Mayor's Alliance for NYC's Animals: 2013 Progress Report by Mayor's Alliance for NYC's Animals

2013 Progress Report Mayor’s Alliance for NYC’s Animals 1

Mayor’s Alliance for NYC’s Animals  Why We Were Created

To solve animal homelessness problem in NYC by: •  Enabling the pooling of resources •  Overcoming diﬀerences in priorities, and •  Facilitating the collaboration of the four key groups: •  NYC Government •  NYC Public •  Animal Care & Control of NYC •  Local Shelters & Rescue Group

Mayor’s Alliance for NYC’s Animals  Who We Are Now Coalition of: •  150 shelters and rescue groups, including NYC AC&C •  Private practice veterinarians •  Other animal welfare professionals

Lead agency which: •  Secured multi-year, multi-million-dollar Maddie’s Fund® grant •  Liaison between Maddie’s Fund® and the rescue groups and shelters •  Orchestrates community collaboration •  Acts as a resource for rescue groups and shelters •  Liaison with NYC government 33

Mayor’s Alliance for NYC’s Animals Who We Are Now – Relationship Chart Mayor’s Oﬃce NYC Department of Health

Memorandum of Understanding

Mayor’s Alliance for NYC’s Animals, Inc

Operational Protocol

Animal Care & Control Has contract to provide animal control services to NYC

Alliance Participating Organizations (APO) NYC animal shelters & rescue groups

New Hope Department All New Hope Partners agree to abide by New Hope Agreement

All APOs agree to abide by Terms of Participation, Dispute Resolution, and Funding Allocation Procedures

Ten-Year Strategic Plan  Four Core Objectives

•  Eliminate the killing of healthy and treatable cats and dogs at Animal Care & Control of NYC through Four Core Objectives of our Ten-Year Strategic Plan: •  Increase Adoptions •  Decrease Animal Homelessness •  Raise Awareness •  Strengthen Resources 5

Ten-Year Strategic Plan Four Core Objectives Increase adoptions

Decrease homelessness

Raise awareness

• Increase venues • Convenient and innovative access • Increase spay/neuter of owned pets and community cats • Keep pets in homes • Reunite lost pets • Public education about homeless animals • Role of animal shelters & rescue groups • Volunteer programs

Strengthen

• Fundraising • Shelter and rescue group operations

Achievements AC&C Euthanasia reduced by 81% in 2013 since 2003, resulting in 25,577 fewer deaths •  •

222,000 dogs’ and cats’ lives have been saved at AC&C since 2003 22% of total euthanasia at AC&C in 2013 were owner requested

Achievements 2013 AC&C Euthanasia Reduction Breakdown - Dogs/Cats •  •  •

Euthanasia at AC&C has been reduced by 81% since 2003 and by 26% since 2012 Cat euthanasia was only 922 higher than dog euthanasia Of the 2,601 dogs euthanized, 32% were euthanasia requests

25,000 Dogs

20,000

Cats

19,487

15,036

15,000

13,646 12,632

12,214

11,725 9,097

10,000

7,847

7,931

6,663

6,751 5,558

5,000

4,981

4,523

5,414 3,755

3,525

2,838

3,523 2,601

0 2003 2005 Year 1 2006 Year 2 2007 Year 3 2008 Year 4 2009 Year 5 2010 Year 6 2011 Year 7 2012 Year 8 2013 Year 9 Baseline Year

Achievements 2013 AC&C Intake Reduction – In 2013, AC&C intake leveled oﬀ and continues to remain below 30,000 •  •

Cat intake is just slightly higher than in 2012 Dog intake has consistently declined at a steady pace since 2003

