MAYOR’S ALLIANCE FOR NYC’S ANIMALS Progress Report 2012
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MAYOR’S ALLIANCE FOR NYC’s ANIMALS
What is the Mayor’s Alliance?
A coalition of animal shelters and rescue groups, with a common voice, working with NYC government and Animal Care & Control of NYC.
What does the Mayor’s Alliance do?
Functions as a liaison between the NYC government, Animal Care & Control of NYC, and local animal shelters and rescue groups.
Acts as a liaison between Maddie’s Fund and participating rescue organizations.
Serves as a resource for local animal shelters and rescue groups.
®
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TEN-YEAR STRATEGIC PLAN: Goal and Mission Goal Powered by Maddie’s Fund with the support of the ASPCA, to establish New York City as a no-kill community by 2015.
Mission
Work with the City of New York toward the day when no New York City dog or cat of reasonable health and temperament is killed merely because he or she does not have a home.
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TEN-YEAR STRATEGIC PLAN: Four Core Objectives
Eliminate the killing of healthy and treatable cats and dogs at Animal Care & Control of NYC through Four Core Objectives of our Ten-Year Strategic Plan: Increase Adoptions Decrease Animal Homelessness Raise Awareness Strengthen Resources
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TEN-YEAR STRATEGIC PLAN: Four Core Objectives Increase adoptions
• Increase number/type of adoption venues • Offer convenient and innovative access to homeless animals
Decrease homelessness
• Increase the number of spay/neutered owned cats & dogs and free-roaming cats • Strengthen pet retention in homes via information and education • Improve the likelihood of reuniting lost pets
Raise awareness
Strengthen resources 5
• Educate consumers on issues of homeless animals • Expand awareness of animal shelters & rescue groups • Strengthen efficiency and effectiveness of shelter and rescue group operations
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ACHIEVEMENTS 2012 AC&C Euthanasia Reduction – Euthanasia at AC&C has been reduced by 74% since 2003, resulting in 23,449 fewer deaths. - 200,000 dogs’ and cats’ lives have been saved at AC&C since 2003. - 17.5% of total euthanasia at AC&C in 2012 were owner requested. 35,000 31,701
Total AC & C Euthanasia
30,000 26,456
25,000
22,967 20,397
20,000
18,190 16,706
15,000
13,620 11,602 10,188
10,000
8,252
5,000
0 2003 Baseline Year
2004
2005 Year 1 2006 Year 2 2007 Year 3 2008 Year 4 2009 Year 5 2010 Year 6
AC&C – Animal Care & Control of NYC
2011 Year 7 2012 Year 8
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ACHIEVEMENTS 2012 AC&C Euthanasia Reduction – In 2012, 8,252 dogs and cats were euthanized at AC&C, down from 10,188 in 2011. 2,838 dogs and 5,414 cats were euthanized in 2012. 35,000 31,701
Dogs Cats Total
30,000 26,456
25,000
22,967 20,397
20,000
19,487
18,190 16,251
15,000
16,706 15,036 13,646
12,214
13,620 12,632
11,602
11,725
10,188
10,205
10,000
9,097 7,931
8,252
7,847 6,663
6,751 5,558
5,000
4,981
4,523
5,414 3,755
3,525
