MAYOR’S ALLIANCE FOR NYC’S ANIMALS Progress Report 2010
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What
is the Mayor’s Alliance?
A coalition of animal shelters and rescue groups, with a common voice, working with NYC government and Animal Care & Control of NYC
What
does the Mayor’s Alliance do?
Functions as a liaison between the NYC government, Animal Care & Control of NYC and local animal shelters and rescue groups
Acts as a liaison between Maddie’s Fund and the groups
Acts as a resource for local animal shelters and rescue groups
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Goal Powered by Maddie’s Fund with the support of the ASPCA, to establish New York City as a no-kill community by 2015.
Mission
Work with the City of New York toward the day when no New York City dog or cat of reasonable health and temperament is killed merely because they do not have a home.
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Eliminate
the killing of healthy and treatable cats and dogs at Animal Control & Care of NYC. Achieve through Four Core Objectives of Ten-Year Strategic Plan: Increase Adoptions Decrease Animal Homelessness Raise Awareness Strengthen Resources 4
TEN-YEAR STRATEGIC PLAN: Four Core Objectives Increase adoptions
• Increase number/type of adoption venues • Offer convenient and innovative access to homeless animals
Decrease homelessness
• Increase the number of spay/neutered owned cats & dogs and free-roaming cats • Strengthen pet retention in homes via information and education p g lost pets p • Improve the likelihood of reuniting
Raise awareness
• Educate consumers on issues of homeless animals • Expand awareness of animal shelters & g p rescue groups
Strengthen resources
• Strengthen efficiency and effectiveness of shelter and rescue group operations
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ACHIEVEMENTS IN 2010, REDUCED EUTHANASIA AT AC&C BY 63% SINCE 2003 (20,099 FEWER DEATHS). REDUCED EUTHANASIA BY 15% SINCE 2009 TO 32.5% OF INTAKE COMPARED TO 68% IN 2003. TOTAL LIVES SAVED AT AC&C FROM 2003 TO 2010 = 136,587 DOGS AND CATS.
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ACHIEVEMENTS EUTHANASIA SEGMENTED BY DOGS AND CATS.
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ACHIEVEMENTS IN 2010 AC&C INTAKE DECLINED TO BELOW 41,000 FOR THE FIRST TIME IN HISTORY INTAKE REDUCED BY 14.5% SINCE 2009, LARGEST REDUCTION WAS CATS AT 17.6%
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ACHIEVEMENTS TOTAL INTAKE FOR AC&C AND RESCUE GROUPS PARTICIPATING IN MADDIE’S® PET RESCUE PROJECT FELL BELOW 50,000 FOR THE FIRST TIME IN HISTORY. WHILE INTAKE REMAINED RELATIVELY CONSISTENT IN THE FIRST FIVE YEARS AC&C & MADDIE’S PET PARTNERS INTAKES DECREASED SIGNIFICANTLY IN 2010, BY 5,897 COMPARED TO 2009.
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ACHIEVEMENTS BY OBJECTIVE Objective #1 - Increase Adoptions Animal Care & Control of NYC Transfer Initiative Grant Strengthen Communication: AC&C of NYC and Alliance Participating Organizations Wheels of Hope Transport Program Pets to the People - Mobile Adoptions Special Adoption Events LXNY TV Weekly Adoption Segment Initiative Consistent Adoption Locations Foster Care Network Picasso Veterinary Fund Holding, Boarding, Medical 10
ACHIEVEMENTS 196,860* DOGS AND CATS LIVES WERE SAVED SINCE 2005 BETWEEN AC&C AND MADDIE’S® PET PARTNERS. ADOPTIONS REACHED A PEAK IN 2009 AND DECLINED IN 2010 BY 2,198 AS A RESULT OF INTAKE DECLINE OF 5,938 IN 2010.
11 Lives saved = adoptions, transfers to organizations (not MPPs), and return to owners to insure no duplications
ACHIEVEMENTS TRANSFERS FROM AC&C TO SHELTERS AND RESCUE GROUPS HAVE ALMOST TRIPLED FROM 5,519 IN 2003 TO 15,493 IN 2010. TRANSFERS DECLINED IN 2010 BY 2,148, WHILE INTAKE DECLINED BY 6,043 SINCE 2009. TOTAL LIVE RELEASE* OF COMMUNITY PROJECT (AC&C AND MADDIE’S® PET PARTNERS) REACHED OVER 73% COMPARED TO 68% IN 2009 AND 33% IN 2003. CLOSE TO 3 OUT OF 4 LIVES WERE SAVED COMPARED TO 1 OUT OF 3 IN 2003 .
