University
Santa Ursula
Bina Nusantara University 2014-2018
Jakarta Pusat 2011-2014
Travelling and Photography
Reading Taking Care and of Animals Writing
Jakarta, 21 Agustus 1996
Ai
Id
Adobe Illustrator
Adobe InDesign
mayaameliaa@gmail.com +6281290927523
Ps
Pr
Adobe Photoshop
Adobe Premiere
Participant of MG Pringgotono exhibiton at Sea Triennale 2013
Marketing Division at Titik Dua Magazine Participant of "Photography for Advertising" from Tomas Bata University Participant of workshop and exhibiton Useful Useless Objects from LASALLE SINGAPORE Lecturer at Villa Merah Jakarta
2017
Internship at LeoBurnett Jakarta as Junior Art Director Internship at Rack Digital as Digital Designer
Semi volunteering project at NGO “Perihal Hewan” as Illustrator
2018
Hi !
DKV Creative Advertising
2015-2016
Happy traveler on earth who has soft spot for animals. An idealist yet realistic when it comes to work. Love to meet new people, trying new things and exploring life from whatever aspect. Smiles a lot because I enjoy everything that happens around. Always seeing a bigger picture of something so sometimes hard to focus on detailing. Easily fit in a group of people and have no problem to do individual task. Eager and enthusiastic, always on the move and ready for action. Beside creating visual, i also like to write and read, especially poem. One last thing, i don’t like ginger.
High School
Paticipants of Brand Thinking Workshop DeMontfort University London
advertising
1
campaign Phase : Published Client : Perihal Hewan by RACK Digital Scoop of work : Illustration, Graphic Designer
HELTER’S SHELTER Perihal Hewan is a community owned by Rack Digital that worked on animal welfare. Perihal Hewan’s activities is taking care of street animals, mostly cats. They don’t have shelter but have little space to feed and caged sick animals. Perihal Hewan created digital campaign by using games application about cat to raise
donation and as a platform to adopt cat. They targetting youngsters and animal lovers, so I came with this kind of illustration style. This game is light, fun, and easy for beginner. This game is still on programming process, and will be launced soon. I made all the illustration, design, user interface and user experience here.
campaign Phase : Assignment Client : KEMENPPPA Scoop of work : Illustration, Graphic Design, Content
I made social campaign as my final project. The topic that I choose is stop laughing at sexist jokes. The target market is young workers in Jakarta. I aim to tell what sexist humor is, it’s impact, and the solution to the problem. Big Idea of this campaign is Poker Face, engaging people to be in Poker Face’s place. Poker face is chosen
because when people didn’t laugh at a joke, the one who made a joke thought that it’s not funny and stop making that joke. This campaign is held in digital platform, Instagram as the main media. There’s also website, radio’s ad, spotify banner,youtube video, and activation in the office.
digital content Phase : Published Client : DOKU Scoop of work : Illustration, Graphic Design, Art Direction
Doku is an online payment application that has social media to maintain. DOKU promote their features by instagram, facebook, and twitter. The target is youngsters so the style should be fun and dynamics. I created daily visual content for DOKU, from concept to final execution. It applied on digital media DOKU.
key visual Phase : Published Client : Telkomsel Scoop of work : Sketches of Alternatives, Art Direction Team : Albi Putra, Ogi Prayoga, Maya Amelia
MyTelkomsel is a self-service application that provides new and easy user experience for Telkomsel user to pay bills, search and activate packages, check and exhange points. The brief was to create a key visual that shows the features and convenience provided by MyTelkomsel Apps. The looks should be trendy in a digital way.
PSA Phase : Assignment Scoop of work : Copywritting, Graphic Design
PSA Phase : Assignment Scoop of work : Copywritting, Graphic Design
An assignment to create Public Service Announcement to minimize accidents on the road, especially caused by the speed of vehicles. I created the concept, made the copy then packed it in simple design.
An assignment to create Public Service Announcement about education in Indonesia. I chose one of negative side about education that student didn’t always understand what’s their being teached about, instead they just ended up memorizing, rathet than totally understood about the topics. I created the concept, copy, and packed it in simple design.
branding
2
logo and products Phase : Published Client : Perihal Hewan Scoop of work : Illustration, Graphic Design
Perihal Hewan is a community owned by Rack Digital that worked on animal welfare. Perihal Hewan’s activities is taking care of street animals, mostly cats. They don’t have shelter but have little space to feed and caged sick animals. Perihal Hewan want to gained donation by selling postcards.
I made the logo and the postcards. This postcard is interactive postcards, the buyer can simply download the app and scan it, so they can see Augmented reality that tells each cats’ story. The cats that appear in postcards is stray cats. Perihal Hewan took care of them, there’s fifteen cats in total.
logo and packaging Phase : Published Client : GNB Jakarta Scoop of work : Illustration, Graphic Design
Logo
S ymb o l
GNB is a company that sells mixed ambarella juice. This company has been established since 2008 and wants to redesign its logo and packaging.
The brief was to create a catchy-attractive logo based on his daughter’s name (Gladys-Natasha-Briggita) and a modern and simple sticker for its bottle.
packaging Phase : Assignment Scoop of work : Illustration, Graphic Design, Packaging
An assignment to create festive packaging for Pringles for Chinese New Year special edition . I made a simple yet decorative packaging, with a lot of Chinese accent.
thankyou! contact me +6281290927523 mayaameliaa@gmail.com