2,838
0 2003 Baseline Year
2004
2005 Year 1
2006 Year 2
2007 Year 3
2008 Year 4
2009 Year 5
2010 Year 6
2011 Year 7
2012 Year 8
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AC&C – Animal Care & Control of NYC
ACHIEVEMENTS 2012 AC&C Intake Reduction – In 2012, AC&C intake continued to decline, falling below 30,000 for the first time. - Intake is down by 10.5% since 2011. - The largest reduction continues to be cats, down 11.7% since 2011. - Dog intake has consistently declined at a steady pace since 2003. Dogs Cats Total
50,000 46,187
44,826
43,618
43,400
42,500
42,248
41,712
40,000 35,669 32,325 30,000 26,620
26,192
26,788
27,827
28,080
28,372
28,921
28,379
23,371
20,000
20,134
19,567
18,634 16,830
17,774 15,573
14,420
13,876
13,333
12,298
12,191
11,147
10,000
0 2003 Baseline Year
2004
2005 Year 2006 Year 2007 Year 2008 Year 2009 Year 2010 Year 2011 Year 2012 Year 1 2 3 4 5 6 7 8
AC&C – Animal Care & Control of NYC
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ACHIEVEMENTS 2012 Community Intake Reduction
In 2012, Community intake (includes AC&C and rescue groups participating in the Maddie’s® Pet Rescue Project) fell below 40,000 for the first time in history. While intake remained relatively consistent in the first five years of the project, AC&C intake has consistently decreased over the past 3 years while MPP’s intake has consistently increased. 70,000
MPPs Public/Street AC&C Total
60,000 52,415 50,000
46,187
51,121 44,826
51,984
50,929 43,618
43,400
51,571
42,500
51,143
50,190 44,293
42,248
41,293
41,712
38,142
40,000
35,669 32,325 28,921
30,000
20,000
10,000 6,228
6,295
7,311
8,584
9,071
8,895
8,478
8,624
8,968
9,221
0 2003 Baseline Year
2004
2005 Year 2006 Year 2007 Year 2008 Year 2009 Year 2010 Year 2011 Year 2012 Year 1 2 3 4 5 6 7 8
Community – AC&C & Maddie’s® Pet Partners (MPPs)
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ACHIEVEMENTS BY OBJECTIVE Objective
#1 – Increase Adoptions
Animal Care & Control of NYC Transfer Initiative Grant Strengthen Communication: AC&C of NYC and Alliance Participating Organizations Wheels of Hope Transport Program Pets to the People – Mobile Adoptions 10 Special Adoption Events NBC’s New York Live TV Weekly Adoption Segment Consistent Adoption Locations Foster Care Network PVF Boarding and Medical Fund
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ACHIEVEMENTS Lives Saved Since 2003 – Between 2003 and 2012, over 230,000 dogs and cats were saved between AC&C and MPPs. Adoptions peaked in 2009 and began to decrease as intake at AC&C decreased.
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Community – AC&C & Maddie’s® Pet Partners (MPPs)
ACHIEVEMENTS 2012 Transfers from AC&C – Transfers from AC&C to all shelters and rescue groups (includes MPPs and other rescues) increased by over 154%, from 5,519 in 2003 to 14,050 in 2012. - Transfers to shelters/rescue represent over 49% of intake at AC&C, compared to 44% in 2011. - Total lives saved as a percentage of total intake in 2012 increased to over 75%, compared to 33% in 2003. - 3 of every 4 lives were saved in 2012, compared to 1 in 3 in 2003.
