MKTG@Mays - September 2013 by Mays Business School

MKTG@Mays September 2013: Vol. 8, Issue 5

The Academy of Marketing Science Executive Committee has selected our colleague Manjit Yadav as the next Editor of the AMS Review (Academy of Marketing Science Review). The AMS Review is positioned to be the premier marketing journal that focuses exclusively on conceptual and theoretical contributions across all sub-discipline areas in the field of marketing--such as management, sociology, economics, psychology, geography, anthropology, or other behavioral sciences. The AMS Review welcomes different philosophical perspectives and levels of analysis that range from micro to macro. Under Yadavâ&#x20AC;&#x2122;s editorship, AMS Review is certain to make significant progress as the preeminent scholarly journal for conceptual scholarship in marketing. Congratulations to Manjit on being selected as the next editor of the AMS Review! Manjit Yadav

At the August 30 Mays Business School faculty and staff meeting, our distinguished colleague, Dr. Ram Janakiraman was presented the college level outstanding teaching award, Texas A&M University Association of Former Students College Level Faculty Distinguished Achievement Award for Excellence in Teaching. Janakiraman is one of the three Mays faculty who were honored with this prestigious award at the meeting. Congratulations to Ram on his creditable accomplishment and many thanks to him for his sustained contributions to excellence in teaching.

Jerry Strawser (Dean), Ram Janakiraman, and Porter Garner (President & CEO, Association of Former Students)

New Assistant Professor, Caleb Warren

Caleb Warren

Caleb Warren is the latest addition to the marketing faculty and is the third New Englander in the department (which is somewhat rare in Texas)! He competes annually in a Frisbee golf and whiffle ball tournament in Chelsea, Vermont, where he is usually one of the last men standing. Warren’s line of research is Consumer Behavior, especially what makes things cool and what makes things funny. He has been working with the Humor Research Lab at the University of Colorado, Boulder (his alma mater). The work builds on the benign violation theory, which states that humor happens when a violation (i.e., a threat to someone's well-being, identity, or normative belief structure) occurs but the situation is perceived as benign. The two

conditions must happen simultaneously for humor to occur. See http://humorresearchlab.org/ for further explanation of the theory. Warren started playing guitar and writing songs in college. So far, he has found that the marketing gig is a more reliable source of support. However, he has used his experience with musical performing and musicians to help in his teaching and research. Every summer he puts on a concert and invites all his musician friends to play at “The Hall” in Plymouth, Massachusetts. All the performers are welcome to contribute freely. From this Warren experienced how many different voices make for a much richer musical experience. He applies this lesson in the classroom by welcoming students input on the subject being discussed. Says Warren, “while I may be the ‘authority’ on whatever we’re discussing, students share their knowledge of the subject and everyone gets more out of it.” What makes things cool? This question also occupies much of Warren’s attention. He has been using his love of music to help answer this question by studying the perception of coolness in musicians and music and tracking the downloading of music as a measure of perceived coolness in his experiments. Warren spent the last three years teaching at Bocconi University in Milan, Italy. Speaking of cool, Warren observes that what is cool in clothing and appearance in Italy is WAY different from Texas style cool. Italians put a lot of thought into how they look; their “casual” is the result of much grooming energy expended on trying to look effortlessly cool. Warren hasn’t figured out yet exactly what elements create cool in Texas, but he suspects that meticulous attention to detail is not the formula, and he is looking forward to working on discovering the secret to Texas cool.

Meet Visiting Scholar, Jiuchang Wei Jiuchang Wei (JCHoochahng Wee) grew up in the Henan Province located in central China on the south bank of the middle reaches of the Yellow River. He attended university at the University of Science and Technology of China (USTC), where he received all of his university degrees. Dr. Jiuchang Wei is now an Associate Professor at the School of Management at USTC. The USTC has an interesting history. It was the top university in China when it was in its original location in Beijing. During the Cultural Revolution and the Cold War, Chairman Mao feared that having all the top universities located in one city was too much of a risk, so he asked USTC to move out. Later it was rebuilt in Hefei, Anhui Province in 1970. This place is near Shanghai, and close to the famous Huangshan Mountain. While their ranking has since dropped (#3-5 depending on ranking source) as a result of not being in Beijing, they did gain lovely scenery and a lot less traffic congestion! Jiuchang Wei’s research interest is corporate risk management. Along with co-author Allan Chen, he is studying the corporate disaster response to the massive earthquake that killed 69,227 people (17,923 still missing) in Sichuan province in 2008. While many global corporations responded to the disaster, Wei and Chen’s research is limited to Chinese corporations and the effect of the CEOs on the response as well as the stock market’s reaction. Research is not the only thing that Wei and Chen do together. They often enjoy spirited games of table tennis (ping pong). Wei says that Chen is very good, but Chen says that Wei is the better player--not surprising since ping pong is very popular in China. Wei has many more opportunities to play with high-level competition on a regular basis at home! It’s a popular pastime at the university. Wei estimates that half the professors at USTC play regularly. Wei also enjoys swimming at the pool at his apartment. Between the heat and the close