Dogs 50,000

Cats

46,187

44,826

43,618

43,400

Total

42,500

42,248

41,712

40,000

35,669 32,325 30,000 26,620

26,192

26,788

27,827

28,080

28,372

29,061

28,921

28,379 23,371

20,000

19,567

20,134

18,634 16,830

17,774 15,573

14,420

13,876

13,333

12,298

12,191

11,147

17,945

11,116

10,000

2003 Baseline Year

2004

2005 Year 2006 Year 2007 Year 2008 Year 2009 Year 2010 Year 2011 Year 2012 Year 2013 Year 1 2 3 4 5 6 7 8 9

Achievements By Objective Objective #1 - Increase Adoptions   Animal Care & Control of NYC Transfer Initiative Grant   Strengthen Communication: AC&C and Alliance Participating Organizations   Wheels of Hope Transport Program 10 Adoptions   Pets to the People - Mobile   Special Adoption Events   Mayor’s Alliance Medical Fund   NBC’s New York Live TV Weekly Adoption Segment   Consistent Adoption Locations 10

Achievements 2013 Transfers from AC&C to shelters/rescue groups* increased from 5,519 in 2003 to 14,732 in 2013, or 166% •  Transfers represent over 51% of intake at AC&C, compared to 12% in 2003 •  Total lives saved as a percentage of total community intake in 2013 increased to over 80%, compared to 33% in 2003 •  8 of every 10 lives were saved in 2013, compared to 1 in 3 in 2003 by the NYC rescue community collaboration

30,000 AC&C Adoptions AC&C Transfers

25,000 8,192

20,000

6,733 8,483 5,730

8,905

15,000

6,104 4,794

9,313 10,865 9,872

10,000

17,641

4,927

5,000

9,937 5,519

5,729

2003 Baseline Year

2004

12,023

13,563

15,493

14,232

14,050

14,732

2011 Year 7

2012 Year 8

2013 Year 9

6,775

2005 Year 1

2006 Year 2

2007 Year 3

2008 Year 4

2009 Year 5

2010 Year 6

611

* Includes Maddie’s Pet Partners and other rescues

Live Release/Intake at AC&C

Live release represents adoptions, transfers to rescue, and return to owners as a percentage of total intake. While intake increased by less than .5%, live release increased by 10% since 2012. 55000 50000 46,187

45000

44,826

43,618

43,400

Total Intake Total Live Release

42,500

42,248

41,712

40000 35,669

35000

32,325

30000 25000

22,202 19,017

20000 15000

28,921

27,445 23,780

23,552

21,411

20,561

29,061

22,360 20,264

14,337 11,947

10000 5000 0

2003 LR 26%

2004 LR 32%

2005 LR 44%

2006 LR 47%

2007 LR 52%

2008 LR 56%

2009 LR 66%

2010 LR 67%

2011 LR 66%

2012 LR 70%

2013 LR 77%

Dog Live Release/Intake at AC&C Live release represents adoptions, transfers to rescue, and return to owners as a percentage of total intake. Live release of dogs increased by 1%, as intake stayed relatively the same since 2012.

25000 20000

Total Intake Dogs Total Live Release Dogs

19,567 18,634 16,830 15,573 14,420

15000

13,876

13,333 12,298

12,191 11,147

10000 8,368 6,364

8,111

8,097

8,279

8,771

8,513

8,459

8,289

11,116

8,388

6,472

5000

0 2003 LR 32%

2004 LR 35%

2005 LR 50%

2006 LR 52%

2007 LR 56%

2008 LR 60%

2009 LR 66%

2010 LR 69%

2011 LR 69%

2012 LR 74%

2013 LR 75%

Cat Live Release/Intake at AC&C

Live release represents adoptions, transfers to rescue, and return to owners as a percentage of total intake. While cat intake increased by less than 1%, live release increased by over 16% - the largest increase since 2009.

35000

Total Intake Cats

30000 26,620

26,788

28,372

28,080

27,827

28,379

Total Live Release Cats

26,192

25000

23,371 20,134

20000

18,674

17,774 15,267

15,273 14,105

15000

17,945

13,972 12,952

12,450

11,975

10,649

10000

7,865 5,583

5000

0 2003 LR 21%

2004 LR 30%

2005 LR 40%

2006 LR 45%

2007 LR 50%

2008 LR 53%

2009 LR 66%

2010 LR 65%

2011 LR 64%

2012 LR 67%

2013 LR 78%

Increase Adoptions: AC&C Transfer Initiative Grant

15 15

Strengthen Communication: AC&C to APOs First Alerts - Dogs

16 16

Strengthen Communication: AC&C to APOs First Alerts - Cats

17 17

Strengthen Communication: AC&C to APOs New Hope Special Pleas - Dogs

18 18

Strengthen Communication: AC&C to APOs New Hope Special Pleas - Cats

Strengthen Communication: AC&C to APOs At Risk Alerts & Website

20 20

Increase Adoptions: Wheels of Hope Transport Program •  Our most effective program for reducing and sustaining low euthanasia rates •  Wheels of Hope transports thousands of animals each year from AC&C to no-kill shelters, rescue groups, foster/adoptive homes, and vet hospitals