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INCREASE ADOPTIONS: AC&C Transfer Initiative Grant
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INCREASE ADOPTIONS: Strengthen Communication: AC&C to APOs First Alerts – Dogs
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INCREASE ADOPTIONS: Strengthen Communication: AC&C to APOs First Alerts – Cats
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INCREASE ADOPTIONS: Strengthen Communication: AC&C to APOs New Hope Special Pleas – Dogs
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INCREASE ADOPTIONS: Strengthen Communication: AC&C to APOs New Hope Special Pleas – Cats
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INCREASE ADOPTIONS: Wheels of Hope Transport Program Our most effective program for reducing and sustaining low euthanasia rates  Wheels of Hope transports thousands of animals each year out of AC&C to no-kill shelters, rescue groups, foster/adoptive homes, and vet hospitals 
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INCREASE ADOPTIONS: Wheels of Hope Transport Program
Wheels of Hope is an essential link in the rescue chain in NYC
Public transportation doesn’t allow for dog travel or multiple rescues at same time; Most people don’t own cars or drive; Other options are cost-prohibitive
large the
Wheels of Hope is the physical conduit to make transfers and subsequent adoptions logistically and financially possible for the no-kill shelters and rescue groups 19
INCREASE ADOPTIONS: Wheels of Hope Transport Program 
Carefully designed to maximize effectiveness, two Alliance staff transport coordinators work seven days a week to direct the multiple trips made by our team of drivers and fleet of vans
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INCREASE ADOPTIONS: Wheels of Hope Transport Program
Helps AC&C by:
Moving animals out of shelter cages more quickly; Opening up cage space for additional animals; Reducing the numbers of animals euthanized for lack of space (formerly a major driver of euthanasia in NYC); Supplementing AC&C’s vastly reduced budget by providing free transportation alternatives
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INCREASE ADOPTIONS: Wheels of Hope Transport Program
Helps no-kill shelters and rescue groups:
Reduces the chance that these pets will become ill (reducing suffering of animals and vet bills) Provides the only free animal transportation in NYC with the ability to move dozens of animals at once Supplements the resources of the Alliance rescue groups and shelters, allowing them to focus on what they do best: finding caring, permanent homes for the animals 22
INCREASE ADOPTIONS: Wheels of Hope Transport Program It works… More than 2 million miles traveled saving the lives of the animals aboard More than 16,000 animals transported in 2012 alone More than 55,000 animals transported since the program began in 2005
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INCREASE ADOPTIONS: Pets to the People – Mobile Adoptions
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INCREASE ADOPTIONS: Special Adoption Events
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INCREASE ADOPTIONS: NBC’s New York Live Segment Weekly adoption segment – “New York Live’s Pet Project” Each week promotes a different shelter or rescue group and its adoptable dogs
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INCREASE ADOPTIONS: Consistent Adoption Locations Leverage Petco and PetSmart locations Consistent locations and times for adoption centers
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INCREASE ADOPTIONS: Foster Care Network F
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INCREASE ADOPTIONS: PVF Boarding and Medical Fund
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ACHIEVEMENTS BY OBJECTVE Objective
NYC Feral Cats
#2 – Decrease Homelessness
NYC Feral Cat Initiative TNR – The Only Effective Solution
Spay/Neuter in NYC Free and Low-Cost Microchipping Clinics Lost and Found Dog Licensing Foster Care Network Helping Pets and People in Crisis Program
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DECREASE HOMELESSNESS: NYC Feral Cat Initiative
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Overburdening of the animal shelter system: Increased cat intake and cat euthanasia Increased costs associated with feral cat intake Less available space and resources for adoptable cats Complaint calls to animal control Increased stress to shelter workers Takes resources from other animal control programs
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The New York City Feral Cat Initiative (NYCFCI) is a program of the Mayor’s Alliance The NYCFCI supports the efforts of organizations and individuals that work directly with stray and feral cats — collectively known as “community cats” — that perform TrapNeuter-Return (TNR) in NYC The program’s goal is to humanely reduce the population of community cats in NYC
