83 ACHIEVERS
98 Believe their goal is to excel in their profession
96 Consider quality and excellence important
55 Hold senior management positions
87 CATALYSTS OF CHANGE
84 Enjoy new challenges
85 Always seek new ideas and opportunities
91 Look for greater understanding and insights
84 TECH-SAVVY
91 Receptive to new products and technology
76 Always buy the latest gadgets
84 Like to discuss technology or electronic products with others
75 AUTO-ENTHUSIASTS
70 Own atleast one car
80 Actively seek information on new launches in the auto sector and discuss it with others
63 HIGH ON TRAVEL
67 Travel by air
58 Took atleast one international air trip in the last one year
74 AVANT-GARDE
61 Enjoy going to the theatre
82 Prefer travelling to places they’ve never been to
78 Follow the latest trends and fashion
82 AGENTS OF CHANGE
78 Prefer buying brands that support social causes
86 Put environmental protection ahead of maximising profits
92 INFLUENCERS
92 Make it a point of telling others when a new product impresses them
74 SMART MONEY MANAGERS
75 Use credit cards over cash for making payments
72 Have a dedicated wealth manager
77 LOYALISTS
62 On an average, spend more than 45 minutes in a day reading the newspaper
80 Derive value out of advertisements in Mint
90 Do not read any other business daily
73 FIGHTING FIT
73 Go to the health club / participate in a sport
92 DECISION MAKERS
92 Involved with purchasing decisions at home
Source: Mint Profiling Study