Jiu Chang Wei proximity of the pool, he’s taking advantage of the opportunity to cool off and get some exercise. Wei has a wife, Jin Liu, and a 3 year old daughter. They have traveled previously in the U.S. to Los Angeles, Las Vegas, Colorado, and Florida. Jin works back home at a TV station where she helps clients develop advertising campaigns for TV and social media. Daughter Zexin likes to play puzzles with her dad. Wei will return home to Hefei at the end of the fall semester. On a related note, Mays Business School’s Center for International Business has student exchange partner relationships with China’s top two universities, Peking University and Tsinghua University, located in Beijing, as well as two other Chinese universities.

Chuck Tomkovick

Our world and our profession lost an outstanding colleague when Chuck Tomkovick passed away at the end of July, at the age of 59. Tomkovick graduated from TAMU with a PhD in Marketing in 1993. Upon graduation, Tomkovick left College Station to take a teaching position at the University of Wisconsin-Eau Claire. However, his close ties to friends and faculty here at TAMU

kept him very involved with the Department of Marketing over the intervening years. Tomkovick has been a regular instructor in our CED programs and was co-leader of our Marketing Study Abroad (MSA) in 2011 and 2012. According to Steve McDaniel, who leads the MSA program, The MSA students absolutely loved “Dr. Chuck.” He was always smiling and always encouraging. At the end of the trip they would say something to me like, “Dr. Mac, when you said that Dr. Chuck was the nicest person you’ve ever met, I thought you were exaggerating a little. But now that I’ve gotten to spend a month with him, I’d have to say the same thing – he REALLY IS the nicest person I’ve ever met.” Paul Busch, was Tomkovick’s dissertation chair. He attended Tomkovick’s funeral in Wisconsin. In speaking of the event, Paul reflects, I was truly inspired to see firsthand how many people loved Chuck Tomkovick. Family, colleagues, and co-workers attended his funeral, but it was the sheer number of students and former students which clearly illustrated the very strong positive emotional bond they felt with their professor… Chuck was thrilled with the prospect of having a teaching award named in his honor. In the weeks before he died, he told me that he was extremely excited about the teaching award because he wanted those teachers who make such an enduring impact on the lives of countless students to be recognized and rewarded. Busch feels that there would be no better way to honor Tomkovick’s legacy than to help make the teaching award a reality. He encourages anyone who can, to contribute to the Chuck Tomkovick Management & Marketing Teaching Excellence Award. Please see the information on the next page for details. Tomkovick leaves behind his wife Maria and two sons, Peter and Graham.

Continued next page

Chuck Tomkovick

Student Amber Lee sent this rare photo, “Dr. Chuck being a polar bear in the sea” at Lake Lucerne.

Tomkovick with Study Abroad students.

Chuck Tomkovick and his family.

Congratulations! Mona Sinha, who completed her PhD at Texas A&M in 2008, has joined Southern Polytechnic State University as Assistant Professor of Marketing in the Business Administration Department. She is delighted to have found this opportunity in the Atlanta area where she lives with her husband and daughter who is now a sophomore in high school. Although her Post Doctorate at Emory University comes to an end, she is continuing her research on emerging markets with Prof. Jagdish Sheth. Mona Sinha

Graduating Master of Science in Marketing student, Aaron M. Vaughan, was the Gonfalonier at the August 2013 Texas A&M University Commencement Ceremony.

Congratulations! Nicole Hanson (PhD student) and Venky Shankar’s paper, “The Impact of Offshoring New Product Development (NPD) to Emerging Markets on Shareholder Value” has been selected from among several submissions for presentation at the Yale China India Insights Conference to be held in New York in September. This paper is the first essay in Hanson's dissertation. Congratulations to Nicole for this creditable accomplishment!

A research proposal by Thomas Dotzel ‘10 and Venky Shankar, entitled "The Value of New Product Development in Developing Markets" has been selected for 2013 Research Award by the Internal Social Sciences and Humanities Development Grants Committee, McGill University.

Venkatesh Shankar received the 2013-14 American Marketing Association Retailing Special Interest Group Lifetime Achievement Award at the 2013 American Marketing Association Marketing Educators’ Summer Conference that was held in Boston from August 9 to 11, 2013.

Best Overall Conference Paper Award and Best Paper in the Marketing Strategy Track of the 2013 American Marketing Association Marketing Educators’ Summer Conference that was held in Boston from August 9 to 11, 2013. Ashley Otto, David Szymanski, and Rajan Varadarajan, “Satisfaction-Based Strategies for Improved Business Performance: A Meta-Analysis of the Empirical Evidence.”