21 21

Increase Adoptions: Wheels of Hope Transport Program (cont.) Helps AC&C by: •  Moving animals out of shelter cages more quickly •  Opening up cage space for additional animals •  Reducing the number of animals euthanized for lack of space

22 22

Increase Adoptions:

Wheels of Hope Transport Program (cont.) •  More than 2.4 million miles traveled since 2005 saving the lives of the animals aboard •  Nearly 14,000 animals transported in 2013 alone •  More than 70,000 animals transported since the program began in 2005

23 23

Increase Adoptions:

Pets to the People – Mobile Adoptions

24 24

Increase Adoptions:â&#x20AC;¨ Special Adoption Events

Increase Adoptions:

Mayorâ&#x20AC;&#x2122;s Alliance Medical Fund

Increase Adoptions:

NBC’s New York Live Segment •  Weekly adoption segment – “New York Live’s Pet Project” •  Each week promotes a diﬀerent shelter or rescue group and their adoptable dogs •  Segment adoption rate is 88% – nearly 1,000 dogs have appeared on the show

Increase Adoptions:

Consistent Adoption Locations •  Leverage Petco and PetSmart locations •  Consistent locations and times for adoption centers

28 28

Achievements by Objective Objective #2 - Decrease Homelessness •  •  •  •  •  •

NYC Feral Cat Initiative Spay/Neuter in NYC Free and Low-Cost Microchipping Clinics Lost and Found Dog Licensing Helping Pets and People in Crisis Program

Overburdening of the animal shelter system: •  Increased cat intake and cat euthanasia •  Increased costs associated with feral cat intake •  Less available space and resources for adoptable cats •  Complaint calls to animal control •  Increased stress to shelter workers •  Takes resources from other animal control programs

Decrease Homelessness:â&#x20AC;¨ NYC Feral Cat Initiative

31 31

•  A program of the Mayor’s Alliance •  Supports the eﬀorts of organizations and   individuals who work directly with stray and feral cats — collectively known as “community cats” — and perform Trap-Neuter-Return (TNR) in NYC •  Goal is to humanely reduce the population of community cats in NYC

•  Administers spay/neuter grants for Community Cats •  Provides loans and rentals of traps, dividers, and cages •  Transports traps and cats to and from clinics and holding/recovery   space via Mayor’s Alliance Wheels of Hope vans •  Provides advice, community outreach, and public education •  Provides information and resources on its website: NYCFeralCat.org •  Oﬀers educational workshops, including bottle-feeding, taming kittens, and neighbor relations •  Provides giveaways of cat food, straw, and winter shelters to Certified TNR Caretakers •  Facilitates relationships among the NYC TNR community 33

HATE CATS?

LOVE CATS?

Illustrator: Chris Pallace

For more information, please contact the NYC Feral Cat Initiative of the Mayor’s Alliance NYCFeralCat.org Email: info@NYCFeralCat.org or call 212-330-0033

Illustrator: Chris Pallace

For more information, please contact the NYC Feral Cat Initiative of the Mayor’s Alliance NYCFeralCat.org Email: info@NYCFeralCat.org or call 212-330-0033

Decrease Homelessness:â&#x20AC;¨ Free & Low-Cost Spay/Neuter

Network Of Feral Friendly Veterinarians

Decrease Homelessness:â&#x20AC;¨ Lost and Found

Decrease Homelessness:â&#x20AC;¨

Free and Low-Cost Microchipping Clinics

38 38

Decrease Homelessness:â&#x20AC;¨ Dog Licensing

â&#x20AC;¨

Decrease Homelessness:

