Brand guidelines by mayhewanimalhome

Brand guidelines | January 2017

Brand guidelines | Contents

Contents Our brand

Design toolkit

Examples Print applications

Brand framework

Brand mark

How we do it

Logotype versions

Care guides

Brand values

Clear space and sizing

Event posters

Tone of voice

Positioning and legibility

Newsletter

Manifesto

Incorrect usage

Adoption pack

Strapline

Brand icon

Membership cards

Vision and mission

Sub-brand logotypes

Banner stands

Therapaws logotype

Stationery

Colours

Screen applications

Palette specifications

Homepage

Combining colours

Powerpoint

Social media

38 39

Typography Primary font

Email signature

Type style

Merchandise

System font

T-shirts

Tote bag

Imagery Happy tails

Mugs

Photography

Identity tag

Illustration

Our brand

Our brand | Brand framework

Brand framework What we do

We work to make a positive and lasting difference to the welfare of dogs, cats and communities.

Why we do it

How we do it

We are animal people

Thought leaders Not fluffy Preventers Community focused People people

See following page for details

Our brand | How we do it

How we do it Thought leaders

We believe in what we do, and how important it is. We want to engage widely, to make sure people hear our point of view, to educate and change behaviour. We are prepared to challenge powerful lobbies and vested interests if needs be.

Not fluffy

Preventers

We’re passionate about animals, but we’re not sentimental.

The best solution to any problem is to prevent it happening in the first place.

We take a realistic view of the - often difficult situations we face. We try to get to the root of the issue and take the action that’s best for the animals.

We look for ways to reduce the numbers of animals in need, be that through educating humans, or neutering animals.

Community focused

People people

Animals form part of our community, whether they live in our homes or on our streets, in the UK or overseas.

A lot of what we do is about changing behaviour in people, not animals.

So we work with, and in, communities, for the benefit of the dogs, cats and people who live there.

We know that a major part of our work is in understanding the links between social issues and animal welfare. We do not judge. We listen. We value people too.

Our brand | Brand values

Brand values Nonjudgemental

People will not respond well to us if we are judgemental. We see each case first and foremost as an opportunity to promote animal welfare.

Empathetic

Welcoming

We try to understand the situation of the animals and people we deal with in order to give them the best possible care, or service.

Everyone we come into contact with is important and can make a positive impact on society. We welcome and respect all comers - both human and animal.

Optimistic

We believe that we are making a positive and lasting difference to the welfare of animals and communities. We are not interested in maintaining the status-quo.

Strategic

We want to bring about change. We are pragmatic, but also ambitious. We are not afraid to challenge, to stand up and be counted.

Our brand | Tone of voice

Tone of voice Kind but firm

Informal and approachable

We are empathetic, caring and friendly. We are also authoritative, experienced and knowledgeable.

We’re OK with contractions like “we’re”. And it’s OK for us to say OK.

So while our tone is informal and approachable, we will also make it clear that we are experts, when necessary and as appropriate.

We always avoid jargon and the use of acronyms. We regularly work at a grass roots level in communities so must be careful not to use language that could be considered condescending or judgemental.

Consistent

We are aiming to appeal to a broad range of people - from some of the most marginalised in society, through to government and policy makers. But we do not try to change our tone to fit our audience. We might tailor the content, but we communicate consistently to everyone.

Local knowledge, global outlook We must always be aware that we are appealing to audiences across the UK and overseas. So we need to be careful about our points of reference.

Softies sometimes

Having said all that, we do love dogs and cats, so when it’s appropriate, we can allow ourselves to be a bit (a lot) soft and cuddly in how we talk about them.

Our name: We refer to ourselves, both verbally and in text, as ‘Mayhew’ not ‘The Mayhew’ or ‘The Mayhew Animal Home’ (the latter specifically describes our building in Trenmar Gardens rather than our organisation). Our website domain name however remains www.themayhew.org

Our brand | Manifesto

Manifesto Mayhew has been working with dogs, cats and the people who care for them since 1886. A lot has changed since then, of course, but a lot hasn’t.

Most animal suffering is brought about by human ignorance or incompetence. But because the problems are largely caused by humans, they can also be solved by humans.