Congratulations to Tarun Kushwaha, who graduated from our marketing PhD program in 2007! He has made tenure at the University of North Carolina (UNC) at Chapel Hill. In the last 20 years or so, he is the only marketing faculty member to Tarun Kushwaha have made tenure at UNC after joining UNC as a rookie. Much of Kushwaha's research that met the tough tenure standards at UNC, has been with Mays faculty or former Mays doctoral students. We are proud of Tarun's accomplishments and wish him much success in the years to come!

David and Julia Gardner , of David Gardner’s Jewelers, spoke in Janet Parish’s Services Marketing class during the Summer I semester. The Gardners addressed the importance of understanding and taking care of customers.

Publications Congratulations! Title: The Effect of Customers’ Social Media Participation on Customer Visit Frequency and Proﬁtability: An Empirical Investigation, in Information Systems Research, March 2013

business value. (See the write-up about this article in the TAMU Times: Business-Consumer Interactions on Social Media Mean More Dollars Spent, Say Texas A&M Profs)

Authors: Rishika, Rishika; Kumar, Ashish; Janakiraman, Ramkumar; Bezawada, Ram

________________

Abstract: In this study we examine the effect of customers' participation in a firm's social media efforts on the intensity of the relationship between the firm and its customers as captured by customers' visit frequency. We further hypothesize and test for the moderating roles of social media activity and customer characteristics on the link between social media participation and the intensity of customer-firm relationship. Importantly, we also quantify the impact of social media participation on customer profitability. We assemble a novel data set that combines customers' social media participation data with individual customer level transaction data. To account for endogeneity that could arise because of customer self-selection, we utilize the propensity score matching technique in combination with difference in differences analysis. Our results suggest that customer participation in a firm's social media efforts leads to an increase in the frequency of customer visits. We find that this participation effect is greater when there are high levels of activity in the social media site and for customers who exhibit a strong patronage with the firm, buy premium products, and exhibit lower levels of buying focus and deal sensitivity. We find that the above set of results holds for customer profitability as well. We discuss theoretical implications of our results and offer prescriptions for managers on how to engage customers via social media. Our study emphasizes the need for managers to integrate knowledge from customers' transactional relationship with their social media participation to better serve customers and create sustainable

Title: Asymmetries in the Effects of Drivers of Brand Loyalty between Early and Late Adopters and across Technology Generations, in the Journal of Interactive Marketing, forthcoming. Authors: Lam, Shun Yin and Venkatesh Shankar Abstract: Mobile marketing activities are growing at a rapid pace. The success of mobile marketing hinges on consumers’ adoption of mobile devices. However, consumers’ mobile device adoption is not well understood at the brand (e.g., Apple, Nokia, Samsung) level. We propose a conceptual framework linking mobile device brand loyalty (repurchase intention) to its drivers including perceived value, brand satisfaction, brand attachment and trust, and develop hypotheses about the moderating roles of adopter type and mobile technology generation in some of these linkages. We test these hypotheses using structural equation modeling on a unique cross-sectional dataset of attitudes toward mobile phone brands spanning two technology generations, 2.5G and 3G. The results reveal important asymmetries between adopter types and between technology generations: early adopters of mobile devices emphasize perceived value, whereas late adopters rely on brand satisfaction in developing brand loyalty; and consumers depend more on trust and less on perceived value in developing loyalty for the new generation than for the existing generation. We outline how brand managers of mobile devices should adapt their marketing strategies to different adopter types and technology generations.

CRS News & Updates CRS Welcomes New Program Coordinator Please join the Center for Retailing Studies team in welcoming Lauren Osborne as CRS’s new Program Coordinator. After earning her Bachelor of Science degree in Recreation, Park, and Lauren Osborne Tourism Sciences in 2006 from Texas A&M University, she started her career in the hotel industry as an Executive Meeting Manager. She has worked at various properties in Florida, Texas and Mississippi, including the historic King Edward

Hotel in Jackson, MS. Most recently, Osborne served as the Director of Development for a local nonprofit organization. This enabled her to get very involved in the Bryan/College Station community and serve as a Chamber of Commerce Ambassador. Osborne brings over seven years of event planning and program management experience to the Center for Retailing Studies. She will lead CRS’s Retailing Career Fairs, Executive Professor teaching programs and all student programs. If you would like to confirm a speaker for your classes, please send her an email with your preferred date and topic at: losborne@mays.tamu.edu. In her free time, Osborne enjoys traveling, nature photography, home projects, spending time with family, and, in her words, “all things AGGIE!”