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Administers various spay/neuter grants for Stray Community Cats Provides loans and rentals of traps, dividers, and cages Transports traps and cats to and from clinics and holding/recovery space via Mayor’s Alliance Wheels of Hope vans Provides advice, community outreach, and public education. Provides a wealth of information and resources on its website: NYCFeralCat.org Offers educational workshops, including taming and bottle-feeding kittens, and neighbor relations Provides giveaways of cat food, straw, and winter shelters to Certified TNR Caretakers Facilitates relationships among the NYC TNR community
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DECREASE HOMELESSNESS: Free & Low-Cost Spay/Neuter
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DECREASE HOMELESSNESS: Lost and Found
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DECREASE HOMELESSNESS: Free and Low-Cost Microchipping Clinics
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DECREASE HOMELESSNESS: Dog Licensing
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DECREASE HOMELESSNESS: Helping People and Pets in Crisis Program
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ACHIEVEMENTS BY OBJECTIVE Objective
Public Relations/Marketing
#3 – Raise Awareness
New York Stock Exchange Closing Bell Mayor’s Alliance Special Events Social Media Newsletters
PSA / Advertising
Maddie’s Fund/HSUS/Ad Council Shelter Pet Project Mayor’s Alliance “Vacancy” Adoption Campaign Mayor’s Alliance “We Did It” Spay/Neuter Campaign Mayor’s Alliance Spay/Neuter & Adoption Campaigns AC&C Billboard Advertising & “Best Friend Forever” Campaign AC&C New York’s Kindest Campaign AC&C “Victims of Circumstance” Campaign 43
RAISE AWARENESS: New York Stock Exchange Closing Bell
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RAISE AWARENESS: Public Relations/Marketing Special Events
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RAISE AWARENESS: Public Relations/Marketing – Blessing of the Animals
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RAISE AWARENESS: Public Relations/Marketing – Architects for Animals
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RAISE AWARENESS: Public Relations/Marketing – Adopt-Me Vests
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RAISE AWARENESS: Public Relations/Marketing – Social Media Facebook
YouTube
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RAISE AWARENESS: Public Relations/Marketing – Newsletters
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RAISE AWARENESS: PSAs – Maddie’s Fund/HSUS/Ad Council Shelter Pet Project
http://theshelterpetproject.org/who-we-are/our-campaign#_ 51
RAISE AWARENESS: PSAs – Maddie’s Fund/HSUS/Ad Council Shelter Pet Project
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RAISE AWARENESS: PSAs – Maddie’s Fund/HSUS/Ad Council Shelter Pet Project – Outdoor
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RAISE AWARENESS: PSAs – Mayor’s Alliance “Vacancy” Campaign
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RAISE AWARENESS: PSAs – Mayor’s Alliance “We Did It” Spay/Neuter Campaign
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RAISE AWARENESS: PSAs – Mayor’s Alliance Pet Adoption Campaign
http://www.youtube.com/manyca#p/f/9/DkL0t_A3vAQ http://www.youtube.com/manyca#p/u/45/68OgTDg2EqA 56
RAISE AWARENESS: PSAs – Mayor’s Alliance Pet Adoption Campaign
http://www.youtube.com/manyca#p/u/44/9tZag2WIv1Q http://www.youtube.com/manyca#p/u/47/GMKPS1X09qY 57
RAISE AWARENESS: PSAs – Mayor’s Alliance Spay/Neuter Campaign
http://www.youtube.com/manyca#p/u/35/73cLtDv-Wwg http://www.youtube.com/manyca#p/f/12/mDymNgsMjAI 58
RAISE AWARENESS: PSAs – Mayor’s Alliance Spay/Neuter Campaign
http://www.youtube.com/manyca#p/u/36/HhW52Emz8ck
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RAISE AWARENESS: PSAs – AC&C Billboard & “Best Friend Forever” Campaigns
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RAISE AWARENESS: PSAs – AC&C New York’s Kindest Campaign
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RAISE AWARENESS: PSAs – AC&C “Victims of Circumstances” Campaign Created by
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ACHIEVEMENTS BY OBJECTIVE Objective
#4 – Strengthen Resources
Capacity Building Grants Alliance Participating Organizations Strength Training Sessions Strengthen Communication: AC&C to APOs AC&C Transfer Initiative Wheels of Hope Transport Program PVF Boarding and Medical Fund
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STRENGTHEN RESOURCES: Capacity Building Grant – Storefront Adoption Center
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STRENGTHEN RESOURCES: Capacity Building Grant – Create Isolation Unit
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STRENGTHEN RESOURCES: APO Strength Training Sessions
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STRENGTHEN RESOURCES: APO Strength Training Sessions
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RELATIONSHIP WITH MAYOR’S OFFICE
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RELATIONSHIP WITH AC&C AND ASPCA
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