We still see the joy that living with a dog or By helping people understand how to live well with cat can bring. The extraordinary loyalty and animals, we will reduce animal suffering in homes. companionship that these animals give to humans. By providing care and low-cost and free access to But we still see the misery and pain that some vet services, we will make essential animal welfare people inflict on animals they live with. more accessible to more people. And we have seen the steady increase in the numbers of cats and dogs living wild in the streets and the forgotten parts of our cities. First abandoned, then left to breed, unchecked, untamed, untreated.

And by using our skills and experience to reduce the number of cats and dogs living wild in cities, we will reduce the problems they face - and create. In this way, by working for the well-being of these animals and the people who live with them, in the UK and overseas, Mayhew will continue to make a positive and lasting difference. For dogs, cats and communities.

Our brand | Strapline

Strapline

For dogs, cats and communities

Our strapline aims to encapsulate our brand framework, values and manifesto in one line. As far as possible it should be included in all applications. It can be locked up to our logotype, as shown on page 12, or used as a headline or sign-off.

Our brand | Vision and mission

Vision and mission Vision

Mission

A society where people understand the importance and value of animal welfare.

To promote animal welfare by delivering a broad range of community-based veterinary, care and education services in the UK and overseas.

Design toolkit

Brand mark | Logotype versions

Logotype versions

Colour version with strapline This is the master purple version of our logotype, including our strapline and should be used wherever possible.

White version with strapline When backgrounds do not provide sufficient contrast for the colour logotype, the white version should be used.

Black version with strapline This version of our logotype is reserved purely for applications where colour printing is unavailable.

Colour version without strapline When our logotype is used smaller than 30mm wide or our strapline is not appropriate, this version should be used.

White version without strapline When our logotype is used smaller than 30mm wide or our strapline is not appropriate, this version should be used.

Black version without strapline When our logotype is used smaller than 30mm wide or our strapline is not appropriate, this version should be used.

Brand mark | Clear space and sizing

Clear space and sizing

30mm / 300px

Clear space Please do not place anything into the immediate area around our logotype. This clear space makes our branding stand out and is defined by the “m” from our name as shown above. The only exception to this rule is our strapline, which should be included wherever possible. The exclusion zone applied to the version of our logotype without a strapline is shown below.

Minimum size with strapline To ensure our strapline is readable, the master version of our logotype must never be used any smaller than 30 mm or 300 pixels wide.

20mm / 200px Minimum size without strapline This version of our logotype should never be reproduced any smaller than 20 mm wide in print or 200 pixels wide on screen.

Brand mark | Positioning and legibility

Positioning and legibility Logotype position The primary position for our logotype is in the top left corner as shown. This is our preferred spot across online and print applications and should be used wherever possible. When the top left position is not practical, due to design layout or your chosen format (eg. merchandise) the logotype may alternatively be positioned in the bottom left or centred.

Logotype legibility Our logotype must always have strong contrast against the background onto which it is placed. This means careful consideration should be given to selecting the correct logotype version and whether the background needs be adjusted to increase contrast. Never place the logotype on a colour or complex image that compromises its legibility in any way.

Primary position

Strong contrast

Alternative positions

Weak contrast

Brand mark | Usage guidance

Incorrect usage

6 DO NOT change colour Only use the approved logotype colour versions and original artwork.

6 DO NOT distort Scale our logotype proportionally so that it is not vertically or horizontally distorted.

6 DO NOT rotate Keep our logotype horizontally straight without any skew or change of angle.

6 DO NOT edit No elements of our logotype artwork should be removed, rearranged, redrawn or edited.

6 DO NOT place in a container Avoid placing our logotype inside any box shapes or holding devices.

6 DO NOT add effects Do not stylise our logotype with drop shadows, glows, outlines or any other special effects.

Brand mark | Brand icon

Brand icon Our brand icon has been designed for small screen formats such as social media avatars (e.g. Facebook and Twitter profile images) or app icons where horizontal space and pixels are extremely limited. It must only be used for these purpose and replaces our logotype. Fill the background area with purple and centre our brand icon in the available space. This makes sure our brand mark is consistently applied across social media channels and online channels.

Square format

Rounded corners

Round format

Extra round corners

The examples shown right demonstrate this using some of the most common formats. The examples shown on page 38 demonstrates how this looks in context.

Brand mark | Sub-brand logotypes

Sub-brand logotypes Occasionally it may be necessary to create sub-brand logotypes to represent particular aspects of our organisation. This is only permissible when there is a strong rationale for separately identifying particular activities or environments. Two examples of this are Mayhew International, which represents our outreach activities in overseas communities, and Mayhew Animal Home which describes our physical building at Trenmar Gardens in London.

international

International colour version

There is a standardised format to sub-brand logotypes as in the two examples. Use the purple version wherever possible and the white version when backgrounds or images do not provide sufficient contrast.