CRS Students Gain Recognition and Scholarships

Current student, Macey Cangelose, (MKTG, Zale

Allie Miller (Bus Honors, MKTG, Zale Scholar,

Scholar, and retail case competition winner) and May graduate Victoria Galindo (MKTG, Zale Scholar, and case competition winner) were pictured July 24, 2013 in Women's Wear Daily, a top trade publication. Both won $5,000 and received internships this summer in NYC through the Fashion Scholarship Fund. Macey is currently completing research (with coaching from Cheryl Bridges) for a $30,000 scholarship through this organization. http://www.wwd.com/business-news/businessfeatures/barneys-daniella-vitale-talks-to-thefuture-7062335

and incoming SRA president) received a $10,000 scholarship through the American Women's Business Association. This award is in honor of Tina Gandy, a well-known local businesswomen and owner of Twinz Co. More info: https://www.sbmef.org/Secure/National/Guideli nes.cfm?ScholarshipID=!(%40%20%20%0A

CRS News & Updates Retailing Summit in the Dallas Morning News The below article appeared in the July 27 edition of the DMN

Maria Halkias Staff Writer mhalkias@dallasnews.com Published: 27 July 2013 05:56 PM

Neiman Marcus CEO Karen Katz will speak about leadership at Texas A&M’s Retailing Summit in Dallas in October. Neiman Marcus CEO Karen Katz is among the top retail executives speaking in October at Texas Karen Katz A&M’s Retailing Summit in Dallas. Funds raised by the annual conference support programs at A&M’s Center for Retailing Studies for students planning careers in retail. The summit is Oct. 10-11 at the Westin

Galleria. Other speakers include Build-A-Bear founder Maxine Clark; Wal-Mart’s chief merchandising and marketing officer, Duncan MacNaughton; Walgreen chief marking officer Graham Atkinson; and Gold’s Gym senior vice president Tim Hicks. This is the 30th anniversary for the center, which was founded after a challenge from Donald Zale, son of Irving-based Zale Corp. founder Morris B. Zale. Zale made a request to university business schools: “Do something for retailing.” A&M responded first, and since then other universities have made a commitment to retailing education. A&M was also the first university in the nation to house the retailing program in a business school. Business majors and graduate students in Mays Business School are eligible for the certificate of retailing after completing course work and an internship and participating in the Student Retailing Association. More than 100 students are involved in the center this year, associate director Kelli Hollinger said. “It’s a strict program; students have to have a 3.0 GPA, so retailers are getting top talent from us.” Katz will speak about leadership, and the overall theme will be reinvention and new initiatives, Hollinger said. For more information and early registration offers, visit retailing summit.org or call 979-8450325.

See next page for confirmed speakers.

CRS News & Updates MAYS BUSINESS SCHOOL CENTER FOR RETAILING STUDIES

2013 Retailing Summit: Speaker Agenda Thursday, October 10 7:30 AM 8:30 AM 9:15 AM 10:00 10:30 11:15 12:00 PM 1:15 2:00 2:45 3:00 4:15 5:00

Registration, sponsored by Brierley+Partners Maxine Clark, Founder and Director, Build-A-Bear Workshop Dahna Hull, VP & GM, South Texas, AT&T Break sponsored by Customer Marketing Group Michael Stallard, HR Expert & Author, Fired Up or Burned Out Duncan Mac Naughton, EVP, Chief Merchandising & Marketing Officer, Walmart U.S. Lunch, sponsored by BDO Dr. Len Berry, Texas A&M University Distinguished Professor Jason Kidd, SVP South Division, Sam’s Club Break sponsored by Slalom Consulting Panel discussions – TBA Karen Katz, CEO, The Neiman Marcus Group, Inc. Reception

Friday, October 11 7:30 AM 8:30 9:15 10:00 10:15 11:30

Breakfast for students, sponsored by Walmart Inc. Tim Hicks, SVP Franchising and International, GOLD’S GYM Holly Thomas, VP, National Media & Cause Marketing, Macy’s Break Graham Atkinson, Chief Marketing and Customer Experience Officer, Walgreen Co. End

The 2013 Retailing Summit will be held at the Westin Galleria Hotel

201 Wehner 4112 TAMU College Station, TX 77843-4112 Tel. 979.845.0325 Fax. 979.845.5230 crstamu.org

Mays Back to School BBQ

Department of Marketing members, family, and friends took advantage of the opportunity to have their pictures taken with Texas A&M Universityâ&#x20AC;&#x2122;s mascot, Reveille, at the August 29th Mays Faculty-Staff BBQ/Picnic .

Wehner Update New paint and carpeting for offices on the second floor of Wehner was completed this summer. BEFORE

Theresa Morrison, shown in this picture of the â&#x20AC;&#x153;beforeâ&#x20AC;? decor, has moved on to work for the College of Geosciences. We wish her well at her new job.

AFTER

The new paint is a pale beige and the rugs are tweedy gray squares.

We want to include your news items in the next issue. Please submit to Laurie Marshall at lmarshall@mays.tamu.edu,