12 * Live Release is total Lives saved as a percentage of total intake
INCREASE ADOPTIONS: AC&C Transfer Initiative Grant
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INCREASE ADOPTIONS: Strengthen Communication: AC&C to APOs First Alerts - Dogs
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INCREASE ADOPTIONS: Strengthen Communication: AC&C to APOs First Alerts - Cats
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INCREASE ADOPTIONS: Strengthen Communication: AC&C to APOs Breed Alerts – Dogs/Cats
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INCREASE ADOPTIONS: Strengthen Communication: AC&C to APOs New Hope Special Pleas - Dogs
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INCREASE ADOPTIONS: Strengthen Communication: AC&C to APOs New Hope Special Pleas - Cats
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INCREASE ADOPTIONS: Wheels of Hope Transport Program Effective
program in reducing and sustaining low euthanasia rates Van fleet has traveled over 1.3M miles saving thousands of lives Transported over 8,300 animals in 2010
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INCREASE ADOPTIONS: Pets to the People - Mobile Adoptions
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INCREASE ADOPTIONS: Special Adoption Events
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INCREASE ADOPTIONS: New York Live TV Initiative Weekly
adoption segment – “New York Live Pet Project” Weekly adoption segment to promote different shelters/rescue groups and their adoptable dogs
g
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INCREASE ADOPTIONS: Consistent Adoption Locations Leverage
Petco and Petsmart locations Consistent locations and times for adoption centers
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INCREASE ADOPTIONS: Foster Care Network F
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INCREASE ADOPTIONS: Picasso Veterinary Fund
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INCREASE ADOPTIONS: Holding, Boarding, Medical
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ACHIEVEMENTS BY OBJECTVE Objective
#2 - Decrease Homelessness
Maddie’s Spay/Neuter Project in NYC Mayor’s Alliance Spay/Neuter Clinics with ASPCA and AC&C Free and Low-Cost Microchipping Clinics Dog Licensing Foster Care Network Helping Pets and People in Crisis Program NYC Feral Cat Initiative
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DECREASE HOMELESSNESS: Free & Low-Cost Spay/Neuter
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DECREASE HOMELESSNESS: Free and Low-Cost Microchipping Clinics
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DECREASE HOMELESSNESS: Dog Licensing
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DECREASE HOMELESSNESS: Helping Pets and People in Crisis Program
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DECREASE HOMELESSNESS: NYC Feral Cat Initiative
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ACHIEVEMENTS BY OBJECTIVE Objective
Public Relations/Marketing
#3 - Raise Awareness
New York Stock Exchange Closing Bell Mayor’s Alliance Special Events Online Marketing and Social Media Mayor’s Alliance Newsletter
PSA / Advertising
Maddie’s Fund/HSUS/Ad Council Shelter Pet Project Mayor’s Alliance Vacancy Ad Campaign Mayor’s Alliance Spay/Neuter & Adoption PSAs AC&C Best Friend Forever Ad Campaign AC&C Billboard Advertising AC&C Victims of Circumstance Ad Campaign 33
RAISE AWARENESS: New York Stock Exchange Closing Bell
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RAISE AWARENESS: Public Relations/Marketing Special Events
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RAISE AWARENESS: Public Relations/Marketing Mets with Mayor’s Alliance and Humane Society of New York
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RAISE AWARENESS: Public Relations/Marketing Adopt-Me Vests
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RAISE AWARENESS: Public Relations/Marketing Online Adoptions
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RAISE AWARENESS: Public Relations/Marketing Social Media
YouTube
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RAISE AWARENESS: Public Relations/Marketing Mayor’s Alliance Newsletter
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RAISE AWARENESS: PSA/Advertising Maddie’s Fund/HSUS/Ad Council Shelter Pet Project
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RAISE AWARENESS: PSA/Advertising Mayor’s Alliance Vacancy Ad Campaign
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RAISE AWARENESS: PSA/Advertising Mayor’s Alliance Pet Adoption PSAs
http://www.youtube.com/manyca#p/f/9/DkL0t_A3vAQ http://www.youtube.com/manyca#p/u/45/68OgTDg2EqA 43
RAISE AWARENESS: PSA/Advertising Mayor’s Alliance Pet Adoption PSAs
http://www.youtube.com/manyca#p/u/44/9tZag2WIv1Q http://www.youtube.com/manyca#p/u/47/GMKPS1X09qY 44
RAISE AWARENESS: PSA/Advertising Mayor’s Alliance Spay/Neuter PSAs
http://www.youtube.com/manyca#p/u/35/73cLtDv-Wwg http://www.youtube.com/manyca#p/f/12/mDymNgsMjAI 45
RAISE AWARENESS: PSA/Advertising Mayor’s Alliance Spay/Neuter PSAs
http://www.youtube.com/manyca#p/u/36/HhW52Emz8ck
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RAISE AWARENESS: PSA/Advertising AC&C Best Friend Forever Ad Campaign
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RAISE AWARENESS: PSA/Advertising AC&C Billboard Advertising
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RAISE AWARENESS: PSA/Advertising AC&C Victims of Circumstances Campaign Created by
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ACHIEVEMENTS BY OBJECTIVE Objective
#4 - Strengthen Resources
Capacity Building Grants Alliance Participating Organizations Strength Training Sessions Strengthen Communication: AC&C to APOs AC&C Transfer Initiative Holding, Boarding, Medical Wheels of Hope Transport Program Picasso Veterinary Fund
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STRENGTHEN RESOURCES: Capacity Building Grant Develop Storefront Adoption Center
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STRENGTHEN RESOURCES: Capacity Building Grant Create Isolation Unit
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STRENGTHEN RESOURCES: APO Strength Training Sessions
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STRENGTHEN RESOURCES: APO Strength Training Sessions
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RELATIONSHIP WITH MAYOR’S OFFICE
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RELATIONSHIP WITH AC&C and ASPCA
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