International white version

animal home

Please note that sub-brand logotypes may only be created and approved for use by the Marketing and Communications team. Home colour version

Home white version

Brand mark | Therapaws logotype

Therapaws logotype Therapaws is a visiting pet therapy programme delivered by Mayhew. We recognise the benefits of taking animals into the care setting to engage with the elderly, encouraging social interaction to promote emotional and physical wellbeing. Therapaws has its own logotype which should be used for promotional material relating directly to the programme. This incorporates a Mayhew endorsement which ensures that our brand receives acknowledgement.

Wide colour version

Wide white version

Stacked colour version

Stacked white version

There are two variations as shown right. A wide version and a stacked version which may be used interchangeably to suit your chosen format. Much like our primary logotype, use the purple version wherever possible and the white version when backgrounds or images do not provide sufficient contrast.

Colours | Palette specifications

Palette specifications Core colours Purple and white are our core colours. They are central to all brand applications. Please follow the specifications carefully to ensure consistency across media.

Highlights Our highlight colours bring variety and vibrancy across our communications. Please follow the specifications carefully to ensure consistency across media.

Neutrals Our neutral colours provide depth and a more subtle alternative to highlights. Please follow the specifications carefully to ensure consistency across media.

Purple PANTONE 2617 C84 M99 Y0 K12 R71 G10 B104 #470A68

White

Teal

Gold

Lime

Orange

PANTONE 225 C4 M88 Y0 K0 R223 G25 B149 #DF1995

PANTONE 3262 C76 M0 Y38 K0 R0 G191 B179 #00BFB3

PANTONE 123 C0 M19 Y89 K0 R255 G199 B44 #FFC72C

PANTONE 376 C54 M0 Y100 K0 R132 G189 B0 #84BD00

PANTONE 151 C0 M60 Y100 K0 R265 G130 B0 #FF8200

Lilac

Sage

Stone

Grey

PANTONE 557 C44 M4 Y37 K10 R133 G176 B154 #85B09A

PANTONE 5435 C31 M8 Y6 K11 R166 G187 B200 #A6BBC8

PANTONE 421 C13 M8 Y11 K26 R178 G180 B178 #B2B4B2

Pink

PANTONE 522 C24 M44 Y0 K0 R186 G156 B197 #BA9CC5

Colours | Combining colours

Combining colours When combining colours from our palette, keep things simple. Use our core colours, purple and white, in combination with one highlight and/or one neutral colour. Choose colour combinations that suit your specific application’s target audience and work well with imagery and messages you are using.

Colour and type Pay close attention to contrast when using colour typography. Legibility is largely dependent on size but use the table opposite as a general guide what is readable and what is not.

Pink

Purple

Teal

Gold

and one highlight colour

Sage

Stone

Grey

and/or one neutral colour

Lime

White

Lilac

Orange

White

Pink

Purple

Teal

Pink

Gold

Teal

Lime

Gold

Orange

Lime

Lilac

Orange

Sage

Lilac

Stone

Sage

Grey

Stone

Typography | Primary font

Primary font Effra Light ABCdefg123&#? Effra Regular ABCdefg123&#? Effra Medium ABCdefg123&#? Effra Bold ABCdefg123&#? Effra Heavy ABCdefg123&#?

Introducing Effra Effra is a clean, friendly and flexible font with a wide variation of weights well suited for headlines and text. It is our primary font and should be used for all external facing and professionally produced brand communications and applications. If using Adobe Creative Cloud, Effra is available through Typekit, so can be used seamlessly across printed and online applications. For those not using Adobe Creative Cloud, Effra may be licensed for both desktop and online application with www.myfonts.com For emails and other applications produced internally use our system font (see page 23).

Typography | Type style

Type style Bold text Regular text Light text

Sentence case means the first letter is a capital and all subsequent letters lower case with the exception of proper nouns and acronyms.

Leading (or line spacing) refers to the space between lines of text. This text is 18pt on 20pt leading which equates to 111% line spacing.

Sentence case This is our preferred option for all text including headlines, sub-heads and body copy. All caps is too unfriendly and is difficult to read.