Helping People and Pets in Crisis Program

40 40

Achievements By Objective Objective #3 - Raise Awareness Public Relations/Marketing       

New York Stock Exchange Closing Bell Mayor’s Alliance Special Events Social Media Newsletters

PSA / Advertising             

Maddie’s Fund®/HSUS/Ad Council Shelter Pet Project Mayor’s Alliance “Vacancy” Adoption Campaign Mayor’s Alliance “We Did It” Spay/Neuter Campaign Mayor’s Alliance Spay/Neuter & Adoption TV PSAs AC&C Billboard Advertising & “Best Friend Forever” Campaign AC&C New York’s Kindest Campaign AC&C “Victims of Circumstance” Campaign 4141

Raise Awareness:â&#x20AC;¨

New York Stock Exchange Closing Bell

42 42

Raise Awareness:

Public Relations/Marketing/Special Events

43 43

Raise Awareness:

Public Relations/Marketing/Architects for Animals

44 44

RAISE AWARENESS:â&#x20AC;¨

Public Relations/Marketing/Adopt-Me Vests

45 45

Raise Awareness:â&#x20AC;¨

Public Relations/Marketing/Social Media Facebook

Twitter

YouTube

46 46

Raise Awareness:â&#x20AC;¨

Public Relations/Marketing/Newsletters

47 47

Raise Awareness:

PSAs – Maddie’s Fund®/HSUS/Ad Council Shelter Pet Project

http://theshelterpetproject.org/who-we-are/our-campaign#_ 48

Raise Awareness:

PSAs – Maddie’s Fund®/HSUS/Ad Council Shelter Pet Project

Raise Awareness:

PSAs – Maddie’s Fund®/HSUS/Ad Council Shelter Pet Project – Outdoor

Raise Awareness:

PSAs – Mayor’s Alliance “Vacancy” Campaign

Raise Awareness:

PSAs – Mayor’s Alliance “We Did It” Spay/Neuter Campaign

We Did It We Did It

in QUEENS!

in the BRONX!

in BROOKLYN!

Thousands of New Yorkers spay and neuter their pets every year!

Call 311 for information about Free & Low-Cost Spay and Neuter services in NYC. AnimalAllianceNYC.org Campaign created by Rational Animal for the Mayor’s Alliance for NYC’s Animals

We Did It

Thousands of New Yorkers spay and neuter their pets every year!

Call 311 for information about Free & Low-Cost Spay and Neuter services in NYC. AnimalAllianceNYC.org Campaign created by Rational Animal for the Mayor’s Alliance for NYC’s Animals

Raise Awareness:

Mayor’s Alliance Pet Adoption TV PSAs

http://bit.ly/PSATrip

http://bit.ly/PSANapE

Raise Awareness:

Mayor’s Alliance Pet Adoption TV PSAs

http://bit.ly/PSANapS

http://bit.ly/PSAClass

Raise Awareness:

Mayor’s Alliance Spay/Neuter TV PSAs

http://bit.ly/PSAPittie

http://bit.ly/PSAScottie

Raise Awareness:

Mayor’s Alliance Spay/Neuter TV PSAs

http://bit.ly/PSASiamese

Raise Awareness:

PSAs - AC&C Billboard & “Best Friend Forever” Campaigns

Raise Awareness:

PSAs – AC&C New York’s Kindest Campaign

58 58

Raise Awareness:

PSAs - AC&C “Victims of Circumstances” Campaign Created by

Achievements By Objective Objective #4 - Strengthen Resources •  •  •  •  •  •

Capacity Building Grants Strength Training Sessions Strengthen Communication: AC&C to APOs AC&C Transfer Initiative Wheels of Hope Transport Program Mayor’s Alliance Medical Fund

Strengthen Resources:â&#x20AC;¨

Capacity Building Grant - Storefront Adoption Center

Strengthen Resources:

Capacity Building Grant - Create Isolation Unit

Strengthen Resources:â&#x20AC;¨ Strength Training Sessions

Relationship with Mayor’s Oﬃce

Relationship with AC&C & ASPCA