaria: R&D, industrialization and production plant optimization for the production of fillings 2020 – Turkey: R&D for a banana filling for spongecakes 2020 – India: R&D for a caramel filling for chocolate filled bars 2020 – Algeria: R&D for a carob based spreadable cream 2021 – Ivory Coast: Planning for a beans-to-bar chocolate factory 2021 – Italy: R&D for a no-sugars caramel 2021 – Italy: R&D and industrialization for a milk based whipped filling for chocolate bars
Via IV Novembre 54, 20019Settimo Milanese(MI) ITALY |E: amministrazione@dottorconsiglia.com| www.dottorconsiglia.com
Our main projects 2021 – Italy: R&D for no-sugar added hot chocolate and no-sugar added chocolate flavoured powder 2021 – Romania: R&D, industrialization and production plant optimization for the production of chocolate and spreadable creams 2021 – Italy: R&D for no-sugar added fillings 2021 – Italy: R&D for center fillings for chocolate 2022 – Iran: Commissioning of a production plant for cakes 2022 – USA: R&D, industrialization and production plant optimization for the production of water based fillings
Via IV Novembre 54, 20019Settimo Milanese(MI) ITALY |E: amministrazione@dottorconsiglia.com| www.dottorconsiglia.com
WHO WE ARE
Marcello PELÀ Sales & Administration marcello.pela@dottorconsiglia.com
Luisa GALLO Specialist chocolate & creams luisa.gallo@dottorconsiglia.com
Via IV Novembre 54, 20019Settimo Milanese(MI) ITALY |E: amministrazione@dottorconsiglia.com| www.dottorconsiglia.com
WHO WE ARE
Max CAZZOLLA Specialist fillings & creams max.cazzolla@dottorconsiglia.com
Carlo MAMBRETTI Specialist industrial processes carlo.mambretti@dottorconsiglia.com
Via IV Novembre 54, 20019Settimo Milanese(MI) ITALY |E: amministrazione@dottorconsiglia.com| www.dottorconsiglia.com