Leading (line spacing) Adjust the space between lines so text reads well. Somewhere between 100% and 150% is ideal but depends on type size and line length.

Weight contrast Use weight changes to create a clear hierarchy. Bold to highlight key information or headlines and light or regular for body text.

Tracking (or letter spacing) refers to the space between individual characters of text. This text is set as optical with -10 letter spacing.

Aligned left text is much easier to read than the alternatives and is the default alignment for online text.

Line length is dictated by the number of characters in any one line of type. Too many (long) or too few (short) and text can become very difficult to read.

Tracking (letter spacing)* Adjust the space between characters so text reads well. Somewhere between 0 and -25 is ideal but depends on type size and line length.

Aligned left Text should always be aligned left. Centred, right aligned and justified create awkward gaps that make words difficult to read.

Line length Make sure that line length does not get too long. As a rule of thumb our maximum recommended line length is around 40 characters.

* Please note that tracking should only be adjusted by designers and not for internal applications or emails which use our system font.

Typography | System font

System font Verdana Regular ABCdefg123&#? Verdana Bold ABCdefg123&#?

Introducing Verdana Sometimes for technical reasons it is not possible to use Effra, so Verdana is used as a replacement For example, Verdana should be used for emails and internal templates in PC programmes such as Microsoft Word and PowerPoint. It means digital files can be shared, read and edited by users who don’t have Effra on their system. Please don’t use Verdana for any professionally produced external facing communications.

Imagery | Happy tails

Happy tails The happy tail shapes, taken from our logotype, are available as separate artwork which may be used to make our communications distinctive and memorable. Top and bottom Happy tails may be positioned to bleed off the top and bottom of media spaces. They are not an essential inclusion but can help create graphic interest where necessary. Illustrated type The happy tails may also be used to customise the ascenders and descenders of wording as shown right. This illustrated type style should be reserved for applications such as newsletter mastheads, campaign headlines or typographic led communications. Use lower case characters wherever possible. They must never be used in body text.

Imagery | Photography

Photography If a picture says a thousand words, then photography is one of our brand’s most essential ingredients. When you are taking original photos, either amateur or professional, and selecting stock images, always show cats and dogs WITH people, never on their own. This rule helps our communications capture ‘what we do’ and capitalises on the strong emotional connection between humans and animals. It is essential that our imagery feels authentic and we use our own animals and people in the majority of applications. Photos should also appear natural and be shot in everyday situations, rather than a studio, and never feel overtly set up or posed.

Imagery | Illustration

Illustration

For certain applications photography doesn’t seem quite right. In these situations consider using an illustration instead. Our illustration style is hand drawn, one colour, quirky doodles of cats and dogs. The example shown above may be used as they are or serve as inspiration and a visual guide to the style of new drawings. New illustrations will be created by Marketing and Communications.

Examples

Print examples | Care guides

Care guides

Our guide to…

dog care

Owning a dog can be one of the most rewarding things you have ever done. But many prospective dog owners underestimate the investment of time, energy, and money required. Your dog will live anything up to 20 years, depending on its breed, size and general health. This is a long term commitment, and you must be ready to provide your dog with a home for that duration. Dog ownership requires commitment and a responsible attitude and should never be entered into lightly. It is important to remember that you will have full responsibility for your dog’s care. Your dog will prove to be a loyal and entertaining companion only if you are prepared to give enough in return.

So please consider the following things before making a decision to get a dog.

• Time and effort required to train and socialise your dog?

Cost of keeping a dog

• Whether you are prepared for your home to change from muddy paws to fur shedding, it will never be the same again!

In addition to the initial cost of getting a dog, it’s estimated that ongoing costs such as food, veterinary fees and treatments and pet insurance are approximately £25 a week, depending on size and breed.

Choosing a dog Before you get a dog it’s wise to think long and hard about the breed or crossbreed of dog you get and whether your new dog will suit your personality and lifestyle. Considerations should include: • Does the dog you’re considering suit your home, family, working hours etc? • Can you make a lifelong commitment to your dog?

www.themayhew.org

• Whether you’d like to get a male or female / puppy or adult • Are you prepared to walk your dog every day? • Will your new dog bond with other pets in the household? • Lastly, and most importantly, whether you can afford to keep a pet. The secret to choosing a dog is to do lots of research on the different types of dog and it’s also worth finding out more about potential health problems and characteristics such as length of coat and therefore how much grooming is required, how much hair they will shed, whether the dog dribbles etc.

Print examples | Care guides

Care guides Cats are the most popular pet in the UK, but many prospective cat owners underestimate the investment of time and money required.

Our guide to…

cat care

Your cat will live anything up to 20 years, depending on its size and general health. This is a long term commitment, and you must be ready to provide your cat with a home for that duration. Cat ownership requires commitment and a responsible attitude, and should never be entered into lightly. It is important to remember that you will have full responsibility for your cat’s care. Your cat will prove to be a fantastic companion only if you are prepared to give enough in return.

So please consider the following things before making a decision to get a cat.

Cost of keeping a cat In addition to the initial cost of getting a cat, it’s estimated that ongoing costs such as food, veterinary fees, treatments and pet insurance are approximately £10 a week.

Choosing a dog Before you get a cat it’s wise to think long and hard about whether your new pet will suit your personality and lifestyle. Considerations should include: • Does the cat you’re considering suit your home, family, working hours etc? • Can you make a lifelong commitment to your cat? • If you live in rented accommodation, does your landlord allow pets?

www.themayhew.org

• Are you prepared for emptying their cat litter tray every day? • Cats that go outside catch birds and mice and may well bring in ‘presents’ for you. This is cat instinct, but you will be left to dispose of the present. • Whether you’d like to get a male or female / kitten or adult • Will your new cat bond with other pets in the household? • Lastly, and most importantly whether you can afford to keep a pet.

Print examples | Event posters

Event posters

Summer open day

British London 10k Run

Run with us

Sunday 14th June 2015 12–5pm

• Live music & entertainment • Meet some of our animals • Delicious BBQ & street food • Fun activities for children Trenmar Gardens, London NW10 6BJ www.themayhew.org

Sign up today and join 25,000 runners and take part in the world’s greatest road race route while fundraising for Mayhew. Registration fee: £35 Minimum Sponsorship: £200 Email: events@themayhew.org

www.themayhew.org

Print examples | Newsletter

Newsletters Issue 45 | Winter 2016

Issue 46 | Summer 2017

Meet our special animals A treat for the senses Epilepsy and your pet

Our work with the homeless Help grow our community clinic Health and obesity issues

www.themayhew.org

Print examples | Adoption packs

Adoption packs

Adoption pack

You and your cat

www.themayhew.org

Adoption pack

You and your dog

www.themayhew.org

Print examples | Membership cards

Membership cards

I’m a friend

Name:

Expiry date:

Name:

I’m a friend

Name:

Expiry date:

Print examples | Banner stands

Banner stands

for dogs, cats and communities

www.themayhew.org

Print examples | Stationery

Stationary E

info@themayhew.org

020 8962 8000 (main) 020 8206 5870 (fundraising)

Trenmar Gardens, Kensal Green, London NW10 6BJ

www.themayhew.org

Steve Harvey Fabrik Brands 98 Central Street London EC1V 8AJ

Sonya Brucciani MCIM Head of Marketing and Communications E T M P

sonya@themayhew.org 020 8962 8000 07000 000000 Trenmar Gardens, Kensal Green, London, NW10 6BJ

www.themayhew.org Dear Steve, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque commodo lectus eget sem posuere pulvinar. Integer quam lacus, commodo posuere augue quis, mollis scelerisque lectus. Donec nec congue dolor, sed posuere quam. Vivamus risus lacus, pellentesque at neque sed, ullamcorper sodales nisi. Integer iaculis est at ante fermentum rutrum. Vestibulum blandit neque sit amet turpis lacinia volutpat. Vestibulum quis est sapien. Vivamus sed velit pharetra, molestie nulla vitae, rhoncus nunc. Aenean urna lorem, lacinia in pretium a, dictum at metus. Quisque tempus a mauris vitae lobortis. Pellentesque consequat finibus dignissim. Nunc vel neque quis nulla placerat varius ut nec odio. Ut vitae sagittis felis. Fusce ligula enim, mollis nec ligula sit amet, ultricies aliquet felis. Vivamus commodo neque massa, nec venenatis tellus commodo sed. Mauris nunc sem, laoreet vel porta et, rutrum id massa. Etiam nisi est, lobortis vitae diam eget, convallis vestibulum felis. Curabitur fringilla dignissim luctus. Donec at tortor justo. Maecenas vel est a sem lacinia fermentum. Aliquam fringilla augue tellus, ac congue sapien egestas nec. Donec id gravida metus. Mauris facilisis nec ex id luctus. Cras egestas cursus metus ac ultrices. Quisque at erat ultricies, porttitor erat at, tincidunt sapien. Praesent tempor arcu a odio vulputate, vel bibendum velit tristique. Aenean eu dapibus risus. Morbi pharetra at mauris sit amet placerat. Vestibulum et lacus sagittis, dignissim purus sed, fringilla est. Nullam porttitor dapibus varius. Nulla facilisi. Duis vitae consequat libero. Phasellus placerat lacinia nibh, eu pharetra magna vestibulum et. Yours sincerely, The Mayhew Animal Home

Find us on Facebook. Follow @TheMayhew on Twitter, Watch our videos on YouTube. Registered charity no. 1077588, Registered in England and Wales. Company limited by guarantee no. 3837732 Member of the Association of Dogs & Cats Homes. Member of Together For Animals

Screen examples | Homepage

Homepage Home

Adopt

Donate

Get Involved

Animal Welfare

About us

Shop

Contact

All sections

The dog days are over #givingtuesday Make a donation >

Meet our dogs who need new homes Danny Likes adventures. Bit of a grump in the morning.

Geoff Slightly scatty, but will always make you laugh.

Smoky Bit of a ladies man. A big daydreamer.

Screen examples | Powerpoint

Powerpoint Main Title to go here

Main Presentation Heading goes here

• This is dummy copy. It is not meant to be read. Real bullets explode with destructive intensity. • Such is not the case with dummy bullets. In fact, they don't explode at all. Duds. Dull thuds. Dudley do-wrongs. And do-wrongs don't make a right. • Why on earth are you still reading this? Haven't you realized it's just dummy copy?

A presentation to Company Name

• How many times must you be reminded that it's really not meant to be read?

for dogs, cats and communities

Main Title to go here Intro para to go here. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris blandit tristique justo, vitae commodo dolor dignissim ac. Pellentesque ut gravida dolor.

themayhew.org

Main Title to go here

This is dummy copy. It is not meant to be read. It has been placed here solely to demonstrate the look and feel of finished, typeset text. Only for show. He who searches for meaning here will be sorely disappointed.

• This is dummy copy. It is not meant to be read.

These words are here to provide the reader with a basic impression of how actual text will appear in its final presentation. Think of them merely as actors on a paper stage, in a performance devoid of content yet rich in form. That being the case, there is really no point in your continuing to read them. After all, you have many other things you should be doing.

themayhew.org

Thank you

• Real bullets explode with destructive intensity. • Such is not the case with dummy bullets. In fact, they don't explode at all. • Why on earth are you still reading this? Haven't you realized it's just dummy copy?

for dogs, cats and communities Trenmar Gardens, Kensal Green, London NW10 6BJ www.themayhew.org

themayhew.org

Registered Charity number: 1077588

Screen examples | Social media

Social media

Screen examples | Email signature

Email signature Hi Steve, This is dummy copy. It is not meant to be read. It has been placed here solely to demonstrate the look and feel of finished, typeset text. Only for show. He who searches for meaning here will be sorely disappointed. These words are here to provide the reader with a basic impression of how actual text will appear in its final presentation. Think of them merely as actors on a paper stage, in a performance devoid of content yet rich in form. That being the case, there is really no point in your continuing to read them. After all, you have many other things you should be doing. Thanks, Sonya Sonya Brucciani MCIM Head of Marketing and Communications

for dogs, cats and communities sonya@themayhew.org 020 8962 8000 E 07000 000000 P Trenmar Gardens, Kensal Green, London, NW10 6BJ E T

www.themayhew.org Any views or opionions are solely those of the author and do not necessarily represent those of Mayhew unless specifically stated. This email, together with any files transmitted, is confidential and intended solely for the use of the individual or entity to whom they are addressed. If you have recieved this email in error, please notify sonya@themayhew.org. You should not copy or use it for any purpose nor disclose its contents to any other person.

Merchandise | T-shirts

T-shirts

Merchandise | Tote bags

Tote bags

Merchandise | Mugs

Mugs

I would rather talk to the cat

I just want to hang with my dog

Merchandise | Identity tag

Identity tag

For further guidance about using our brand please contact the Marketing and Communications team on 020 8206 5883 or sonya@themayhew.org These guidelines were created in January 2017 by Fabrik Brands: mail@fabrikbrands.com / 020 7336 1388.